Tag Archives: social media marketing Knoxweb

Social Media Marketing Four Reasons you Need It

social media marketing

If you follow the Knoxweb Blog, you will know how vital social media marketing is to your business plan. Marketing with social media will not only boost your SEO, but can also improve your ROI and your bottom line. According to Knoxweb, not being involved in social media is like shooting yourself in the foot.

Knoxweb explains that a social media marketing strategy helps define your business goals and how you will successfully use social media to communicate with your followers, fans, friends of friends and much more. It is imperative that you come up with a strategy first, and then a plan of action.

It’s important to note that even if you are not active on social media, you can bet the competition is, and that includes a large portion of your clientele. If you don’t understand social media and aren’t part of the conversation, you cannot influence the outcome.

If you are unaware about what people are saying about your product or service, it is impossible to ensure that the key message you want to convey is being heard. Social media helps you understand what people want, what they want to talk about, and what they want to hear from your business or organization.

Below are Three Reasons that Knoxweb Recommends Social Media Marketing:

Social Media is still Growing

Mobile-There are more people accessing the World Wide Web with a mobile device, in fact, that number increased by almost 70 percent at the end of 2016.

Older Users-The fastest growing age demographic on Google + and Facebook is in the 45-54 age bracket.

With improved mobile connections and the ability to access your social media accounts on the go makes it easy for people to socialize, shop and engage on social media.

When you create a social media strategy that is targeted to your demographic, you can connect with existing and future clients and customers.

Purchasing Decisions

According to Knoxweb, the majority of purchasing decisions are now being made via social media. When you use Facebook Advertising, you can:

  • Create thought provoking ads and campaigns
  • Manage your audience with custom targeting
  • Build dashboards that are customized for your products and services
  • Run analytics
  • Manage user data
  • Manage your campaign, accounts, and pages

Over half of people who use social media are now using those platforms to make a purchasing decision. In fact, 46 percent are deciding what they want to buy based on social media with those numbers set to skyrocket in the coming years.

Customers and Clients are Active on Social Media

These days most people head to social media to share, use and access information. If you want your blog to be read, it is vital that you share it on your social media pages for social media marketing. Social media may only be a small percentage of your audience, but when you update your framework to include social media, others may just become fans and followers, even those who only check their Facebook or Twitter pages once a week.

Your Reputation Could be at Stake

Even if you aren’t on social media, your disappointed clients and customers probably are. Most social media websites have some sort of review system in place, and if you don’t have social pages, you won’t be able to dispute those reviews. Knowing what is being said about you on social media, whether it is good or bad is a great way to improve your business. When you hear what people are saying about your company, you can make changes that will improve your products and services.

Social media marketing is crucial to your business or organization. Let Knoxweb show you the ropes and help you with a sound social media marketing strategy that will help your business grow.

Call or click for more information regarding social media marketing with Knoxweb today.

Social Media Marketing Can Help or Hurt your Business

Social media marketing can be complex, and unless you understand social media marketing, you could get lost in the never-ending sea of social media websites.

Facebook and Twitter are just two of the social media sites where you can excel with social media marketing. Instagram, Snapchat, YouTube, and Pinterest also share the stage when it comes to attracting new followers. Your social media marketing campaign needs to be targeted so that you can reach your demographic. If you are posting all over the web, chances are, you won’t get the attention you deserve, especially after all of the time and effort that you put in.

Knoxweb are the social media marketing experts and can take your online marketing campaign to the next level with clever posts, pics, and videos that will get your more leads and sales. Knoxweb understands social media and has the experience to get your more fans and followers.

Random posting and tweeting is useless unless you have a plan. Knoxweb can help you come up with a solid social media marketing campaign that is focused and concise.

Video Content is Imperative

If you follow the Knoxweb Blog, you will know how important video marketing with Videograbber is to your online marketing campaign. Video is leading the way, especially when it comes to social media.

With Facebook Live Video, Instagram, and Instagram stories, it makes it easy for businesses to publish enticing content with video that will increase likes, comments, and shares. According to Knoxweb, over 500 million Facebook users are watching video every day.

Go Mobile

Mobile is quickly surpassing desktop and laptop use, with more people using their Smartphone’s, tablets and Smart watches to access their social media accounts. If you aren’t mobile friendly, you will see a drop in your likes, comments, and shares.

In 2016, there were more than 2 billion Smartphone users on the planet. When you take into account the 1.57 billion mobile users on Facebook, you would be crazy not to contact Knoxweb about a mobile responsive website.

Mobile Apps

Mobile apps are just that, mobile. If you aren’t mobile, you will not have access to mobile apps such as SnapChat and Instagram. Both of these social media sites are perfect platforms for exposing your business or organization to the world. Mobile users should be your top priority when it comes to your online marketing strategy.

AMP

AMP or Accelerated Mobile Pages have recently been made a priority by Google. According to Knoxweb, you will get more conversions from your landing pages if you use AMP. AMP reduces your bounce rate and can get you more leads and sales.

It’s difficult to follow the continual changes on social media. Knoxweb can help you evaluate each site to determine what will and won’t work for your business or organization whether your efforts go with Facebook, Twitter, or Instagram.

Social media is all about the people, not technology. Social media marketing can be used to help you increase your fan base, boost your online presence, and increase your sales.

If you don’t have the time, or the knowledge for social media marketing, call or click and schedule an appointment for a social media marketing consultation with Knoxweb. It really will make a difference to your presence on the World Wide Web.

Call or click for more information on social media marketing today.

Social Media Marketing Conceptions 2017

social media

Social media marketing is quickly becoming a hot spot for internet marketing, and if you don’t have at least one social media profile to show off your business or organization, you aren’t building your business like you could.

According to Knoxweb, social media marketing can help with SEO and increase your client base. When you use social media marketing properly, you can literally take the world by storm whether you own an online store, or run a mom and pop bakery in Knoxville.

With social media, marketing you can reach your demographic by pinpointing the users that you want to reach.

While most businesses and organizations spin their wheels trying to find out what social media platforms are best for their company, the ones with the inside scoop are already gaining mass appeal. Knoxweb can help you target specific social media sites that will help you target your demographic and your market.

Unfortunately, some business owners don’t see social media as being that important, with companies skipping social media altogether. If you find yourself in the latter category, refusing to spend time or money on a social media marketing campaign, you won’t be attracting the web traffic that the competition is.

According to Knoxweb, there are a few reasons that businesses aren’t inclined to jump on the social media marketing train:

Too Faddish

Although it makes sense for companies to think that social media was a fad back in 2007, still believing that today is like burying your head in the sand.

Facebook alone enjoys over 1.3 billion years and grows by leaps and bounds every year. Facebook fans won’t go an hour without checking their pages, with some staying on FB all day long popping in and out while working or doing other things. People of all ages use Facebook, and if you aren’t, you are missing the boat.

You Get What You Pay For

Knoxweb explains that in most cases that is true, but social media isn’t like that. Of course, it is easy to do it yourself, which takes time and money, but when you hire a professional social media marketing company to do the work for you, it will cost you even less. Unfortunately, people don’t see the value in paid for social media advertising. For a small investment, you can take your social media presence to the next level with a carefully thought out social media marketing strategy.

No ROI Measurement

Business owners like to see results. Because it is difficult to measure social media ROI, or return on investment, business owners just aren’t interested.

What you need to consider is that you can get users enthusiastic about your products and services using social media, which will improve your brands awareness and its reputation.

Poor Targeting

Some companies will look at their own social media results gauging fan numbers, likes, and shares as long term. Social media never slows down, and if a fan likes your FB page and shares it, you know you are targeting the right audience. It takes time to attract the right followers. Knoxweb understands social media demographics and targeting and can help you improve your online presence. Knoxweb will strategically research your campaign so that interest in your business begins to cultivate.

Think First

For your social media marketing campaign to work effectively it has to be well thought out. Posting out of the blue or on a whim can actually hurt your social media profiles. Tweeting something that you haven’t thought out well, could cause you to lose followers and fans. Knoxweb can help you come up with a posting strategy that will gain you fans and followers.

Are you ready to jump on the social media marketing train? Let Knoxweb show you how your ROI can work with social media marketing.

Call or click and schedule a no obligation social media marketing consultation with Knoxweb today.

Little Known Social Media Tips and Tricks

social media

Social media is much more than a social platform, and if you aren’t advertising on Facebook, Twitter, YouTube, Instagram, or Pinterest, you could be missing out on one of the best online advertising opportunities in the world. However, according to Knoxweb, there are some social media tips and tricks that you may not be aware of.

Sharing is Caring

When you curate your content, you are growing your audience. Remember, social media isn’t just about your own posts and content. When you share content that you find interesting, others will share as well. Of course, this does take time, but there are tools that you can use, such as Feedly. Feedly helps you find content that is based on your keywords and will keep it all in one place.

Tag your Influencers

When you tag influencers, you will grow your social media following. An influencer is someone who has a large following and is in your niche. When you target and tag influencers you are encouraging them to share your content. A good example would be, “@influencer I thought that you and your audience would like this new post, link the post, and watch your social media following grow. You can also reach your influencers by email or a direct message. Just be careful not to overdo it.

Knoxweb explains that people use social media for all kinds of reasons including shopping and socializing, but users also use social media to find out the latest news. Keep track of what is trending with hashtags that appear on twitter and use them in your own posts. This will help you join conversations that are outside of your own circle of followers.

Contests

According to Knoxweb, creating contests encourages user engagement and can help you grow your social media profile. Below are a few contests that you may want to consider for your social media marketing campaign.

  • Voting Contest-Ask followers how they feel about a video or image or ask them to post a video and let the rest of your fans decide who wins one of your products or services
  • Photo Contest-Ask your followers to post a photo of your products and services. The photo with the most likes wins a prize.
  • Sweepstakes-Ask Knoxweb to set up a landing page on your website where users can enter to win. Giveaway a product or service. When you make social media a requirement, you will get more followers and a lot more attention

Strategy is Important-When you attract a group of interested followers you are helping build your social media profile, however it is important to stay proactive. Look for users who talk about or are interested in topics that revolve around your niche.

Video Content-If you follow the Knoxweb Blog; you will know that video is dominating the world of social media. Facebook and YouTube are neck and neck when it comes to video uploads. Include video marketing in your online marketing campaign and you will see an increase in your followers and fans. Ask Knoxweb about VideoGrabbers.

Go Live-Going Live on Facebook is a fantastic way to boost your profile, but it is important to plan your Live broadcasts so that your users know when you go live. You can post ahead of time to let your followers and fans know when you will be broadcasting.

If you are having a tough time navigating the social media waters, call or click and schedule a no obligation consultation with the social media experts from Knoxweb. It really will make a difference to your user base.

Call or click for more information regarding social media marketing today.

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Social Media Marketing Plan for 2017 Are You Ready

social media marketing

Social media marketing is vital to your business or organization, and if you are unsure how to incorporate it into your business, Knoxweb can help.

The New Year is nearly here and if you are still trying to come up with a plan to boost your bottom line in 2017, call and schedule an appointment with Knoxweb who can help you create a marketing strategy to optimize all of your marketing, including your social media marketing.

According to Knoxweb, social media marketing has a lead to close rate that is a whopping 100 percent higher than outbound marketing. Knoxweb also explains that 85 percent of business-to-business marketers also use social media. Regardless of who you are selling to social media marketing will help you build your online presence while growing your brand at the same time.

SEO

When you have a strong social media, marketing plan you will be boosting your Search Engine Optimization, or SEO. If you follow the Knoxweb blog, you know how vital it is to have an SEO plan. If you don’t, no one will be able to find you on the World Wide Web. Having the best content helps the search engines find you. By consistently updating your social media pages with new posts, you will see a climb in your ranking.

Drive Traffic

Creating landing pages or even new pages on your website is a great idea, but unless you know how to drive traffic to your website, what’s the point? Optimizing your website on social media pages can increase your visitors within days, or even hours, of posting.

Relationship Building

When it’s done right, Twitter, Facebook, Instagram, Pinterest, YouTube and the other social media sites can help your customer relations. Tweeting or posting on your pages helps you gain insight into your fans lives, which could help when it comes to planning your social media marketing strategy. By being active on social media, you can find out what people are buying and why they are buying it. You can find out what your potential clients and customers like to share and even what they do on their time off.

More Receptive

People see social media as being, well, social. People see Facebook and Twitter as social networks. Users aren’t going to Instagram and Pinterest because they want to buy something. That means you must be creative when it comes to your posts so that they don’t look like a blatant advertisement. You want your users to hear what you say, which could result in some serious traffic to your website when your social media marketing is done the right way.

Targeting

Social media is highly customizable, especially if you purchase Facebook advertising. Facebook ads allow your business to target your demographics by industry, location, education level and purchase history. With Facebook Advertising, you can even see what pages your customers like and where they post.

Get Noticed

Trade shows, business events, and charity fundraisers can help get you noticed and boost your presence with the help of social media. Social media is the best way to let people know where you and your business or organization will be and what you’ve got going on. With Facebook Live, you can even share your event in real time, which can help your web presence and your conversion rate.

Social media marketing really is vital to your web presence, but unless you know how to incorporate it into the main scheme of things, you could actually harm your business. Let Knoxweb show you the ropes and schedule an appointment for a social media marketing planning session today.