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Are Mobile Apps for Business a Good Investment?

Mobile apps for business really do work. According to Knoxweb, who has been in the web development industry since 1996, you can’t ignore apps. The Apps Store has more than 3 million mobile apps with Google Play storing over 3.9 million apps and those figures were from 2018.

Consequently, you can only imagine how many more mobile apps for business are available. With everyone getting in on the act, including your local pizzeria, you can’t ignore mobile apps for business. The more mobile friendly you are the better chance you have of increasing your ROI.

Mobile Apps for Business Add Value

mobile_apps_for_businessAlways ahead of their time, the team from Knoxweb has been building mobile applications for all size businesses. Mobile apps allow you to track your user base and find out what people do and don’t like about your app. What you learn from your users goes a long way when it comes to your digital advertising strategies.

The number of people who are using your app will determine how valuable your app is to your brand. With people in America spending five or more hours a day on their mobile device, 92 percent of it being on mobile apps, a mere 8 percent of people are using their web browser full-time.

The Downside of Mobile Apps for Business

Of course, there is a downside to mobile applications for business. Firstly, 23 percent are only used one time before being abandoned. Secondly, 90 days after the application is installed 85 percent no longer use the mobile app. That’s why a detailed plan must be put into action before you launch your mobile apps for business.

Below are a few things to think about if you are considering mobile apps for business.

1. Do You Have a Mobile Responsive Website?

If you don’t already have one, Knoxweb recommends that you build a mobile responsive website. As a result, you will be able to see how well your brand is performing online before you consider a mobile application. Having a mobile responsive site will also markedly improve your user’s experiences. Ask Knoxweb how.

2. Are Your Competitors in the App Store?

Before you jump in the deep end of the mobile app pool, find out what the competition is doing. If they have mobile apps for business, check out their stats. You can see how many downloads they have and check out user reviews. This will give you an excellent idea when it comes to creating your own mobile app for business. If your competitor isn’t doing well in the Play Store, you want to find out why and what you can do to make your app the best in the industry.

3. Will Your Mobile App be a Problem Solver?

Depending on what your business does, do you want your mobile app to solve a problem? Mobile apps for business will need to be optimized for your mobile responsive website if you want to gain traction in the problem solving app arena. Remember how easy it was to send money to your daughter via Zelle on your tablet, or how thrilled you were the first time you deposited your paycheck through your phone? It’s those conveniences you need to consider if you want mobile apps for business.

4. Functionality is a Plus for Mobile Apps

Apps that have functions like a mobile phone are very popular. Also, if you include a camera or other function, you are giving users experiences that are unavailable on a website. Venmo and MyFittness Pal are great examples of functionality mobile apps as is Netflix. Mobile apps for business are all about user experience. If you aren’t offering popular features your customers, or potential ones, just might go to the competition.

Mobile apps for business are an incredible way to boost your online profile. When created in conjunction with the rest of your digital marketing strategies they a sure bet. Knoxweb has been in the mobile app business for years and has the team to create the best mobile app for your needs. As a result, you will see a boost in your ROI.

If you would like more information regarding mobile apps for business, call and schedule a no obligation consultation with the mobile app team from Knoxweb today.