Tag Archives: video marketing tips 2018

Video Marketing More Powerful Than You Know

Video marketing is the most powerful form of online advertising. With professional video, you have the potential to reach thousands of potential clients and customers.

Video_MarketingKnoxville

 

By now you will have learned from the Knoxweb Blog, that video surpasses text and pictures when it comes to video marketing. Without video in your online campaign, you won’t get as many likes, comments and shares. Forgetting about video can also hurt your SEO.

How Video Marketing Affects SEO

Once a person clicks to your website, your video will improve your bounce rate, dwell time and CTR. Video is crucial for Search Engine Optimization. With video, your site will rank for the competitive keywords and keyword phrases that keep people watching. Google loves high quality content from Video Grabber and Knoxweb.

SEO and Video Marketing

Go back to May 16 2007 when, Google introduced “Universal Search,” and you will see that it was ground breaking. Users could see blogs, videos, shopping sites, and home pages on the same page.

Google introduced Dwell Time in 2012. Dwell Time measures how long a user spends on your website and is a way to measure your system and its relevance.

These days, depending on how relevant the content is, any website can rank with a keyword or keyword phrase query.

More Conversions with Video Marketing

Websites that feature video rank higher for competitive keywords and keyword phrases. A link to your video is all the Search Engine Optimization you need to put you and your brand on the map for both buyers and bots. The two reasons for videos are conversions and brand awareness.

Video is more than an interesting after thought. Video is a vital feature for any company that is concerned with Search Engine Optimization, brand recognition and conversion rates.

Below are some ideas for incorporating video into your overall digital marketing campaign.

Event Videos

Ask Knoxweb about Video Grabber. With Video Grabber and Knoxweb, you can share your new location or tell your customers about your five star rating. If you have a grand opening coming up you will certainly want to shoot a video about it.

How to Videos

Showing customers how to use a product is one of the best ways to boost your ROI. With a how to video, you are telling viewers how the product works and what it is used for. Video converts interested shoppers into hungry consumers. Ask Knoxweb how you can film a how to video with Video Grabber.

Explainer Videos

Explainer Videos do much more than tell viewers what your brand is about. With an online video included in your campaign, you will get more views, likes, and shares. With a good script that includes keywords to find your demographic, the possibilities are endless.

Over 50 percent of consumers search for videos relating to the product or service that they are interested in before they head to the store. Both bricks and mortar and online stores can benefit from video marketing.

People who shop online watch demonstration videos before making a purchase. The majority of online shoppers prefer video to text.

Video Grabber for Video Marketing

With a professionally produced video, you can easily transform those unique visitors into customers for life. People who visit your website or watch your videos on your social media pages and become fans are also more likely to comment and share. When clients and customers share, your videos they are doing the social media work for you.

Video marketing is an essential part of every online campaign. Ask Knoxweb how you can produce thought provoking video for your brand.

Call or click for a no obligation video marketing consultation today.

Video Marketing The Most Popular form of Advertising in the World

Video marketing is quickly becoming the most popular form of media in the world, and if you aren’t using video marketing to boost your online presence, you aren’t doing everything you can to improve your Search Engine Optimization.

video marketing

In the competitive world of digital advertising, you have to be smart, and that means incorporating video into your overall digital marketing plan. Knoxweb are the video marketing experts who can help you with video marketing and the remarkable platform, Video Grabber that will attract more subscribers, users, likes, comments, shares, and conversions. Of course, once you have created a video or video series with the help of Knoxweb, you will have to optimize it properly if you want everyone to see it, and that is where Knoxweb comes in.

The Video Grabber Process

When you contact Knoxweb for video marketing with Video Grabber, a script and storyboard will be created and developed to map out what you are trying to convey in your video. Once a story has been decided on, the team from Knoxweb will go to work on an amazing video that will include rich keywords and keyword phrases built into the script. Search engines will be able to locate your videos with properly optimized content.

The content that is properly optimized for SEO in your videos will attract the search engines, however, unless you know how to use search engine optimization, it is best to leave your content up to the professionals from Knoxweb.

Rich Content is the Most Important Part of Video Marketing

Professional content writers in Knoxville are ready to take your products and services to an entirely new level with unique and fresh content that will light up Google and the other search engines. All of the professional content writers and professional blog writers from Knoxweb are trained to provide you with unique content that is created by born and bred American English speaking writers.

Advantages of Video Marketing

YouTube is owned by Google and that means when you produce professional videos on your website, you will be at the top of the list as long as your content includes keyword phrases and keywords that relate to the subject.

Videos that include keywords that don’t make sense to the content will hurt your chances on the search engines. Google loves educational, informative, and entertaining content that makes sense to the subject, and if video is added to the mix, you can’t go wrong. If that isn’t enough to convince you to include video marketing in your campaign, maybe the fact that your videos are evergreen will.

Videos stay on the web forever. Do a search, and you will find videos from 2005 that are still current and relevant to the product or service that the company is trying to promote. When you produce evergreen videos for your website, your ROI investment will continue for years, especially if you continue to optimize those older videos into your current online marketing strategies.

When you work with the team from Knoxweb for video marketing, digital marketing, SEO, SMO, website design, website development, and mobile website design, you will be getting a team of professionals that will take you from start to finish with a brilliant online marketing campaign that will put a smile on your face at the end of the year.

The All Important Business Blog

Once your campaign is complete, the real work begins. Knoxweb will come up with an online marketing campaign that includes a weekly or monthly blog that will help drive your videos to the top of the charts. Those blogs will be shared on social media, newsletters and in email marketing campaigns giving you an even bigger return on your investment.

If you would like to include video marketing into your digital marketing campaign, call or click and schedule an appointment with Knoxweb today. You can’t go wrong when you work with a company that has been around since 1996.

Call or click for your no obligation video marketing consultation today.