Tag Archives: Search Engine Optimization Knoxville

When you Dominate SEO Google will Reward You

SEO

SEO is imperative if you want to rank in the search engines, and with Google’s birthday on September 28, it’s important to remember what Google stands for and what it expects from its users.

Google’s focus is to offer relevant search results that are accurate and fast. With that being said, Google is constantly changing its algorithms using names such as Penguin, Hummingbird, and Panda, to name a few. However, when black hat SEO methods, which include keyword stuffing and link buying started invading and dominating Google’s search, something had to be done to keep Google relevant. Algorithms were adjusted to seed out spammers, scammers, and spoofs.

Unfortunately, SEO has been looked at the wrong way. People tend to look for the best way to do the least work for the best return when in fact, it’s just the opposite. SEO takes time, and if you are attempting to do it yourself, it could hurt you in the long run.

According to Knoxweb, Google needs to trust you, if they don’t you will not rank well. When Google trusts you, you will rank consistently hire in the search engine results. For Search Engine Optimization to work properly, you need a professional from Knoxweb.

Indexing

Brand new websites will have a tough time ranking on the search engines as they have newly indexed pages. Indexing refers to the age of your pages, the age of the domain, and the age of your website, not when it was released or even registered.

Your Authority Profile

Google wants and needs a web profile that will signify authority. If you have fresh and unique content along with good quality links across the World Wide Web, you will be seen as an authority in your field. A healthy link velocity on your website will boost your SEO and help your search engine ranking.

Content

Knoxweb explains that skimping on content is the biggest way to lose your rank on the search engines. Having relevant content that isn’t stuffed with keywords, is informative and thought provoking will impress Google who will reward your efforts with a higher ranking. Content really is King and if you have a great website with poor content, it won’t help your ranking on the search engines. Well-written content that is highly engaging and keyword centric will go a long way when it comes to your search engine results and your SEO.

Knoxweb has been the web design and web development business since 1996 and keeps up with the ever-changing algorithms brought forth by the most powerful search engine in the world. If Google is punishing you for keyword stuffing, copyright issues, or poor content, you can bet it’s for a very good reason.

Mobile Friendliness

If you follow the Knoxweb Blog, you will know how important it is to be user friendly. These days more and more people are reaching for a mobile device to find information, to shop and to locate a business. If your website isn’t user friendly, Google won’t appreciate it. In fact, they will penalize you for it with a lower ranking on the search engines.

If all of this sounds like too much work, call or click and schedule a no obligation consultation with Knoxweb. Knoxweb are the SEO experts and can help you improve your ranking on the web.

Call or click for your no obligation consultation today. Search Engine Optimization is just as important as it always was.

Call or click today.

Professional Blog Writing to Improve your SEO

Professional blog writing

Professional blog writing is essential if you want to improve your SEO, and thanks to Knoxweb, you can have professional blog writing once a week or once a month, which will help your SEO. With a professional blog writer, your online presence will improve.

Even if your business doesn’t rely on an online reputation, your credibility is the key to your success. Hiring professional blog writing writers from Knoxweb will maximize your business or organizations online branding potential.

According to Knoxweb, there are a few reasons why you should consider a professional blog writer for your company’s website.

1. Your company’s website represents your entire business or organization. If you have content that is copied and pasted or is poorly written your SEO will suffer for it. Unique and highly engaging website content will get more subscribers.
2. You can connect with your customers more effectively, as professional blog writers understand how to write for a different audience. Of course, you wouldn’t market high school students the way that you market parents. A professional blog writer will help you analyze your audience so that your blog will target your chosen demographics.
3. Google will love you if you have unique and fresh content. If you do not have a professional blog writer on your team, your Search Engine Optimization will pay the price. Updating weekly or even monthly will maximize the potential of your SEO.
4. Professional blog writing will help you reach more users through social media. If you follow the Knoxweb Blog, you will know that people are more apt to share your blogs via Facebook and Twitter. If you are posting videos, Instagram will love you. A professional blog writer has the expertise and the experience to write effective titles and headlines that will get you noticed, not to mention the awesome content.
5. You will become an authority in your industry when you post regularly. Unique and fresh content will be taken much more seriously if you are trying to become a social media expert with your products and services.
6. Having a professional blog writer will help you communicate better with your clients and customers via email. Ask a staff member to take note of the professional blog writer’s postings as it will help he or she become more effective when it comes to posting comments and sharing.
7. You will be able to complete your online projects quickly and more effectively. With a professional blog writer on staff, you will be able to implement the planned projects more efficiently and more quickly. A professional blog writer can help develop business goals that everyone can understand.

It’s all about the Topic

Finding topics that you can write about can be difficult, especially if you are too close to your brand. You know it’s the best in its class, but if you are not a professional blog writer, your company will suffer for it. A professional blog writer can praise your products and services with interesting content that is unique an inspiring.

They Just Do It Better

If you are not a professional writer, the professional blog writing process may take longer than you thought, and unfortunately, the results from your blog post may not be powerful enough to give you the SEO results that you had hoped for.

Search Engine Optimization is essential if you want to get to the top of the search engines. Call or click and schedule a no obligation consultation with the SEO experts from Knoxweb.

Professional blog writing will make a difference to your online presence. Call or click now and talk to an expert from Knoxweb.

SEO Changes that Will Affect Your Business in 2017

SEO

Your SEO could have something to do with your faltering presence on the search engines. According to Knoxweb, Search Engine Optimization must be in place if you want to increase your ranking on Google, Bing and the other search engines on the web. Knoxweb explains that when done correctly, SEO can bring you to the top just after the paid for ads, but unfortunately, when done incorrectly it can have the opposite effect.

Google changes its algorithms all the time, and with names like Panda, Hummingbird and Pigeon, it’s not easy to keep track, especially when it comes to Search Engine Optimization. Since 1996, Knoxweb has kept ahead of the changes helping clients and customers with good SEO tactics and practices.

Bad Search Engine Optimization is much more than keyword stuffing. Bad SEO habits will destroy the user’s experience. With that being said, the worst sin in the world when it comes to Search Engine Optimization is Poor User Experience. When you read your content on your site, does it flow, is it easy to read and understand? If the answer is no, you are destroying your users experience.

As mentioned above, Google is always changing or adding to the algorithms and when the unofficially named Intrusive Interstitial Update went into effect in January of 2017, SEO changed yet again.

The update affects businesses who continually post intrusive pop-up ads on their website. The update was announced back in August of last year, but much like Googlegeddon, some didn’t pay attention. Google stated, “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” Google will penalize you if your Interstitial ads:

  • Cover the content
  • Require dismissal before access to the website
  • Pop up without interaction
  • Above the fold looks like an ad, but has to be X’d out before the main content is exposed
  • Bothers or annoys users
  • Pop up ads appear, but aren’t necessary to your content or your website

Knoxweb explains that the best way to avoid the pop up and interstitial penalty is to think like the search engines. Google’s main objective is user experience. The King of the search engines wants all websites to be easy to use, honest, and intuitive.

According to Google acceptable interstitials or pop ups ask for cookie permission or age verification. Other acceptable ads include non-intrusive banners that hold entertaining or educational news items that are fresh and relevant.

Google is pedantic about creating an enjoyable environment and has always put the user first. These days the world’s most well known search engine is getting more searches than it ever has, and thanks to mobile technology, they are getting them from tablets and phones.

According to Knoxweb, Google receives around two trillion searches every year with over half of those searches coming from mobile devices. Add to the fact that mobile searches are changing the way that users search, always on the go, researching products and services and voice search, search engines have had to respond.

The screen on a mobile device is much smaller than a laptop or PC. The users experience is drawn and magnified putting everything center stage. If your SEO and content isn’t up to scratch your potential clients and customers will head over to the competition.

For your business to be successful in today’s environment, you need to enhance your online presence.

If you would like more information regarding SEO, call or click and talk to the Search Engine Optimization experts from Knoxweb. It really can make a difference to your ranking.

Call or click for SEO today.

Social Media Marketing Strategies that Work in 2017

Social media marketing strategies

Social media marketing strategies can be complicated, especially if you are trying to do all of your social media yourself. Posting on Facebook, sharing pictures on Instagram, posting videos on YouTube and keeping up with your business blog can be time consuming, but not when you work with the marketing team from Knoxweb.

Knoxweb has the skills to expand your social media pages to people who wouldn’t normally have access to your Tweets and Snaps. Knoxweb can help you come up with social media strategies that will get you more likes, comments, and shares.

A social media campaign helps reinforce your online marketing efforts. Talk to Knoxweb who can define your social media marketing strategies with increased targeting, focus and measurability.

The Plan

When you summarize your social media marketing strategies, you will become more effective. Make it clear and concise. Don’t make it so large that it becomes unattainable. Your marketing plan will help you determine whether you are failing to reach your mark or are successful. A simple plan will help you succeed in your social media marketing efforts.

Goals and Objectives

Just like anything in life, your social media marketing campaign needs to have clearly defined goals and objectives. Throwing up posts without thinking about your overall social media marketing strategies won’t do your business pages any good, in fact, if you aren’t careful, you could lose fans and followers.

Keep Track of your Social Media

Before you start your campaign, assess your social media accounts. See which ones are working and which one’s aren’t. Figure out what your demographic and target market is. When you know your audience you can tailor make your Tweets and Posts to reach your clients and potential customers.

Improve your Accounts

When you have weeded out which social media accounts aren’t working for you, Knoxweb suggests that you hone your business pages. You want your online presence to pop. Try optimizing your profiles for Search Engine Optimization as it can help you generate more website traffic.

When you cross promote your Pinterest, Instagram, YouTube, Facebook, Twitter and Snapchat accounts you can increase your fan and follower base. Make sure that all of your social media account profiles are completely filled out and that your pictures will work on all of your social media profiles. Knoxweb can help you optimize your accounts for your social media marketing strategies.

Do your Research

If you are unsure about what information and content will get you the most likes, comments and shares, surf the net for inspiration. See what the competition is posting and ask Knoxweb how you can appeal to a broader audience that you might otherwise miss. Check out what fans of the competition are posting and why.

According to Knoxweb, you will need to continually update and adjust your social media marketing strategies. Make sure that you use Google Analytics and record your failures and your successes. This will help your campaign and give you insight into who is and isn’t following you on social media.

Social media marketing strategies will help your online campaign. Call or click and schedule a no obligation consultation with the social media marketing experts from Knoxweb. It really will help your ROI. Call or click today.

Video Grabber Can Boost your Online Presence

video grabber

Video Grabber makes video marketing easier. Video marketing is the best way to expose your business or organization. According to Knoxweb, who have been working to make life easier on the net since 1996, promoting your company with a video will not only boost your business, but it can also help your SEO.

Knoxweb explains that video is certainly no fad with 90 percent of internet surfers saying products and services that feature video have been instrumental when it comes to purchasing. If that isn’t reason enough to contact Knoxweb about video production with Video Grabber for your online marketing, then take into consideration that 92 percent of mobile device users share the videos that they watch with other people. On top of that, 75 percent of people watching videos will interact with your business or organization if they watched one of your video ads.

If you follow the Knoxweb Blog, you will know that traditional marketing has changed, and if you aren’t marketing your protects online, you will lose business. Sticking to the traditional ways of advertising is just not enough, especially if you want your company to stand out from the competition.

Video Grabber is the best way to literally grab the attention of potential clients and customers as it’s visual stimuli that is perfect for today’s audiences. However, there are some wrong and right ways to incorporate video into your online marketing campaign.

The most important step is to focus on your business blog or your website. Upload your video to your site before you go to a major video platform, as you want to make sure that you are getting the traffic. When you post videos on your own website, you have control over the ads and the copy. Remember, YouTube has an astounding 60 hours of video that is uploaded by users every 60 seconds, and with 5 billion people watching videos every day, odds are you will not go viral anytime soon.

Instead of hoping for viral views, try and be timeless. You want users to watch your content over and over, and if you upload good quality content, they will.

People want to watch entertaining, informative, and practical videos. Tutorials, how-to’s and product or service reviews will give you good Search Engine Optimization. Most importantly, make sure that your audience has something they can take away, helpful advice or tips, that they can use now.

Once you upload your video to your website, use it with your business blog by making a summary in a blog and posting the video or by acting as supporting content with figures, stats and facts so that your video is easier to understand. You want to drive traffic to your website, not YouTube and not someone else’s website.

When you create good videos with quality content using Video Grabber, you are well on your way to a better ranking on the search engines, but if you want to see a higher return, you must optimize your videos with SEO techniques. Talk to KnoxWeb about incorporating Search Engine Optimization into your online marketing plan.

Knoxwebs video production department has bridged the gap between award winning website development and design with Video Grabber. Video Grabber showcases your business or organization in an engaging and fresh way.

If you want to incorporate video into your online marketing plan, call or click and speak to Knoxweb about Video Grabber, you’ll be glad you did.

Call or click today.

Common SEO Mistakes 2017 That Can Be Avoided

SEO mistakes

SEO mistakes are quite common, especially when you consider that Google and the other search engines are constantly changing their algorithms to make searches more user friendly. It is nearly impossible for businesses and organizations to keep up with the changes, and that is where the Search Engine Optimization team from Knoxweb comes in.

Staying on top of SEO is imperative if you want to boost your SEO on the search engines. Below are a few things that may help your Search Engine Optimization.

Long Tail Keywords

Knoxweb explains that using long tail keywords is the best way to drive the traffic that you want to your website. Publish unique long form content with long tail keywords and phrases and you will see a boost in your ranking. Long tail keywords can also help if you are using a pay per click system.

Focus on Inbound Links

Use search engine friendly SEO tactics. One of the biggest SEO mistakes is ignoring other businesses and organizations that can help your bottom line. Develop relationships with other websites, blogs, and affiliates and don’t forget the all-important reviewers. When you have strong ties with others in your field you will be seen as an authority and an influencer. Free tools, resource guides, reviews, and guest bloggers can all boost your profile when it comes to inbound links.

Focus on Voice Search and Being Mobile Friendly

According to Knoxweb, Google has already begun mobile first indexing. Simply put, that means sites that are user friendly on all devices will get the best SERPS or search engine result pages. The first step in online marketing is to make sure that your website is mobile friendly. If you don’t have a mobile responsive website, you are making one of the biggest SEO mistakes in 2017.

Local SEO is Vital

Size doesn’t matter when it comes to local marketing, even franchises need to put more effort into local online marketing. Target your local market and your demographic if you want people to find you in a local search.

It’s More Than Words

With enriched media, especially video, taking the online world by storm, it is important to expand your content beyond keywords and the written word. If you don’t include photos in your blogs and posts, you will have trouble being seen. You can have the best article on the web, but if nobody is reading it, what is the point? Consider posting product reviews, live Facebook feeds, or videos. Video promotion is a great way to boost your Search Engine Optimization.

If you are guilty of SEO mistakes, call, or click and schedule a no obligation Search Engine Optimization consultation with the online marketing experts from Knoxweb, you really will see a difference in your ranking.

Call or click now.

Is SEO more Important than Content?

SEO

Knoxweb are the SEO experts, and if you have been struggling with Search Optimization for your small business, Knoxweb can help. Knoxweb has been in the web business for over twenty years and can help you create a strategic SEO campaign that will boost your ranking on the search engines.

One of the most important things to remember about SEO is unique content. You want to be able to attract the attention of the search engine with relevant and interesting content that users are looking for. Your content is the focal point of your website and if you follow these tips for SEO, you may attract the attention of the search engines.

Added Value
It may sound simple enough, but creating valuable content is crucial as it maintains relevance. Targeting your audience with useful content will help your ranking.

  • You can add value to your content when you write about popular topics around your products and services
  • Learn about your audience by asking questions
  • Combine text and timing to beat out the competition
  • Expand your niche
  • Boost your social media presence

The Web Browsing Experience

According to Knoxweb, the most critical part of SEO is testing how traffic affects your site. If you have no way of gauging your audience, Search Engine Optimization is useless. You can improve your SEO by:

  • Testing the links fixing any that are broken. This minimizes duplicate content or error pages
  • Making your content appealing to the search engines and your users. Taking crawlability into consideration
  • Creating interesting posts using popular keywords and keyword phrases
  • Checking your menu link structure and navigation
  • Checking your page design
  • Making sure you are up to speed
  • Eliminating heavy images and unnecessary scripts

Put more time into content
Instead of slapping up a page or a blog post, consider your audience and the search engines. SEO is all about focusing on your content. If your articles and posts make no sense to a user, Google and Bing will penalize you for it.

Monitor your Keywords
Your website stats will tell you what users want from your web pages. Monitoring your keywords and keyword phrases helps you monitor your website states and levels of engagement. Slapping up a bunch of keywords and keyword phrases on your website will upset your users and the search engines.

Evergreen
Make sure your content is timeless. Unique and evergreen content appeals to users. Expand your thoughts and write about topics that you think would interest your readers. Incorporate tips and other useful content that users will go back to time and time again. When you write evergreen content, the search engines will reward you for it.

Seamless
Make sure that your content is seamless. Create your articles and posts putting the user first. If you are writing for the search engines, no one will read your content. Every paragraph should make sense to your audience.

Search Engine Optimization is important, but so is content. Make sure that yours is up to par.

If you would like more information regarding SEO or any other website dilemma, call or click and schedule an appointment with Knoxweb. Knoxweb understands the ever-changing world of Search Engine Optimization and can help your ranking.

Call or click today.

SEO for Smart Business Owners Knoxville

SEO

SEO, or Search Engine Optimization, is still vital if you want to be found in the search engines, and although the rules have changed thanks to Google, Bing and other search engine algorithms, the basics are still the same.

According to Knoxweb, links are still one of the top factors that Google considers in its ranking algorithm with content coming in a very close second.

Unfortunately, most people don’t understand what is needed to rank high on the search engines, in fact, sometimes the experts who work on the pages and the websites are confused, but not Knoxweb. Knoxweb has been at the forefront of the World Wide Web since 1996, and is constantly keeping up with the ever-changing trends of the SEO world.

SEO Matters-Search Engine Optimization strategies are more vital than ever as SEO helps build a strong online presence and could mean the difference between getting lost on the 20th page of a search or landing on the first page.

Content-Some marketers believe that great content is the key to a successful Search Engine Optimization campaign. However, Knoxweb explains that although great and unique content is important when it comes to building your clients and customers trust, that great content cannot be found on its own. Without SEO, no one will ever see it.

Search Engines-Google processes about 40,000 queries every second accounting for more than 3.5 billion searches every day. Chances are one or two of those Google searches were related to your products or services. SEO is the best way to connect with your potential clients and customers, and although it does take time, it is well worth the effort, as long as you are doing it the right way.

Content Visibility-You may have the most unique and thought provoking content on your website, but unless you incorporate SEO into the mix, your efforts will be wasted. If your content is failing in the Search Engines, it probably has something to do with your Search Engine Optimization.

Keywords-According to Knoxweb, keywords are still important, but are used differently. Using relevant keywords in your content will give you much better results than throwing up keywords in random spots on your website hoping for good SEO results. If you want quality traffic, it is important to use keywords that are relevant to your business or organization.

Algorithm Changes-Although it may seem frustrating, those algorithm changes are actually doing great things for your company. Google and the other search engines are here to create the best experience for users, which means you will only be getting the visitors that are interested in your products, services, and content.

SEO really does matter, and if you would like to run a successful online marketing campaign talk to the team from Knoxweb who will research the keywords that are most relevant to your business or organization. Knoxweb are the SEO experts and can help your company boost its rankings in the search engines.

If you would like more information regarding SEO, web design or web development, call or click and schedule a no obligation consultation with the Search Engine Optimization experts from Knoxweb.

You really will notice an improvement in your ranking. Call or click today.

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Tips For Social Media Advertising 2016

Tips For Social Media Advertising

Social media advertising isn’t just about posting, tweeting, and pinning. When you truly optimize your content across all platforms, you will begin to see an upsurge in your search engine ranking.

According to Knoxweb, optimizing your content with social media advertising is the best way to spread the word about your products and services whether you own a plumbing business that needs to advertise a new service or a restaurant that would like to grab more of the local demographic.

Below are a few social media advertising tips that will help you improve your SEO and your presence on the World Wide Web.

Your Social Media Presence

Most businesses and organizations spend the majority of their time building healthy social media relationships with clients and potential customers. Although these advertising tactics are important and necessary, building a strong foundation is the first step. Remember, you cannot build a house on sand.

Building your Social Media Platform

Every social media marketing strategy needs to begin with optimizing your social profiles. Knoxweb explains that the profiles on your pages are the first thing that users will see, and will usually dictate the appearance of your business in the search results.

Your Profile Pic

That square image that represents your company or organization needs to stand out. Most businesses will choose a company logo so that users can identify the page with the brand. Of course, you can always get a bit creative and create a profile picture that represents your social media applications.

Knoxweb recommends that personal brands opt for good headshots. Pay a professional to avoid that grainy picture that isn’t doing you or your business any favors.

Make it Easy

It seems elementary, but there are dozens of companies on social media that aren’t making it obvious. Businesses and organizations that make it tough to understand what it is that they do will lose clients and customers. If your profile is all about buzzwords, your users may have a tough time figuring out what your company does. Be clear and concise. If you sell insulation installation equipment, be as blunt as you possibly can.

Be Thorough

Fill out all of the information. All social media websites offer users multiple fields to explain what it is that you do. Tell users how long your company has been in business. You don’t have to write a book, just make sure your about page on your social media profiles is effective. You’ll want to fill in all your fields with no blanks.

Keywords

Finding your profile on social media will be nearly impossible if you do not include keywords in your profile. You want the spiders on the search engines to find your business, and if you don’t use keywords that are associated with your products and services, you will never be found. If you are a local pet store say, “Pet store near me,” or, “local pet store.” Smartphone’s will steer users to the closest location as long as the keywords are in your social media profile.

Hours and Location

There is nothing more frustrating than finding a business on social media only to have to dig to find the hours and location. This is crucial information if you are a bricks and mortar store. You want to make sure that your information is up to date and accurate across all profiles. If you have recently moved and your old address is still on Twitter, you will lose business.

Be More Active

If you post a comment and never check for likes, comments, or shares, what’s the point? Social media advertising is all about communicating with your users. Respond to comments and thank your fans for checking out your page. Interacting with users is essential when it comes to boosting your online presence.

If you would like more information regarding social media advertising, call or click and talk to a team member from Knoxweb today.