Tag Archives: social media marketing Knoxville 2018

5 Social Media Marketing Mistakes to Avoid

Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

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Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

  • Plan Goals
  • Target your Audience
  • Create a Team
  • Plan Time Spent Wisely
  • Plan your Tactics

Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.

Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.

It pays to be smart with social media. Call or click for a no obligation consultation today.

Social Media Marketing Does Organic Still Work?

social media marketing

Social media marketing is something that you should be concerning yourself with. Keeping active on social media not only boosts your profile online, but can also help your SEO and your earnings.

If you have been following the Knoxweb Blog, you will know by now that social media marketing should be just as important to your overall online marketing strategy as Google Ads or any other third party advertising site you may use. In fact, advertising your products and services on social media doesn’t have to cost you a fortune.

Knoxweb explains, you don’t have to spend a penny when you organically grow your business with thoughtful posts, tweets, and videos that attract the attention of your target market. However, the social media landscape has changed when it comes to organic and paid for advertising.

These days you need to be a bit more savvy when it comes to social media marketing if you want your organic posts to be seen by the right people.

What Does Organic Mean?

According to Knoxweb organic means the number of users who will find your post or tweet without paid for distribution. These are the people that just happened to be on Facebook when you posted your coupon or sale. Those users saw your post organically. Unfortunately, Facebook is now using a complicated algorithm that prevents businesses from continuously posting on people’s feeds. This makes your organic reach limited.

Promoted or paid for posts refer to businesses that pay for a boost using a one time or an on-going payment system. You can target your Facebook posts towards your demographic and target market reaching a larger audience when it comes to social media marketing.

Facebook Advertising

Facebook is much more than a place to play games or catch up with family and friends; it’s also a place where companies can build great relationships with clients and customers. This may sound exciting for a business owner, but not so much for the people whose timelines are being bombarded with ads and sales pitches. This is what prompted the algorithm change.

Facebook answered the complainers and introduced a prioritized system where posts by family and friends are at the top of a feed. The odds of seeing content from a brand are now quite low. Organic content really isn’t the best option when it comes to growing your audience and getting the all-important leads on Facebook. With that being said, when you post regularly, you still can attract the attention that you are looking for with great organic content.

Twitter

Facebook isn’t your only option when it comes to spending money on advertising. Twitter brought in a whopping 545 million in 2016. Unlike Facebook, Twitter kept timelines chronological placing organic content from businesses on the field with posts by friends and family. Twitters new timeline uses a feature that is called, “Show me the best Tweets first.” That means any content that you might have missed will appear at the top of your feed when you sign on to Twitter again. Once a user is on the page, content appears in real time so that companies still have the opportunity to reach their demographic organically.

Implementing a sound social media marketing strategy is something that you shouldn’t ignore. Call or click and talk to Knoxweb who can come up with a customized social media marketing plan that will help you increase your exposure online and your profits.

Call or click today.