Tag Archives: social media marketing

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.