Tag Archives: online marketing strategy Knoxville

An Online Marketing Strategy for your Business

online marketing strategy

An online marketing strategy is imperative for your business, especially during the all-important holidays.

Your online marketing campaign could be the reason you are not experiencing, “The most wonderful time of the year.” In fact, your online marketing campaign could be what is preventing you from having a better year than you did last year.

If you can’t be found in an online search, you could probably use some help with your overall marketing strategy.

According to Knoxweb, the most important part of your business should be your online marketing strategy. A strong online marketing campaign is important for both online and bricks and mortar stores as most people will do a search on a store on their mobile device before they even set foot in your shop or restaurant. During the holidays, your online presence is crucial if you want to get potential customers away from the competition. You can bet that the competition, especially if you relay on local business, will be working hard on their online marketing strategy.

Knoxweb understands a thing or two about the World Wide Web and can’t stress the importance of your online presence. Gone are the days of the yellow pages where all you had to do was look something up. It’s the 21st century, and that means the only place you will find what you are looking for is on the net. If you and your business can’t be found in a search, you can bet you are losing money.

Your online presence should be better than your resume. Your online presence is an extension of your company, and if people can’t find you, you may as well think of something new to do in the New Year.

If you are still operating in the 1990s, it’s time to call or click and schedule an appointment with Knoxweb who can come up with an online marketing strategy that will help your business or organization grow.

So just what is a World Wide Web Presence?

Although it may seem obvious, your online presence helps people find your business whether you rely on foot traffic, or do business on the net.

Your online presence may include a:

• Professional directory listing
• Social media profile
• Network profile
• Company website
• Your company blog
• Guest blog posts
• An email address
• A sales or landing page
• An online store

All of these can help your online presence, but how does your business benefit from it?

Some of the advantages include:

• Relationship building
• Easy to find your business
• Credibility booster
• Helps streamline your customer service
• Opens the content marketing door

Although developing your online presence will take effort, and of course time, you can speed up the process with Knoxweb. Knoxweb can help you determine what your business goals are, and how they fit into your overall online marketing strategy. With the help of Knoxweb, you can have your goals in mind helping to nurture you presence on the web. This can be very cost effective in the long term.

The internet is truly the first port of call when it comes to new clients and customers. Your online presence helps people locate your business or organization and Knoxweb can help.

Stop worrying about your profit and call or click and schedule an appointment with the team from Knoxweb. Knoxweb can help you build your web presence with a strong online marketing strategy that just may help enjoy the most wonderful time of the year.

Call or click for an appointment today.

More Online Marketing Strategy Tips 2018

online marketing strategy

Do you have an online marketing strategy for 2018? If you don’t, call or click and talk to the online marketing professionals from Knoxweb who can help you come up with a solid plan for your online marketing strategy.

Since 1996, Knoxweb has been helping businesses and organizations stay on track when it comes to the ever-changing world of digital technology.

Just when you thought you had it all figured out, Google goes in and changes something. Your old ways of thinking, even if you thought you were tech savvy aren’t going to work in 2018. Thankfully, the team from Knoxweb keeps up with the changes and can help your presence on the World Wide Web.

According to recent research, Americans will spend an astounding $113.8 billion dollars on advertising. That is double what it was just 24 months ago.

With platforms and new technologies emerging on a daily basis, there has never been a better time to connect with the people who want to know more about your product or service. However, unless you are up on the latest bells and whistles when it comes to optimizing your brand, you could miss the boat.

Below are some online marketing trends to watch for in 2018.

Machine Learning

Like it or not, 97 percent of business owners believe that the future of all marketing will be a collaboration between humans and automated entities or machine learning. It is imperative to respond as quickly as possible to keep up with the behavior of the customer. Machine learning has already helped fraud detection in the healthcare field with PayPal using predictive technology to prevent money laundering.

In 2018, you can expect machine learning to assist with content management, automated data visualization, and overall analysis.

Dark Social

No, Dark Social isn’t some sort of secret social club. Dark Social is a term marketers use to describe people sharing content through messaging apps, instant messaging programs and email. Dark Social is any traffic whose source cannot be tracked through social media networks or Google. Tags that are attached whenever the link is shared identify referral traffic.

Some examples of Dark Social would be:

• A girlfriend sharing a show that she would like to attend via text
• Friends group emailing each other sharing their favorite Fantasy Football teams
• Your sister using What’s App to ask you about a new dress that she wants to buy
• Your boss sending you a Slack message about a seminar you should attend

Knoxweb explains that there are dozens of ways to share content using Dark Social. Dark Social is responsible for 84 percent of outbound sharing. Obviously, you and your business cannot afford to ignore Dark Social.

According to Knoxweb, 46 percent of potential buyers over the age of 55 use Dark Social as there only means of sharing content. Consumers aged 16 to 34 are less likely to share via Dark Social, only 19 percent of them to be exact.

Micro Moments

The most successful businesses and organizations can anticipate the compulsiveness of the consumer, something that is important to note when it comes to your online marketing strategy. Remember, 96 percent of potential buyers will grab their mobile device to check out a product or service. They want answers on the spot. Giving consumers what they want when they want it is more important than ever as people are making decisions in the moment.

Ask Knoxweb to design a mobile responsive website that will display a navigation bar with categories that have been arranged according to personal importance. This makes it simple to locate relevant and rich information during a micro-moment.

If you would like some help planning your online marketing strategy in 2018, call or click and schedule a no obligation consultation with the online marketing experts from Knoxweb. You want to hit the ground running and that can’t happen without a solid plan.

Call or click today.

Online Marketing Strategy is Essential for Business

internet marketing strategies

If your online marketing strategy isn’t getting you anywhere on the web, it could have something to do with your website. Even if you are mobile friendly, there are some other factors that need to be implemented into your online marketing strategy.

According to Knoxweb, even the best websites in the world won’t get you anywhere if they aren’t optimized. Although marketing has changed over the years, advertising is still a no brainer, regardless of the medium.

If you paid a fortune for your mobile responsive website, but don’t have a business blog or a social media presence, you may as well write that purchase off as a loss. Knoxweb understands the importance of mobile optimization and can help you come up with a solid plan for your online marketing strategy.

Before the process begins, Knoxweb will make sure that the website you purchased can do what it claims to do. If the company that built your website says it’s mobile friendly, and it isn’t, meaning it isn’t responsive, Knoxweb will explain what can and needs to be done to improve your online presence. If need be, Knoxweb may recommend a brand new online marketing strategy that includes a new mobile responsive website.

If you follow the Knoxweb blog, you will know how important every step of your online marketing strategy is, from a weekly or monthly professionally written business blog and a strong and sound social media campaign, to an email marketing and direct mail advertising campaign. All of these strategies need to be put in place if you want to see a return on your investment.

Why is Social Media Marketing Important?

According to Knoxweb, social media is the most powerful form of online advertising in the world. People spend hours on their social media pages tweeting and posting about their personal and work life, and what they buy.

If a fan or follower on your Facebook page purchases one of your products and is happy with the purchase, he or she will like, comment and share what they bought. People like to brag about new finds, especially on social media.

Email Marketing is Still Important

Email marketing is an integral part of your online marketing strategy, however, if you don’t know how to attract the attention of the people on your lists, or new and potential clients and customers, you may find people unsubscribing because you really don’t have anything to say.

Knoxweb suggests that you write an enticing headline that people will be curious about. Offer a discount or coupon, or create a competition with your fans and followers. Cross-promote your offers and competitions on your social media pages and you will see an increase in your subscriber base. Creating a solid email marketing campaign along with a social media marketing campaign and a regular blog can improve your ranking on the search engines.

Video Marketing

No online marketing strategy is complete without video marketing. Knoxweb has the tools and the talent to create a video marketing campaign with Video Grabber. Video Grabber is the smart way to create powerful messages that you can share across all platforms including YouTube, Facebook, Twitter, Instagram, and Pinterest. There is no limit to optimization when you market with Video Grabber and Knoxweb.

Direct Mail

If you have tested Direct Mail and it has worked for you, and is still working, why not cross promote your online marketing with your conventional marketing.? Create a QR-Code and put it on your postcard and people will have easy access to your website and your promotion.

When it comes to your online marketing strategy, it really does pay to leave it up to the professionals. Knoxweb has been in the web business since 1996, and understands how the web works.

The team from Knoxweb continually keeps up with technology and attends workshops, seminars, and classes to make sure that the client is always satisfied.

Let Knoxweb create an online marketing strategy that works.

Call or click now.

Is Your Online Marketing Strategy Solid for 2018?

online marketing strategy

2018 will be here before you know it, and if you don’t have a solid plan for your online marketing strategy for the near future, contact Knoxweb.

Knoxweb has been in the web business since 1996, and can help you create an effective online marketing strategy that will help you achieve your business goals.

Social Media Presence

Online marketing is ever changing with social media becoming one of the top priorities when it comes to your online presence. If you aren’t including social media in your marketing, you aren’t reaching the numbers that you could be.

If you follow the Knoxweb Blog, you will know that Google tracks social media. That means the more you post, the more likely your SEO will improve.

SEO is Still Important and Always will Be

Search Engine Optimization is vital in your overall online marketing strategy. Knoxweb are the SEO experts and can help you climb to the top with organic content that users and the search engines will love. With the right content, you can easily find yourself at the top of the page under the Google Paid for Ads.

Content Remains King

Content is key when it comes to your online marketing strategy. You will get noticed when you include informative, educational, and entertaining content on your website and in your blog.

People love fresh content. There is nothing worse than typing in a keyword phrase only to discover that the same paragraph is being used on several websites. Not only is this confusing to the user, but it is also illegal. Google takes copyright very serious, and if you are copying and pasting content because you see it everywhere else, you will be penalized for it. If you are plagiarizing someone else’s content, the algorithms will pick it up.

The professional blog writers and content writers from Knoxweb are knowledgeable and experienced. Your content will be fresh and unique, which is something that the search engines can’t get enough of.

Video Marketing

If you haven’t noticed how powerful video marketing is, you haven’t been online very much. According to Knoxweb, video marketing is at the top of the list when it comes to boosting your SEO.

Search engines love video content, and so do the social media sites. Just scroll through your Facebook or Instagram pages and you’ll see hundreds of videos in your feed, and with the automatic play back feature, you have an even better chance of converting those leads into sales.

Knoxweb has the tools and the expertise to help you create an online ad campaign using VideoGrabber. From the script to the final product, Knoxweb can help you produce a commercial, or commercials using Video Grabber

With Video Grabber, you can show your audience your products or offer tips. If you want to explain your services, or have a special promotion coming up, let Knoxweb produce a Video Grabber ad campaign that will help your online presence.

You’re not What?

Everything that we said above doesn’t mean a thing if you don’t have a mobile responsive website. Posting slick videos that don’t convert to a mobile device is a useless exercise that will have users unsubscribing to your website by the minute. If you have to pinch and squeeze the screen to see your home page or your products pages, you don’t have a mobile responsive website.

Knoxweb are the mobile responsive website experts and can help you create a mobile responsive website that will make the rest of your online marketing strategy shine.

This September start creating a solid plan for your business or organization with a unique and affordable online marketing strategy from Knoxweb. Knoxweb are the experts and can help your company grow.

If you would like more information regarding an affordable online marketing strategy, call or click and schedule a no obligation consultation with the team from Knoxweb.

Make 2018 count, call or click now.