Tag Archives: Online Marketing Knoxweb

Online Marketing Strategies and Tools 2018

If you have tried every online marketing trick in the book, but still aren’t satisfied with your search engine results, it’s time to call the team from Knoxweb.

online marketing

Since 1996, Knoxweb has been building websites and custom making digital marketing strategies for small and large companies.

What is Online Marketing?

It may seem like a basic question, but the bottom line is, some people have no idea what online marketing means. In a nutshell, online marketing, also referred to as online advertising, digital marketing, or internet marketing utilizes a set of tools and strategies that will help your company have a commanding online presence. Digital marketing has certainly changed over the past decade, with dozens of fairly new online marketing tools that will help you boost your presence on the search engines.

How Online Marketing Works

Online marketing helps promote your products and services online using various channels. Most companies have a certain demographic that they are trying to attract. While digital marketing helps businesses reach their target market, it can also expand your reach attracting customers that aren’t necessarily your chosen demographic.

When you use online marketing effectively, you can attract new age groups. Knoxweb can help you come up with a marketing strategy that will attract more people. The more people you attract online, the better chance you have of being on the first page of Google.

Finding Your Audience with Online Marketing

A fashion designer can target several different demographics and so can a restaurant. Pigeon holing your business into one category limits sales. When you come up with a strong digital marketing plan with the help of Knoxweb, you will understand how important it is to target everyone, especially if you have a diner or clothing boutique.

Knoxweb can help you find your target audience while spreading the word using social media, blogs, and other online marketing tools.

Social Media is Imperative for Online Marketing

If you follow the Knoxweb Blog, you will know that social media marketing, also called Social Media Optimization, is one of, if not THE most important aspect of digital marketing. If you are not committed to your SMO talk to the team from Knoxweb. Knoxweb can help you with a social media marketing strategy that is easy to use. When you work with a professional, you can avoid the pitfalls that sometimes come with social media marketing.

Video Marketing

Not just for social media, video marketing is more popular than ever with smart business owners incorporating video marketing into email messages and business text messages. Knoxweb produces professional quality videos using Video Grabber. Video Grabber is the best way to convey your message through the power of video.

Email Marketing

Knoxweb has mentioned in the past that email marketing is still a great way to let your subscribers know about your products and services. A strong email marketing campaign can be used in conjunction with your other digital marketing efforts. Email marketing can even be used to promote your direct mail and other offline advertising campaigns.

Text Messaging for Business

You may have noticed that you are receiving more text messages from businesses. While you may think that text messaging is only useful for local digital  marketing, you need to think again. Any business can benefit from text messaging for business. You can notify subscribers of specials online or let users know you have a new location.

Blogging for Online Marketing

Knoxweb cannot stress enough how important blogging for business is. A weekly business blog is optimized all over the web. Ask Knoxweb about professional blog writing. Including a professionally written blog in your overall online strategy will increase your presence.

It is important to have a customized strategy. Knoxweb will come up with a strong digital marketing plan that will increase sales.

Call or click for a no obligation online marketing consultation with Knoxweb today.

Online Marketing Strategies that Can Help Your Brand

If your online marketing has left your company off the front pages of Google and the other search engines, you need to reevaluate everything, especially if you aren’t incorporating SEO and SMO into your online marketing strategy.

online marketing

Knoxweb are the SEO and SMO experts and can turn your online marketing around with sound strategies that really do work. Knoxweb has been in the web business for decades and has helped thousands of businesses just like yours since 1996.

If you don’t have an online marketing strategy, you are losing business. You may think your slick direct mail marketing campaign is making you money, but in reality, if you aren’t incorporating other types of online marketing into your campaign, you are actually losing money.

When you schedule an appointment with Knoxweb for your marketing, everything will be looked at to determine where you should be putting your efforts. Knoxweb has the experience to lay out a plan that will increase your online presence.

Below are a few things you can do to boost your online presence.

Personal Branding

A successful business can generate momentum using branding techniques that will promote and increase brand awareness. With personal branding, you can form powerful partnerships that will increase your presence. Knoxweb will show you how to brand your business with proven techniques that will but a face to your organization.

Content Marketing

Content marketing can help you accomplish several goals at the same time. When you market your content with on site blogs and a powerful social media campaign, you can attract conversions, signups and downloads. By using your business blog, you can attract inbound traffic that you may not have been able to before.

SEO Search Engine Optimization

Search Engine Optimization is what the search engines use to help users find your business or organization. With a sound content development strategy, you can leverage your organic ranking using the structure of your website. Ask Knoxweb how you can use SEO in your content marketing to improve your ROI.

Conversion and Optimization

Most of the online marketing strategies are put in place to get more users to subscribe to your website. However, unless you know what they are doing when they get there, you really have no idea how your site is doing in terms of return on investment. By improving your conversion opportunities, or updating the opportunities you already have, you can increase your rates.

Social Media Marketing

You may not see your business in the Fortune 500 with social media marketing, but it is a great way to gain subscribers and fans. With great content, you can attract an audience while gaining brand visibility when you use effective social media marketing. When you incorporate social media marketing into your strategy, you have a better chance of boosting your visibility and your reputation.

Email Marketing

If you follow the Knoxweb Blog, you will know that email marketing is still a viable way to improve your ROI, and best of all, it costs very little. When you collect subscribers from your customer base along with social media fans and other online opportunities, you are encouraging repeat website traffic while facilitating better brand awareness.

All of the above tactics can go a long way in boosting your Return on Investment; however, unless you have the time and the experience, these tactics could end up costing you time and money. Knoxweb are the experts and can help you boost your online presence with practical and affordable web marketing tactics.

You won’t be disappointed. Call or click for an online marketing consultation with Knoxweb today.

Online Marketing Is Essential for Small and Large Businesses

online marketing

Online marketing can be complex. Not only do you need to be an expert when it comes to optimizing your content, but you also need to know what you are doing when you share your posts on social media. Add Meta to the mix, and you could be up to your ears with tasks that you know nothing about. Thankfully, Knoxweb has the experience and the expertise to help your business grow with proven online marketing techniques that will improve your ratings on the search engines. You may have an amazing online platform for your company, but if you aren’t using it effectively, it could hurt your sales.

Online marketing is much more than a beautiful website. Today’s world is driven by the internet making it a necessary component for your business whether yours is large or small. With online marketing, you can reach a larger audience, boosting sales at the same time.

The World Wide Web has opened the globe up to a new digital economy that many people prefer over traditional retail and wholesale. More consumers are now turning to the internet instead of the brick and mortar store down the street, and as a result, ecommerce sales are expected to hit $4 trillion in sales by 2020.

Some businesses have no idea how important online marketing is to their products and services. Some may not have the budget, while others just don’t have the time to dedicate towards online marketing. Giving your customers what they want when they want it can only happen if you have a good online marketing strategy.

According to Knoxweb, who has been in business since 1996, that’s not the only reason you should be focusing your attention on online marketing.

Below are a few more reasons to start focusing your attentions towards the web

More People are on the Net

According to a recent survey in 2016, 54 percent of buyers buy something online every week or every month. You can only imagine how much that figure has grown since that time. Regardless of your industry, your online presence matters.

Compete with your Competitors

Digital marketing tools from Knoxweb make it easy to edge out the competition with competitor analysis tools that can show you what your rivals are doing online. When you check out your competition, you can do it better than they do with an online marketing strategy that fits your business plan.

Targeting your Audience is Easy Online

These days targeting your audience is crucial if you want to go after a specific market. For every service or product there is someone out there looking for it. Finding those consumers used to be difficult, but it isn’t anymore. Knoxweb can show you how to target your demographic by age, gender, demographic, region, interests and much more.

It is Cost Effective

Online marketing is cost effective. If you run a small business, a big budget may be out of the question, and that is where Knoxweb comes in. The internet is the best place to market your business on a tight budget. There are dozens of online services and tools, such as SEO, SMO and content marketing that are cost effective and budget friendly.

Interaction

When you interact with your customers and potential clients you can learn what they want, what they are looking for and what they don’t like. Traditional marketing doesn’t allow you to interact with your consumers, but the internet does. Digital marketing offers customers engagement and interaction opportunities that have not been available in the past.

Build your Brand

Branding is an essential part of both traditional and online marketing. Most consumers may not remember your product or service, but are likely to associate your brand when they shop online. It can take years to build a successful brand. Your brand needs to be strong so that you can give your consumers value for money, engagement and much more.

If you would like more information regarding online marketing, call or click and schedule an appointment with Knoxweb.

Knoxweb really can take your brand to the next level and call or click today.

Marketing Online Can Be Very Frustrating

marketing online

Knoxweb understands how frustrating marketing online can be. However, it can actually be very rewarding when you work with Knoxweb.

Knoxweb has been in the business since 1996, and can take the frustration out of marketing online.

Marketing online includes social media marketing, professional blog writing, Google ads and much more. Add Facebook advertising to the mix and your head really will start to spin. Below are a few tips from Knoxweb that will help you understand more about marketing online.

Awesome Headlines for Great Conversion

Strong headlines create strong reactions. Headlines will draw the user’s attention to your content. When you come up with a thought provoking, humorous or entertaining headline, people will be more apt to read your blog post, your tweet or your Facebook post. Compelling headlines are also a must when it comes to video.

Content Still Matters

After you have created a strong headline, it is imperative that you write good solid content. Include keywords that are related to your topic. If you are unsure what keywords are best, do some research. Check out what your competitors are writing about and what is getting them the most subscribers. Write compelling, entertaining, informative, and educational content that relates to your products and services.

Optimize and Share your Content

When you share your blog posts on social media, you are opening yourself up to a new buying audience. Tweet your blog link and share your blog on Facebook. You can even share pictures from your blog to Pinterest. If a Pinterest user likes what he or she sees, they will click on the visit page link giving you a better chance for the all-important conversion.

Video Content

If you follow the Knoxweb blog, you will know how important video marketing is to online marketing. Knoxweb can help you implement Video Grabber into your online marketing campaign. Video Grabber is the affordable way to create great video content that will help you improve your Search Engine Optimization. Knoxweb can create a strong visual video campaign that will attract new clients and customers.

Go Live

Facebook Live is a great tool if you want to expose your products and services. However, it is important to have a plan before you go Live on Facebook. Write a script and do a storyboard. You want to look professional. Ask Knoxweb for tips about going live on Facebook, and don’t forget to let your fans and friends know before you go Live. Do a five day lead up with posts and pictures teasing your audience. The lead up will get your potential clients and customers excited about your Live Broadcast.

Gain Trust

If you sell products and services online gaining trust between you and your potential clients and customers is mandatory. When you work with the team from Knoxweb, you can be assured that your online shopping cart is working as it should. If you have a mobile friendly online store that makes it easy to buy, you will gain trust with potential clients and customers.

If marketing online has you confused, call or click and schedule a no obligation online marketing consultation with the team from Knoxweb, it really will make a difference to your end of year sales.

Call or click today.

Ignoring Online Marketing Could Be Deadly for Business

online marketing

Ignoring online marketing is one of the worst things you can do for your business. When you ignore social media, email marketing and online advertising, you are hurting your company. According to Knoxweb, relying on the old way of doing business isn’t going to help your bottom line.

When retailer John Wanamaker said, “Half the money I spend on advertising is wasted, the trouble is, I don’t know which half,” he wasn’t joking and back then, the World Wide Web didn’t exist, however, Mr. Wanamaker’s quote is still the case today.

These days, it’s difficult to know where to put your advertising dollars. Most people grew tired of clicking on those annoying online ads, but now that researchers have gotten in on the act, experts are beginning to see just how few actually click on internet ads.

More research is indicating that those who buy online would be buying a product or service regardless if they saw a paid for ad or not. The study discovered that the paid search spending was being focused on the same people who were going to buy on Amazon or eBay anyway. Most frequent online shoppers are not influenced by paid for ads, which results in a negative return, however, if you don’t have an online presence, nobody will be able to find you anyway.

Facebook and Google

Google is the largest search engine in the world while Facebook is the largest social media network in the world. Facebook is social; Google is for finding out information, shopping, entertainment and much more. With that being said, the news feed on Facebook is the most sophisticated of its kind on the planet.

Google converts shoppers at the bottom of the funnel while Facebook is more like a magazine or TV with thousands of companies hoping to catch the eye of Facebook users. Businesses and organizations are hoping to get a slice of the Facebook user pie by purchasing paid for ads on Facebook.

If you follow the Knoxweb blog, you will know that Facebook advertising works, however, if you don’t optimize your Facebook ads with the rest of your online marketing campaign, you are simply throwing your money away.

Starting a successful online marketing campaign that will get results can be tough, especially if you don’t know a thing about analytics or logistics. According to Knoxweb, not optimizing and spending your ad dollars recklessly could hurt your business or organization.

When you schedule a no obligation consultation with Knoxweb, your companies wants and needs will be met whether you own a tour bus business in the Great Smoky Mountains in East Tennessee or a diner in Gatlinburg.

Knoxweb has been in the web business since 1996 and understands the importance of online marketing. When you work with the marketing team from Knoxweb, you will see results with your email marketing, social media marketing, and traditional marketing.

If you are tired of searching through page after page on Google just to find your business or organization listing, it’s time to schedule an appointment with Knoxweb who can help you create an amazing online marketing campaign that will not cost you a fortune.

Call or click and schedule your consultation with Knoxweb today.

10 Online Marketing Tips To Boost Sales

Online Marketing

Online Marketing should be your number one priority when it comes to your advertising budget, regardless of what kind of business or organization you have.

According to Knoxweb, who has been in the Online Marketing business since 1996, the Yellow Pages and other telephone books really have no use anymore. Online Marketing is the way to go, and if you are not sure where to start, call or click and schedule an appointment with Knoxweb for Online Marketing.

These days the World Wide Web is loaded with Online Marketing opportunities, especially when you consider all of the different ways that you can do it. You can advertise on social media, send out email blasts, start a blog, or shoot YouTube videos, but how do you know which road to take when it comes to Online Marketing? Below are a few tips that may help your Online Marketing Campaign.

Text Ad Formats

Not all text ads are the same. Google and Bing have different formats so it is imperative that you follow each search engines rules before you start your Online Marketing Campaign.

URL Optimization

Text ads have a URL that goes along with your title. Make sure that your URL is relevant to your Online Marketing Campaign and will not conflict with the requirements. If your URL has nothing to do with your product, change it.

Keywords

When you use keywords in your text ad copy and your headline, it will help your new online ad show up in the search engine results if someone types in the keyword that you are targeting.

Call to Action

You want to make sure that you tell your consumers what they need to do to get a specific service whether it is downloading a coupon or getting a free estimate. Knoxweb can help you create a strong Call to Action to boost your bottom line.

Call Tracking

If you have a click to call link in your ad you may want to add a tracking number. A tracking number will help you identify calls coming in from your ads. This will also help measure the success of your Online Marketing campaign.

Punctuation

Correct punctuation is mandatory, especially if you want potential clients and customers to take you seriously.

Unknown Abbreviations

LOL and SMH, otherwise known as, “Laughing out loud,” and, “Shaking my head,” may be okay in a social media setting, but using them in your text ads will only confuse your buyers.

Website Update

If you haven’t updated your website since 2005, you may want to consider calling Knoxweb for a no obligation quote for a new and fresh website that looks up to date.

Mobile Friendly

If you follow the Knoxblog, you will know the importance of having a mobile friendly website. Chances are you are not mobile friendly if you haven’t updated for 11 years. Having a mobile friendly website will keep you in the good books with Google as the most popular search engine in the world is now penalizing businesses and organizations that are not mobile friendly.

Business Blog

Having a business blog can boost your Search Engine Optimization, not to mention setting you apart from your competitors. A professional business blog will demonstrate your competence and your knowledge. Just make sure that you update your business blog regularly.

If you would like more information regarding Online Marketing, call or click and speak to a professional marketing consultant from Knoxweb today.