Voice search marketing is quickly becoming the best way to advertise products and services because people are talking more than they are swiping and typing. For that reason, SEO and SMO for text are different.
If you have been following the Knoxweb Blog over the past few months, you will remember that voice search marketing is literally untouched as far as the internet goes. With voice recognition devices set to become standard in homes all across the globe, it makes sense to research voice search marketing.
Why Is Voice Search Marketing Different?
Because users ask Siri and Alexa things like, “Alexa, where is the closest seafood restaurant, or Siri is the local DIY store open today?” You must tailor your content to match those keywords. If someone types the same question, it would read more like, “Seafood Restaurant, Destin, Fl., or Cambridge DIY Store Hours.”
As you can see, both are different. When you compose content that in natural voice, you will be satisfying the voice recognition devices. Start by writing content that you would say into your voice recognition device.
The minute you start speaking as you would normally when you type, you will begin to understand the different between voice and text message marketing.
How to Research Voice Search Marketing
According to Knoxweb, it’s easy to write content for Alexa and Siri. Just start typing as you would speak into a voice recognition device. By using natural voice in your digital marketing efforts, you are well on your way to becoming the first in your industry to do so.
Knoxweb recommends that you also ask your voice recognition device about your industry. Find out if the competition shows up when you say Alexa, find me a plumber in Knoxville. If they do, listen to the keywords and write your own content in a similar fashion, but add more information.
The more information you can give the voice recognition software the better. Doing so gives you a better chance you have of coming up in voice search.
Voice Recognition Marketing for 2019
One of the best ways to understand how voice search works is to listen in on other people’s conversations. Of course, you don’t want to look like a stalker. However, if you do over hear someone saying hey Google, pay attention.
The more you pay attention to what people say when they are using voice search the better script you will write when you are composing your voice search text for marketing.
An even better way is to ask friends, family and team members what they say in a voice search. You may be surprised to learn that people from different regions tend to ask questions differently. Consequently, this affects voice search marketing.
How to Use Voice Search Marketing
One of the best ways to market your business on voice recognition software is to brand your company so that you have a transparent message across all digital marketing platforms.
Whether it is a slogan, an eye-catching logo or a fun gyphi, keep your digital marketing efforts consistent. When you show consistency, you’ll notice an increase in your profit margin.
Using voice search marketing is an investment in your business. Just like video marketing with Video Grabber, social media marketing, email marketing, text message marketing, SEO and SMO, voice search marketing is a must for your arsenal of digital marketing tools.
Be Consistent with Voice Search Marketing
Knoxweb, who have been in the web business since 1996, explain that once you start your voice search marketing campaign, you must stay with it. Just like all other types of digital marketing, especially social media marketing, staying on top of things is vital. Especially if you want people to learn more about you and your brand.
Dedicating a team member to the task, or doing voice search marketing yourself is time consuming. Before you assign a daily or weekly task to an employee be sure that task won’t disrupt business. If it does, it’s time to call Knoxweb for voice search marketing.
Beat the Holiday Rush with Voice Recognition Marketing
The holidays are just around the corner and you want to be prepared for the rush. Rumor has it voice recognition devices are at the top of the list for Christmas.
If you would like more information regarding text message marketing, call and schedule an appointment with the experts from Knoxweb today.
Call and talk to Knoxweb about voice search marketing today.