Tag Archives: social media marketing

Social Media Marketing Trends to Watch in 2019

Social media marketing is changing. According to Knoxweb, there are social media sites that are improving their networks to attract more users. Knowing what those changes are can be tough, especially if you are not an expert at social media marketing.

What is Social Media Marketing?

social-media-marketingIf you follow the Knoxweb Blog, you will know that social media marketing is all about advertising your products and services on Facebook, Instagram, Twitter, YouTube, or the multitude of other social media sites that are begging for your ad dollars.

When done the right way, advertising your products and services on social media can improve your online presence and get you more fans and followers. However, if done the wrong way it can be detrimental to your company.

Below are some social media marketing trends to watch for in 2019

Augmented Reality and Social Media Marketing

Already implemented with Snapchat and other social media websites, AR and virtual reality is estimated to reach $298 billion by the year 2023. The best examples are the facial filters on Snapchat.

Geofilters can be added as well. Ask Knoxweb how you can create geofilters for social media marketing platforms where you can add your company logo to the screen. With these features, you will become more popular on other social media platforms as well. This will help further your reach.

Social Media Marketing and the Generation Z Focus

Generation Z is headed for the workforce. That means they will have more cash to spend. If you want to target this powerful demographic, you need to begin early. Regardless of your industry, focusing on Generation Z is a smart move.

According to this new generation, Pop-up stores are the way to shop. Pop up stores are unique and were designed to share on Facebook and Pinterest. People love to Tweet about the personalized customer service after visiting a Pop up store. Social media and Pop up stores are a perfect fit.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you will know that video is the dominant media source on social media. With Snapchat taking the lead, Instagram started creating its own video platform. Instagram stories work just like Snapchat and with 200 million users every month it’s an excellent way to market your business on social media.

When it comes to video, it’s hard to overlook YouTube. Because Google owns YouTube, you are getting a head start in the search engine optimization department. Making your presence known on all video platforms, and you can’t forget about Facebook Live, is the best way to attract more fans and followers.

People are visual creatures. Video offers something more than pictures. Both small and large businesses must realize the importance of video when it comes to social media marketing.

Chatbots and Messenger Apps

Just like video, messenger apps are used to offer clients and customers additional channels to reach out to. Facebook Messenger is an excellent way to reach out and personalize your message. Remember, not everyone who goes on Facebook intends to buy something. However, if a potential follower clicks through to view your landing page, you may just close the all-important sale.

With messaging apps such as Kik, WhatsApp, and Facebook Messenger, you can spread the word about your products and services on a more personal level.

Streaming Live for Social Media Marketing

Going live on social media can seem daunting. It could turn out to be an amazing experience or an ultimate disaster. Ask Knoxweb how you can plan your live streaming on social media. Stream behind the scenes, show how your office is run or go live in your manufacturing plant. Remember, having a plan is important.

If you have a once in a lifetime promotion, you can stream it live on Facebook. Because when you go live, you are immediately interacting with your fans and followers. When a question or comment comes up you can answer it live. People love being talked to directly in a live broadcast. As a result your fan base will increase.

Social Media Marketing and User Generated Content

When fans of brands post comments about products and services they are unpaid. This is an organic way of advertising. Offer specials to followers who comment, like and share your posts. Give away a coupon for the best photo. The possibilities are endless when you target user-generated content.

Social media marketing is an essential part of any business plan. Call or click and talk to the team of experts from Knoxweb who can guide you through the social media marketing process.

Call or click for a no obligation consultation with Knoxweb today.

5 Social Media Marketing Mistakes to Avoid

Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

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Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

  • Plan Goals
  • Target your Audience
  • Create a Team
  • Plan Time Spent Wisely
  • Plan your Tactics

Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.

Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.

It pays to be smart with social media. Call or click for a no obligation consultation today.

Social Media Marketing Does Organic Still Work?

social media marketing

Social media marketing is something that you should be concerning yourself with. Keeping active on social media not only boosts your profile online, but can also help your SEO and your earnings.

If you have been following the Knoxweb Blog, you will know by now that social media marketing should be just as important to your overall online marketing strategy as Google Ads or any other third party advertising site you may use. In fact, advertising your products and services on social media doesn’t have to cost you a fortune.

Knoxweb explains, you don’t have to spend a penny when you organically grow your business with thoughtful posts, tweets, and videos that attract the attention of your target market. However, the social media landscape has changed when it comes to organic and paid for advertising.

These days you need to be a bit more savvy when it comes to social media marketing if you want your organic posts to be seen by the right people.

What Does Organic Mean?

According to Knoxweb organic means the number of users who will find your post or tweet without paid for distribution. These are the people that just happened to be on Facebook when you posted your coupon or sale. Those users saw your post organically. Unfortunately, Facebook is now using a complicated algorithm that prevents businesses from continuously posting on people’s feeds. This makes your organic reach limited.

Promoted or paid for posts refer to businesses that pay for a boost using a one time or an on-going payment system. You can target your Facebook posts towards your demographic and target market reaching a larger audience when it comes to social media marketing.

Facebook Advertising

Facebook is much more than a place to play games or catch up with family and friends; it’s also a place where companies can build great relationships with clients and customers. This may sound exciting for a business owner, but not so much for the people whose timelines are being bombarded with ads and sales pitches. This is what prompted the algorithm change.

Facebook answered the complainers and introduced a prioritized system where posts by family and friends are at the top of a feed. The odds of seeing content from a brand are now quite low. Organic content really isn’t the best option when it comes to growing your audience and getting the all-important leads on Facebook. With that being said, when you post regularly, you still can attract the attention that you are looking for with great organic content.

Twitter

Facebook isn’t your only option when it comes to spending money on advertising. Twitter brought in a whopping 545 million in 2016. Unlike Facebook, Twitter kept timelines chronological placing organic content from businesses on the field with posts by friends and family. Twitters new timeline uses a feature that is called, “Show me the best Tweets first.” That means any content that you might have missed will appear at the top of your feed when you sign on to Twitter again. Once a user is on the page, content appears in real time so that companies still have the opportunity to reach their demographic organically.

Implementing a sound social media marketing strategy is something that you shouldn’t ignore. Call or click and talk to Knoxweb who can come up with a customized social media marketing plan that will help you increase your exposure online and your profits.

Call or click today.

Little Known Social Media Tips and Tricks

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Social media is much more than a social platform, and if you aren’t advertising on Facebook, Twitter, YouTube, Instagram, or Pinterest, you could be missing out on one of the best online advertising opportunities in the world. However, according to Knoxweb, there are some social media tips and tricks that you may not be aware of.

Sharing is Caring

When you curate your content, you are growing your audience. Remember, social media isn’t just about your own posts and content. When you share content that you find interesting, others will share as well. Of course, this does take time, but there are tools that you can use, such as Feedly. Feedly helps you find content that is based on your keywords and will keep it all in one place.

Tag your Influencers

When you tag influencers, you will grow your social media following. An influencer is someone who has a large following and is in your niche. When you target and tag influencers you are encouraging them to share your content. A good example would be, “@influencer I thought that you and your audience would like this new post, link the post, and watch your social media following grow. You can also reach your influencers by email or a direct message. Just be careful not to overdo it.

Knoxweb explains that people use social media for all kinds of reasons including shopping and socializing, but users also use social media to find out the latest news. Keep track of what is trending with hashtags that appear on twitter and use them in your own posts. This will help you join conversations that are outside of your own circle of followers.

Contests

According to Knoxweb, creating contests encourages user engagement and can help you grow your social media profile. Below are a few contests that you may want to consider for your social media marketing campaign.

  • Voting Contest-Ask followers how they feel about a video or image or ask them to post a video and let the rest of your fans decide who wins one of your products or services
  • Photo Contest-Ask your followers to post a photo of your products and services. The photo with the most likes wins a prize.
  • Sweepstakes-Ask Knoxweb to set up a landing page on your website where users can enter to win. Giveaway a product or service. When you make social media a requirement, you will get more followers and a lot more attention

Strategy is Important-When you attract a group of interested followers you are helping build your social media profile, however it is important to stay proactive. Look for users who talk about or are interested in topics that revolve around your niche.

Video Content-If you follow the Knoxweb Blog; you will know that video is dominating the world of social media. Facebook and YouTube are neck and neck when it comes to video uploads. Include video marketing in your online marketing campaign and you will see an increase in your followers and fans. Ask Knoxweb about VideoGrabbers.

Go Live-Going Live on Facebook is a fantastic way to boost your profile, but it is important to plan your Live broadcasts so that your users know when you go live. You can post ahead of time to let your followers and fans know when you will be broadcasting.

If you are having a tough time navigating the social media waters, call or click and schedule a no obligation consultation with the social media experts from Knoxweb. It really will make a difference to your user base.

Call or click for more information regarding social media marketing today.

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.