Tag Archives: Knoxweb Video Marketing

Video Marketing with Video Grabber is Essential in 2018

video marketing

Incorporating video marketing into your overall online campaign is crucial, especially if you want to stay at the top of the search engines. Using video can help boost your SEO.

2017 saw a revolution in advertising, especially where video is concerned. According to Knoxweb, 63 percent of businesses and organizations have already starting using video marketing, out of that percentage, 82 percent believe that video marketing is a crucial part of their advertising strategy.

Make more Conversions

Video can make you money. When you add a product, how to or other type of video to your landing page, you will see an increase in conversions by an astounding 80 percent. Knoxweb can help you produce a great video campaign with Video Grabbers that will see a better conversion rate.

Make More Money

74 percent of people who sat down and watched a video that explained a product, these are called explainer videos, actually bought the product or service. Video is more effective than pictures and much more effective than text, which isn’t really that surprising when you consider that vision is the most dominant when it comes to the senses. Pictures do boost engagement so you can only imagine what video can do.

ROI

If you are looking for a magical return on investment, there isn’t one, but according to Knoxweb, video will give you a better chance of great ROI. Although video takes more time and will cost you more to get it produced, the payoff is massive. Video Grabbers from Knoxweb are the affordable way to make videos from concept to roll out.

Of course, you can take videos with your Smartphone or Tablet, but unless you know how to write, produce, shoot, and optimize your videos, you may as well pack up and go home. Call or click and schedule an appointment with the video production team from Knoxweb who can help you come up with a slick video marketing strategy that will improve your ROI. 83 percent of businesses who use video say that they get a good ROI, with professionally produced videos.

Video is a Trust Builder

Trust is the basis for conversions and sales with content marketing being the cog in the wheel. Once you stop selling to people, which you can do through video, people will start buying your products and services. Video tells the story while engaging and igniting emotions. If people watch your videos they will like, share and comment helping you spread the word about your brand. If you are serious about your content marketing, you should be just as serious about your videos and that is where Knoxweb and Video Grabber comes in.

Although some people are still quite skeptical about buying something on the World Wide Web promotional videos can garner trust. Effective videos that market your products and services give consumers more confidence.

Google Loves It

Google owns YouTube so it just makes sense to incorporate video marketing into your online marketing campaign. When you add video to your website, users will spend more time there. Longer exposure signals Google and the other search engines that your website is informative. With good content, you have a 53 percent better chance of showing up at the top. Videos will affect your rank.

If video marketing is something you have been considering, call or click and schedule a consultation with the video experts from Knoxweb. Knoxweb can write, shoot, edit and roll out a show stopping video or video series that will improve your bottom line.

Call or click for more information regarding video marketing with Knoxweb today.

Video Marketing is The Most Powerful Tool you Can Use

video marketing

Video marketing is the most powerful online marketing strategy available, and if you aren’t using video marketing in your ad campaign, you will not be reaching as many potential clients and customers as you could. Sharing your message across the World Wide Web using video marketing with Videograbber from Knoxweb is the most affordable and efficient want to expose your brand to the masses.

Below are a few reasons you should consider video marketing with Videograbber:

Conversion and Sales

Video can help you increase your conversions by as much as 80 percent. When you add product videos to your landing pages, you will see conversions that can become sales. Videograbber has the team to make sure that your professional video is noticed on the web.

Recent research indicates that over 74 percent of people who watch explainer videos about a product or service bought it. According to Knoxweb, vision is your most dominant sense. When you include video marketing in your overall plan, you have a better chance of attracting a buying audience.

Awesome Return on Investment

If you have been disappointed in your ROI, talk to Knoxweb about Videograbber. According to studies, videos that explain what the product or service is will get you a better ROI than poorly designed and produced videos.

When you post high quality professional videos on your website, in your email and on your social media pages, you are increasing your chances of a better return on investment.

Trust Builder

When it comes to conversions and sales, trust is the foundation. You can’t build a house on sand, and the same can be said for video production. If your message isn’t strong, it could come off as wishy washy, which is the last thing you want to show off to the world. When you build long-term relationships based on trust, your potential clients and customers will be more apt to buy your products and services. When you stop selling, and provide useful information to the masses, you will build trust.

Professional and thought provoking video content will engage people while pushing their emotional buttons. Videograbber is the most powerful tool you can use when it comes to promoting your brand. When you create an effective campaign with Knoxweb and Videograbber, you can attract even the most skeptical clients and customers. 57 percent say that videos give more confidence to potential buyers when it comes to online shopping.

Search Engine Love

Google, Bing, and the other search engines love video content. In fact, according to Knoxweb, if you have video on your website, you will be one of the first to show up on the search engines, especially when you consider that Google owns YouTube.

It Explains Everything

Whether you are launching a new product or service, or just trying to improve your online presence, creating a video with Knoxweb and Videograbber works. Explainer videos using Videograbber go a long way in enticing potential clients and customers. In fact, 82 percent businesses that use Videograbber have an explainer video on their home page.

If you have a concept that is difficult to put into words, Videograbber has the solution. Knoxweb can help you create animated videos that will bring those difficult concepts to life unlike no live video or text can. Animated videos from Knoxweb and Videograbber combine simplicity, nostalgia and entertainment helping you get your difficult message across.

Social Sharing

Everyone loves video and if you share your Videograbber videos on social media, you will get more likes, comments, and shares. With video marketing, you can boost your social media presence with entertaining and thought provoking videos that will encourage social sharing. Social sharing increases website traffic and can help your search engine results.

If you would like to improve your online presence, call or click and talk to the team from Knoxweb who can help you create professional and affordable videos for your video marketing campaign with Video Grabber. Call or click today.

Is Video Marketing Really Necessary?

video marketing

Video marketing is the best way to promote your business or organization, but it can be tricky, especially if you have never done it before. Knoxweb are the experts and can help you put together a video marketing campaign that will put the competition to shame.

According to Knoxweb, who have been in the web business since 1996, marketing with Video can help your company’s social media presence and boost your SEO. Statistics show that people who market with video have a higher rank on the search engines, but there are plenty of other reasons to consider video marketing.

A Massive Upsurge

Research conducted by Ooyala in the middle of 2015 saw an upsurge of video. Mobile video exceeded 44 percent, which was up 74 percent. That’s an astounding 844 percent since 2012, and things certainly aren’t slowing down. Having a sound mobile strategy for your business or organization is vital when it comes to marketing with video. Knowing how your audience reacts to your video content is imperative if you want to see your company grow.

Email and Video

Using the word video in the subject line of your email marketing will see your click through rates increase by as much as 65 percent reducing your unsubscription rate by 26 percent. Having awesome keywords in your email subject line will guarantee that your users will actually open your email.

Brand Awareness

Back in 2016, daily video views doubled on Facebook from five billion to 10 billion. However, even if you have shot the best video on the planet, it is still important that you target your users with content that is relevant to what they want to watch. Customizing your content with the help of Knoxweb will help your brand and your business or organization. Showing your brand from the beginning of your video along with your contact information at the end will make your video memorable.

ROI

Marketing professional around the globe are touting the benefits of video giving businesses and organizations a better ROI, but it is vital that you create the right type of content. Creating good video with the help of Knoxweb will give you a better return on investment.

Everything Seems to Be Video Based

Back in 2016, online marketing professionals predicted that 74 percent of internet traffic would be video based, and that is certainly proving to be the case. It may only be the second month of the year, but pundits are predicting that this is the year of video marketing. Knoxweb explains that online video is the best way to get your users to consume your content.

The Power of Video

Although text does have its place, people are twelve times more likely to watch a video than read a text. However, it must be done right. Video takes a tremendous amount of skill and time. You want your video marketing campaign to engage your viewers. Connecting with your target demographic is key when it comes to marketing with video.

If video marketing is something that you have thought about, but just weren’t sure how to begin, call or click and talk to the web masters from Knoxweb. Knoxweb has the experience and the expertise to help you create a powerful video marketing strategy that will leave your competition in the dust.

Boosting your online presence with video marketing has never been easier thanks to the power of video. Call or click for a no obligation consultation today.

Video Marketing Is The Way of the Future

video marketing

Video Marketing is huge and if you are still waiting for the next big wave of social media, you could be waiting a very long time.

According to Knoxweb Video Marketing is the way of the future with more and more people watching video ads in favor of plain text or photo ads. Knowing how to market your business or organization with video is the first step in video marketing, but are you equipped to write, produce, edit, and publish your video content?

Knoxweb explains that as many as 80 percent of people online can recall a video ad that they saw within the past month. For any business, this is a very powerful statistic, and when you combine it with the 64 percent that are more apt to purchase a service or product online after seeing a video ad, adding video to your online marketing campaigns could be a very smart move.

Below are a few steps that you may want to consider before you start your online video marketing strategy.

Determine and Define your Goals

Before you write your script, it is important to consider what you want to accomplish with your video marketing campaign. Do you want to make your presence known with a story, or do you want to convince your potential clients and customers with a video testimonial? Once your goals have been identified, you can determine the best way to achieve them. Hiring Knoxweb for your video marketing campaign is a good way to go, especially if you are planning a complex video.

Select your Platform

Video can mean dozens of things in the digital world. If you follow the Knoxweb blog, you will know that you can go Live on Facebook, or shoot a more traditional long form commercial or video for YouTube. These days television commercials aren’t the only avenue when it comes to choosing your platform and medium.

When you work with Knoxweb, you can test Instagram, Twitter, Facebook, and YouTube in order to determine what would be the most effective platform for your campaign. Knoxweb may recommend a 10-minute video that you could host on your website while posting a teaser three minute clip on YouTube and a 30 to 60-second clip on Twitter and Facebook.

Technical Aspects

If you want to look professional, it is important to remember that there is a certain degree of technical care that needs to be considered if you want people to watch your videos. Frame rate, resolution, and load time can have a dramatic affect on your video marketing campaign. Testing your video before you go live is imperative if you want to avoid abandonment. The last thing you want is to turn viewers away because your video file is too large taking too long to load on a Smartphone or tablet.

Knoxweb can also check your drop off and completion rate. This will help you determine what your viewers like and don’t like about your video ad.

Other things to consider when it comes to your video marketing campaign include views over time and total views. With views over time, you can determine if your campaign is becoming less or more popular. You can also check how many people click through to your business website.

According to Knoxweb, a third of all internet activity is video based with more and more companies opting for video ads when it comes to online marketing. Video content is one of the best ways to target and engage a larger audience.

If you would like more information regarding video marketing, call or click and schedule an appointment with the video marketing team from Knoxweb today.

Call or click and start filming with Knoxweb now.

Facebook Live for Your Business

Facebook Live

Facebook Live is a new video marketing tool available on the largest social media website on the planet, and if you have been following the Knoxweb blog, you will know that video marketing is the strongest, if not THE strongest way to optimize your business or organization on the World Wide Web.

Facebook Live is a feature that allows you and your business to connect with fans, followers, and friends by sharing video in real time. Although it has been slowing rolling out since August of 2015, Facebook Live has been slow to get going, but like a freight train is becoming more popular, but how do you incorporate the Facebook Live feature into your marketing campaign?

Originally introduced to a select group of Facebook users, the Live feature was created to control the bandwidth demand and to create less noise through the Facebook feed. Although there are several live streaming services available, Facebook Live will be the one to watch. Keep in mind; you can still upload videos on your Facebook page.

Broadcasting

If you are broadcasting through your Facebook profile, all you have to do is update your status and click the, “Live,” icon. Your title is actually the status update. Write a description that will go into your news feed and in your notifications. Just like your other status updates, you can choose your audience before you hit the live icon. You can choose friends only, specific friends, or you can go public.

Point your camera device outward or at yourself depending on what you are trying to broadcast. During your Facebook Live broadcast, you will see live viewers who are tuning in, liking and commenting in real time. With FB Live, you can even answer in real time. While fans, friends, and others are watching your live broadcast on Facebook, they can subscribe so that they will be notified the next time you and your business go live. Once you have ended your broadcast, it will be saved on your timeline, just like any other video.

Following

Make sure that you have the Facebook Follower Option enabled before you go live, as it will allow you to reach a larger audience. Even people who aren’t your friends can follow you and receive public updates. You will find it in your personal profile

Enable the Follow feature by going to your settings and clicking on Followers located in the column on the left. Next, select, “Everybody,” can follow me. Now friends and followers will be notified every time you and your business or organization goes live. Keep in mind, that if your posts have previously gone public and you want to share your next live broadcast with friends only, you will need to go in and select that option.

Improve your Video

Knoxweb recommends that you make sure you know what you are talking about before you go Live. Plan ahead, as there is nothing worse than a video about nothing. Rambling discussions will turn off your followers who may not tune in the next time you decide to broadcast live. Planning can do wonders for your reputation and your bottom line.

Write a title that relates to what your broadcast is about and don’t forget to make it compelling. When people are notified that you are going Live, the only thing they will see is the title. Your title is what will make them decide whether they want to watch your broadcast or not.

If you are compelled to go Live on Facebook, make sure to read a future Knoxweb Blog where you will learn some marketing tricks that can help your broadcast reach the right people.

Video Marketing Reigns Supreme

Video Marketing

Video Marketing is still the King with marketing gurus on the hunt for the next big innovative idea that will spark interest and grab attention. To date, nothing gets a client more excited than video marketing, however, your video presentation has to reach out and grab their attention in seconds, or your potential sale will be clicking to the next video that Google is highlighting in the search engine results.

It’s 2016 and according to Knoxweb, Video Marketing is only going to get bigger. Video is past the stage of being a new and fresh marketing technique, and if you aren’t producing videos that highlight your business or organization, you could be shortchanging yourself.

According to recent statistics earlier this year, video featured on a website landing page can boost conversion rates by as much as 80 percent. If that isn’t enough to convince you, a staggering 92 percent of people who watch videos on mobile devices will share with others.

Since 1996, Knoxweb has been keeping up with the changes to help businesses and organizations stay in line with the times. Below are a few more reasons that you want to consider Video Marketing for your business or organization.

Appeal

With video marketing, you can appeal directly to your demographic. With properly produced video clips, you can present yourself in the best way possible in order to expose and build your brand.

Lazy Buyers

These days’ people don’t have the time to read long-winded descriptions about products and services. Potential buyers want to be able to point and click or watch a video to give additional information and to help make the final decision when it comes to loading up the online shopping cart. With videos, you can capture a larger audience potentially doubling your sales.

Boost Sales

Descriptive videos with a narrative or text will also increase your sales. Remember, people are visual creatures need to see something in action before making a final purchasing decision.

Trust

With video marketing, you will build a level of trust. People are always a bit skeptical when it comes to buying online. Just look at the scam websites on the World Wide Web and it isn’t surprising why. With videos, your clients and potential customers can see you or your product in action building a level of trust that you wouldn’t have with a picture and product description.

Traffic

If you use YouTube or other popular hosting sites for your videos, you will increase your popularity on the search engines. Try to write eye-catching descriptions and include a link to your website and your products and services pages.

Popularity

Add a video reviews page on your video hosting websites and your website information page. By doing so, you have a very good chance that people all over the planet will be able to see and buy your product. Unless you have a niche product chances are what you are selling will get lost in the multitude of online stores and websites. With video marketing, you can reach the top of the list when you produce and market good quality videos.

Knoxweb understands the value of video marketing and can help you come up with a good video marketing strategy that will help you and your online presence. Call for a no obligation video marketing consultation today.