Why You Must Be Mobile Responsive in 2018

A mobile responsive website is crucial to your bottom line. Unfortunately, some businesses still don’t own a mobile responsive website.

mobile responsive

No mobile responsive website is annoying to the consumer, but it is also annoying to Google and the other search engines.

Why You Must Be Mobile Responsive

Having a responsive website is no longer a luxury, but a necessity and has been for some time. Those of you who follow the Knoxweb blog went mobile years ago because of Mobilegeddon back in April of 2015.

Googlegeddon or Mobilegeddon occurred when Google made changes to the algorithms. Companies that didn’t, or still don’t, have a mobile website were penalized. Websites that remain in the dark ages are relegated to the back pages of Google and the other search engines.

Mobile Responsive is More Cost Effective

According to Knoxweb, a responsive website won’t have to be changed much, if at all. Unlike old websites that used Flash, which isn’t compatible with mobile devices, a mobile responsive website moves with the technological changes.

The design and development of a mobile responsive website will pretty much remain the same for decades. Being responsive means that users can connect to your website using any device. Your website will look the same on a PC, Smartphone, or tablet. Your website will even look great on a Smartwatch.

Being Mobile Responsive Helps your Bottom Line

By year’s end analysts predict that mobile devices will exceed seventy nine percent globally. In addition, fifty seven percent of consumers who use the internet would never like or share a business that didn’t have a mobile responsive website. With sixty seven percent of users claiming they would buy from a mobile friendly site as opposed to a conventional website, you would be crazy not to invest in a mobile responsive website from Knoxweb. As a result, average conversion rates are well over sixty-four percent compared to PC rates.

Better SEO and SMO

As mentioned above mobile friendliness ranks. When Google changed the rules in 2015, your visibility increased if you were on the mobile responsive bandwagon. Keep in mind that quality content remains supreme; however, you need a mobile responsive website to get your unique content to the masses.

SMO or social media optimization and SEO or search engine optimization is crucial to your online presence. For this reason, mobile optimization is imperative.

More than Landing Pages

Landing pages matter, but if they are the only thing that is mobile friendly on your website, consumers will hate you. Landing on a beautiful page that is mobile friendly attracts users to your website. However, if your product page isn’t set up the same way, potential buyers will go to the competition. You can lead a horse to water, but you can’t make him drink. If consumers are pinching and manipulating their screen to see your products, they will go elsewhere.

A mobile responsive website makes it easy for people across all devices to find your products and services. Google, your potential clients, customers, and even your competitors want to see what you have to offer. Consequently, if you aren’t mobile friendly, there isn’t much chance of that.

Knoxweb Has the Edge

When it comes to the web, Knoxweb has the edge. Since 1996, the team from the mobile web development company in Knoxville has been connecting people online with innovative web design and development like no other.

Not mobile responsive? No problem. Call or click and talk to Knoxweb about a new mobile responsive website. Not only will Google love you, but your clients will as well. Call now.