Tag Archives: Social Media Advertising knoxweb

Social Media Advertising Are You Targeting the Right Audience?

social media advertising Knoxweb

Social media advertising is changing almost daily, and if you aren’t sure where to put your social media advertising efforts, it’s time to contact the team from Knoxweb.

Knoxweb has been in the web business for decades and has helped businesses just like yours create online marketing strategies that really work.

Social media is more than Facebook, and if you follow the Knoxweb blog, you will know that Pinterest, Snapchat, Instagram, Twitter, and YouTube could be more important than the number one social media site on the planet.

According to Knoxweb, planning your social media advertising strategy is the most important piece of the puzzle, and yes, social media is certainly a puzzle. Knoxweb can help you determine which social media sites will boost your Return on Investment, and what sites will do nothing for your ROI.

If you are putting all of your efforts into Facebook or Twitter, Knoxweb can perform analytics to determine what social media sites you should be posting on. For example, if you are targeting a female demographic, Pinterest could be the place to put your social media advertising dollars.

These days it’s much more than posting and commenting. Your social media pages need to be strong enough to sell your brand, your products, and your services. Knoxweb has the team to help you come up with a social media marketing strategy that will put you ahead of the competition.

Regardless of the platform, you should be including video into your social media marketing plan. Video is at the top of the list when it comes to posting, and if you aren’t incorporating it into your Tweets and posts, you will lose business. Ask Knoxweb how you can include video in your social media posts and your email marketing campaigns.

Facebook, Instagram, Snapchat, and Pinterest are great places to advertise your products and services. However, posting randomly on all of those sites without a plan could damage your reputation. If you aren’t sincere in your posts, users will defriend and unsubscribe without a second thought. Plan your posts carefully and target your audience.

If you are confident with posting, you may be ready to start paying for ads on Facebook, Twitter, YouTube, or Yelp. Targeting your demographic with social media paid ads is a great way to expose your brand. Talk to Knoxweb who can help you hone in on the best social media sites for your campaign.

Social media advertising really is the best way to target your market using proven techniques that the sites can provide for you. However, unless you are an expert, you may be missing the boat, especially if you didn’t get any results from your social media advertising campaign.

Knoxweb can help you come up with a strong social media marketing campaign that will give you results. Knoxweb can take care of everything from video to digital marketing, web development, and mobile web design, incorporating everything into a strong social media advertising campaign.

Although organic advertising still works, it’s getting tougher to be noticed by the search engines. For just a few dollars a day, you can target your demographic by age, gender, location, interests and more. With Facebook, Twitter and the other social media sites, you can choose who you want to target with inexpensive ads that will increase your ROI.

The social media advertising landscape is certainly changing with platforms being noticed by the search engines, and although the experts don’t think that Google includes social media platforms in its algorithms, no one can say for sure.

If you would like more information regarding social media advertising, digital marketing, web development or mobile web design, call or click and talk to the experts from Knoxweb who can come up with a strong plan to boost your online presence.

Call or click for a no obligation social media advertising consultation with Knoxweb today.

Tips For Social Media Advertising 2016

Tips For Social Media Advertising

Social media advertising isn’t just about posting, tweeting, and pinning. When you truly optimize your content across all platforms, you will begin to see an upsurge in your search engine ranking.

According to Knoxweb, optimizing your content with social media advertising is the best way to spread the word about your products and services whether you own a plumbing business that needs to advertise a new service or a restaurant that would like to grab more of the local demographic.

Below are a few social media advertising tips that will help you improve your SEO and your presence on the World Wide Web.

Your Social Media Presence

Most businesses and organizations spend the majority of their time building healthy social media relationships with clients and potential customers. Although these advertising tactics are important and necessary, building a strong foundation is the first step. Remember, you cannot build a house on sand.

Building your Social Media Platform

Every social media marketing strategy needs to begin with optimizing your social profiles. Knoxweb explains that the profiles on your pages are the first thing that users will see, and will usually dictate the appearance of your business in the search results.

Your Profile Pic

That square image that represents your company or organization needs to stand out. Most businesses will choose a company logo so that users can identify the page with the brand. Of course, you can always get a bit creative and create a profile picture that represents your social media applications.

Knoxweb recommends that personal brands opt for good headshots. Pay a professional to avoid that grainy picture that isn’t doing you or your business any favors.

Make it Easy

It seems elementary, but there are dozens of companies on social media that aren’t making it obvious. Businesses and organizations that make it tough to understand what it is that they do will lose clients and customers. If your profile is all about buzzwords, your users may have a tough time figuring out what your company does. Be clear and concise. If you sell insulation installation equipment, be as blunt as you possibly can.

Be Thorough

Fill out all of the information. All social media websites offer users multiple fields to explain what it is that you do. Tell users how long your company has been in business. You don’t have to write a book, just make sure your about page on your social media profiles is effective. You’ll want to fill in all your fields with no blanks.


Finding your profile on social media will be nearly impossible if you do not include keywords in your profile. You want the spiders on the search engines to find your business, and if you don’t use keywords that are associated with your products and services, you will never be found. If you are a local pet store say, “Pet store near me,” or, “local pet store.” Smartphone’s will steer users to the closest location as long as the keywords are in your social media profile.

Hours and Location

There is nothing more frustrating than finding a business on social media only to have to dig to find the hours and location. This is crucial information if you are a bricks and mortar store. You want to make sure that your information is up to date and accurate across all profiles. If you have recently moved and your old address is still on Twitter, you will lose business.

Be More Active

If you post a comment and never check for likes, comments, or shares, what’s the point? Social media advertising is all about communicating with your users. Respond to comments and thank your fans for checking out your page. Interacting with users is essential when it comes to boosting your online presence.

If you would like more information regarding social media advertising, call or click and talk to a team member from Knoxweb today.

Social Media Advertising Works Here’s Why

social media advertising

Social media advertising can be tricky, especially if you own and operate a small business.

Advertising on social media is an inexpensive way to market your business or organization, especially when you consider the fact that you can target your specific market and demographics.

According to Knoxweb, more than three billion people use the internet on a daily basis in the United States, with approximately two billion of them using social media. Facebook, Twitter, Pinterest, Instagram, and YouTube are just a few of the popular sites where you can target social media advertising.

If you are still not convinced, Knoxweb has some other reasons that you may want to consider social media advertising for your business.

Customer Insight-Social media generates data in real time and with 4.5 billion likes on Facebook, more than 500 million Tweets, and a staggering 95 million videos and photos uploaded to the popular site Instagram, it is hard to argue with the numbers. There is a wealth of valuable information about who your clients and customers are, what they like, and most importantly, how they feel about your brand.

With daily engagement you can gather important information that allows you to get an inside glimpse into what your customers do and don’t like.

Brand Loyalty and Awareness-A social media presence makes it much easier to engage with your customers. When you connect with your clients and customers socially, you are twice as likely to boost your customer retention along with your brand loyalty. Knoxweb explains that 53 percent of Americans are more loyal to the brands that they follow on social media.

Targeted Ads in Real Time-Social media advertising is very inexpensive and one of the best ways for you and your business or organization to distribute content. Every social media site has targeting options allowing you to reach your audience in real time. On Facebook, you can target behaviors, interests, connections, demographics and location, while on LinkedIn; you can segment your ads using age, gender, job title, company, and location. Best of all, you can measure and track your social media advertising performance in real time.

Customer Experience-If you aren’t on social media, you should be as your customers, and clients really expect you to be. More than 67 percent of buyers go to social media websites for customer service expecting 24/7 support and quick response times. If you are on social media and rarely engage, you may want to talk to Knoxweb about handling your social media advertising.

Increase SEO and Website Traffic-One of the biggest advantages of social media advertising for business is that it will increase your website traffic, especially when people share your posts, Tweets, pictures and videos. The more shares, the higher your ranking will be.

Keep Up with the Competition-When you monitor your social media accounts, you can find out what the completion is doing allowing you to make the best marketing decisions for your business or organization. Talk to Knoxweb about monitoring your keywords that will allow you to improve your web presence keeping one-step ahead of the competition.

Share Content More Quickly-Before social media marketers found it difficult to share blogs and other website content. Social media advertising has changed all that when you start sharing your content across your social media network accounts.

Geotargeting-When you geo-target your social media, you can send your messages out to specific audiences based on location. Twitter and Facebook both have social media advertising tools that allow you to communicate the right content to your specific audience.

If you would like more information regarding social media advertising, web development, or mobile web design, call or click and talk to a team member from Knoxweb today.

Social Media Advertising Facebook and More

social media advertising

Social media advertising can be tricky, especially with all of the new kids on the block popping up everywhere; thankfully, you don’t have to drown when you contact the team from Knoxweb about social media advertising.


You would have to be living under a rock if you don’t know what Facebook is. The largest social media network in the world, is loved by both kids and adults alike, and is the best place to market your business or organization.

With Facebook, you can advertise organically, meaning you aren’t paying anything, or pay for advertising with Facebook Ads. For very little money, you can target your demographic and people who are in your location. If you are an online business, ask Knoxweb about Facebook Ads that target the people who are most likely to buy your products or services.

Facebook Live

If you follow the Knoxweb Blog, you will know that Facebook Live is the greatest thing to hit the World Wide Web in a very long time. In fact, some experts are predicting that Facebook Live could be the best way to advertise your business or organization as you can let your audience know beforehand when you will be going live and what you will be filming when you go live.

If you are doing a live broadcast on Facebook, make sure that you have adequate lighting, a microphone, and a good script. You can purchase camera kits for your phone that will make you look like a professional film producer.


Owned by Facebook, Instagram is a quick way to get your message to your social media community. With Instagram, you can add photos and videos with filters that will entice your clients and potential customers to buy your products and services.

Instagram is a social media hub where people can identify with your business. If you do not have an Instagram presence, you run the risk of being forgotten or completely ignored, especially if you want to grab the attention of a younger audience.


Hot on the heels of Instagram, Snapchat is a fun social media application that your clients and customers will love. Not only can you share your promo codes and give VIP access, but you can also feature your followers. If you would like more information regarding Snapchat, call or click and schedule a no obligation consultation with Knoxweb.


If you are targeting women, Pinterest could be the way to go. A virtual bullet board, the average user on Pinterest will spend 14 minutes or more on the social media website every time they log in, and with Pinterest being the fastest growing network back in 2014 at 97 percent, you would be crazy not to look into advertising on Pinterest.

Of course, there are dozens of other social media channels where you can boost your online presence including YouTube, LinkedIn, and Twitter.

Social media is here to stay, and if you are interested in social media advertising, Knoxweb can help. Call or click and schedule an appointment for social media advertising with Knoxweb today.

Social media advertising really can make a difference to your business or organization. Call or click and talk to Knoxweb now.

Social Media Advertising is More Than Selfies

Social Media Advertising

Your social media advertising campaign can be tough to put together, especially if you run a small business. Unfortunately running a social media advertising campaign takes time and if you don’t have enough time in the day for your normal business tasks, your social media marketing could hurt your bottom line.

Knoxweb are the social media advertising specialists and will help you come up with a great campaign that will boost your online presence. Knoxweb has the tools and the team to help you become more visible on Facebook, Twitter, Instagram, YouTube, or Pinterest.

There are literally hundreds of social media websites on the World Wide Web, but if you don’t know what sites are best for your demographics and your target market, you could actually damage your business or organization.

According to Knoxweb, every business has social media position, but managing your LinkedIn, Digg, or Tumblr account is a job in its own right. Larger businesses may be able to afford a social media advertising department, but if you are like most small businesses that burden will usually sit on the shoulders of someone who holds another position in your company, or yourself.

Social media advertising really is a tool that can grow your brand quickly while attracting new clients and customers, but it does take time and effort to get you there.

Knoxweb explains that there are some reasons to consider when it comes to hiring a professional for your social media.

These days’ social media is vital and should be a big part of your marketing strategy. If you run ads on radio or television, you would never consider creating your own spots so why would you take the reins on a social media advertising campaign.

Knoxweb has tons of resources available to commit to helping your business grow online. Knoxweb has the latest marketing tools, the best technologies, and the most up to date analytical tools that will measure your online success. With Knoxweb, you will be able to measure your success by seeing what pictures and posts are generating the most responses. This literally means you have the ability to tailor make your social media as you go along.

Because Knoxweb has been around since 1996 and has grown right alongside social media, the team can help you decide what platforms would be best for your company. Instagram, the fastest growing social media site on the planet, is more than teenage girls taking selfies. In fact, men account for nearly half of the Instagram demographic with over 30 million registered users. Knoxweb has the knowledge to get your business or organization where it should be without spreading your brand too thin.

When you work with the team of social media advertising experts from Knoxweb, you will be made aware of your online competition.

Knoxweb knows how to create content that is both creative and unique. Unfortunately, too many companies post the same information that is already all over the net. Regurgitating your information can actually hurt your business, especially when it comes to the search engines. Knoxweb will help you create unique and engaging content with images, blogs, graphics, and designs.

If you would like more information, regarding social media advertising for your business call or click and speak to a social media advertising guru from Knoxweb today.

Need Help with Social Media Advertising?


When it comes to Social Media Advertising, Knoxweb has got you covered with a team of professional Social Media Advertising experts that can help put you on the map when it comes to your online business profile.

When you schedule a no obligation Social Media Advertising consultation with the team from Knoxweb everything will be discussed in order to tailor make a Social Media Advertising plan for your business or organization. Most people have no idea that there is more to Social Media Advertising then Facebook, Twitter, Instagram and YouTube.

Depending on what products or services you sell, you may want to spend more time and effort on other Social Media Advertising for sites such as Pinterest, LinkedIn, Tumblr, or Snapchat.

As if 2015, there were hundreds of sites available for Social Media Advertising including WhatsApp, which was one of the fastest growing social media sites for the year.

With that being said, Knoxweb would like to share a few Social Media Statistics and Facts that may interest you.

It’s hard to believe that Facebook is now a bit over 11 years old and is still going strong as the leader of the pack when it comes to social media. Although Google+ tried to take Mark Zuckerberg off the throne, and although it cost more than a half a billion to develop, isn’t taken that seriously, be Social Media Advertising executives. However, Google+ may be the right fit. Only Knoxweb knows for sure.

Knoxweb explains that one of the largest trends to hit social media in the past 18 months is the move from free to pay to play. Another big impact on the social media scene? Whatsapp and Snapchat. These social messaging platforms have literally become social media networks in their own right.

Experts believe that the shift has occurred because Facebook is popular with all age groups and teenagers just don’t want to be in the same playground as their parents. Amazingly enough, both Shapchat and Whatsapp are now among the top five social media platforms on the planet. Facebook attempted to buy the chat social media site Snapchat for $3 billion, but was sent packing. However, Mark Zuckerberg and his Facebook family whipped out $20 billion and purchased WhatsApp instead.

Recent statistics indicate that there are 7.2 billion people in the world making these numbers quite interesting.

  • There are a little more than 3 billion active World Wide Web users
  • About 2.1 billion people all over the world have one or more social media accounts
  • 3.65 billion Smartphone and Iphone users access Facebook, Twitter, YouTube, Instagram and other popular social media websites on their tablets or Smartphone’s
  • Nearly 1.7 billion people across the globe are active on social media

Knoxweb really are the Social Media Advertising experts and with so much information out there, it is difficult to decide where to put your efforts when it comes to Social Media Advertising. Call and schedule an appointment with Knoxweb who can help you come up with a Social Media Advertising plan that will boost your profile. Once you have attracted more attention, your media profile will grow increasing your sales and your profits.

If you would like more information regarding Social Media Advertising, call or click and schedule an appointment with Knoxweb today.

Social Media Advertising is the Way of the Future


If you have been putting off social media advertising because you think it is not going to last, you might as well be living in the dark ages. Social media advertising is the fastest growing form of advertising and is certainly not going anywhere. In fact, Knoxweb explains that social media advertising is growing much faster than you think.

According to advertising experts, social media advertising is set to explode within the next three years, and if you haven’t jumped on the social media advertising bandwagon, you will lose business. Of course, paid search ads, and display ads, will still be popular and have their place, but social media advertising is poised to become one of the most powerful players when it comes to online advertising.

When Facebook first launched its advertising platform option back in May of 2005, no one could have possibly predicted, that just a decade later, it would reap advertising revenues of more than $8.5 billion.

For all businesses and organizations, social media advertising is the best choice, especially with the rapid decline of the illustrious banner ad When banner ads began to disappear, companies started to look for advertising alternatives, and while Googles paid search is a great online medium that can help drive visitors to your website, social media advertising is still your best bet.

Knoxweb will tell you that social media advertising can help your business or organization find potential customers just by clients sharing your information. Social media advertising helps to target users who are attracted to your brand.

Social networks are one of the best options when it comes to advertising because of reliable conversion tracking, advanced targeting options and the use of Smartphone’s and tablets.

Because websites such as Facebook and Twitter gather large amounts of user information, social media advertising has the ability to cast the net further when it comes to targeting your demographic and your audience. When you work with the professional team of social media advertising experts from Knoxweb those advanced targeting options will help to increase the relevance of your ad’s to the users that are most likely to buy your products and services.

With interest targeting your social media advertising campaign can reach a specific audience just by exploring their particular skills, activities, and interests. Interest targeting is sometimes related to keyword targeting as well with some platforms allowing you to enter both.

When it comes to behavioral targeting, Knoxweb explains that you have the ability to reach people based on their buying behaviors, device usage or intent. With connection targeting your social media advertising campaign can reach the people who are specifically connected to your event, group, app, or page. Both types of these behaviors can help you determine your potential clients or customer’s intent.

Schedule an appointment with Knoxweb who can reach your audience by uploading a list of email addresses, phone numbers, usernames, or user IDs. Twitter refers to this as a tailored audience.

These are largely based on relatively the same concept, especially if you a known group of people that you would like to target.

When it comes to deciding on the best channels for the growth of your business social advertising is the way to go. Call and schedule a no obligation consultation with the team of social media experts from Knoxweb today.