Video Marketing has certainly changed over the years with people posting videos on all sorts of social media channels, but how do you know which avenue is best for your business or organization? Now that Facebook is in on the act with its Facebook Live feature, and Twitter has Periscope, YouTube may have some competition.
The live video streaming market is huge and can support quite a few niche markets, but can Facebook Live and Periscope compete with YouTube?
Facebook Live
Streaming live on Facebook is easy. All you have to do is hit your update status and tap on the man with the hallo. Live users can add descriptions before going live and can see how many and who is viewing the live video. Facebook Live is a great way to market your business or organization, but you have to make sure that you engage with your users. After streaming, you have the option of saving the video to your timeline so that others can see it later, or you can simply delete it.
Discovering a live video is easy as it will appear in your news feed. Facebook Live also has a Subscribe option so you know when that particular person or business has another video going live.
Facebook Live rolled out to the public in April of 2016 and has proved to be quite popular, as you do not need a separate app that you’ll have to load and learn how to use.
YouTube Live Streaming
To get you started streaming live on YouTube all you have to do is set up an account, and verify your phone number. Once you have set up your live streaming YouTube account, you will be given a link so that you can publicly host live streams.
With YouTube Live, you can schedule the stream or watch it immediately. When you have live streams scheduled, you can change your privacy settings. Other options include the ability to save a live stream backup.
Facebook Live users are quickly finding a home with businesses and organizations clamoring to come up with clever video marketing ideas.
YouTube Live has attracted thousands for sports, news, tutorials, and game play. With YouTube Live you can interact with your audience, will making customized video/audio allowing you to monetize your businesses live streaming videos with ads. You can even make a highlight reel.
Periscope
Purchased by Twitter for a staggering 100 million in January of 2015, Periscope is all about streaming live.
Periscope is easy to use once you have opened a Twitter account using your phone number. With Periscope, you just add a title to your broadcast before deciding to go public or private. You can also limit your chat or tweet your live stream while managing your location settings using one of the three icons. When you start your broadcast you can save it, share it or delete it.
One of the biggest differences between Periscope and Facebook Live is that you cannot schedule live streams or record video to stream at a later date or time with Periscope. However, Knoxweb explains that Periscope is great for sharing something immediately.
If you would like more information regarding video marketing, call or click and talk to a professional from Knoxweb today.
