Tag Archives: SEO Knoxville 2018

Four Strong SEO Trends for 2018

If you started 2018 with a strong SEO campaign, but aren’t too sure if it is worth your time and effort, it’s time to call Knoxweb.

SEO

Knoxweb understands search engine technology, and can set you up with an SEO campaign that will see results.

Knoxweb has been helping small and large businesses grow with sound digital marketing techniques that will increase your ROI.

Below are Some SEO Trends to Watch For:

Digital Assistants and Voice Search

Voice search is changing the way people communicate. In fact, Google says that one out of five searches are voice queries.

Knoxweb expects voice search to be even bigger in the coming months. That means you need to be smart when you set up your search engine optimization strategy. With voice search on the rise, your content needs to contain long tail keyword phrases.

Think about what you ask a digital assistant and take your clues from there. You want your prose to match the natural language of the digital assistant. People want quick answers and they want them now. A professional writer from Knoxweb writes content that provides the best answer for the algorithms.

Link Building

Link building is still relevant in today’s digital world. However, according to Knoxweb, those links need to provide value to the user. If your links aren’t adding value, potential clients will go elsewhere. Google warned publishers about too much guest posting and will be looking closely at guest blogs to control questionable and spammy links. When a diversified link building campaign is put together, you will see results.

SEO is all about relationship building in 2018. Knoxweb can help you develop powerful contacts along with links that will be beneficial to your brand in the long term.

It’s All About the User

User experience is crucial for search engine optimization in 2018. Google has made it evidently clear that the focus is and always has been on the user. Delivering an amazing user experience will get you more subscribers.

A good UX starts with speed, navigation, and readability. If your site is slow to load, you need to talk to Knoxweb.

Because more people are going mobile for information, you must provide a user experience across all platforms including desktop and mobile.

Visual Search is on the Rise

Combining user experience and technology, visual search is taking searching to a new level. While the internet becomes visually focused, you have the opportunity to include your company on the visual search wagon train.

Google, Pinterest, and Bing are just a few large companies that have developed visual search engines to capitalize on the growing trend.

SEO needs to go beyond text with rich visuals that engage and entice the user. Visual searches are imperative when it comes to search engine optimization.

In today’s fast-paced digital world, it’s important to stay ahead of the competition. Having a professional team of SEO experts will make life easier for both you and your brand.

So what are you waiting for? You can still turn your business around before the end of the year with sound SEO strategies that are tried and true.

Call Knoxweb for a no obligation consultation. One call really can change the life of your business.

Call or click and talk to Knoxweb about SEO marketing today.

How SEO Has Changed Over the Past 10 Years

SEO

SEO, better known as Search Engine Optimization, is a tool used by digital marketers to boost your online presence. SEO is still very relevant in this day and age, but has changed considerably in the last ten years.

Knoxweb has been in the web development and web design business for more than 22 years and understands the algorithms set forth by the search engines. As a result, your ranking on Google, Bing and the other search engines will improve.

In its infancy, SEO meant keyword stuffing and back links. Today high quality content and strong links are still the primary focus when it comes to SEO, but what other changes have occurred in the past 10 years?

Mobile Prioritization

Exceeding desktop traffic for the past three years, mobile searches have changed the way SEO works. If you follow the Knoxweb blog, you will know that a mobile website is extremely important. Search engines are now developing algorithms that make it easy to search for anything and everything on a mobile device. In fact, Google penalizes websites that are not mobile friendly.

Keyword Stuffing is Dead

Keywords used to be what search engines used to index your page content. In those days, if your webpage didn’t have a keyword that was specific to the blog or article, it would not appear in a search result for that particular keyword. In the past, keywords were stuffed into the blog or article in order to boost page rank. Search engines changed those algorithms so that keywords and keyword phrases worked with each other.

Content Remains Supreme

With the deterioration of keywords, brands started shifting marketing efforts. This meant producing good content that was useful to the audience. Today, this is still in effect with high quality content reigning supreme when it comes to the top of the search engines. Websites that contain poorly written content with poor grammar and spelling mistakes usually get bumped in rank. Poorly written content shows no authority. The same goes with websites that copy and paste from other websites. Duplicate content could de-rank or de-index your website. Ask Knoxweb about professionally written content to avoid duplicate or poorly written content.

Link Schemes are No Longer Viable

Linking has also changed. Today, search engines and users get a signal when your website produces authoritative and relevant information. You will receive more crawlers and visitors using links, however, those links need to be relevant to your content.

Back in the day, some websites used link schemes to boost their ranking. Although it used to be considered a, “White Hat,” SEO tactic, Google put an end to that in 2013 calling link building practices, “Black Hat.” Knoxweb recommends natural link building to attract the attention of the search engines.

Social Media Proliferation

Although Google denies it, Knoxweb knows that social media affects Search Engine Optimization. Social media allows you to distribute your content in a variety of ways to meet the demands of users. Google serves its users with content that meets the user’s needs. Your brand and reputation can get a much-needed boost when you incorporate social media into your online marketing strategy.

Becoming an SEO master takes time and dedication. Knoxweb are the Search Engine Optimization experts who can improve your rank and your online presence.

Call for a no obligation consultation with Knoxweb today.

Search Engine Optimization is Still Alive and Well in 2018

Search Engine Optimization

Search Engine Optimization is imperative if you want to rank in the search engines, and if you aren’t using SEO in your online marketing campaign, you could be hurting your ranking on Google, Bing and the other search engines.

Knoxweb has been in the web world since 1996 and knows a thing or two about Search Engine Optimization, and although things have changed over the past few years, the importance of SEO in your advertising strategy is necessary.

Although video marketers are claiming that Search Engine Optimization is dead, which is what they say every two or three years, Knoxweb says it isn’t so. Critics of SEO claim that Search Engine Optimization is dying, however, Knoxweb knows better. Although there really hasn’t been a shift when it comes to traditional Search Engine Optimization, it needs to work hand in hand with high quality content. Good quality content with proper SEO will rank high in the search engines.

Previously, Google allowed for low quality content with far too many links and keyword stuffing. The new algorithm created by Google doesn’t allow for keyword stuffing and will actually penalize you for it, as it really holds no value to a user.

Never Overlook SEO

It certainly comes as no surprise that companies are now receiving more inquiries via search on a mobile device. Because mobile is surpassing desktop use, a mobile website is imperative. According to the Knoxweb blog, not being mobile will affect your rank in the search engines. Knoxweb can help you optimize your website so that it will load quicker and be much more user friendly.

Real Speech Patterns

Speech patterns using short and long tail keywords are what most users will say into their phone or mobile device when searching for a business or organization. A professional blog writer from Knoxweb can incorporate keywords using natural speech patterns for better SEO.

User Experience

Knoxweb knows that there is nothing more important than user experience. Google, Bing, and the other search engines pride themselves on offering the best search experiences on the web with sites that are easy to navigate while holding value to the user.

What the Search Engines are Saying

Although most search engines give users advice on SEO, they are not the authority when it comes to Search Engine Optimization practices, which is in the hands of the algorithm writers. The blog writers from the search engines offer advice as to how you should incorporate SEO into your overall online marketing plan, but are sworn to secrecy when it comes to the algorithm rules and regulations. What is important to remember is that old SEO tactics are dead in the water, and while Search Engine Optimization is still relevant in 2018, you have to know how to incorporate it into your content and that is where Knoxweb comes in.

Become an Authority

High quality content that has an authoritative tone will attract the search engines. When you product high quality content, with the help of a professional blog writer from Knoxweb, your audience will subscribe to your blog, comment on your social media posts and share your well thought out professional content. Well-written content will pay off in spades when you work with the team from Knoxweb.

SEO is still very relevant when it comes to your online presence. However, without good quality content and thoughtfully placed keywords, you may as well pack up and go home.

If your online marketing strategy has seen better days, call or click and talk to a team member from Knoxweb who can help you come up with a well thought out and researched Search Engine Optimization plan that will get your results.

Call or click today for more information regarding SEO.