The holidays are around the corner and that means there will be thousands if not millions of voice search devices under the tree.
If your business isn’t capturing that audience, you will lose business in 2020. Like anything, getting in on a new advertising platform is gold. Voice search marketing is that platform.
Why Voice Search Matters
If you think Alexa and Siri have nothing to do with your digital marketing, you would be wrong. Knoxweb explains that voice search is the way of the future and if you aren’t putting your ad dollars in that direction, you aren’t helping your ROI.
Because voice search marketing is fairly new to the digital market place, your competition probably isn’t doing it. As a result, you are getting in on the ground floor. Not only will this help your brand, but it will also increase your return on investment.
Using Voice Search Marketing Wisely
Check out the Knoxweb Blog and read about voice search marketing, as Alexa and Siri certainly aren’t going anywhere. With the voice search device market skyrocketing, smart businesses are investing in voice recognition marketing for products and services.
One of the most important things to remember with voice recognition marketing is that it is different from text marketing. People don’t type as they speak making content creation tricky. If you are used to writing for text search you will not get the traffic you should with Siri or Alexa.
How to Write for Voice Search
Knoxweb recommends the following for Voice Recognition Marketing
- Add frequently asked questions
- Create content that will talk back
- Keep it mobile
- SEO for voice not search engine optimization
- Keep with the context
- Identify long tail keyword searches
1. FAQ’s on your Website
When you increase your FAQ page on your website for voice search and long tail keyword phrases you must be flexible. Ask Knoxweb how you can rewrite your content using questions that people would ask Alexa or Siri. Remember voice recognition when you write your blog posts, and build your Meta keywords and descriptions the same way.
2. Talk Back Content
When you write content that talks back, you are adding value to the user. Text search, such as, outdoor rug blue, aren’t conducive for voice search where a person would say, “Alexa, where can I find a blue rug?”
If you own a restaurant, build your content around queries such as, “Alexa what are the reviews for my favorite Mexican dive.” While it’s important to keep the buzzwords to a minimum, adding natural voice to your voice recognition marketing will help your search results.
3. It’s All Mobile
All you have to do is look around and you will see people on their phones, tablets, and watches. Mobile is everywhere and if your content isn’t mobile friendly for voice search, people won’t be able to find you. Voice search for mobile is all about when, who, why, what, when and how.
A professional mobile voice search content writer from Knoxweb has the skills to craft content that Siri and Alexa will love. Remember, once a voice recognition device has found you, you are in the system. Keep adding voice search friendly content, and you will never be forgotten. It really does pay to be friends with Siri and Alexa.
4. Long Tail Phrases Work Best
Knoxweb has been in business since 1996 and has seen dramatic changes in SEO. While basic search engine optimization still applies with voice recognition marketing, you must include contextual keywords along with Meta data. Forget about single head terms and you are well on your way to a successful voice search marketing campaign.
5. Like Content, Context is King
Believe it or not, people talk differently depending on the device being used. Things like near me and what time does the movie start are commonplace for mobile voice search. As a result, voice recognition is mostly used while on the go. You want to write content that you would say aloud when you are on a mobile device.
6. Long Tail Searches
Text search usually consists of one to three words, five to the max. Voice recognition is conversational. Think of Alexa and Siri as real people and you quickly learn how to write for the voice search market.
One of the best ways to incorporate long tail searches in your overall marketing is to listen to phone calls and voice messages from clients. This way you can uncover the style of long tail searches for voice search marketing.
If you would like more information regarding voice search marketing, call and talk to a team member from Knoxweb today.