Internet Marketing seems to be changing on a daily basis, especially when you consider that Google rules the roost when it comes to marketing on the World Wide Web.

More Harm Than Good

According to Knoxweb, if you aren’t optimizing for both your audience and the search engines, you will do your business or organization damage. Knoxweb are the internet marketing experts and will make sure that your online presence is a good one.

During its infancy, the web only had a few options for internet marketing with companies still relying on the Yellow Pages and other old school ways of advertising. Direct mail has its place, but if you are not online shouting the praises of your business or organization, you will suffer for it. These days it’s all about optimizing your content across all platforms.

Blogging for Business

If you aren’t blogging for business, or don’t even know what that is, you haven’t been following the Knoxweb Blog. Having a blog for your business is one of the best ways to start optimizing across all platforms that include social media, email marketing, and even direct mail. A business blog really is the way to boost your online platform.

Why Blog?

Blogging helps boost your SEO. Every time you post a blog it will be logged by the search engines. That’s why weekly posts will help your Search Engine Optimization and can help you rank higher. The more posts you have, the better chances you have of being seen on Google and the other search engines. Once you have enough content you may want to consider a professional blog writer from Knoxweb to help you create Cornerstone Content.

What is Cornerstone Content?

If you have a weekly or even monthly blog, Cornerstone Content acts as a hub for more focused blog posts. CC is comprehensive, and best of all, the search engines love Cornerstone Content.

Cornerstone content should be the longest on your website. Anything from 1000 words to over 10,000 words would be considered CC, just make sure it is well written and doesn’t contain a bunch of keyword phrases that don’t make sense.

Evergreen-Cornerstone Content should be evergreen. In other words, your long form articles need to be written so that they read fresh. Articles on the World Wide Web don’t disappear and you want your content to read as if it was written today.

Keywords are Key-A professional blog writer from Knoxweb will write your content using high traffic keywords that target your demographic and your audience. A good business blog writer knows how to write using keywords and keyword phrases that will help build your online presence.

Updates-Although it isn’t normal practice to update your posts, especially if your only posting once a month, updating Cornerstone Content will always keep your articles relevant and fresh.

Internal Linking-With regular blog posts you can link to your Cornerstone Content that is relevant. Regular blog posts will help your Cornerstone Content.

Internet marketing should be left to the online professionals. Knoxweb, who has been in the business of making your presence shine online since 1996, and can take your business or organization to the next level.

So what are you waiting for? You really can achieve great results when you give the internet marketing reigns to a professional. Call or click now.