Tag Archives: Video Marketing Knoxweb

Creating Strong and Compelling Content for Video Marketing

A video marketing campaign needs to be strong and creative. When you create unique and engaging content for your video marketing campaign, you are building your brand.

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Knoxweb has been helping people just like you create compelling content for video marketing that stands the test of time.

Creating Evergreen Content for Video Marketing

Creating fresh content is imperative, unless of course your videos are marketing upcoming events or a sale that won’t happen again. It’s okay to post videos for these events or sales as people can refer back to them, just make sure you include video content that is evergreen. Evergreen content is always fresh and unique and stands the test of time.

Relevant and interesting content that is never dated is essential for search engine results. Knoxweb has been in the digital content industry since 1996 and has the tools to help you create evergreen content for your website.

Make Your Video Marketing Content Relevant

Don’t throw up a video just for the sake of it. If you follow the Knoxweb Blog, you will know how important a solid plan is when it comes to production. As the saying goes, “When you fail to make a plan, you plan to fail.”

Your video must have a purpose. Is your video pertinent to your brand, do you even know why you are making a video? If you aren’t sure, it’s time to call the video production team from Knoxweb. Approach your video marketing strategies with a plan, just as you would with other conventional and digital marketing campaigns.

Brand Your Video Marketing Content

The biggest mistake companies make is not branding their content properly. It’s great if people can remember your videos, but if they can’t recall the name of your business, you’ve failed to create a strong video marketing campaign.

Use your logo in your URL and throughout your website. Brand your video content showcasing your products and services in a fun and unique way.

There are all sorts of ways to brand your video. Incorporate your products throughout your videos with product placement. This is especially important if certain videos aren’t highlighting your products.

Use Short Videos for Video Marketing

Videos that are too long will lose subscribers. According to Knoxweb, people will leave in about 10 seconds if they aren’t engaged. You’ll find less viewers at the end of a five-minute video, than you would a two-minute one. Think about the last video that you watched. How long was it? Did you watch because you had to or were you entertained?

Knoxweb recommends that you keep your videos short, sweet and to the point. Sixty to ninety seconds will keep your viewers happy.

Stay Focused with Your Video Marketing Campaign

Watching a million things in one video is confusing. A video that is all over the place won’t win you any fans or followers. If your latest video talks about your company history, your team, new products and services and even includes the latest news about the companies Little League team your viewers won’t learn much. In fact, most probably won’t watch the entire video.

Create videos with a strong message, a single message so that viewers won’t be confused. Focus and intent is the most powerful part of any video marketing campaign.

A Strong Call to Action for Successful Video Marketing

Having a strong call to action shows viewers what action they need to take after watching your video. Leaving viewers with nowhere to go is business suicide. Not only have you lost a lead, but also you have also lost a probable sale and click through not to mention potential likes, comments and shares. If people are complaining about not knowing where to order, you are failing.

Give us a call, follow us on Twitter and head over to our website are strong calls to action that work. Use in the beginning, middle and end to create maximum exposure and a strong call to action.

Video Marketing Must Include SEO

You may have the best video marketing campaign on the net, but if no one is seeing it there really is no point. Knoxweb are SEO experts and understand what it takes to drive traffic to your video and your website. If you want your video to rank at the top of the search engines and you don’t want to pay for it, you must include strong search engine optimization tactics in your video content.

Write clever titles and descriptions that include keywords that are relevant to your products and services.

Video marketing is an essential part of any digital marketing campaign. Get yours started and talk to the team from Knoxweb today.

Video Marketing a Crucial Part of Digital Advertising

Video marketing is an essential part of any digital advertising campaign. In addition to enhancing your text, video increases your click through rate.

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Knoxweb recommends adding informative videos to your digital marketing efforts as Google’s algorithms are putting videos at the top of the list when it comes to rank.

Remember over 93 percent of people start their experience with an online search engine. You must do everything in your power to appear on the first page. It’s also important to note that the top three spots after Google ads get 55 percent of clicks.

How Video Helps Digital Marketing

If you want to increase your organic traffic, Knoxweb recommends adding video to your content. Not only will videos lower your overall bounce rate, but they will also help you get quality backlinks.

Video is magic, but when you add professional search engine optimization and unique content to the mix, the real magic begins. By creating content that helps you achieve a higher than average ranking, you will see more click throughs.

Video is great, and you don’t have to spend a fortune to create it, but you do have to produce video that is enticing. You want your video to be entertaining and educational. Posting low quality videos will hurt your rank. If your page is ranking high but not satisfying search intent, it will eventually notify the search engines that your website isn’t valuable.

Video Marketing that Will Help Search Engine Optimization

Everyone knows that video helps rank, but getting started isn’t always easy. Knoxweb can help with a search engine optimization strategy, a strong plan, a good video, tracking, and analytics yields results.

Knoxweb are the experts when it comes to video production and has some tips that will help you and your rank on the search engines.

1. Videos are Vital for your Site

Publish your videos everywhere, not just on your site. When you optimize your videos on social media and other online outlets, you are telling the search engines that you are relevant and high quality. High quality content keeps users on your page longer helping your video marketing campaign.

2. Create Context

Publishing your video without visual and written content won’t do much good. Knoxweb recommends that you include transcripts of your clip. This way you can target your audience with relevant keywords. Adding visual graphics also helps with SEO and your video marketing campaign.

3. Create Educational Video Marketing Clips

Try producing videos that answer questions about your products and services. Not only does this help with the purchasing decision, it also boosts your credibility on the search engines. When you provide value to the user, you are increasing your visibility.

4. Consistency is the Key

When your brand is consistent, you are telling the search engines that you are relevant. Dedication and consistency is imperative if you want to add value to your customer’s intent. Posting video on a consistent basis tells both Google and YouTube, the second largest search engine in the world, that you are relevant to the search.

Creating the best video content is easy when you work with the team from Knoxweb. Knoxweb are experts at creating compelling content that people actually want to watch. The content creators from Knoxweb produce videos leaving people wanting more.

Video Marketing the Way of the Future

If you have been ignoring video marketing because you don’t understand it or think it is too expensive, call or click and talk to the team from Knoxweb. A no obligation consultation will convince you that video marketing is the way of the future.

Call or click for a no obligation video marketing consultation with Knoxweb and see your rank climb to the top. Call now.

Video Marketing Tips You Can’t Ignore

These days video marketing is more than putting up a few videos on YouTube. Of course, YouTube is still an awesome place to give your videos a home, but there are some other ways to market your business on video.

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According to Knoxweb, knowing which video marketing technique is best for your efforts takes time and research. Below are some tips to help you get there.

Video Marketing on Social Media

Most social media platforms have allowances for video. In fact, some are based solely around video. Do your research. Depending on your demographic, your videos may do better on Pinterest than Instagram. If you are targeting an under 20 audience, Snapchat may be the way to go.

If you follow the Knoxweb Blog, you’ll know that there are literally hundreds of social media websites. Leaving it to your team members could take time and money, especially if they work overtime just to come up with a social media platform list. The professionals from Knoxweb can help you pinpoint the sites that are most relevant to your target market.

Going Live on Social Media

Knoxweb cannot stress the importance of going in with a plan. Even if you are going Live, you still need a script to go by. If you are at a live event it is impossible to predict what will happen, but with a plan, you at least have something to go by.

Start by drawing up a storyboard detailing each scene of your live performance. With a storyboard, you can direct yourself, or anyone else in the video. Once you have a storyboard put together, write a script. Be sure and include keywords and keyword phrases in your text. Google and the other search engines crawl videos too you know.

Let Your Audience Know Your Plans

When you go live on Facebook, or any other social media channel let your viewers know ahead of time. When you post about future events, especially going live on social media, they will remember to tune in. Just like an invitation, letting people know you are going live on social media will garner more views, likes, comments, and shares.

Prerecorded Clips for Video Marketing

Prerecording a video is the best way to get all of the information out there. Unlike going live, you have the opportunity to stop, start, stop, and start over again. You can do multiple takes without having to worry about upsetting your audience. Going live is one thing, going live and messing things up is a different story.

If you do a bad job on your first live social media posting, you may not get another chance. Doing a bad job could have fans and followers leaving you in droves.

With prerecorded video, you can film a how to video or a customer testimonial. Why not schedule a day where your customers can come in and film testimonials. Make a party out of it and bring your customers out of their shell and on to the big screen.

Video Marketing and the Right Stuff

Of course, filming the right subject matter is essential. If you have gathered an audience only to supply them with boring content that is badly lit and badly shot, they will not be happy. Bad videos kill business relationships faster than you think.

Ask Knoxweb about video marketing with Video Grabber. With Video Grabbers, everything will be ready to go. Just give Knoxweb the okay and you will have a professionally written storyboard and script. Once your video is shot, it will be professionally edited and ready to go.

Video marketing is the way of the future. Knoxweb has been on the pulse since 1996 and has the team to get it done the right way.

Call or click for a no obligation consultation with Knoxweb today.

Video Marketing an Essential Part of the Digital Age

Video marketing is essential regardless of what you are trying to sell. According to Knoxweb, it doesn’t matter what the product or the service is, if you don’t have video, you’re not reaching the masses.

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Video Marketing Works

If you follow the Knoxweb Blog, you will know that marketing your brand on video will give you a better click through rate, even more so than pictures. Before the video boom hit, marketers trusted their message with photos, which did fare better than text. However, video has surpassed both text and pictures when it comes to likes, comments and shares.

Having a solid video marketing plan works. If you are gearing up for a Valentine’s Day promotion start working on a video that will convey your brands message. If you have a spa and want to advertise a special on a hot stone couple’s massage, start writing your script. Better yet, do a selfie video explaining the massage. You could even do a, “Show Me Video,” filming a couple’s hot rock massage in action.

Selfie Videos and Video Marketing

People can’t get enough of selfie videos. Knoxweb has explained the importance of personalizing your brand in the past. The best way to connect with your audience is with selfie videos.

Before you go on camera, whether you go live or prerecorded, be prepared. It’s okay to wing it sometimes, but if you are doing a commercial for your brand, it needs to be well thought out.

Another way to personalize your story is with Video Grabbers. A Video Grabber tells your story with Knoxweb helping you every step of the way. The team of writers, producers, and editors from the web developers and web designers in Knoxville has the knowledge and expertise to film your story with Video Grabbers.

Going Live on Social Media with Video Marketing

Going live on Facebook, Instagram, Snapchat or any other social media marketing channel should rarely be done on the fly. When you go live, you need to be on top of it. You need to be prepared before you go live on social media.

Knoxweb recommends that you have a storyboard ready that outlines what you want to say. Have your shots prepared ahead of time. If you’re going to talk to people don’t forget to get a signed release form. This gives you permission to show the talent on your live performance for any and all of your video marketing campaign.

Keep in mind, even if you don’t go live and shoot a prerecorded video, you will still need release forms for any talent that appears in your production. Those fuzzed out heads you see on video and TV means the producers didn’t get, “Talent,” approval.

Don’t Forget to Leave Something to the Imagination

Advertise your intentions before you go live. Tease your audience before the big day and let them know where you’re going to be and what time. Leave a little to the imagination and never unveil your true intentions until you go live.

Don’t forget to communicate with your audience. When you go live, respond. If you are posting a pre-recorded video, respond to comments and thank people who share your videos. The more you communicate with your fans and followers the more you will be seen as a friendly and personable brand.

These days’ people expect companies to respond immediately. They want answers to their questions and concerns. If you have a bad comment on your page, it’s best to address it immediately. Your reputation is at stake if you don’t. In the digital age, bad reviews spread like wildfire.

A Video Marketing Team you Can Trust

Taking your brand and your social media profile pages to the next level is easy with Knoxweb.

Call or click and schedule a no obligation video marketing consultation and start preparing your video marketing campaign. It’s more affordable than you think and is one of the best places to put your online advertising dollars.

Call for a no obligation video marketing consultation with Knoxweb today.

Video Marketing More Powerful Than You Know

Video marketing is the most powerful form of online advertising. With professional video, you have the potential to reach thousands of potential clients and customers.

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By now you will have learned from the Knoxweb Blog, that video surpasses text and pictures when it comes to video marketing. Without video in your online campaign, you won’t get as many likes, comments and shares. Forgetting about video can also hurt your SEO.

How Video Marketing Affects SEO

Once a person clicks to your website, your video will improve your bounce rate, dwell time and CTR. Video is crucial for Search Engine Optimization. With video, your site will rank for the competitive keywords and keyword phrases that keep people watching. Google loves high quality content from Video Grabber and Knoxweb.

SEO and Video Marketing

Go back to May 16 2007 when, Google introduced “Universal Search,” and you will see that it was ground breaking. Users could see blogs, videos, shopping sites, and home pages on the same page.

Google introduced Dwell Time in 2012. Dwell Time measures how long a user spends on your website and is a way to measure your system and its relevance.

These days, depending on how relevant the content is, any website can rank with a keyword or keyword phrase query.

More Conversions with Video Marketing

Websites that feature video rank higher for competitive keywords and keyword phrases. A link to your video is all the Search Engine Optimization you need to put you and your brand on the map for both buyers and bots. The two reasons for videos are conversions and brand awareness.

Video is more than an interesting after thought. Video is a vital feature for any company that is concerned with Search Engine Optimization, brand recognition and conversion rates.

Below are some ideas for incorporating video into your overall digital marketing campaign.

Event Videos

Ask Knoxweb about Video Grabber. With Video Grabber and Knoxweb, you can share your new location or tell your customers about your five star rating. If you have a grand opening coming up you will certainly want to shoot a video about it.

How to Videos

Showing customers how to use a product is one of the best ways to boost your ROI. With a how to video, you are telling viewers how the product works and what it is used for. Video converts interested shoppers into hungry consumers. Ask Knoxweb how you can film a how to video with Video Grabber.

Explainer Videos

Explainer Videos do much more than tell viewers what your brand is about. With an online video included in your campaign, you will get more views, likes, and shares. With a good script that includes keywords to find your demographic, the possibilities are endless.

Over 50 percent of consumers search for videos relating to the product or service that they are interested in before they head to the store. Both bricks and mortar and online stores can benefit from video marketing.

People who shop online watch demonstration videos before making a purchase. The majority of online shoppers prefer video to text.

Video Grabber for Video Marketing

With a professionally produced video, you can easily transform those unique visitors into customers for life. People who visit your website or watch your videos on your social media pages and become fans are also more likely to comment and share. When clients and customers share, your videos they are doing the social media work for you.

Video marketing is an essential part of every online campaign. Ask Knoxweb how you can produce thought provoking video for your brand.

Call or click for a no obligation video marketing consultation today.

Video Marketing with Video Grabber is Essential in 2018

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Incorporating video marketing into your overall online campaign is crucial, especially if you want to stay at the top of the search engines. Using video can help boost your SEO.

2017 saw a revolution in advertising, especially where video is concerned. According to Knoxweb, 63 percent of businesses and organizations have already starting using video marketing, out of that percentage, 82 percent believe that video marketing is a crucial part of their advertising strategy.

Make more Conversions

Video can make you money. When you add a product, how to or other type of video to your landing page, you will see an increase in conversions by an astounding 80 percent. Knoxweb can help you produce a great video campaign with Video Grabbers that will see a better conversion rate.

Make More Money

74 percent of people who sat down and watched a video that explained a product, these are called explainer videos, actually bought the product or service. Video is more effective than pictures and much more effective than text, which isn’t really that surprising when you consider that vision is the most dominant when it comes to the senses. Pictures do boost engagement so you can only imagine what video can do.

ROI

If you are looking for a magical return on investment, there isn’t one, but according to Knoxweb, video will give you a better chance of great ROI. Although video takes more time and will cost you more to get it produced, the payoff is massive. Video Grabbers from Knoxweb are the affordable way to make videos from concept to roll out.

Of course, you can take videos with your Smartphone or Tablet, but unless you know how to write, produce, shoot, and optimize your videos, you may as well pack up and go home. Call or click and schedule an appointment with the video production team from Knoxweb who can help you come up with a slick video marketing strategy that will improve your ROI. 83 percent of businesses who use video say that they get a good ROI, with professionally produced videos.

Video is a Trust Builder

Trust is the basis for conversions and sales with content marketing being the cog in the wheel. Once you stop selling to people, which you can do through video, people will start buying your products and services. Video tells the story while engaging and igniting emotions. If people watch your videos they will like, share and comment helping you spread the word about your brand. If you are serious about your content marketing, you should be just as serious about your videos and that is where Knoxweb and Video Grabber comes in.

Although some people are still quite skeptical about buying something on the World Wide Web promotional videos can garner trust. Effective videos that market your products and services give consumers more confidence.

Google Loves It

Google owns YouTube so it just makes sense to incorporate video marketing into your online marketing campaign. When you add video to your website, users will spend more time there. Longer exposure signals Google and the other search engines that your website is informative. With good content, you have a 53 percent better chance of showing up at the top. Videos will affect your rank.

If video marketing is something you have been considering, call or click and schedule a consultation with the video experts from Knoxweb. Knoxweb can write, shoot, edit and roll out a show stopping video or video series that will improve your bottom line.

Call or click for more information regarding video marketing with Knoxweb today.

Online Marketing with Video will Boost your SEO

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Online Marketing with video is the number one way to make your presence known on the World Wide Web, and if you aren’t including video in your online marketing strategy, you will be missing the boat.

If you follow the Knoxweb Blog, you will know how important online marketing with video is to your entire campaign. When you add video to your website, email, and social media with Videograbber, you increase your chances of converting those leads into sales.

Last year saw a huge surge in video, with content marketing going from 360-degree videos to Facebooks new Live format. Because people have a shorter attention span, making short and concise videos that are interactive and engaging is paying off.

According to Knoxweb, 78 percent of viewers watch videos on their PC’s, Smartphone’s, tablets, and laptops online every single week with 55 percent watching videos online every single day. On top of that, 65 percent of those who watch a video watch the entire video. If you do not have online marketing with video, you are missing the best opportunity to engage and reach your target market and demographic.

Below are a few more staggering numbers from Knoxweb that you may want to consider if you aren’t including video in your online marketing strategy:

  • More video is uploaded every month than TV has in thirty years
  • By the end of the year video will account for 74 percent of web traffic
  • Tablet owners, 33 percent of them, watch an hour of video every day
  • Twenty Eight percent of Smartphone users watch a video every day
  • Seventy-eight percent watch online videos every week
  • Fifty five percent of viewers watch videos every day online
  • A staggering 5 million people watch videos on Facebook every day
  • Eighty five percent of videos that are watched on Facebook are mute
  • People who use Snapchat watch 10 billion video clips a day
  • Eighty two percent of Tweeters watch video content
  • Business executives, 75 percent of them, watch industry related videos weekly
  • Fifty five percent of executives share industry related videos with colleagues
  • Fifty nine percent of business executives prefer video to text
  • Eighty one percent of businesses and organizations feature video on their website
  • Sixty nine percent of marketing professionals have used online marketing with video
  • Ninety three percent of online marketers include video in their strategy
  • Ninety six percent of Business-to-Business companies are using video
  • The word video in an email subject line will increase your open rates by 19 percent
  • Online marketing with video increases click through rates by 65 percent
  • Online marketing with video in email reduces unsubscribers by 26 percent
  • When online marketers include video, it increases click through by 200 to 300 percent
  • Marketers worldwide name video as the best return for ROI. Fifty two percent of them

Knoxweb knows how powerful video is and has the best tools to help you include video in your online marketing strategy. With Knoxweb and Videograbber, you can have a professional video produced that will be powerful and eye catching.

Knoxweb has been in the video and web business since 1996, and can take your company to the next level with Videograbber. All you have to do is call or click.

Online marketing with video is taking the world by storm, and if you haven’t added video to your website, email or social media marketing, you will lose business.

Still not sure? Call or click and schedule an appointment with a marketing professional from Knoxweb who can take your business or organization to the next level with a sure fire online marketing campaign that will boost your SEO and your online presence.

Online marketing with video isn’t going anywhere. Call or click and talk to Knoxweb about online marketing with video today. You will not be disappointed.

Call or click now.

Video Marketing is The Most Powerful Tool you Can Use

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Video marketing is the most powerful online marketing strategy available, and if you aren’t using video marketing in your ad campaign, you will not be reaching as many potential clients and customers as you could. Sharing your message across the World Wide Web using video marketing with Videograbber from Knoxweb is the most affordable and efficient want to expose your brand to the masses.

Below are a few reasons you should consider video marketing with Videograbber:

Conversion and Sales

Video can help you increase your conversions by as much as 80 percent. When you add product videos to your landing pages, you will see conversions that can become sales. Videograbber has the team to make sure that your professional video is noticed on the web.

Recent research indicates that over 74 percent of people who watch explainer videos about a product or service bought it. According to Knoxweb, vision is your most dominant sense. When you include video marketing in your overall plan, you have a better chance of attracting a buying audience.

Awesome Return on Investment

If you have been disappointed in your ROI, talk to Knoxweb about Videograbber. According to studies, videos that explain what the product or service is will get you a better ROI than poorly designed and produced videos.

When you post high quality professional videos on your website, in your email and on your social media pages, you are increasing your chances of a better return on investment.

Trust Builder

When it comes to conversions and sales, trust is the foundation. You can’t build a house on sand, and the same can be said for video production. If your message isn’t strong, it could come off as wishy washy, which is the last thing you want to show off to the world. When you build long-term relationships based on trust, your potential clients and customers will be more apt to buy your products and services. When you stop selling, and provide useful information to the masses, you will build trust.

Professional and thought provoking video content will engage people while pushing their emotional buttons. Videograbber is the most powerful tool you can use when it comes to promoting your brand. When you create an effective campaign with Knoxweb and Videograbber, you can attract even the most skeptical clients and customers. 57 percent say that videos give more confidence to potential buyers when it comes to online shopping.

Search Engine Love

Google, Bing, and the other search engines love video content. In fact, according to Knoxweb, if you have video on your website, you will be one of the first to show up on the search engines, especially when you consider that Google owns YouTube.

It Explains Everything

Whether you are launching a new product or service, or just trying to improve your online presence, creating a video with Knoxweb and Videograbber works. Explainer videos using Videograbber go a long way in enticing potential clients and customers. In fact, 82 percent businesses that use Videograbber have an explainer video on their home page.

If you have a concept that is difficult to put into words, Videograbber has the solution. Knoxweb can help you create animated videos that will bring those difficult concepts to life unlike no live video or text can. Animated videos from Knoxweb and Videograbber combine simplicity, nostalgia and entertainment helping you get your difficult message across.

Social Sharing

Everyone loves video and if you share your Videograbber videos on social media, you will get more likes, comments, and shares. With video marketing, you can boost your social media presence with entertaining and thought provoking videos that will encourage social sharing. Social sharing increases website traffic and can help your search engine results.

If you would like to improve your online presence, call or click and talk to the team from Knoxweb who can help you create professional and affordable videos for your video marketing campaign with Video Grabber. Call or click today.

Is Video Marketing Really Necessary?

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Video marketing is the best way to promote your business or organization, but it can be tricky, especially if you have never done it before. Knoxweb are the experts and can help you put together a video marketing campaign that will put the competition to shame.

According to Knoxweb, who have been in the web business since 1996, marketing with Video can help your company’s social media presence and boost your SEO. Statistics show that people who market with video have a higher rank on the search engines, but there are plenty of other reasons to consider video marketing.

A Massive Upsurge

Research conducted by Ooyala in the middle of 2015 saw an upsurge of video. Mobile video exceeded 44 percent, which was up 74 percent. That’s an astounding 844 percent since 2012, and things certainly aren’t slowing down. Having a sound mobile strategy for your business or organization is vital when it comes to marketing with video. Knowing how your audience reacts to your video content is imperative if you want to see your company grow.

Email and Video

Using the word video in the subject line of your email marketing will see your click through rates increase by as much as 65 percent reducing your unsubscription rate by 26 percent. Having awesome keywords in your email subject line will guarantee that your users will actually open your email.

Brand Awareness

Back in 2016, daily video views doubled on Facebook from five billion to 10 billion. However, even if you have shot the best video on the planet, it is still important that you target your users with content that is relevant to what they want to watch. Customizing your content with the help of Knoxweb will help your brand and your business or organization. Showing your brand from the beginning of your video along with your contact information at the end will make your video memorable.

ROI

Marketing professional around the globe are touting the benefits of video giving businesses and organizations a better ROI, but it is vital that you create the right type of content. Creating good video with the help of Knoxweb will give you a better return on investment.

Everything Seems to Be Video Based

Back in 2016, online marketing professionals predicted that 74 percent of internet traffic would be video based, and that is certainly proving to be the case. It may only be the second month of the year, but pundits are predicting that this is the year of video marketing. Knoxweb explains that online video is the best way to get your users to consume your content.

The Power of Video

Although text does have its place, people are twelve times more likely to watch a video than read a text. However, it must be done right. Video takes a tremendous amount of skill and time. You want your video marketing campaign to engage your viewers. Connecting with your target demographic is key when it comes to marketing with video.

If video marketing is something that you have thought about, but just weren’t sure how to begin, call or click and talk to the web masters from Knoxweb. Knoxweb has the experience and the expertise to help you create a powerful video marketing strategy that will leave your competition in the dust.

Boosting your online presence with video marketing has never been easier thanks to the power of video. Call or click for a no obligation consultation today.

Video Marketing Is The Way of the Future

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Video Marketing is huge and if you are still waiting for the next big wave of social media, you could be waiting a very long time.

According to Knoxweb Video Marketing is the way of the future with more and more people watching video ads in favor of plain text or photo ads. Knowing how to market your business or organization with video is the first step in video marketing, but are you equipped to write, produce, edit, and publish your video content?

Knoxweb explains that as many as 80 percent of people online can recall a video ad that they saw within the past month. For any business, this is a very powerful statistic, and when you combine it with the 64 percent that are more apt to purchase a service or product online after seeing a video ad, adding video to your online marketing campaigns could be a very smart move.

Below are a few steps that you may want to consider before you start your online video marketing strategy.

Determine and Define your Goals

Before you write your script, it is important to consider what you want to accomplish with your video marketing campaign. Do you want to make your presence known with a story, or do you want to convince your potential clients and customers with a video testimonial? Once your goals have been identified, you can determine the best way to achieve them. Hiring Knoxweb for your video marketing campaign is a good way to go, especially if you are planning a complex video.

Select your Platform

Video can mean dozens of things in the digital world. If you follow the Knoxweb blog, you will know that you can go Live on Facebook, or shoot a more traditional long form commercial or video for YouTube. These days television commercials aren’t the only avenue when it comes to choosing your platform and medium.

When you work with Knoxweb, you can test Instagram, Twitter, Facebook, and YouTube in order to determine what would be the most effective platform for your campaign. Knoxweb may recommend a 10-minute video that you could host on your website while posting a teaser three minute clip on YouTube and a 30 to 60-second clip on Twitter and Facebook.

Technical Aspects

If you want to look professional, it is important to remember that there is a certain degree of technical care that needs to be considered if you want people to watch your videos. Frame rate, resolution, and load time can have a dramatic affect on your video marketing campaign. Testing your video before you go live is imperative if you want to avoid abandonment. The last thing you want is to turn viewers away because your video file is too large taking too long to load on a Smartphone or tablet.

Knoxweb can also check your drop off and completion rate. This will help you determine what your viewers like and don’t like about your video ad.

Other things to consider when it comes to your video marketing campaign include views over time and total views. With views over time, you can determine if your campaign is becoming less or more popular. You can also check how many people click through to your business website.

According to Knoxweb, a third of all internet activity is video based with more and more companies opting for video ads when it comes to online marketing. Video content is one of the best ways to target and engage a larger audience.

If you would like more information regarding video marketing, call or click and schedule an appointment with the video marketing team from Knoxweb today.

Call or click and start filming with Knoxweb now.