Tag Archives: TN digital marketing

Digital Marketing in 2019 Are You Ready

Digital marketing takes knowledge and experience. A good digital marketing company understands the technology and grows with it.

digital marketing

Although conventional marketing still has its place, digital marketing has taken over as the leader when it comes to the advertising world.

Every minute of every day, Google is making it easier for users to search what they are looking for. That means algorithm changes. Are you prepared to alter your content to suit the search engines AND the users? Knoxweb is.

Why Digital Marketing with Knoxweb

Knoxweb has been in the digital marketing business since 1996. Having nearly 23 years in the digital business means the team of professional digital marketing consultants from Knoxweb knows what they are doing. With a few thousand websites shouting their praises, you know Knoxweb understands the world of internet marketing. It takes skill to market products and services on the web. Trying it yourself is a waste of time and money.

My Conventional Advertising Works Why Do I Need Digital Marketing?

Regardless of your demographic, you must incorporate your old school way of advertising with online marketing. If you don’t, you’re missing most of the population because it’s not just millennials that are buying products and services online. Even seniors are using their phones to locate businesses, check reviews, and shop.

Digital marketing is essential for every industry from food to manufacturing. Whether you have an online store or rely on foot traffic.

Do I Need Advertise on Social Media?

Of course, you do, but if you are smart and talk to the team from Knoxweb, you don’t have to do it yourself. While having an employee tackle your social media may seem like a wise idea, it will cut into your bottom line. This costs time and money.

Social media marketing is an essential part of digital marketing. If you’re not doing it, ask Knoxweb how.

Should I Pay for Digital Advertising?

According to Knoxweb, paying for digital marketing is entirely up to you. If you are allocating your advertising budget towards direct mail, you can still advertise on social media. With organic marketing, you don’t pay for ads on Facebook or for Google Ads. Using the right content and search engine optimization techniques, you can attract the powers that be at Google. With that being said, it is more difficult to be seen or heard if you aren’t spending a few dollars on social media advertising.

Digital Marketing and Video Marketing

Video marketing and digital marketing go hand in hand. Just check out your Facebook page and you’ll see both large and small companies are incorporating video into their online marketing strategies.

Video has a much better chance of converting into a sale than text and will also get you more visits than a picture will. Talk to Knoxweb about Video Grabber. Video Grabbers help your online presence and your brand.

My Website Looks Fine

If your website is mobile friendly and responsive, keeping it fresh is just as important as how it looks. When was the last time you updated your home page or your about us page? Exactly. You probably can’t remember the last time.

Google and the other search engines love fresh content. A professional blog writer will keep your website updated with fresh and unique blogs on a b-weekly, weekly, monthly, or quarterly basis.

Landing pages are another great way to incorporate fresh content into your website. Your landing pages can be about your products and services, or about an event that you have coming up. Landing pages are also an excellent way to showcase your brand with Explainer and How to Videos with Knoxweb and Video Grabbers.

Digital Marketing in 2019

2019 is just a few weeks away. Are you ready to take the world by storm with a strong digital marketing campaign that will blow the socks off the competition? Probably not, but you can change that with Knoxweb.

Get a head start on the New Year and contact Knoxweb for a no obligation digital marketing consultation today.

5 Digital Marketing Tips for Small and Large Businesses

Digital marketing has certainly changed the way large and small businesses conduct themselves on the World Wide Web.

digital marketing

Social media marketing, video marketing and marketing with text are just some of the newer ways people are telling the world about their products and services.

According to Knoxweb, People used to rely on one or two websites to look for products and services and rarely shopped online. Those websites were used to research something that they would have to purchase at a bricks and mortar store. Fast forward to today and you will find multiple websites where you will find what you are looking for. The information that is available on products and services is nearly endless.

These days the power of digital marketing lies in the hands of the user because of limitless data available including product reviews and how to videos. In the past businesses held the power when it came to closing the deal.

Today customers can locate the information they need without ever speaking directly to the business. This makes a company’s outreach much more difficult. The most important part of digital marketing is convincing the purchaser to make the sale, especially when they know all there is to know, and more, about your products and services. Ask Knoxweb how.

Below are 5 Digital Marketing Strategies You Can Use

Digital marketing needs to provide value to the customer because these days you’ll be lucky to hold a potential customers attention. What you do in that amount of time is up to you. Knoxweb recommends that you offer your audience value. Perhaps a free item, an interesting video, or a special offer. Don’t execute the sale at the get go. Focus on customer communication. If you begin your dialogue, the sale will naturally follow through.

Content is Key for Digital Marketing

Thanks to social media, it’s getting more difficult to capture the attention of your target market. With pop ads and paid video ads on Facebook and Twitter, it’s tough to be unique. When you offer entertaining and educational content to your users, you will be seen as genuine because you are captivating your audience.

Use More than One Channel

People spread themselves thin on the World Wide Web. Most visit Facebook, LinkedIn, Pinterest, Twitter, and YouTube while others head to Snapchat or Instagram. You want to make sure that you are optimizing your content on social media, in your email messages and your business text messages.

Analytics for Online Marketing

For the highest ROI Knoxweb recommends data examination. You want to review the KPI’s in order to determine what impact your online marketing campaign is having. With analytics, you can test your content without spending a fortune.

SEO is Vital

If you want your customers to see your awesome content you have to get the word out. Knoxweb are the Search Engine Optimization experts and can come up with a customized plan that will increase your rank on the search engines. Knoweb uses keywords and keyword phrases that are pertinent to the content. Because users and the search engines will pick up on those keywords you will be rewarded.

Customer Focus

The focus should always be on the customer. Market and sell your products and services to your customers needs, not the needs of your company. When you allow your digital marketing campaign to be swayed in the wrong direction, you will lose business.

Having a solid digital marketing campaign is essential. Knoxweb will put together a strong online marketing campaign to use across all platforms. These will include direct mail, email marketing, and business text messaging campaigns.

For the best digital marketing advice, you can’t go past Knoxweb. Knoxweb has been helping small and large businesses change and grow with technology and can help you get there as well.

Call or click for more information regarding digital marketing today.