Video marketing is the most powerful form of online advertising. With professional video, you have the potential to reach thousands of potential clients and customers.
By now you will have learned from the Knoxweb Blog, that video surpasses text and pictures when it comes to video marketing. Without video in your online campaign, you won’t get as many likes, comments and shares. Forgetting about video can also hurt your SEO.
How Video Marketing Affects SEO
Once a person clicks to your website, your video will improve your bounce rate, dwell time and CTR. Video is crucial for Search Engine Optimization. With video, your site will rank for the competitive keywords and keyword phrases that keep people watching. Google loves high quality content from Video Grabber and Knoxweb.
SEO and Video Marketing
Go back to May 16 2007 when, Google introduced “Universal Search,” and you will see that it was ground breaking. Users could see blogs, videos, shopping sites, and home pages on the same page.
Google introduced Dwell Time in 2012. Dwell Time measures how long a user spends on your website and is a way to measure your system and its relevance.
These days, depending on how relevant the content is, any website can rank with a keyword or keyword phrase query.
More Conversions with Video Marketing
Websites that feature video rank higher for competitive keywords and keyword phrases. A link to your video is all the Search Engine Optimization you need to put you and your brand on the map for both buyers and bots. The two reasons for videos are conversions and brand awareness.
Video is more than an interesting after thought. Video is a vital feature for any company that is concerned with Search Engine Optimization, brand recognition and conversion rates.
Below are some ideas for incorporating video into your overall digital marketing campaign.
Event Videos
Ask Knoxweb about Video Grabber. With Video Grabber and Knoxweb, you can share your new location or tell your customers about your five star rating. If you have a grand opening coming up you will certainly want to shoot a video about it.
How to Videos
Showing customers how to use a product is one of the best ways to boost your ROI. With a how to video, you are telling viewers how the product works and what it is used for. Video converts interested shoppers into hungry consumers. Ask Knoxweb how you can film a how to video with Video Grabber.
Explainer Videos
Explainer Videos do much more than tell viewers what your brand is about. With an online video included in your campaign, you will get more views, likes, and shares. With a good script that includes keywords to find your demographic, the possibilities are endless.
Over 50 percent of consumers search for videos relating to the product or service that they are interested in before they head to the store. Both bricks and mortar and online stores can benefit from video marketing.
People who shop online watch demonstration videos before making a purchase. The majority of online shoppers prefer video to text.
Video Grabber for Video Marketing
With a professionally produced video, you can easily transform those unique visitors into customers for life. People who visit your website or watch your videos on your social media pages and become fans are also more likely to comment and share. When clients and customers share, your videos they are doing the social media work for you.
Video marketing is an essential part of every online campaign. Ask Knoxweb how you can produce thought provoking video for your brand.
Call or click for a no obligation video marketing consultation today.
