Social media marketing is like a rocket speeding to an unknown destination. With social media marketing trends changing on an almost daily business, understanding the popular trends will help your online profile. With that being said, unless you are a social media marketing expert you may do you and your business more harm than good.
If you follow the Knoxweb Blog you will be up on some of the social media marketing trends for 2019, however, there are some new ones that you may not be aware of.
Personalized Messaging and Social Media Marketing
These days’ consumers are searching for authentic brands. They want those brands to be real and personal. If you aren’t relating to your fans and followers, you aren’t relating to them. With social media marketing, you are connecting instantly. By creating personalized ads for your content on email, social media and other types of digital marketing you are reaching out and communicating on a more personal level.
Artificial Intelligence and Social Media Marketing
AI helps users analyze behavioral patterns. This enables brands to utilize data and search patterns. This helps companies understand who is buying their products and services and why.
AI also helps businesses understand how consumers found the brand in the first place. As most people know, Alexa will interrupt your conversations when she hears the right keywords.
Video and Social Media Marketing
Both live and pre-recorded video are at the top of the list when it comes to social media marketing. Knoxweb explains that analysts predict that over 80 percent of all online traffic will be via video marketing.
Add videos to your marketing emails and you can boost your click through rate by up to 300 percent. 64 percent of consumers say they are more likely to purchase a product or service on the internet after watching it on video.
Influencers are the Key to Social Media Marketing
An influencer is someone who has clout in the digital or real world. Celebrities, YouTube and Instagram Stars, famous bloggers, journalists and normal people who have a massive following are excellent influencers to have on your side.
When an influencer talks positively about your products and services, you will see and increase in sales. When an influencer starts spreading the word about your brand on multiple social media platforms you can’t go wrong.
Voice Search and Social Media Marketing
Thanks to the digital world you can have nearly all of your questions answered via a search engine. Although it is quite easy to access information, most folks don’t have the time or the patience to read multiple paragraphs to get what they are looking for. With Google, Siri and Alexa you can find the answers using voice search. As a result, you’ll see plenty of brands using voice search for social media marketing.
Online Reviews and Social Media Marketing
Knoxweb cannot stress the importance of online reviews for social media marketing. Ignore them and you are hurting your brand, respond in the wrong way and you could be harming your company even more.
If you do get a less than positive review, respond as quickly as possible and look for a resolution to the situation. Offer a discount or a special on a future purchase. Because being professional on social media is the only way to protect your brand and your reputation.
Ask customers and clients to leave reviews on Yelp and Google. Email incentives for people who leave you a review. You’ll be amazed at how much this will help you get more likes, comments, and shares.
If you and social media marketing aren’t getting along, call or click and schedule an appointment with the experts from Knoxweb.
Knoxweb is your one stop shop for all of your needs including web development, web design, and video marketing.
Call for a no obligation social media marketing consultation today.