Tag Archives: Search Engine Optimization Knoxville

Is SEO more Important than Content?

SEO

Knoxweb are the SEO experts, and if you have been struggling with Search Optimization for your small business, Knoxweb can help. Knoxweb has been in the web business for over twenty years and can help you create a strategic SEO campaign that will boost your ranking on the search engines.

One of the most important things to remember about SEO is unique content. You want to be able to attract the attention of the search engine with relevant and interesting content that users are looking for. Your content is the focal point of your website and if you follow these tips for SEO, you may attract the attention of the search engines.

Added Value
It may sound simple enough, but creating valuable content is crucial as it maintains relevance. Targeting your audience with useful content will help your ranking.

  • You can add value to your content when you write about popular topics around your products and services
  • Learn about your audience by asking questions
  • Combine text and timing to beat out the competition
  • Expand your niche
  • Boost your social media presence

The Web Browsing Experience

According to Knoxweb, the most critical part of SEO is testing how traffic affects your site. If you have no way of gauging your audience, Search Engine Optimization is useless. You can improve your SEO by:

  • Testing the links fixing any that are broken. This minimizes duplicate content or error pages
  • Making your content appealing to the search engines and your users. Taking crawlability into consideration
  • Creating interesting posts using popular keywords and keyword phrases
  • Checking your menu link structure and navigation
  • Checking your page design
  • Making sure you are up to speed
  • Eliminating heavy images and unnecessary scripts

Put more time into content
Instead of slapping up a page or a blog post, consider your audience and the search engines. SEO is all about focusing on your content. If your articles and posts make no sense to a user, Google and Bing will penalize you for it.

Monitor your Keywords
Your website stats will tell you what users want from your web pages. Monitoring your keywords and keyword phrases helps you monitor your website states and levels of engagement. Slapping up a bunch of keywords and keyword phrases on your website will upset your users and the search engines.

Evergreen
Make sure your content is timeless. Unique and evergreen content appeals to users. Expand your thoughts and write about topics that you think would interest your readers. Incorporate tips and other useful content that users will go back to time and time again. When you write evergreen content, the search engines will reward you for it.

Seamless
Make sure that your content is seamless. Create your articles and posts putting the user first. If you are writing for the search engines, no one will read your content. Every paragraph should make sense to your audience.

Search Engine Optimization is important, but so is content. Make sure that yours is up to par.

If you would like more information regarding SEO or any other website dilemma, call or click and schedule an appointment with Knoxweb. Knoxweb understands the ever-changing world of Search Engine Optimization and can help your ranking.

Call or click today.

SEO for Smart Business Owners Knoxville

SEO

SEO, or Search Engine Optimization, is still vital if you want to be found in the search engines, and although the rules have changed thanks to Google, Bing and other search engine algorithms, the basics are still the same.

According to Knoxweb, links are still one of the top factors that Google considers in its ranking algorithm with content coming in a very close second.

Unfortunately, most people don’t understand what is needed to rank high on the search engines, in fact, sometimes the experts who work on the pages and the websites are confused, but not Knoxweb. Knoxweb has been at the forefront of the World Wide Web since 1996, and is constantly keeping up with the ever-changing trends of the SEO world.

SEO Matters-Search Engine Optimization strategies are more vital than ever as SEO helps build a strong online presence and could mean the difference between getting lost on the 20th page of a search or landing on the first page.

Content-Some marketers believe that great content is the key to a successful Search Engine Optimization campaign. However, Knoxweb explains that although great and unique content is important when it comes to building your clients and customers trust, that great content cannot be found on its own. Without SEO, no one will ever see it.

Search Engines-Google processes about 40,000 queries every second accounting for more than 3.5 billion searches every day. Chances are one or two of those Google searches were related to your products or services. SEO is the best way to connect with your potential clients and customers, and although it does take time, it is well worth the effort, as long as you are doing it the right way.

Content Visibility-You may have the most unique and thought provoking content on your website, but unless you incorporate SEO into the mix, your efforts will be wasted. If your content is failing in the Search Engines, it probably has something to do with your Search Engine Optimization.

Keywords-According to Knoxweb, keywords are still important, but are used differently. Using relevant keywords in your content will give you much better results than throwing up keywords in random spots on your website hoping for good SEO results. If you want quality traffic, it is important to use keywords that are relevant to your business or organization.

Algorithm Changes-Although it may seem frustrating, those algorithm changes are actually doing great things for your company. Google and the other search engines are here to create the best experience for users, which means you will only be getting the visitors that are interested in your products, services, and content.

SEO really does matter, and if you would like to run a successful online marketing campaign talk to the team from Knoxweb who will research the keywords that are most relevant to your business or organization. Knoxweb are the SEO experts and can help your company boost its rankings in the search engines.

If you would like more information regarding SEO, web design or web development, call or click and schedule a no obligation consultation with the Search Engine Optimization experts from Knoxweb.

You really will notice an improvement in your ranking. Call or click today.

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Tips For Social Media Advertising 2016

Tips For Social Media Advertising

Social media advertising isn’t just about posting, tweeting, and pinning. When you truly optimize your content across all platforms, you will begin to see an upsurge in your search engine ranking.

According to Knoxweb, optimizing your content with social media advertising is the best way to spread the word about your products and services whether you own a plumbing business that needs to advertise a new service or a restaurant that would like to grab more of the local demographic.

Below are a few social media advertising tips that will help you improve your SEO and your presence on the World Wide Web.

Your Social Media Presence

Most businesses and organizations spend the majority of their time building healthy social media relationships with clients and potential customers. Although these advertising tactics are important and necessary, building a strong foundation is the first step. Remember, you cannot build a house on sand.

Building your Social Media Platform

Every social media marketing strategy needs to begin with optimizing your social profiles. Knoxweb explains that the profiles on your pages are the first thing that users will see, and will usually dictate the appearance of your business in the search results.

Your Profile Pic

That square image that represents your company or organization needs to stand out. Most businesses will choose a company logo so that users can identify the page with the brand. Of course, you can always get a bit creative and create a profile picture that represents your social media applications.

Knoxweb recommends that personal brands opt for good headshots. Pay a professional to avoid that grainy picture that isn’t doing you or your business any favors.

Make it Easy

It seems elementary, but there are dozens of companies on social media that aren’t making it obvious. Businesses and organizations that make it tough to understand what it is that they do will lose clients and customers. If your profile is all about buzzwords, your users may have a tough time figuring out what your company does. Be clear and concise. If you sell insulation installation equipment, be as blunt as you possibly can.

Be Thorough

Fill out all of the information. All social media websites offer users multiple fields to explain what it is that you do. Tell users how long your company has been in business. You don’t have to write a book, just make sure your about page on your social media profiles is effective. You’ll want to fill in all your fields with no blanks.

Keywords

Finding your profile on social media will be nearly impossible if you do not include keywords in your profile. You want the spiders on the search engines to find your business, and if you don’t use keywords that are associated with your products and services, you will never be found. If you are a local pet store say, “Pet store near me,” or, “local pet store.” Smartphone’s will steer users to the closest location as long as the keywords are in your social media profile.

Hours and Location

There is nothing more frustrating than finding a business on social media only to have to dig to find the hours and location. This is crucial information if you are a bricks and mortar store. You want to make sure that your information is up to date and accurate across all profiles. If you have recently moved and your old address is still on Twitter, you will lose business.

Be More Active

If you post a comment and never check for likes, comments, or shares, what’s the point? Social media advertising is all about communicating with your users. Respond to comments and thank your fans for checking out your page. Interacting with users is essential when it comes to boosting your online presence.

If you would like more information regarding social media advertising, call or click and talk to a team member from Knoxweb today.

Search Engine Optimization Helping or Hurting

search engine optimization

Search Engine Optimization, or SEO, is the best way to boost your online presence, however, according to Knoxweb; it takes a lot more effort than simply throwing up a website to get great search engine results.

Even if you have the best mobile website in the world, it isn’t going to help you much unless you optimize your content. Optimizing your content will give the crawlers on the search engine the opportunity to find your business or organization, which will give you better SEO results.

Below are a few ways that you can optimize your content for the World Wide Web.

Be Relevant

Ask yourself the same questions that people on a Google Search would ask. Internal algorithms will give the user the most relevant answers to the question, and although those internal algorithms will never be completely understood by the outside world, it makes sense to ask simple questions. Just be aware that several factors will determine the answers such as the location of the search and the date and time of the initial search.

Quality Content

If you follow the Knoxweb blog, you will know how important content is to your website. Publishing great content that is written for humans is the best way to better your Search Engine Optimization. Google likes long tail keywords and longer form content as it helps the engines understand the true purpose of the visitor’s intention. Instead of worrying about keywords, write and focus on your user’s intention and experience.

It’s All about Speed

If your website takes forever to load, you will notice a decrease in sales. These days’ people just don’t have the patience to wait for a slow loading website and will go back to the search engine looking for the next business or organization on the list.

Compatibility

Your website needs to be optimized for screen and device size. Google now prefers a responsive mobile website as it helps with mobile optimization.

Internal Linking

You can help push traffic around your website and boost your Search Engine Optimization at the same time if you practice internal linking. Internal linking gives your users the opportunity to check out the rest of your website while helping you rank for certain keywords. However, try to swap things up a bit and link to different pages on your site as you don’t want to come up as suspicious on Google.

Meta Descriptions

Although Meta descriptions will not always boost your SERP, they can increase your clicks. Meta descriptions are short paragraphs or text that will appear directly under the URL on your page in the search engine results. Write, or ask Knoxweb to create, clear and relevant Meta descriptions that entice the user to click.

Title Tags

Title Tags are used by search engines and tell visitors what your website is all about using tags that are the most accurate. Use accurate keywords that help describe your webpage and try to incorporate your brand at the same time, just don’t forget you are writing those tags for humans, not robots. You may be formatting for Google and the other search engines, but you are writing for people.

Search Engine Optimization can be tricky and is best left to the professionals from Knoxweb. Call or click and schedule an appointment with the web gurus from Knoxweb today.

SEO More Important than Ever

SEO

SEO or Search Engine Optimization is more important than ever, especially with the use of mobile devices. According to Knoxweb, having a mobile website can boost your SEO giving you better page results on Google, Bing and the other search engines.

Keywords

Online marketing is still about keywords, but keyword research has certainly evolved over the years meaning that SEO is different than it was back in 2010. Knoxweb recommends that you use long tailed keywords, as people who are using their mobile phones tend to use those same long tailed keywords. Make those long keyword phrases into questions so that people who are looking for your business can find you on Google. Think about it? Who doesn’t ask Google a specific question that is rather long winded? Make a master list of topical keywords and do your own research by typing in those keywords. This will give you an idea of what works and what doesn’t.

Optimize

Optimize for your users, not the robots. You want your website to be user friendly as your content shouldn’t just be search friendly. By combining the two, you will get more users and perhaps more sales.

SEO is about balance. You want to make sure you don’t over-optimize your content, as you will be penalized. Try to focus on the users experience and create content that is easy to understand and easy to read. Once you have created user-friendly pages you will see your page rank much better.

A Need for Speed

It is vital that you consider that mobile search is huge, with mobile searchers becoming more impulsive and more impatient. It is easy to understand why, especially if someone is doing a voice search while driving or looking for a website on a small Smartphone or tablet screen.

If you follow the Knoxweb blog, you will remember mobilegeddon, where Google changed its algorithm to favor websites that were mobile friendly. Businesses that ignored the new algorithm back in April of 2015 are certainly paying the price now.

I Want it Now

Use SEO for micro moments. Think about I want to go, I want to know, I want to buy, and I want to do and you will be well on your way to optimizing your website for your users, not the web.

Mobile devices have changed the computer world with people using mobile devices like never before. People want what they want now and if you can’t deliver, your potential customers and clients will go to the competition. They really have no choice.

Local Search

Tied to mobile optimization, your local search isn’t just for the brick and mortar businesses. Local mobile optimization applies to all industries and business models whether you are walking into a restaurant, or ordering something from a home based business.

Google Business

Ignoring Google Business is not a good idea, and if you have, your competition is probably already beating you to it. Google Business and Google Maps play a huge role in your SEO and in your online presence.

If you would like more information regarding SEO, website design or development or just want to boost your online presence, call or click and schedule an appointment with Knoxweb today.

You Need a Professional Blog Writer Knoxville

professional blog writer Knoxville

A professional blog writer Knoxville can help your business or organization grow, however, writing your own blog, could actually cause harm to your company and your sales.

When you hire a professional blog writer Knoxville, you will have a business blog that actually makes sense. Unfortunately, not all blog writers write, or even speak legible English, but the professional blog writer that you hire from Knoxweb does.

If you have ever done research on the World Wide Web, you will know how many blogs and articles are difficult to read, with some making no sense at all. However, Google and the other search engines are now penalizing businesses and organizations that write content that is copied, or just doesn’t make sense.

These days most advertising is done online with email and social media marketing, online newsletters and much more. A professional blog writer in Knoxville can write your blog and share it on your social media pages. If you use a professional blog writer in Knoxville from Knoxweb, you will have a much better chance of building your brand.

Below are a few reasons that you may want to consider a professional blog writer for your business or organization.

Another Opinion

You know how great your business, however, regardless of how awesome your products and services are, what do consumers think about your company? Using a professional blog writer can help add value to your business or organization.

Boost Traffic

If your blog isn’t doing what it is supposed to be, it may be time to reevaluate your online presence. When you outsource a professional blog writer Knoxville, you are able to publish more content, more than you could ever create when you aren’t doing the job you are supposed to be doing. Experienced copywriters understand powerful copy and have the ability to convert that into an increase in web traffic and sales.

Save your Cash

A professional blog writer charges anything from $5.00 to $100.00 a post, and although you may be wondering how any business or organization can make an R.O.I, a return on investment, take into consideration that a professional blog writer isn’t going to cost you a salary, health insurance, training or vacation pay. Time is money and a professional blog writer from Knoxweb can write quality copy a lot faster than your employees can.

Expert Talk

Unique content written by a professional blogger Knoxville has the training and can create industry specific information about your business or organization. A professional blog writer can find relevant studies, newsworthy headlines, and statistics that will make your content shine. Add a compelling narrative, perfect grammar, spelling and research and your blog will look professional giving you a heads up on the competition.

Better Resources

When you work with Knoxweb, your blog will be optimized all over the internet. Having your blog featured on your website, and only your website, isn’t very productive. You could be losing hundreds of dollars a month if you do not have a professional web company optimize your blogs. Knoxweb has the tools to help you schedule social media posts that include your business blog. The more you can optimize the better your sales will be.

If you would like more information regarding a professional blog writer Knoxville, call or click and talk to a team member about blog writing today.

Professional YouTube videos Knoxville

YouTube videos Knoxville

Professional YouTube videos Knoxville are essential if you want to improve your Search Engine Optimization. Knoxweb explains that Google, Bing, and the other search engines love video content and apparently so do people just like you.

There are several types of videos that you can shoot for your business, including, “Explainer,” videos.

A part of the Google algorithm is the amount of time people stay on your site, which is just one of the reasons that online video is growing so fast. Explainer videos are becoming more and more popular and are one of the best ways to market your business as videos are both affordable and can increase your conversion rates. Below are a few more reasons that you may want to consider scheduling an appointment for YouTube videos Knoxville.

Conversion

Recent studies indicate that about 85 percent of people are twice as likely to buy your product or service if it is accompanied by an explainer video. This type of video can also help you keep count of just how many visitors come to your website. Although the majority of businesses and organizations use a manual count to see who comes to the site, explainer videos can actually keep track of what products your clients are attracted to and which ones they are not.

Clarification

Text can be interpreted in many different ways while videos help explain the basic functions and usefulness of your product or service. People who are interested in purchasing something from your website have a better understanding if they can see the product or service in action. Explainer videos also help people understand what you do if your company is a service oriented business.

Interest

Social media is one of the most popular ways to gain interest in your products and services and of course, YouTube videos Knoxville should be a big part of your social media marketing campaign. According to Knoxweb, more than 75 percent of people on the internet watch videos.

Ranking

Stale websites do not do as well as websites with video. Websites that are loaded with page upon page of images and text rank low on the search engines giving you and your business less exposure.

Traffic

Although there aren’t any hard and fast rules when it comes to going, “Viral,” many products and services gained worldwide attention from YouTube videos Knoxville. Some of the most popular products that gained attention by going, “Viral,” include:

  • Dove
  • Old Spice
  • Google Currents
  • Sham Wow
  • Nike

Audience Retention

Most people only retain about 10 percent of the information they hear, however, if that same information is seen, the percentage jumps to nearly 50. So how does it help your business or organization? It can increase your word of mouth advertising. If someone likes your YouTube videos Knoxville, it will be shared.

Sharing

Explainer videos can be shared all over the World Wide Web giving you greater exposure. Free hosting sites, such as Vimeo and of course, YouTube have several useful tools that will help people find your video. Unlike websites that are heavily laden with text, YouTube videos Knoxville are easy to share and watch.

YouTube videos Knoxville really can help your business or organization grow, and if you would like more information call and talk to a professional YouTube videos Knoxville from Knoxweb today.

Blog Writing Can Help Boost Sales

Blog writing

Blog writing has certainly come along way. Gone are the days when the majority of blogs were written and posted on free sites with businesses and organizations jumping on the blog writing bandwagon to help with SEO, even though they didn’t have a clue what they were doing. This may have been okay in the past, but not any longer. When it comes to SEO, optimizing your website content isn’t enough anymore.

According to Knoxweb Search Engine Optimization is what drives your online marketing campaign. If your clients and customers can’t find you online, you may as well call it quits.

Why Blogging?

Blog writing, especially when business blogs are posted on a regular basis, well help the search engines find you. Google loves fresh content and if you blog twice a week, weekly, monthly or quarterly, you will notice a difference when it comes to your search engine results.

A professional blog writer will use appropriate keywords in the right places that will drive traffic to your website. Google, Bing and the other search engines are all about helping people find what they are searching for. A professional blog writer from Knoxweb can research your company and the competition in order to write a compelling blog that will boost your sales.

I can do it myself

Everyone can write, but writing a blog is an entirely different beast, especially if you own your business and want to write the business blog yourself. Knoxweb will tell you that it is difficult to be unbiased when it comes to your own products and services. You really may be the best in the world, but if you aren’t sure how to write about your business without sounding egotistical, a professional blog writer can help.

My Staff can do it

Unless you have assigned someone to your social media and blog writing, giving a new task to an employee who is already overwhelmed, could actually hurt your business. When you rely on a staff member to write your business blog, when that isn’t what they were hired for, you may not be getting the best and most unique content, especially if your new blog writer has a tough time completing the rest of the tasks that he or she has been hired to do.

It Takes a Professional

Professional blog writers are just that, professional. When you work with the team from Knoxweb, you will get a bi-weekly, weekly, monthly, or quarterly blog that will make the search engines happy.

A professional blog writer knows how to research. A professional blog writer will research your products and services right alongside the competition to make sure that your business blog is thought provoking, educational or entertaining, and unique.

Content that Makes Sense

The internet is loaded with business blogs that are poorly written. Some business blogs that you find online are difficult to read and simply don’t make sense. Unfortunately, some businesses cut corners when it comes to blog writing and will hire someone from overseas to write the content. One of the worst things you can do for your business or organization is to publish website content that is loaded with spelling and grammatical errors.

If you are considering blog writing for your business or organization, call or click and schedule a no obligation blog writing consultation with the blog writing experts from Knoxweb.

You really will see results. Call or click now.

Social Media Check In is Important

Social Media Check In

Social Media Check In is more important than you know, and if you avoid checking in to a business or organization when you are out and about, it could be hurting business, especially online.

Knoxweb explains that checking in with Facebook, Foursquare and Yelp, the only social media sites that have the check in feature, helps your SEO or Search Engine Optimization, and if you follow the Knoxweb blog, you will know how important Search Engine Optimization is to your business or organization.

Three Ways to Entice Check Ins

1. Sign-Place a sign somewhere in your establishment that invites people to check in for a prize, it really is that simple.

2. Have a Raffle-When a customer or client checks into Facebook, Yelp, or Foursquare, give them a ticket for a monthly raffle. The winner will obviously share on social media, boosting your presence even more.

3. Free Wi-Fi-Offer people who sign in to your business or organization free Wi-Fi. You will be amazed how your check ins will increase by offering something for free.

Checking in isn’t just for customers and clients. Ask your staff and team members to check in and don’t forget to check in yourself. When your vendors drop by, ask them to check in as well. Checking in boosts your SEO results.

Checking in to businesses, helps improve your Search Engine Optimization and your ranking on Google, Bing and the other search engines.

Social media is being recognized on the search engines more than ever, and if you haven’t been active on social media, call or click and schedule a no obligation Social Media Check In with Knoxweb who can determine what social media websites are best for your particular needs.

If you follow the Knoxweb Blog, you will know that SEO is still just as important as it ever was, however because Google wants to make it easier for people to find things, the powers that keep changing the algorithms and that is where Knoxweb comes in.

Knoxweb has been in the internet business since 1996, and understands how SEO has changed over the years. So what does that mean for your business or organization? It means that unless you have the experience and the SEO know how, you could actually hurt your business if you don’t have a clue about Search Engine Optimization.

Bad SEO can include everything from bad grammar and poor spelling to copying text word for word.

Repeating the keyword over, and over, and over, and over, well, you get the idea, is bad for SEO as well.

Knoxweb has the tools you need to ramp up your social media campaign and your internet marketing, and if you are literally floating in the deep end, especially when it comes to online marketing, it’s time to call in the experts from Knoxweb. Knoxweb understands how frustrating social media can be and can help you get on the right track.

If you would like more information regarding Social Media Check In, Search Engine Optimization, or anything else that is web related, call or click and schedule an appointment with the Social Media Check In experts from Knoxweb today.