Tag Archives: social media marketing 2017

Why Social Media Marketing is Important for Business

social media marketing

Social media marketing has never been more important, and according to Knoxweb, it may become more vital than traditional online marketing.

Of course, Google isn’t going anywhere, and Google Ads do work, but if you aren’t including social media marketing into the picture, you could be losing out on valuable business with people that you may never reach through email marketing.

A social media marketing campaign is cheap to run, and best of all, you can reach a larger number of potential clients and customers.

Below are a few social media marketing statistics that just may push you into starting a social media marketing campaign with Knoxweb.

1. According to We Are Social, 2.80 global social media users equaled 37 percent penetration.

2. 25 percent of Twitter users are active. People who tweet can improve your sales while convincing co-workers and clients that you are the real deal.

3. Adults who surf the net aged 18 to 24 are most likely to follow your brand on social media. When you target your social media sites consider your audience and demographic.

4. 71 percent of consumers who have good brand exposure on social media will share and recommend to family and friends. With social media, you can increase your brands engagement while winning new clients and customers.

5. There are 2.56 billion mobile social media users on the planet. That is equivalent to 34 percent penetration. Optimize your social media, and ask Knoxweb about mobile ads. These relatively inexpensive ads allow you to test multiple versions to see what works best for you and your company.

6. 96 percent of social media users that talk about a certain brand don’t follow the brands social media profiles. It is imperative that you go above and beyond your channels to see if they are following your competition and why.

7. If you follow the Knoxweb Blog, you know that visual content is at the top of the list when it comes to social media engagement. Your video produced by Knoxweb and Video Grabber is 40 times more likely to be shared on Facebook, Instagram, or Twitter than other types of content, including pictures.

8. Facebook influenced 52 percent of consumer’s offline and online purchases in 2015 up from 36 percent back in 2014. You can only imagine what those statistics have grown to in 2017. Knoxweb can’t stress how important social media channel management is to your overall online marketing campaign.

9. There are over 50 million small businesses that have a Facebook page. Smart business owners have a social media marketing team member who keeps up with unique content. Knoxweb can show you how to include Facebook ads in your social media marketing campaign. Four million small businesses are now paying Facebook for social media advertising.

10. According to HubSpot, the best time to post on social media is 3:00 pm on Wednesday. Other good times to post are 12:00-1:00 pm on Saturdays and Sundays and 1:00 pm to 4:00 pm on Thursdays and Fridays.

11. Back in February of 2016, Facebook users uploaded 4.4 million videos generating a mind blowing 199 million views. Video marketing with Knoxweb and Video Grabber is powerful and can personalize your brand for more conversions.

12. Skip the cute kitties. Only 20 percent of small business Facebook posts generated an emotional response. Instead of going for heart strings, deliver dynamic content that is tailored to your target market.

13. Nearly 13 percent of people who tweet a complaint about a company expect a tweet back within the hour. Clients and customers are using social media to ask questions and vent frustration. If you aren’t responding to tweets or posts, you could lose business.

If tweeting, posting and Instagramming is too much for you or your company to handle call or click and schedule an appointment with the social media marketing team from Knoxweb.

The holidays are just around the corner and if you want to shine on social media, Knoxweb can help.

Call or click today.

Social Media Marketing Four Reasons you Need It

social media marketing

If you follow the Knoxweb Blog, you will know how vital social media marketing is to your business plan. Marketing with social media will not only boost your SEO, but can also improve your ROI and your bottom line. According to Knoxweb, not being involved in social media is like shooting yourself in the foot.

Knoxweb explains that a social media marketing strategy helps define your business goals and how you will successfully use social media to communicate with your followers, fans, friends of friends and much more. It is imperative that you come up with a strategy first, and then a plan of action.

It’s important to note that even if you are not active on social media, you can bet the competition is, and that includes a large portion of your clientele. If you don’t understand social media and aren’t part of the conversation, you cannot influence the outcome.

If you are unaware about what people are saying about your product or service, it is impossible to ensure that the key message you want to convey is being heard. Social media helps you understand what people want, what they want to talk about, and what they want to hear from your business or organization.

Below are Three Reasons that Knoxweb Recommends Social Media Marketing:

Social Media is still Growing

Mobile-There are more people accessing the World Wide Web with a mobile device, in fact, that number increased by almost 70 percent at the end of 2016.

Older Users-The fastest growing age demographic on Google + and Facebook is in the 45-54 age bracket.

With improved mobile connections and the ability to access your social media accounts on the go makes it easy for people to socialize, shop and engage on social media.

When you create a social media strategy that is targeted to your demographic, you can connect with existing and future clients and customers.

Purchasing Decisions

According to Knoxweb, the majority of purchasing decisions are now being made via social media. When you use Facebook Advertising, you can:

  • Create thought provoking ads and campaigns
  • Manage your audience with custom targeting
  • Build dashboards that are customized for your products and services
  • Run analytics
  • Manage user data
  • Manage your campaign, accounts, and pages

Over half of people who use social media are now using those platforms to make a purchasing decision. In fact, 46 percent are deciding what they want to buy based on social media with those numbers set to skyrocket in the coming years.

Customers and Clients are Active on Social Media

These days most people head to social media to share, use and access information. If you want your blog to be read, it is vital that you share it on your social media pages for social media marketing. Social media may only be a small percentage of your audience, but when you update your framework to include social media, others may just become fans and followers, even those who only check their Facebook or Twitter pages once a week.

Your Reputation Could be at Stake

Even if you aren’t on social media, your disappointed clients and customers probably are. Most social media websites have some sort of review system in place, and if you don’t have social pages, you won’t be able to dispute those reviews. Knowing what is being said about you on social media, whether it is good or bad is a great way to improve your business. When you hear what people are saying about your company, you can make changes that will improve your products and services.

Social media marketing is crucial to your business or organization. Let Knoxweb show you the ropes and help you with a sound social media marketing strategy that will help your business grow.

Call or click for more information regarding social media marketing with Knoxweb today.

Social Media Marketing Can Help or Hurt your Business

Social media marketing can be complex, and unless you understand social media marketing, you could get lost in the never-ending sea of social media websites.

Facebook and Twitter are just two of the social media sites where you can excel with social media marketing. Instagram, Snapchat, YouTube, and Pinterest also share the stage when it comes to attracting new followers. Your social media marketing campaign needs to be targeted so that you can reach your demographic. If you are posting all over the web, chances are, you won’t get the attention you deserve, especially after all of the time and effort that you put in.

Knoxweb are the social media marketing experts and can take your online marketing campaign to the next level with clever posts, pics, and videos that will get your more leads and sales. Knoxweb understands social media and has the experience to get your more fans and followers.

Random posting and tweeting is useless unless you have a plan. Knoxweb can help you come up with a solid social media marketing campaign that is focused and concise.

Video Content is Imperative

If you follow the Knoxweb Blog, you will know how important video marketing with Videograbber is to your online marketing campaign. Video is leading the way, especially when it comes to social media.

With Facebook Live Video, Instagram, and Instagram stories, it makes it easy for businesses to publish enticing content with video that will increase likes, comments, and shares. According to Knoxweb, over 500 million Facebook users are watching video every day.

Go Mobile

Mobile is quickly surpassing desktop and laptop use, with more people using their Smartphone’s, tablets and Smart watches to access their social media accounts. If you aren’t mobile friendly, you will see a drop in your likes, comments, and shares.

In 2016, there were more than 2 billion Smartphone users on the planet. When you take into account the 1.57 billion mobile users on Facebook, you would be crazy not to contact Knoxweb about a mobile responsive website.

Mobile Apps

Mobile apps are just that, mobile. If you aren’t mobile, you will not have access to mobile apps such as SnapChat and Instagram. Both of these social media sites are perfect platforms for exposing your business or organization to the world. Mobile users should be your top priority when it comes to your online marketing strategy.

AMP

AMP or Accelerated Mobile Pages have recently been made a priority by Google. According to Knoxweb, you will get more conversions from your landing pages if you use AMP. AMP reduces your bounce rate and can get you more leads and sales.

It’s difficult to follow the continual changes on social media. Knoxweb can help you evaluate each site to determine what will and won’t work for your business or organization whether your efforts go with Facebook, Twitter, or Instagram.

Social media is all about the people, not technology. Social media marketing can be used to help you increase your fan base, boost your online presence, and increase your sales.

If you don’t have the time, or the knowledge for social media marketing, call or click and schedule an appointment for a social media marketing consultation with Knoxweb. It really will make a difference to your presence on the World Wide Web.

Call or click for more information on social media marketing today.

Social Media Marketing Should be a Priority

social media marketing

If social media marketing is keeping you up at night, it’s time to call the social media experts from Knoxweb. Knoxweb has been in the web business since before social media came on to the scene and can help you muddle through the social media marketing waters.

Since 1996, Knoxweb has been helping businesses and organizations build a strong online presence. Knoxweb understands that the World Wide Web is constantly changing and evolving, which means that you and your business need to as well. If your social media marketing strategy isn’t up to scratch, it could hurt your search engine ranking.

If you follow the Knoxweb Blog, you will know that social media does have an effect on search engine results, and if you aren’t posting, tweeting, sharing, or caring, your ranking may be affected. Let Knoxweb show you the social media marketing ropes that can help boost your SEO.

When Social Media first hit the scene back in 1997 with a website called SixDegrees.com users had no idea that it would be the start of something huge as this was the first site that allowed people to create a profile. Unfortunately, the social media website was a bit too pushy and closed its doors at the end of the century.

In 2002, social media hit its stride thanks to Friendster followed by LinkedIn in 2003 and MySpace that same year, but it wasn’t until Facebook arrived that everyone wanted to get involved in social media. Even PayPal co-founder Peter Thiel wanted a piece of the Facebook pie investing over twenty million dollars in the social media site in 2009, just five years after the site was officially launched in February of 2004.

Still on top, the secret to Facebook’s success is up for debate. Some site ease of use, while others like the name. Easily accessible features and the infamous, “Like,” have put Facebook on top.

Facebook promotes openness and honesty. It’s a place where people can be themselves, chat, have fun, play games, read the news, and watch videos. Facebook is the Kingpin of social media, and if you are having a tough time posting on your business page, call or click and talk to the experts from Knoxweb about social media marketing.

These days there are hundreds of social media websites where you can advertise your business or organization. Knowing what sites to create profiles on can be tough, but it doesn’t have to be.

Knoxweb will tailor make a social media marketing business page or pages on the social media sites that are best for your products and services. Targeting the right demographic on the right social media website is imperative if you want to build an online presence.

Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, and Snapchat are just a few of the social media sites that allow you to advertise your business or organization, and it is more affordable than you think.

If you spend a few dollars a day with Facebook, you will reach more people. You can even target your demographic with a Facebook Ad. Facebook tracking allows you to see who likes your posts, who shares your posts, and who comments on your posts. This will help you and Knoxweb determine what types of posts are best when it comes to selling your products and services.

Posting and tweeting is great for business, but your posts and tweets must be purposeful. If you post about nothing or post about politics and religion on your social media websites, you won’t be doing your company any good.

Schedule an appointment with Knoxweb who can help you create thought provoking, entertaining, educational or even funny posts. Keep your business separate from your personal social media pages and your company will thank you for it.

If you would like more information regarding social media marketing, web development, and web design or would like a mobile responsive website, call or click and schedule an appointment with the online experts from Knoxweb. It really will help your web presence.

Call or click today.

Little Known Social Media Tips and Tricks

social media

Social media is much more than a social platform, and if you aren’t advertising on Facebook, Twitter, YouTube, Instagram, or Pinterest, you could be missing out on one of the best online advertising opportunities in the world. However, according to Knoxweb, there are some social media tips and tricks that you may not be aware of.

Sharing is Caring

When you curate your content, you are growing your audience. Remember, social media isn’t just about your own posts and content. When you share content that you find interesting, others will share as well. Of course, this does take time, but there are tools that you can use, such as Feedly. Feedly helps you find content that is based on your keywords and will keep it all in one place.

Tag your Influencers

When you tag influencers, you will grow your social media following. An influencer is someone who has a large following and is in your niche. When you target and tag influencers you are encouraging them to share your content. A good example would be, “@influencer I thought that you and your audience would like this new post, link the post, and watch your social media following grow. You can also reach your influencers by email or a direct message. Just be careful not to overdo it.

Knoxweb explains that people use social media for all kinds of reasons including shopping and socializing, but users also use social media to find out the latest news. Keep track of what is trending with hashtags that appear on twitter and use them in your own posts. This will help you join conversations that are outside of your own circle of followers.

Contests

According to Knoxweb, creating contests encourages user engagement and can help you grow your social media profile. Below are a few contests that you may want to consider for your social media marketing campaign.

  • Voting Contest-Ask followers how they feel about a video or image or ask them to post a video and let the rest of your fans decide who wins one of your products or services
  • Photo Contest-Ask your followers to post a photo of your products and services. The photo with the most likes wins a prize.
  • Sweepstakes-Ask Knoxweb to set up a landing page on your website where users can enter to win. Giveaway a product or service. When you make social media a requirement, you will get more followers and a lot more attention

Strategy is Important-When you attract a group of interested followers you are helping build your social media profile, however it is important to stay proactive. Look for users who talk about or are interested in topics that revolve around your niche.

Video Content-If you follow the Knoxweb Blog; you will know that video is dominating the world of social media. Facebook and YouTube are neck and neck when it comes to video uploads. Include video marketing in your online marketing campaign and you will see an increase in your followers and fans. Ask Knoxweb about VideoGrabbers.

Go Live-Going Live on Facebook is a fantastic way to boost your profile, but it is important to plan your Live broadcasts so that your users know when you go live. You can post ahead of time to let your followers and fans know when you will be broadcasting.

If you are having a tough time navigating the social media waters, call or click and schedule a no obligation consultation with the social media experts from Knoxweb. It really will make a difference to your user base.

Call or click for more information regarding social media marketing today.