Video marketing is essential regardless of what you are trying to sell. According to Knoxweb, it doesn’t matter what the product or the service is, if you don’t have video, you’re not reaching the masses.

Video Marketing Works

If you follow the Knoxweb Blog, you will know that marketing your brand on video will give you a better click through rate, even more so than pictures. Before the video boom hit, marketers trusted their message with photos, which did fare better than text. However, video has surpassed both text and pictures when it comes to likes, comments and shares.

Having a solid video marketing plan works. If you are gearing up for a Valentine’s Day promotion start working on a video that will convey your brands message. If you have a spa and want to advertise a special on a hot stone couple’s massage, start writing your script. Better yet, do a selfie video explaining the massage. You could even do a, “Show Me Video,” filming a couple’s hot rock massage in action.

Selfie Videos and Video Marketing

People can’t get enough of selfie videos. Knoxweb has explained the importance of personalizing your brand in the past. The best way to connect with your audience is with selfie videos.

Before you go on camera, whether you go live or prerecorded, be prepared. It’s okay to wing it sometimes, but if you are doing a commercial for your brand, it needs to be well thought out.

Another way to personalize your story is with Video Grabbers. A Video Grabber tells your story with Knoxweb helping you every step of the way. The team of writers, producers, and editors from the web developers and web designers in Knoxville has the knowledge and expertise to film your story with Video Grabbers.

Going Live on Social Media with Video Marketing

Going live on Facebook, Instagram, Snapchat or any other social media marketing channel should rarely be done on the fly. When you go live, you need to be on top of it. You need to be prepared before you go live on social media.

Knoxweb recommends that you have a storyboard ready that outlines what you want to say. Have your shots prepared ahead of time. If you’re going to talk to people don’t forget to get a signed release form. This gives you permission to show the talent on your live performance for any and all of your video marketing campaign.

Keep in mind, even if you don’t go live and shoot a prerecorded video, you will still need release forms for any talent that appears in your production. Those fuzzed out heads you see on video and TV means the producers didn’t get, “Talent,” approval.

Don’t Forget to Leave Something to the Imagination

Advertise your intentions before you go live. Tease your audience before the big day and let them know where you’re going to be and what time. Leave a little to the imagination and never unveil your true intentions until you go live.

Don’t forget to communicate with your audience. When you go live, respond. If you are posting a pre-recorded video, respond to comments and thank people who share your videos. The more you communicate with your fans and followers the more you will be seen as a friendly and personable brand.

These days’ people expect companies to respond immediately. They want answers to their questions and concerns. If you have a bad comment on your page, it’s best to address it immediately. Your reputation is at stake if you don’t. In the digital age, bad reviews spread like wildfire.

A Video Marketing Team you Can Trust

Taking your brand and your social media profile pages to the next level is easy with Knoxweb.

Call or click and schedule a no obligation video marketing consultation and start preparing your video marketing campaign. It’s more affordable than you think and is one of the best places to put your online advertising dollars.

Call for a no obligation video marketing consultation with Knoxweb today.