Voice assistants have taken the planet by storm, especially in 2020. People are counting on Alexa, Siri, and Google to get them what they want, when they want it. Sadly, voice assistants don’t always get it right and that is where voice search marketing comes in.
If you follow the Knoxweb Blog, you will remember that voice search is different from text search. People don’t talk like they type. When you craft your content with this in mind you will have a better chance of attracting your target market with voice search marketing.
What is Voice Search Marketing?
One of the largest developments in the world of online marketing is voice search. Voice search has literally changed the way marketers optimize websites in order to rank for keywords and keyword phrases.
Below are a few ways to incorporate voice search into your marketing strategies.
1. Aim for more than Page One
Search engine results pages, also known as SERPs, aren’t like the used to be. In fact, some are not pages. In the past, marketers focused on creating content that would compel a potential client to click on the result. Showing up on Page one used to be considered a win, however, voice search has changed that forever.
These days users don’t have ten options to review for voice search; in fact, there are usually two or maybe three options because the first result usually answers their question. This means being two or three isn’t as great as it used to be thanks to voice search marketing.
2. Rethink Your Content
According to Knoxweb, who has been in the web business since 1996, voice search has made reaching target audiences much more difficult. Content creators must understand what users are looking for and how they are looking for it. For voice search optimization, you must understand the difference between text and voice search.
Remember, people speak more words when they talk. Voice search or screenless searches are most often long tail questions. For example if you were typing, you would say, “Weather in Los Angeles, CA”, if you were speaking to Alexa you would say, “Alexa, what is the weather going to be like in LA California this weekend?”
3. Voice Search Marketing and Natural Language Patterns
Think about natural language patterns when creating content instead of focusing on short keywords or keyword phrases. Optimize your entire website so that it includes content for voice search. When you add full sentences to your content, you will be attracting the powers that be at Google and the other search engines.
Also, create your content so that it answers as many questions as possible. Voice search is about questions. If you need ideas submit a keyword search on Google and look at the, “People Also Ask,” that appears next to it.
4. Voice Search Marketing and Local Search
Voice search marketing it excellent for local businesses and with screenless apps there are even more possibilities.
Known as the, “Screenless Internet,” screenless apps are becoming more and more popular as they improve voice search on smart speakers and virtual assistants. Talk to Knoxweb about building a screenless app for your business.
Capitalizing on Voice Search Marketing
Just like the old west, voice search marketing is new. You have an extremely rare opportunity to get in on the ground floor of this exciting digital technology with voice search marketing. Voice search is an excellent way to advertise your business to the local market.
Voice search marketing takes time and effort and is best left to the professionals. Want to learn more? Call and talk to a professional voice search marketing team member from Knoxweb today.