Voice search. According to Knoxweb, you are going to be seeing those two words quite a bit with the VS market being worth over 600 million by 2019.
With voice assistants and AI taking over, your business will need to be prepared for voice search.
How Voice Search will Affect Your Business
Voice activated search is huge because it is convenient. Most people can only type about 40 words a minute. However, you can speak 150 words every minute, and although that may seem basic, it is much more significant than most realize.
Voice activated search is used to find local businesses, restaurants, and service companies. Google explains that people who use voice activation are expecting businesses to do the same when it comes to providing information for voice search.
- Fifty two percent of people who use voice want information on sales, deals, and offers
- Thirty-nine percent want business hours, location and contact information
- Thirty-eight percent want to access customer support and service
- Forty two percent want to find event and activity information
SEO for Voice Search
Knoxweb explains that searching with voice is rapidly progressing making SEO optimization imperative for your business.
Expand Your Online Presence with Voice Search
Your business must be listed online if you want it to be compatible. These listings will appear on Facebook, Yahoo, Bing, the Yellow Pages, and of course Google.
Your page needs to contain the following information:
- Name phone number address
- Contact details, email address, and website address
- Organization or business categories
- Videos and images of your business
- Location accessibility information
- Products and Services
- Business information
You want your information to be accurate and consistent across all sites. You can either automate the process, or do it manually.
Boost Your Rating
Your star rating helps people learn more about your business. The higher the star rating, the higher your voice search ranks.
To boost your rating, make sure that your business is being reviewed. Seventy two percent of consumers trust local businesses that have positive reviews. Positive reviews equal a better rating.
Below are some Review Tips
- Collect contact info and ask for reviews
- Give incentives to customers who write reviews
- Ask your clients to check in on Facebook and Instagram
- Respond to all comments, even the negative ones
- Respond within 24 hours
As discussed at the beginning of this article, voice search is convenient and easy to use; however, speech patterns differ from text that is typed. As a result, adjusting your strategy for voice search is the key if you want improve your SEO for voice search.
Long Tail Keywords
Keep your tone conversational. Type your long tail keyword phrases, as you would say them. For example, “How do I get rid of ants?” could be said like, “How to remove ants?” When researching keywords, include interrogative text such as, “When do I, what is and how to.”
Google My Business Optimization
Local SEO is getting ready for voice search. With Google My Business, you can make full use of the new features that have been rolling out all year such as Google Posts, Google Q&A, and the all-new Google Service Menu.
Voice search is growing rapidly. Call Knoxweb and schedule an appointment with the SEO experts who can help you improve your online presence with the power of voice search.