Instagram and Pinterest are fun social media sites. On Instagram and Pinterest, you post pictures and share with other members of your community, but can Instagram and Pinterest really help your business or organization? According to Knoxweb, these two visual sharing websites may seem the same, but they are actually very different.
Similarities
Visual social media platforms like Instagram and Pinterest are loaded with great. People like visuals; in fact, people will process pictures 60,000 times quicker than text with 90 percent of the information being visually based. However, if you want Instagram and Pinterest to work for your business, you need to know how to use Instagram and Pinterest’s visual tools.
Knoxweb explains that both Instagram and Pinterest are visual social media networking sites where you can upload images, photos and videos so that others can share your content. The main difference between the two visual sharing social media sites is how people use them.
Instagram is for sharing while curation is what Pinterest is all about.
Usage
Pinterest is more focused on delivery and the curation of other peoples content. Pinterest is very similar to Google, Bing or other search engines allowing users to use Pinterest to search for content, tips, products, or inspiration that is specific. With Pinterest, you can create boards for your business by grouping your pins according to the content.
Instagram is for mobile devices and allows people to take videos and pictures from tablets, Smartphone’s and Smartwatches. With Instagram, you can apply different filters and a catchy caption before sharing to other social networks such as Facebook and Twitter. Instagram is more about personal experience with the particular brands that users follow. The content that you share on Instagram for your business or organization should give your users an insider’s view of your business.
Linking
With Pinterest, every pin that you make public is a link to the business or organization. Pinterest links the image to an external website making it a great platform for your company. With Pinterest, you can generate traffic using it for Search Engine Optimization purposes. With Instagram, you can only link to a bio of your business. Instagram never links to outside websites.
Targeting
Most of the people who use Pinterest are female with 70 percent of users being women. Women are five times more likely to use Pinterest as a virtual scrapbook than men. People who use Pinterest are also a little bit older. Pinterest has the largest gender split while Instagram is evenly represented with both women and men. Fifty percent of Instagram users live outside of the US making it better if you are going for a global demographic. Instagram attracts a younger crowd being popular between 18 and 25 year olds.
Images
With Instagram, you can create visually attractive photos to help your business look creative and professional. Instagram allows users to apply filters with the application while Pinterest users have to alter their images on an external site, such as Canva, before pinning to a particular board.
Hashtags
Knoxweb recommends that you use Hashtags so that users can find your business. Both Instagram and Pinterest allow businesses and organizations to use Hashtags, but each platform varies where quantity is concerned. Pictures on Pinterest should only have one or two Hashtags at the most so that the beauty of the photo isn’t disturbed while Instagram allows users to use up to 30 Hashtags, however, 8 to 10 works best.
If you are still confused about Instagram and Pinterest, call or click and schedule an appointment with the professional social media experts from Knoxweb. Call or click today.
