Tag Archives: social media marketing knoxville

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.

The Worst Social Media Marketing Mistakes 2017

social media marketing mistakes

Social media marketing mistakes are avoidable, but if you are still not getting the results you want and need, Knoxweb can help. Knoxweb has been in the web business since 1996 and understands the ever-changing world of social media marketing.

Facebook, Instagram, Twitter, Pinterest, YouTube, and other popular social media websites are constantly updating their algorithms to give users the best results, however, if you aren’t up with the changes, your business or organization could suffer.

Below are some of the most common social media marketing mistakes to avoid.

Have a Plan-Jumping into the deep end without a plan could be the end of your social media presence if you do not have a plan. You may be gung ho in the beginning, but if you aren’t responding to comments and questions from your followers, your pages will quickly become a vast wasteland with users wondering why you never respond. Make sure you have a solid plan when it comes to your social media marketing strategies.

Spamming-You know how annoying spam is when it comes to email, but the same can be said for social media. Throwing up links to your website without adding interesting content including photos and videos is one of the fastest ways to lose followers. Make sure that your posts are unique and thought provoking if you want to avoid being known as a, “Spammer.”

Multiple Profiles-If you think that posting multiple pages on Twitter and Facebook is a great idea, think again. One of the biggest social media marketing mistakes is to create multiple profiles that link back to your website. In the first place, multiple profiles are a big social media no no and against the rules of the World Wide Web. Put your efforts into one amazing page where you can get to know your followers.

Little or no Interaction-You may check your business page social media profiles a couple of times a week, but according to Knoxweb that isn’t enough for a successful social media marketing campaign. You can attract a ton of visitors with unique and interesting content, but if you don’t connect on a regular basis, those users will go elsewhere.

No Followers-One of the biggest social media marketing mistakes that businesses and organizations make is keeping followers. You may have great content with pictures and videos, but without any followers, there will be no sharing. If users aren’t sharing your content, it’s time to create a marketing plan to get more people to like and follow your page.

Random Bookmarks-Knoxweb recommends social bookmarking, just don’t go crazy. If you are booking marking sites with links that lead back to your website, you could be asking for trouble. Just like hashtags, bookmarks should be used sparingly.

#Hashtags-A dozen hashtags will not do you or your business any good. Create hashtags that are relevant and make sense. Do your research and find out what the competition is hashtagging about.

Targeting-According to Knoxweb the most important social media marketing strategy is targeting your audience. You may have found some great content that you would like to share, but if you are targeting teens and your post is more relevant to seniors, you aren’t building a viable audience.

Knoxweb are the experts when it comes to SEO strategies and can help you avoid social media marketing mistakes. Call or click and find out how you can build your social media relationships.

Call or click and avoid those social media marketing mistakes today.

Social Media Trends 2017 for Business

social media trends

When it comes to social media trends 2017, it is difficult to predict what the next best thing will actually be. 10 years ago who knew that Facebook would become the largest social media platform in the world. The fastest changing industry in the world is always on the cutting edge of technology, but as Knoxweb explains, there are some things that you should know when it comes to social media trends 2017.

Messaging

Messaging apps are more popular than ever with the big networks such as Facebook Messenger, WeChat, WhatsApp, and Viber having more users that the larger social media networks such as Instagram, LinkedIn, Twitter, and even Facebook. According to Knoxweb, this communication method is preferred by millennials with more than 62 percent being loyal to brands they are engaging with.

Smart business owners are taking advantage of the messaging platforms with the audience being able to click on a product or service ad that will take the user to the brand. When brands realize how valuable social messaging is, they will make a more concerted ever to be seen there.

Fake News

One of the biggest social media trends 2017 is fake news. More and more people are using the internet for their news sources instead of radio, newspaper, or even television. Fake News sites are popping up everywhere, deliberately publishing and circulating inaccurate or false information when it comes to current events. Facebook has already started taking action to help curb fake news sites with news outlets no longer being allowed to advertise on the social media platform. However, it isn’t going to cease there. Germany has already considered legislation that will fine the social media websites that allow fake news to be published.

Authentic Content

YouTube videos capture unfiltered moments that are real. Social media has taken it one-step further allowing users to film and publish content in real time. Made popular by Periscope, Twitters live platform, Facebook Live seems to be taking the world by storm with millions of people going live every minute on the social media website. Videos on social media are more engaging than written content and even pictures. Videos are one of the reasons that Facebook has grown so quickly. Instagram, which is owned by Facebook, is now in the beta stages of its own live format, but you can bet that they will not be the last to implement a live streaming video application. Talk to Knoxweb about implementing video into your marketing campaign.

Reality

Thanks to Snapchat, selfie lenses are making the other social media websites take notice. Facebook is already experimenting with the recent purchase of Masquerade, which is a selfie app and live filter for streaming video live. According to Knoxweb, there are huge opportunities for businesses to incorporate augmented reality into their marketing campaigns.

Chatbots

Knoxweb explains that Chatbots are an artificial intelligence platform that allows users to carry on a conversation with artificial intelligence. Facebook has already integrated Chatbots into Facebook Messenger. Smart business owners are using Chatbots to communicate with clients and customers. Companies have noticed an improvement in customer service as Chatbots can respond almost immediately to questions and comments.

The list of social media trends 2017 is bound to grow by the end of the year, and if you are still finding it difficult to muddle through, Knoxweb can help. Call or click and schedule a no obligation social media marketing consultation today.

Is Video Marketing Really Necessary?

video marketing

Video marketing is the best way to promote your business or organization, but it can be tricky, especially if you have never done it before. Knoxweb are the experts and can help you put together a video marketing campaign that will put the competition to shame.

According to Knoxweb, who have been in the web business since 1996, marketing with Video can help your company’s social media presence and boost your SEO. Statistics show that people who market with video have a higher rank on the search engines, but there are plenty of other reasons to consider video marketing.

A Massive Upsurge

Research conducted by Ooyala in the middle of 2015 saw an upsurge of video. Mobile video exceeded 44 percent, which was up 74 percent. That’s an astounding 844 percent since 2012, and things certainly aren’t slowing down. Having a sound mobile strategy for your business or organization is vital when it comes to marketing with video. Knowing how your audience reacts to your video content is imperative if you want to see your company grow.

Email and Video

Using the word video in the subject line of your email marketing will see your click through rates increase by as much as 65 percent reducing your unsubscription rate by 26 percent. Having awesome keywords in your email subject line will guarantee that your users will actually open your email.

Brand Awareness

Back in 2016, daily video views doubled on Facebook from five billion to 10 billion. However, even if you have shot the best video on the planet, it is still important that you target your users with content that is relevant to what they want to watch. Customizing your content with the help of Knoxweb will help your brand and your business or organization. Showing your brand from the beginning of your video along with your contact information at the end will make your video memorable.

ROI

Marketing professional around the globe are touting the benefits of video giving businesses and organizations a better ROI, but it is vital that you create the right type of content. Creating good video with the help of Knoxweb will give you a better return on investment.

Everything Seems to Be Video Based

Back in 2016, online marketing professionals predicted that 74 percent of internet traffic would be video based, and that is certainly proving to be the case. It may only be the second month of the year, but pundits are predicting that this is the year of video marketing. Knoxweb explains that online video is the best way to get your users to consume your content.

The Power of Video

Although text does have its place, people are twelve times more likely to watch a video than read a text. However, it must be done right. Video takes a tremendous amount of skill and time. You want your video marketing campaign to engage your viewers. Connecting with your target demographic is key when it comes to marketing with video.

If video marketing is something that you have thought about, but just weren’t sure how to begin, call or click and talk to the web masters from Knoxweb. Knoxweb has the experience and the expertise to help you create a powerful video marketing strategy that will leave your competition in the dust.

Boosting your online presence with video marketing has never been easier thanks to the power of video. Call or click for a no obligation consultation today.

Valentine’s Day Fun Facts from Knoxweb

Knoxweb

If you follow the Knoxweb blog, you will know that the oldest and most established web design and web development company in the Great Smoky Mountains in East Tennessee is all about the World Wide Web.

Knoxweb are the computer technology guru’s and are known for sharing interesting content about what’s going on in the web world, but this week, in celebration of the most romantic day of the year, the team from Knoxweb thought it would be fun to share some interesting fun facts about Valentine’s Day.

  1. Those candy hearts that you love so much are popular about 8 million made every year. In fact, there are enough made annually to stretch from Arizona to Rome and back.
  2. Originally a day that was introduced to celebrate the Saint Valentinus, he performed nuptials for the soldiers who were forbidden to marry. The Saint actually wrote a letter, which is said to be the first Valentine, to his daughter. Delivered by a romantic jailer, the letter was signed, “From your Valentine.” Saint Valentinus was buried on the 14th of February.
  3. After St. Valentine was laid to rest, the daughter of the jailor who gave St. Valentine’s letter to her planted an almond tree in his honor. The tree with its pink blossoms that she planted near the Saints grave is still there symbolizing lasting love and friendship.
  4. The average amount a man will spend on his Valentine is $130.00. That is double what a woman will spend. However, women buy more Valentine’s Day cards, 85 percent more to be exact.
  5. Approximately 50 million bouquets of roses are sent on Valentine’s Day all over the world.
  6. Christmas Day is the most popular day of the year for sending cards, with Valentine’s Day coming in a close second.
  7. 73 percent of men buy flowers on the most romantic day of the year with women purchasing 27 percent.
  8. Wearing your heart on your sleeve really does have historical significance. During the middle ages, young folks would draw a girls or boys name from the bowl. The name that was picked would be worn on their sleeve for seven days.
  9. Everyone knows the story of Romeo and Juliet, but most aren’t aware that over 1,000 letters addressed to Juliet are sent to Verona where the young lovers from Shakespeare tragedy lived.
  10. Richard Cadbury is to blame for those delicious and rich Valentine’s Day chocolates. In the 19th century, Mr. Cadbury invented the heart shaped candy box.
  11. Alexander Graham Bell applied for the telephone patent on February 14, 1876.
  12. Everyone knows how popular Cupid is on Valentine’s Day, but did you know that Cupid was the son of Venus? Venus was the God of beauty and love.
  13. 16 percent of women will send flowers to themselves on Valentine’s Day.
  14. In 1537 King Henry the Eighth, the man responsible for executing his wives for being barren declared Valentine’s Day a holiday.
  15. People love their fur babies with about 10 million people buying Valentine’s gifts for their pets.
  16. During the Middle Ages superstition ran rife with people believing if you were single that you would marry the first person, of the opposite sex of course, that you met on February 14th.

Happy Valentine’s Day from the team at Knoxweb!

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Social Media Advertising Works Here’s Why

social media advertising

Social media advertising can be tricky, especially if you own and operate a small business.

Advertising on social media is an inexpensive way to market your business or organization, especially when you consider the fact that you can target your specific market and demographics.

According to Knoxweb, more than three billion people use the internet on a daily basis in the United States, with approximately two billion of them using social media. Facebook, Twitter, Pinterest, Instagram, and YouTube are just a few of the popular sites where you can target social media advertising.

If you are still not convinced, Knoxweb has some other reasons that you may want to consider social media advertising for your business.

Customer Insight-Social media generates data in real time and with 4.5 billion likes on Facebook, more than 500 million Tweets, and a staggering 95 million videos and photos uploaded to the popular site Instagram, it is hard to argue with the numbers. There is a wealth of valuable information about who your clients and customers are, what they like, and most importantly, how they feel about your brand.

With daily engagement you can gather important information that allows you to get an inside glimpse into what your customers do and don’t like.

Brand Loyalty and Awareness-A social media presence makes it much easier to engage with your customers. When you connect with your clients and customers socially, you are twice as likely to boost your customer retention along with your brand loyalty. Knoxweb explains that 53 percent of Americans are more loyal to the brands that they follow on social media.

Targeted Ads in Real Time-Social media advertising is very inexpensive and one of the best ways for you and your business or organization to distribute content. Every social media site has targeting options allowing you to reach your audience in real time. On Facebook, you can target behaviors, interests, connections, demographics and location, while on LinkedIn; you can segment your ads using age, gender, job title, company, and location. Best of all, you can measure and track your social media advertising performance in real time.

Customer Experience-If you aren’t on social media, you should be as your customers, and clients really expect you to be. More than 67 percent of buyers go to social media websites for customer service expecting 24/7 support and quick response times. If you are on social media and rarely engage, you may want to talk to Knoxweb about handling your social media advertising.

Increase SEO and Website Traffic-One of the biggest advantages of social media advertising for business is that it will increase your website traffic, especially when people share your posts, Tweets, pictures and videos. The more shares, the higher your ranking will be.

Keep Up with the Competition-When you monitor your social media accounts, you can find out what the completion is doing allowing you to make the best marketing decisions for your business or organization. Talk to Knoxweb about monitoring your keywords that will allow you to improve your web presence keeping one-step ahead of the competition.

Share Content More Quickly-Before social media marketers found it difficult to share blogs and other website content. Social media advertising has changed all that when you start sharing your content across your social media network accounts.

Geotargeting-When you geo-target your social media, you can send your messages out to specific audiences based on location. Twitter and Facebook both have social media advertising tools that allow you to communicate the right content to your specific audience.

If you would like more information regarding social media advertising, web development, or mobile web design, call or click and talk to a team member from Knoxweb today.

Social Media Advertising Facebook and More

social media advertising

Social media advertising can be tricky, especially with all of the new kids on the block popping up everywhere; thankfully, you don’t have to drown when you contact the team from Knoxweb about social media advertising.

Facebook

You would have to be living under a rock if you don’t know what Facebook is. The largest social media network in the world, is loved by both kids and adults alike, and is the best place to market your business or organization.

With Facebook, you can advertise organically, meaning you aren’t paying anything, or pay for advertising with Facebook Ads. For very little money, you can target your demographic and people who are in your location. If you are an online business, ask Knoxweb about Facebook Ads that target the people who are most likely to buy your products or services.

Facebook Live

If you follow the Knoxweb Blog, you will know that Facebook Live is the greatest thing to hit the World Wide Web in a very long time. In fact, some experts are predicting that Facebook Live could be the best way to advertise your business or organization as you can let your audience know beforehand when you will be going live and what you will be filming when you go live.

If you are doing a live broadcast on Facebook, make sure that you have adequate lighting, a microphone, and a good script. You can purchase camera kits for your phone that will make you look like a professional film producer.

Instagram

Owned by Facebook, Instagram is a quick way to get your message to your social media community. With Instagram, you can add photos and videos with filters that will entice your clients and potential customers to buy your products and services.

Instagram is a social media hub where people can identify with your business. If you do not have an Instagram presence, you run the risk of being forgotten or completely ignored, especially if you want to grab the attention of a younger audience.

Snapchat

Hot on the heels of Instagram, Snapchat is a fun social media application that your clients and customers will love. Not only can you share your promo codes and give VIP access, but you can also feature your followers. If you would like more information regarding Snapchat, call or click and schedule a no obligation consultation with Knoxweb.

Pinterest

If you are targeting women, Pinterest could be the way to go. A virtual bullet board, the average user on Pinterest will spend 14 minutes or more on the social media website every time they log in, and with Pinterest being the fastest growing network back in 2014 at 97 percent, you would be crazy not to look into advertising on Pinterest.

Of course, there are dozens of other social media channels where you can boost your online presence including YouTube, LinkedIn, and Twitter.

Social media is here to stay, and if you are interested in social media advertising, Knoxweb can help. Call or click and schedule an appointment for social media advertising with Knoxweb today.

Social media advertising really can make a difference to your business or organization. Call or click and talk to Knoxweb now.

Social Media Marketing Plan for 2017 Are You Ready

social media marketing

Social media marketing is vital to your business or organization, and if you are unsure how to incorporate it into your business, Knoxweb can help.

The New Year is nearly here and if you are still trying to come up with a plan to boost your bottom line in 2017, call and schedule an appointment with Knoxweb who can help you create a marketing strategy to optimize all of your marketing, including your social media marketing.

According to Knoxweb, social media marketing has a lead to close rate that is a whopping 100 percent higher than outbound marketing. Knoxweb also explains that 85 percent of business-to-business marketers also use social media. Regardless of who you are selling to social media marketing will help you build your online presence while growing your brand at the same time.

SEO

When you have a strong social media, marketing plan you will be boosting your Search Engine Optimization, or SEO. If you follow the Knoxweb blog, you know how vital it is to have an SEO plan. If you don’t, no one will be able to find you on the World Wide Web. Having the best content helps the search engines find you. By consistently updating your social media pages with new posts, you will see a climb in your ranking.

Drive Traffic

Creating landing pages or even new pages on your website is a great idea, but unless you know how to drive traffic to your website, what’s the point? Optimizing your website on social media pages can increase your visitors within days, or even hours, of posting.

Relationship Building

When it’s done right, Twitter, Facebook, Instagram, Pinterest, YouTube and the other social media sites can help your customer relations. Tweeting or posting on your pages helps you gain insight into your fans lives, which could help when it comes to planning your social media marketing strategy. By being active on social media, you can find out what people are buying and why they are buying it. You can find out what your potential clients and customers like to share and even what they do on their time off.

More Receptive

People see social media as being, well, social. People see Facebook and Twitter as social networks. Users aren’t going to Instagram and Pinterest because they want to buy something. That means you must be creative when it comes to your posts so that they don’t look like a blatant advertisement. You want your users to hear what you say, which could result in some serious traffic to your website when your social media marketing is done the right way.

Targeting

Social media is highly customizable, especially if you purchase Facebook advertising. Facebook ads allow your business to target your demographics by industry, location, education level and purchase history. With Facebook Advertising, you can even see what pages your customers like and where they post.

Get Noticed

Trade shows, business events, and charity fundraisers can help get you noticed and boost your presence with the help of social media. Social media is the best way to let people know where you and your business or organization will be and what you’ve got going on. With Facebook Live, you can even share your event in real time, which can help your web presence and your conversion rate.

Social media marketing really is vital to your web presence, but unless you know how to incorporate it into the main scheme of things, you could actually harm your business. Let Knoxweb show you the ropes and schedule an appointment for a social media marketing planning session today.

Christmas Traditions and where they Came From

Christmas

Christmas is just a couple of days away, and everyone knows that the true meaning of Christmas is the birth of Christ, but did you ever wonder where some of the strange customs that most people take for granted come from?

Christmas evolved from Saturnalia, the Roman festival honoring Saturn, the God of Agriculture on winter solstice.

With the Pagan celebration in full swing, it was natural to celebrate Christ’s birth on the same day. Many writers have given reference to December 25 with Christmas being celebrated as early as the 4th century. Although Christmas is on the 25th, no one knows the exact date or even what year Jesus was born. Some researchers believe that Christ was actually born during the spring.

Gifts

The tradition of giving gifts is said to come from the three wise men delivering gold, frankincense and myrrh to the newborn King, however, the true origin of exchanging gifts goes back much further with children being given wax dolls during Saturnalia. The dolls represented human sacrifices that the Romans gave Saturn in return for a good harvest. Plants and trees were also given to represent a good bounty for the year.

X-Mas

Although some believe that the, “X,” was a commercial way to take Christ out of Christmas, that couldn’t be further from the truth. X is the Greek letter for Chi, which is the first letter of Christ in Greek. Jesus name was abbreviated to XP, the combination of both the first and second letters for Christ in Greek.

Stockings

Although most know that Saint Nicholas was the early Santa Clause, stocking stuffing goes back to the charitable donations of Saint Nicholas himself back in the 3rd century. Saint Nicholas believed that children should enjoy life, but at the time, girls and boys under the age of 10 were forced to support their families.

Saint Nicholas gave food, furniture, and clothing. The bishop even handed out oranges, which were very expensive and quite rare. The problem was where to put the gifts so that the boys and girls would be able to find them. According to legend, the bishop saw the girl’s stockings hanging from the fireplace after being washed and thought, why not? From that point on, children would hang their stockings on the fireplace hoping for a visit from Old Saint Nic.

Mistletoe

The parasitic plant, which attaches itself to tree branches absorbing nutrients from the tree trunk have been inspiring generations with the plant having a mythological background in many cultures.

Aeneas, the famous Greek ancestor of the Roman people carried mistletoe in a golden bough while in Eddic mythology; mistletoe was the only thing that would kill the Norse God Baldur. Other pre-Christian societies believed that mistletoe carried the male essence and was an extension of vitality, fertility, and romance.

Mistletoe was used as a decoration to protect homes from lightening and fire and was hung year round replacing it each year at Christmas time. Although no one really knows where the kissing came from, it was first recorded back in England in the 16th century.

Merry Christmas from Knoxweb!