Tag Archives: online marketing strategy 2018

Online Marketing Strategies that Can Help Your Brand

If your online marketing has left your company off the front pages of Google and the other search engines, you need to reevaluate everything, especially if you aren’t incorporating SEO and SMO into your online marketing strategy.

online marketing

Knoxweb are the SEO and SMO experts and can turn your online marketing around with sound strategies that really do work. Knoxweb has been in the web business for decades and has helped thousands of businesses just like yours since 1996.

If you don’t have an online marketing strategy, you are losing business. You may think your slick direct mail marketing campaign is making you money, but in reality, if you aren’t incorporating other types of online marketing into your campaign, you are actually losing money.

When you schedule an appointment with Knoxweb for your marketing, everything will be looked at to determine where you should be putting your efforts. Knoxweb has the experience to lay out a plan that will increase your online presence.

Below are a few things you can do to boost your online presence.

Personal Branding

A successful business can generate momentum using branding techniques that will promote and increase brand awareness. With personal branding, you can form powerful partnerships that will increase your presence. Knoxweb will show you how to brand your business with proven techniques that will but a face to your organization.

Content Marketing

Content marketing can help you accomplish several goals at the same time. When you market your content with on site blogs and a powerful social media campaign, you can attract conversions, signups and downloads. By using your business blog, you can attract inbound traffic that you may not have been able to before.

SEO Search Engine Optimization

Search Engine Optimization is what the search engines use to help users find your business or organization. With a sound content development strategy, you can leverage your organic ranking using the structure of your website. Ask Knoxweb how you can use SEO in your content marketing to improve your ROI.

Conversion and Optimization

Most of the online marketing strategies are put in place to get more users to subscribe to your website. However, unless you know what they are doing when they get there, you really have no idea how your site is doing in terms of return on investment. By improving your conversion opportunities, or updating the opportunities you already have, you can increase your rates.

Social Media Marketing

You may not see your business in the Fortune 500 with social media marketing, but it is a great way to gain subscribers and fans. With great content, you can attract an audience while gaining brand visibility when you use effective social media marketing. When you incorporate social media marketing into your strategy, you have a better chance of boosting your visibility and your reputation.

Email Marketing

If you follow the Knoxweb Blog, you will know that email marketing is still a viable way to improve your ROI, and best of all, it costs very little. When you collect subscribers from your customer base along with social media fans and other online opportunities, you are encouraging repeat website traffic while facilitating better brand awareness.

All of the above tactics can go a long way in boosting your Return on Investment; however, unless you have the time and the experience, these tactics could end up costing you time and money. Knoxweb are the experts and can help you boost your online presence with practical and affordable web marketing tactics.

You won’t be disappointed. Call or click for an online marketing consultation with Knoxweb today.

Is Your Online Marketing Strategy Solid for 2018?

online marketing strategy

2018 will be here before you know it, and if you don’t have a solid plan for your online marketing strategy for the near future, contact Knoxweb.

Knoxweb has been in the web business since 1996, and can help you create an effective online marketing strategy that will help you achieve your business goals.

Social Media Presence

Online marketing is ever changing with social media becoming one of the top priorities when it comes to your online presence. If you aren’t including social media in your marketing, you aren’t reaching the numbers that you could be.

If you follow the Knoxweb Blog, you will know that Google tracks social media. That means the more you post, the more likely your SEO will improve.

SEO is Still Important and Always will Be

Search Engine Optimization is vital in your overall online marketing strategy. Knoxweb are the SEO experts and can help you climb to the top with organic content that users and the search engines will love. With the right content, you can easily find yourself at the top of the page under the Google Paid for Ads.

Content Remains King

Content is key when it comes to your online marketing strategy. You will get noticed when you include informative, educational, and entertaining content on your website and in your blog.

People love fresh content. There is nothing worse than typing in a keyword phrase only to discover that the same paragraph is being used on several websites. Not only is this confusing to the user, but it is also illegal. Google takes copyright very serious, and if you are copying and pasting content because you see it everywhere else, you will be penalized for it. If you are plagiarizing someone else’s content, the algorithms will pick it up.

The professional blog writers and content writers from Knoxweb are knowledgeable and experienced. Your content will be fresh and unique, which is something that the search engines can’t get enough of.

Video Marketing

If you haven’t noticed how powerful video marketing is, you haven’t been online very much. According to Knoxweb, video marketing is at the top of the list when it comes to boosting your SEO.

Search engines love video content, and so do the social media sites. Just scroll through your Facebook or Instagram pages and you’ll see hundreds of videos in your feed, and with the automatic play back feature, you have an even better chance of converting those leads into sales.

Knoxweb has the tools and the expertise to help you create an online ad campaign using VideoGrabber. From the script to the final product, Knoxweb can help you produce a commercial, or commercials using Video Grabber

With Video Grabber, you can show your audience your products or offer tips. If you want to explain your services, or have a special promotion coming up, let Knoxweb produce a Video Grabber ad campaign that will help your online presence.

You’re not What?

Everything that we said above doesn’t mean a thing if you don’t have a mobile responsive website. Posting slick videos that don’t convert to a mobile device is a useless exercise that will have users unsubscribing to your website by the minute. If you have to pinch and squeeze the screen to see your home page or your products pages, you don’t have a mobile responsive website.

Knoxweb are the mobile responsive website experts and can help you create a mobile responsive website that will make the rest of your online marketing strategy shine.

This September start creating a solid plan for your business or organization with a unique and affordable online marketing strategy from Knoxweb. Knoxweb are the experts and can help your company grow.

If you would like more information regarding an affordable online marketing strategy, call or click and schedule a no obligation consultation with the team from Knoxweb.

Make 2018 count, call or click now.