Why Local Searches Matter So Much to Your Business

local searches

Local searches are incredibly important. Google’s Star Rating may not be as bright as the gold stars you got in grade school, but they sure can do a lot for your business.

Knoxweb explains that although your Google review scores are aggregated by online review sites, it’s not the only thing that determines your ranking. A recent study indicated that some people see the star rating system as an assessment of quality.

Over 70 percent of people on the internet search for local businesses that have high reviews. Honest reviews from people who have purchased your products or services is advertising you cannot buy, but what can you do to improve your rating on your Google?

Where do the Reviews Come From?

The stars automatically appear on your listing when you receive five reviews. However, Google will not reward you with a score over 4.8 until you have received 10 or more reviews across the World Wide Web.

According to Knoxweb, there are a couple of ways to earn your orange stars if you have products or services to sell. Talk to the team about a Google Merchant Account. A Google Merchant Account can help you improve your rating and get those much-wanted orange stars.

Stacking Locally

The stars will only show on Maps and Google Local listings. If you want to get on the front page of the search engines, you will need to stack locally. That means local Search Engine Optimization. Knoxweb can help you optimize your business listing for prominence, distance, and relevance.

Knoxweb explains that in order to get into that local stack you must:

Make sure that your profile on Google My Business is complete. Include your hours, phone number, address and the products and services you provide. Also, include any special information or key personnel that may help your local listing.

Local listing results are favored by location. If you have more than one location, you must make a Google My Business profile for each location. Also, make sure that your customers or clients submit reviews on the correct location.

Knoxweb can help you follow basic Search Engine Optimization practices that will help you stay at the top of the search engine results. This helps claiming profiles, building links, and maintaining your mobile friendly website.

Local SEO is an extremely valuable contributor when it comes to search engines. The algorithms created by Google show viewers that you have a legitimate business that offers solid products and services and great customer service.

Both small and large businesses and international companies need local searches to increase sales. If you have a local business that people cannot find, you will lose money. Staying connected online will boost your bottom line with local searches.

When it comes to local searches, Knoxweb can help. Talk to Knoxweb today about local searches for your business. Incorporating everything you can into your marketing strategy will help your company grow.

If you are not connected locally, you are missing out. Call or click and talk to a representative about local searches today.