6 Digital Marketing Tips that Make Sense

Do a search on digital marketing tips and you’ll come up with dozens of pages. Unfortunately, most of those digital marketing tips are just rehashed information.

1. You Can’t Count on Current Digital Marketing Trends

digital_marketing_KnoxvilleDigital marketing strategies that clicked for you last year may not have the same results in 2019. From AI to Robotic marketing for small and large companies, advertising has certainly changed. Businesses can no longer rely on conventional marketing to increase their client base and end of year earnings.

Since 1996, Knoxweb has been keeping up with the technical times and has uncovered some online marketing strategies that you may not be aware of.

2. Programmatic Advertising

Do a search on programmatic advertising and you’ll come up with an abundance of ads selling automated software that will make your business more efficient. In a nutshell, programmatic advertising uses artificial intelligence to automate your ad buys. This means you can target your demographic using real time auctions.

Programmatic advertising means more conversions. Predicted to account for over 90 percent of digital display advertising by 2020 by eMarketer, programmatic advertising is the way of the digital future.

3. Chatbots and Digital Marketing

If you follow the Knoxweb Blog, you will know that chatbots are a real part of the digital advertising world. With instant messaging in real time 24/7, chatbots will continue to be a dominant force in 2019. More than 1.4 billion users are interacting with chatbots everyday.

With 80 percent of brands using or planning to use chatbots in the near future, strategists say that chatbots will save companies more than 8 billion dollars annually by the year 2022.

People who do business online prefer chatbots as the respond instantly. Chatbots answer questions and can recall your entire history with the company. Chatbots never have a bad day either. Virtual assistants provide your client and customer base with customer service that goes above and beyond the norm meeting your buyer’s expectations.

4. Make Things Personal with Digital Marketing

Although it may seem difficult to interact on a digital level, it is possible. Thanks to social media and other online channels, you can personalize your marketing through content, emails and conventional marketing.

The marketing team from Knoxweb believes that personalization enhances customer relations. Because businesses can access purchase history and buyer behavior, marketing to your demographic has never been easier.

Just look at Amazon and Netflix and you’ll realize that personalization is the key. Your entire page is personalized for you from the text to the carousels, banners, and artwork.

Even email is getting more personal. Email communication is leading to real time. In fact, emails that are personalized are more likely to be opened than a carefully planned email blast.

5. Social Messaging Apps for Digital Marketing

Social media apps are much more than sending your freshly dressed Emoji to your BFF. In cact, Facebook Messenger accounts for 1.3 million active users every month with 2 billion messages being relayed between people and companies every day.

WhatsApp has over 1.3 billion active users every month with daily messages being sent 55 billion times. If that’s not enough to convince you to jump on the social messaging app advertising wagon, maybe the fact that WeChat, Facebook Messenger and WhatsApp have more users combined than YouTube or Facebook is.

Assign a team member to handle your social messaging apps. Because social media platforms make it easy to automate your ads, assign a team member to handle your apps.  Just make sure you respond to comments, especially if you should receive a not so positive one.

6. Micro Moments for Digital Marketing

2019 is the year analysts claim that Smartphone usage will surpass television as the most watched medium. For instance, people spend about 3 hours and 35 minutes on their phone every day. As a result, this has certainly changed the way businesses advertise. Moreover, micro moment’s means getting the attention of the consumer instantly as most people lose interest within seconds.

People will generally make a decision instantly when it comes to purchasing whether it’s choosing a restaurant or selecting a new lawnmower. In order to take advantage of 2019 you need to be where your consumers are now in that split second. Be creative with your content. For example, think about what sparks your attention and think like your customers.

Staying on top of digital marketing doesn’t have to be a chore, and it won’t be with Knoxweb. Call and schedule a no obligation marketing consultation with Knoxweb today.