Tag Archives: TN Facebook advertising

Facebook Advertising 2018 What you Need To Know

Facebook Advertising

Facebook Advertising has certainly improved over the years and only promises better results in 2018. According to Knoxweb, Facebook just may be the place to put your advertising dollars in the New Year.

When Facebook first showed its face in 2004, the Facebook Advertising platform on the most popular social media site in the world had just begun. Fast forward to 2017, and the King of social media has become the most phenomenal social media marketing platform in digital marketing history.

2018 promises to be an even bigger year when it comes to advertising your business or organization on Facebook.

Followers of the Knoxweb Blog will know that video is the most popular platform for online advertising and for Facebook Advertising. In fact, people who use Facebook watch more than 150 million hours of video clips every day. As a result, FB has been improving its in-house video players offering both organic and video content ad buyers a much better avenue to show video.

Speaking of organic, according to Knoxweb, video clips on Facebook for Facebook Advertising will receive 135 percent more when it comes to organic reach. Your business can improve its paid posts and organic reach by posting thoughtful promotional videos that will convert potential customers into buyers.

With the help of Knoxweb and Video Grabber, you can improve your prospects and your engagement. People who use Facebook will also remember a message with a video more so than a text or even a photo. People remember a video clip seven times more than text.

Video Grabber allows you to use different ad techniques to boost your brand online with ad formats that will attract the attention of your demographic, but it’s not just video that can help your social media marketing in 2018. According to Knoxweb there are several ad formats used by Facebook for Facebook Advertising.

Some of the ad formats to look for include:

Slideshow ads-These types of ads use lightweight video that loads faster. Slideshow ads are also a great transition for businesses that want to produce more video.

Carousel ads-These types of ads use multiple offers or multiple images at the same time. This gives the user a richer experience.

Collection ads-These types of ads allow potential customers to browse through multiple informational pages or products in the app. This allows for less friction.

Dynamic ads-These types of ads use single ad templates to advertise multiple products or to create different segments or customized pitches.

Canvas mobile ads-These types of ads transform Facebook ads into a single image or video scrolling experience that is perfect for showcasing your business or organization.

Link ads-These types of ads include customizable CTA buttons that are used to direct prospects to your website, offer, or a landing page. Not only do link ads encourage participation, they also increase your conversion rate.

Lead ads-These types of ads capture leads directly avoiding the need to leave the ap. Understanding what types of ads are best for your best will see a better ROI.

2018 will be here before you know it, and if you want to improve your ranking and your sales with Facebook Advertising, call or click and talk to Knoxweb about social media marketing. It really can help your business or organization grow.

Call or click for more information regarding Facebook Advertising today.

Common Facebook Advertising Mistakes

Facebook advertising

Facebook advertising is still one of the best ways to expose your business or organization on the World Wide Web.

One of the first things to remember when it comes to advertising on Facebook is that people are not on the site to shop. Just getting them to pay attention to your paid for posts can be difficult, but not when you contact Knoxweb for Facebook advertising. Knoxweb understands how to write compelling ads on Facebook that will get you likes and sales.

Below are a few common mistakes that companies make when it comes to Facebook advertising.

Weak Offers

The offer is the point of your entire ad and if it is the right one, directed at the right audience, you will see an increase in sales. It can be tricky to create an ad that will stand out from the barrage of Facebook ads. When you are planning your social media marketing strategies make sure that you start with a strong offer that people in your target market cannot refuse.

The Headline

Your headline needs to be persuasive if you want a successful outcome from your Facebook advertising. A good headline should answer one question, why will the reader care. What is beneficial, and most importantly what do they get out of it. Make your headline stand out and you will see a return on your investment.

The Copy

According to Knoxweb, who has been in the web business since 1996, ads that work are straightforward, simple and to the point. Your copy is meant to give you click throughs so you want your copy to be short and sweet. If you go into a long drawn out explanation of the benefits and features, you may lose potential sales. Grab attention in your copy and you will see better results. The best copy needs to support your primary value proposition while giving credibility to your claim.

Pictures

A picture really does paint a thousand words, and let’s face it, Facebook is very visual so photos and videos are imperative. Knoxweb explains that Facebook posts that include pictures or videos receive nearly three times more engagement. On Facebook’s Instagram site, pictures that include faces receive nearly 39 percent more likes. However, there is a wrong and a right way to include pictures into your Facebook advertising posts. Schedule an appointment with Knoxweb who can help you create compelling social media advertising posts that will boost your return on investment.

Call to Action

The most important part of any social media marketing campaign is your call to action. It’s important to direct your viewers so that you are getting what you are paying for. Unfortunately businesses and organizations make the mistake of overlooking the call to action making it one of the most, if not the most overlooked element when it comes to Facebook advertising.

When it comes to social media, it is still very much like the Wild West, and unless you know how to get yourself over the hurdle, you could end up hurting your business. Hiring a professional Facebook advertising company such as Knoxweb can help.

Call or click and schedule your no obligation consultation today.