Video marketing is at the top of the list when it comes to digital advertising. Companies that include video in their campaigns see better results at the end of the year.
Including video in your marketing campaigns will reach users who would rather watch than read. According to Knoxweb, 59 percent of people who watch videos prefer video to text marketing.
People are consumed with video, so much so that smart businesses are including video in their ad campaigns. In fact, 87 percent of small and large companies are now using video for their marketing efforts.
Video Marketing Can’t Be Ignored
Knoxweb explains that video grabbers produce great ROI. For example, some companies are seeing a 78 percent return on investment. With that being said, video marketing is challenging. Firstly, you have to come up with a great video grabber campaign. Secondly, you have to be better than the competition.
Because most people are watching video on a mobile device, there are additional things to consider when you create your video marketing campaign.
The Rise of Vertical Video
One of the biggest trends when it comes to video marketing is vertical video. Most users will hold their phone vertically, in portrait mode, when they are browsing. Video social media is viewed vertically a majority of the time. However, most companies are still producing video in horizontal mode.
Knoxweb recommends optimizing your video marketing for mobile devices because most people will not flip the phone to watch a short clip horizontally. With that being said, a large percentage still prefers to watch a video in the horizontal position.
Producing videos that accommodate both vertical and horizontal positions will garner better end of year earnings.
Video Marketing with Video Grabber
One of the best ways to kick-start your video marketing campaign is with Video Grabber. Companies who use Video Grabbers see a better ROI.
A video marketing campaign with Knoxweb begins with a plan. That plan will include a storyboard and a script that the advertising team will present before your video grabber is produced. Once you are satisfied with the script and storyboard, the team will get to work producing, editing and sharing your new video to the rest of the world.
The Video Marketing Plan
As previously mentioned a strong video marketing campaign starts with the right tools. Bad preparation makes for bad presentation. Just one mistake could ruin your entire campaign.
If people don’t like your videos, make comments and tell their friends to stay away from your less than professional videos your social media reputation could go down the drain.
A professional video marketing company takes the guesswork out of video production with slick campaigns that users love. When you create a Video Grabber campaign with Knoxweb you are rewarded with more likes, comments, shares and re-tweets.
Is Video Marketing Expensive?
When you consider how much it costs to produce a television commercial, you will appreciate how affordable it is to market your products and services with video. More people are turning to video for entertainment, education and shopping.
Video Grabber entertains and informs while adding value to your brand. Video marketing is very affordable when you work with Knoxweb.
Length is Important for Video Marketing
Keep your videos short and to the point especially if you are using social media for advertising. If you don’t capture attention within the first few seconds, you will lose your audience for good. Your campaign has about 8 seconds to attract attention. Marketing videos need to be short and to the point, regardless of what you are selling.
Knoxweb explains that the ideal length for tutorial videos is 45 to 90 seconds while creative commercials should be around 15 to 60 seconds. If you are shooting a crowd funding video, video marketers recommend two and a half minutes. Testimonial videos should be around 60 to 120 seconds. If you are producing an explainer video, you will want to keep it at between 60 and 90 seconds.
Video Grabber for an Awesome Campaign
Video Grabber from Knoxweb is the best way to get your company on the web. With a slick video marketing campaign, you will see great results and a better return at the end of the year.
If you would like more information regarding video marketing, call and schedule a no obligation consultation with the professionals from Knoxweb.
Knoxweb has been in the digital marketing business since 1996 and is ready to kick-start your Video Grabber campaign.