Tag Archives: Social Media Marketing and Search Engine Optimization

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

What Social Media Marketing Site is best?

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Social media marketing has quickly become one of the best ways to advertise with businesses and organizations relying on Facebook, Twitter, LinkedIn, and Google + to get the message across.

Social media really is the cornerstone when it comes to online marketing strategies, and regardless of your industry, social media is one of the best tools you can use to interact with your clients and customers.

According to Knoxweb, there are hundreds of sites all over the internet where you can implement social media marketing. However, not every social media website is a good fit.

LinkedIn

One of the best things about LinkedIn is the user base. LinkedIn users are business professionals, which means that people like you will see any ad you place on the social media site. Like Facebook, your business or organization can target groups into demographics, categories, and location. The downside to this site is that it is more expensive than other social media advertising portals. It’s quite normal to pay about four to five dollars per click. However, the extra cost could be worth it as you are reaching a higher quality of potential clients while leaving those who aren’t interested behind.

Twitter

Twitter allows your business or organization to target clients and potential clients based on interests. Whenever you send a tweet using a hash tag, you can target those users via social media marketing. This is exactly what Google does with AdWords. Although Twitter is great at targeting users using hash tags and keywords, the downside to Twitter when it comes to social media marketing is that the targeting categories are very limited and quite general.

Google +

Because the largest search engine in the world created this social media site, there are many additional Search Engine Optimization benefits. Any activity on your business or organizations Google + page is calculated into your SEO. One of the biggest advantages of Google + is that you do not have to pay for a Google + ad if nobody clicks on it. You only pay for the number of clicks that your ad gets. The only problem with this method of social media marketing is that Google counts it as a click if a user hovers over your ad for longer than two seconds. Another downside with Google + social media marketing is that the social media site has less users that the above social media sites. Google + is also extremely restrictive when it comes to giveaways, promotions and contests.

Facebook

Facebook is the largest social media site in the world, and with more than 1.19 billion users, it is easy to advertise by location in order to reach your target audience, and unlike LinkedIn, is extremely cost effective. With Facebook, social media marketing you can spend a dollar a day for a successful social media marketing ad campaign. Facebook ads have very advanced targeting options allowing you to target your clients and potential customers based on gender, location, relationship status, likes and interests, education and workplace. The only downside to Facebook social media marketing is that the metrics options provided by Facebook concerning ad performance are small compared to the sites listed above.

With all of this being said, social media marketing is best left to the professionals who understand what sites are best for your business or organization.

For more information regarding social media marketing, call and schedule a no obligation consultation with the professionals from Knoxweb today.