Tag Archives: social media marketing knoxville

Social Media Marketing Should be a Priority

social media marketing

If social media marketing is keeping you up at night, it’s time to call the social media experts from Knoxweb. Knoxweb has been in the web business since before social media came on to the scene and can help you muddle through the social media marketing waters.

Since 1996, Knoxweb has been helping businesses and organizations build a strong online presence. Knoxweb understands that the World Wide Web is constantly changing and evolving, which means that you and your business need to as well. If your social media marketing strategy isn’t up to scratch, it could hurt your search engine ranking.

If you follow the Knoxweb Blog, you will know that social media does have an effect on search engine results, and if you aren’t posting, tweeting, sharing, or caring, your ranking may be affected. Let Knoxweb show you the social media marketing ropes that can help boost your SEO.

When Social Media first hit the scene back in 1997 with a website called SixDegrees.com users had no idea that it would be the start of something huge as this was the first site that allowed people to create a profile. Unfortunately, the social media website was a bit too pushy and closed its doors at the end of the century.

In 2002, social media hit its stride thanks to Friendster followed by LinkedIn in 2003 and MySpace that same year, but it wasn’t until Facebook arrived that everyone wanted to get involved in social media. Even PayPal co-founder Peter Thiel wanted a piece of the Facebook pie investing over twenty million dollars in the social media site in 2009, just five years after the site was officially launched in February of 2004.

Still on top, the secret to Facebook’s success is up for debate. Some site ease of use, while others like the name. Easily accessible features and the infamous, “Like,” have put Facebook on top.

Facebook promotes openness and honesty. It’s a place where people can be themselves, chat, have fun, play games, read the news, and watch videos. Facebook is the Kingpin of social media, and if you are having a tough time posting on your business page, call or click and talk to the experts from Knoxweb about social media marketing.

These days there are hundreds of social media websites where you can advertise your business or organization. Knowing what sites to create profiles on can be tough, but it doesn’t have to be.

Knoxweb will tailor make a social media marketing business page or pages on the social media sites that are best for your products and services. Targeting the right demographic on the right social media website is imperative if you want to build an online presence.

Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, and Snapchat are just a few of the social media sites that allow you to advertise your business or organization, and it is more affordable than you think.

If you spend a few dollars a day with Facebook, you will reach more people. You can even target your demographic with a Facebook Ad. Facebook tracking allows you to see who likes your posts, who shares your posts, and who comments on your posts. This will help you and Knoxweb determine what types of posts are best when it comes to selling your products and services.

Posting and tweeting is great for business, but your posts and tweets must be purposeful. If you post about nothing or post about politics and religion on your social media websites, you won’t be doing your company any good.

Schedule an appointment with Knoxweb who can help you create thought provoking, entertaining, educational or even funny posts. Keep your business separate from your personal social media pages and your company will thank you for it.

If you would like more information regarding social media marketing, web development, and web design or would like a mobile responsive website, call or click and schedule an appointment with the online experts from Knoxweb. It really will help your web presence.

Call or click today.

Social Media Marketing Conceptions 2017

social media

Social media marketing is quickly becoming a hot spot for internet marketing, and if you don’t have at least one social media profile to show off your business or organization, you aren’t building your business like you could.

According to Knoxweb, social media marketing can help with SEO and increase your client base. When you use social media marketing properly, you can literally take the world by storm whether you own an online store, or run a mom and pop bakery in Knoxville.

With social media, marketing you can reach your demographic by pinpointing the users that you want to reach.

While most businesses and organizations spin their wheels trying to find out what social media platforms are best for their company, the ones with the inside scoop are already gaining mass appeal. Knoxweb can help you target specific social media sites that will help you target your demographic and your market.

Unfortunately, some business owners don’t see social media as being that important, with companies skipping social media altogether. If you find yourself in the latter category, refusing to spend time or money on a social media marketing campaign, you won’t be attracting the web traffic that the competition is.

According to Knoxweb, there are a few reasons that businesses aren’t inclined to jump on the social media marketing train:

Too Faddish

Although it makes sense for companies to think that social media was a fad back in 2007, still believing that today is like burying your head in the sand.

Facebook alone enjoys over 1.3 billion years and grows by leaps and bounds every year. Facebook fans won’t go an hour without checking their pages, with some staying on FB all day long popping in and out while working or doing other things. People of all ages use Facebook, and if you aren’t, you are missing the boat.

You Get What You Pay For

Knoxweb explains that in most cases that is true, but social media isn’t like that. Of course, it is easy to do it yourself, which takes time and money, but when you hire a professional social media marketing company to do the work for you, it will cost you even less. Unfortunately, people don’t see the value in paid for social media advertising. For a small investment, you can take your social media presence to the next level with a carefully thought out social media marketing strategy.

No ROI Measurement

Business owners like to see results. Because it is difficult to measure social media ROI, or return on investment, business owners just aren’t interested.

What you need to consider is that you can get users enthusiastic about your products and services using social media, which will improve your brands awareness and its reputation.

Poor Targeting

Some companies will look at their own social media results gauging fan numbers, likes, and shares as long term. Social media never slows down, and if a fan likes your FB page and shares it, you know you are targeting the right audience. It takes time to attract the right followers. Knoxweb understands social media demographics and targeting and can help you improve your online presence. Knoxweb will strategically research your campaign so that interest in your business begins to cultivate.

Think First

For your social media marketing campaign to work effectively it has to be well thought out. Posting out of the blue or on a whim can actually hurt your social media profiles. Tweeting something that you haven’t thought out well, could cause you to lose followers and fans. Knoxweb can help you come up with a posting strategy that will gain you fans and followers.

Are you ready to jump on the social media marketing train? Let Knoxweb show you how your ROI can work with social media marketing.

Call or click and schedule a no obligation social media marketing consultation with Knoxweb today.

Social Media Marketing Strategies that Work in 2017

Social media marketing strategies

Social media marketing strategies can be complicated, especially if you are trying to do all of your social media yourself. Posting on Facebook, sharing pictures on Instagram, posting videos on YouTube and keeping up with your business blog can be time consuming, but not when you work with the marketing team from Knoxweb.

Knoxweb has the skills to expand your social media pages to people who wouldn’t normally have access to your Tweets and Snaps. Knoxweb can help you come up with social media strategies that will get you more likes, comments, and shares.

A social media campaign helps reinforce your online marketing efforts. Talk to Knoxweb who can define your social media marketing strategies with increased targeting, focus and measurability.

The Plan

When you summarize your social media marketing strategies, you will become more effective. Make it clear and concise. Don’t make it so large that it becomes unattainable. Your marketing plan will help you determine whether you are failing to reach your mark or are successful. A simple plan will help you succeed in your social media marketing efforts.

Goals and Objectives

Just like anything in life, your social media marketing campaign needs to have clearly defined goals and objectives. Throwing up posts without thinking about your overall social media marketing strategies won’t do your business pages any good, in fact, if you aren’t careful, you could lose fans and followers.

Keep Track of your Social Media

Before you start your campaign, assess your social media accounts. See which ones are working and which one’s aren’t. Figure out what your demographic and target market is. When you know your audience you can tailor make your Tweets and Posts to reach your clients and potential customers.

Improve your Accounts

When you have weeded out which social media accounts aren’t working for you, Knoxweb suggests that you hone your business pages. You want your online presence to pop. Try optimizing your profiles for Search Engine Optimization as it can help you generate more website traffic.

When you cross promote your Pinterest, Instagram, YouTube, Facebook, Twitter and Snapchat accounts you can increase your fan and follower base. Make sure that all of your social media account profiles are completely filled out and that your pictures will work on all of your social media profiles. Knoxweb can help you optimize your accounts for your social media marketing strategies.

Do your Research

If you are unsure about what information and content will get you the most likes, comments and shares, surf the net for inspiration. See what the competition is posting and ask Knoxweb how you can appeal to a broader audience that you might otherwise miss. Check out what fans of the competition are posting and why.

According to Knoxweb, you will need to continually update and adjust your social media marketing strategies. Make sure that you use Google Analytics and record your failures and your successes. This will help your campaign and give you insight into who is and isn’t following you on social media.

Social media marketing strategies will help your online campaign. Call or click and schedule a no obligation consultation with the social media marketing experts from Knoxweb. It really will help your ROI. Call or click today.

Little Known Social Media Tips and Tricks

social media

Social media is much more than a social platform, and if you aren’t advertising on Facebook, Twitter, YouTube, Instagram, or Pinterest, you could be missing out on one of the best online advertising opportunities in the world. However, according to Knoxweb, there are some social media tips and tricks that you may not be aware of.

Sharing is Caring

When you curate your content, you are growing your audience. Remember, social media isn’t just about your own posts and content. When you share content that you find interesting, others will share as well. Of course, this does take time, but there are tools that you can use, such as Feedly. Feedly helps you find content that is based on your keywords and will keep it all in one place.

Tag your Influencers

When you tag influencers, you will grow your social media following. An influencer is someone who has a large following and is in your niche. When you target and tag influencers you are encouraging them to share your content. A good example would be, “@influencer I thought that you and your audience would like this new post, link the post, and watch your social media following grow. You can also reach your influencers by email or a direct message. Just be careful not to overdo it.

Knoxweb explains that people use social media for all kinds of reasons including shopping and socializing, but users also use social media to find out the latest news. Keep track of what is trending with hashtags that appear on twitter and use them in your own posts. This will help you join conversations that are outside of your own circle of followers.

Contests

According to Knoxweb, creating contests encourages user engagement and can help you grow your social media profile. Below are a few contests that you may want to consider for your social media marketing campaign.

  • Voting Contest-Ask followers how they feel about a video or image or ask them to post a video and let the rest of your fans decide who wins one of your products or services
  • Photo Contest-Ask your followers to post a photo of your products and services. The photo with the most likes wins a prize.
  • Sweepstakes-Ask Knoxweb to set up a landing page on your website where users can enter to win. Giveaway a product or service. When you make social media a requirement, you will get more followers and a lot more attention

Strategy is Important-When you attract a group of interested followers you are helping build your social media profile, however it is important to stay proactive. Look for users who talk about or are interested in topics that revolve around your niche.

Video Content-If you follow the Knoxweb Blog; you will know that video is dominating the world of social media. Facebook and YouTube are neck and neck when it comes to video uploads. Include video marketing in your online marketing campaign and you will see an increase in your followers and fans. Ask Knoxweb about VideoGrabbers.

Go Live-Going Live on Facebook is a fantastic way to boost your profile, but it is important to plan your Live broadcasts so that your users know when you go live. You can post ahead of time to let your followers and fans know when you will be broadcasting.

If you are having a tough time navigating the social media waters, call or click and schedule a no obligation consultation with the social media experts from Knoxweb. It really will make a difference to your user base.

Call or click for more information regarding social media marketing today.

Facebook Advertising for Business It Works

Facebook Advertising for Business

Facebook Advertising for Business is still the best way to boost your online profile, and if you haven’t been advertising on Facebook, you could be losing business.

Unless you are a social media expert, it can be difficult to connect the right people to your Facebook business page. Facebook Advertising for Business helps you capture the attention of your demographic. When you advertise on Facebook, you will see results.

According to Facebook, 2 billion people use the site every month, and these days those people are buying products and services on Facebook. When you purchase Facebook Ads, you can target your users with clever online campaigns that will outshine the competition.

Finders Keepers

Facebook tools selection allows you to target the users who fit your business or organization.

According to Knoxweb, who have been in the social media game since the beginning, there are three options that allow you to choose your audience.

Custom Audiences-When you upload your contact list on Facebook, your business or organization is connecting with people who have purchased your products and services on Facebook. When you connect with the clients and customers that you already have, you can foster new relationships. Your clients will share your posts and Facebook Ads exposing you and your business to a brand new audience.

Lookalike Audiences-When you use your Facebook customer information to find similar people on Facebook, you are creating a Lookalike Audience. A Lookalike Audience is a great way to reach potential clients and customers who just may show an interest in your products or services because their interests are similar to your existing clients and customers. Those like-minded folks will share on their pages throwing the net out even further to their friends on Facebook.

Core Audience-Knoxweb explains that when you manually base your characteristics, such as location and age, you can source the audience that will most likely be looking for your business or organization. When you choose people based on education, relationship status, gender, age, job title, work place and more you are hitting your target demographic. You can reach people in your local area whether you run an online clothing store or a bricks and mortar hobby shop.

When you advertise on Facebook, you are spending far less than you would on other forms of online advertising, and although Google Ads are fairly inexpensive, you may want to consider Facebook Advertising for Business if you are on a tight budget. If you follow the Knoxweb Blog, you will know that although Google doesn’t index every post from Facebook, you may see a few. When you optimize your content, one of the ways you can do this is by sharing your weekly blog posts on your social media pages; you will have better organic results on Google and the other search engines.

Just like the rest of the World Wide Web, Facebook is constantly changing with Facebook developers looking for new ways to connect the entire planet. Knoxweb keeps up with those changes and can help you develop an interesting, thoughtful, and shareable Facebook advertising campaign that will target your audience and increase sales.

If you would like more information regarding Facebook Advertising for Business, call or click and talk to a social media expert from Knoxweb, it really will make a difference to your social media profile and your SEO, call or click now.

Online Marketing with Social Media in 2017

online marketing with social media

Online marketing with social media isn’t difficult when you contact the experts from Knoxweb. Knoxweb has been in the web business for over 20 years and has the skills and the technology to help you with online marketing with social media.

There is nothing hotter than social media. If you follow the Knoxweb blog, you will know that social media posts are recognized on the search engines, and although not every page is indexed, your social media posts will be seen on Google and the other search engines, and when you optimize all of your online content, you will see a boost in your search engine ranking.

Below are a few tips from Knoxweb that may help your online marketing with social media.

Demographics-There really is no one size fits all technique when it comes to social media. Knowing who to target and who to spend your energy on is what social media marketing is all about. If your demographic is teens and you are targeting the x-generation, you will not see conversions. Research the competition and find out what they are spending their ad dollars on.

Know when to launch-Know when and how to launch your social media pages. When you launch your business pages on Facebook, Twitter, Instagram, Pinterest, and YouTube is vital. Launching your expensive paid for ad campaign at the wrong time could end up being a waste of money.

Optimization-Optimize your online marketing campaigns. Share your posts on your website and vice versa. If you share your business blogs on your social media pages, you will be throwing the net out to a larger user base.

Use hashtags-Although some marketers believe that hashtags are dead in the water, Knoxweb doesn’t agree. Using hashtags will help users find your content. If you use #Hashtags properly, your target audience will find you. Hashtags are also used by online marketers to build a fan base and build brand advocates. Hashtags are used by most social media platforms allowing you to get your message across.

Life events-Target your audience based on life events on Facebook. Using life events that are based on your online marketing with social media will target the users that you want to target. If users have a life event, such as a wedding or anniversary coming up, your wedding and anniversary venue ads will appear on their social media pages.

Twitter-According to Knoxweb, Twitter is being used as a tool for content marketing. Researching the hot topics on Twitter can help you before you sit down and structure your online marketing with social media campaign. Not only does this save time, but it will also save you money, especially if you are planning a paid for ad on social media.

Remarketing-One of the most powerful online marketing techniques available, remarketing, is used to increase your sales. When you remarket your products and services, you are boosting your chances of a sale. The additional exposure to your brand is worth its weight in gold.

If you are still in the dark about online marketing with social media, call or click and schedule a no obligation consultation with the experts from Knoxweb. Not only will you save time, but you will also save money.

Call or click for your no obligation consultation with Knoxweb today.

Does Social Media Presence Affect SEO?

social media presence

If your social media presence is virtually non-existent, it’s time to call Knoxweb for a no obligation social media marketing consultation. Knoxweb can help boost your online profile on all of your social media pages, which can also help with your SEO.

According to Knoxweb, Google, Bing, and the other search engines reward businesses and organizations who optimize their content. If you consistently blog, share, create new posts and Tweet frequently, you will be rewarded.

Every Tweet and post on Facebook is considered a web page it its own right. One Facebook page would be links you share, posts you reshare and status updates. Google, whether from a fan, friend, group, or page, considers each of these individual pages.

Knoxweb explains that not every post or tweet that is indexable is indexed. Most people presume that Bing and Google try to index every single page on the World Wide Web, but that is not the case. Although the search engines have a vast number of resources, there are limits. Add to that the number of pages that are growing at exponential rates, the search engines have begun to realize that not every web page is valuable. The algorithms that Google and the other search engines build make the crawlers very selective.

With social media churning out massive amounts of content per day, hundreds more than a traditional web page, you can bet that your social media content is landing on the search engines. However, with people tweeting over 500 million tweets every day, Bing or Google will not index most, and certainly not all of the posts that are generated on a daily basis.

According to Google, the robots aren’t able to crawl every page on Twitter and Facebook; in fact, rumor has it that Google was blocked from Twitter for nearly two months because it was crawling too many pages.

Google algorithm engineers and the powers that be at the largest search engine in the world get nervous when it comes to the possibility of being blocked. However, things have changed since the Twitter firehouse has given Google access. What does that mean? It means that the most powerful and largest search engine in the world can see every single tweet that has been posted in real time. However, your social media presence and your online ranking is much more than posting and tweeting.

If you follow the Knoxweb blog, you will know how important a blog is to your business or organization. Posting regular blogs on your company website helps with your SEO, but when you share those posts on Facebook, Twitter, Instagram, LinkedIn and other social media websites, you will have a better chance of ranking higher in the search engines.

Back in 2016, most SEO experts were under the impression that social media didn’t matter to ranking, but since that time, things have certainly changed. Knoxweb explains that being diligent with your social media marketing can help with your Organic Search Engine Optimization.

The most important thing to remember about your social media presence and social media marketing is to keep a healthy presence, as this will help elevate the crawlers.

If you would like more information regarding social media marketing, would like a new mobile website, or just have questions regarding your social media presence, call or click and schedule a no obligation consultation with the internet marketing experts from Knoxweb.

Social media marketing really can make a difference to your SEO and your social media presence, call or click and talk to a marketing expert from Knoxweb today.

Why a Professional Business Blog Writer Knoxweb?

business blog

A professional should write your business blog. Even if you consider yourself a great writer, it is tough to keep up with a business blog when you are trying to run your company.

Writing awesome business blogs for your business is a great way to build your online profile, but if you are only writing when you feel like it, or have abandoned your business blog completely, it is time to call the team from Knoxweb for professional blog writing.

According to Knoxweb, small businesses who consistently write blogs get about 125 percent more leads. A professional business blog writer from Knoxweb can produce fresh, interesting, and dynamic content whether you are a Bed and Breakfast in the Great Smoky Mountains in East Tennessee or a real estate agency in Knoxville.

Below are a few tips when it comes to business blogging

Interesting Title

The title needs to be interesting. The title of your blog should get people motivated to click on a link. Incorporate SEO tactics into your title to help boost your ranking in the search engines.

Original Content

Google and the other search engines value content. Produce unique and fresh content that both the spiders and the users want to read. Never copy and paste and make sure that your content is original.

Be Consistent

A business blog needs to be consistent. Add a new blog once or twice a week, or write a monthly blog. If you are consistent, readers will know when your new blog will be coming out. If your blog rarely gets updated your clients will think they are way down on the task list.

Be Authentic

The last thing you want is for your readers to think you are a robot. Be unique and authentic and you will see your subscriber base grow. Write professional posts and be careful not to write anything too personal. When it comes to a business blog, religion, politics and anything else that may seem offensive should be off limits.
Optimization

Sharing is Caring

If you are consistent with your business blog, it is important to make sure that you share your content. Share your blogs on social media and you may see your business or organization become and influencer in your industry.

Focus

Make sure that you focus on the right things. Never concern yourself with how many fans or followers you have. Building trust and becoming an expert in your field with a great business blog will bring in more business.

Photos

Knoxweb explains that using photos in your blog is imperative as pictures trigger mind mapping. People who tweet with photos are read 350 percent more than tweets with links.

Take your business or organization seriously

Professional blogging should be left to the experts. If you are trying to write your business blog when you get up in the morning or after work at night it will be inconsistent. You hire sales, IT, and marketing people; business blogging shouldn’t be any different.

Call to Action

A call to action will motivate your readers to click on the link, sign up for your newsletter, submit contact forms, and answer questions. Including a strong call to action may help boost your sales and increase your profits.

If you would like more information regarding a business blog, web development, or web design, call or click and schedule a no obligation consultation with the team from Knoxweb.

Celebrate Decoration Day and Memorial Day

decoration day

This Memorial Day while you are enjoying your picnics and BBQ’s take a step back and remember why Memorial Day, or Decoration Day is celebrated in the first place.

Memorial Day was originally called Decoration Day and was started after the Civil War as a way to remember those who had died during service. Below are a few more facts that you may or may not know about Memorial Day.

Although hundreds of communities had been independently celebrating Decoration Day, or Memorial Day, the federal government first declared Waterloo, New York the official birthplace of the holiday. Decoration Day was first celebrated on May 5 in 1866.

Although May 30 was the day of celebration for decades, Congress established the federal holiday as the last Monday in May in 1971.

Known as Decoration Day, Memorial Day honored members of the military who actually died during the Civil War from 1861 to 1865.

About 620,000 Americans died during the Civil war. Those deaths make it the deadliest war on record in the United States. Nearly 644,000 Americans have passed in all of the other conflicts combined.

President Bill Clinton signed the National Moment of Remembrance Act on December 28, 2000. The President designated 3:00 pm local time as a National Moment of Remembrance on Memorial Day.

Red poppies are a symbol of remembrance and is a tradition honoring those who have given their life in war.

Although Memorial Day was originally started as a holiday that honored the Union soldiers, some Southern states still honor the confederates observing other days know as Confederate Decoration Day.

Over 5,000 people attended the first Decoration Day at the Arlington National Cemetery in 1866. That is roughly the same amount of people who attend Memorial services today.

This Memorial Day take a moment to thank the men and women who have sacrificed their lives for your country.

Have a safe and happy Memorial Day from Knoxweb!

 

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.