Tag Archives: Knoxweb social media marketing 2018

5 Social Media Marketing Mistakes to Avoid

Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

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Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

  • Plan Goals
  • Target your Audience
  • Create a Team
  • Plan Time Spent Wisely
  • Plan your Tactics

Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.

Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.

It pays to be smart with social media. Call or click for a no obligation consultation today.

Does Social Media Marketing Really Matter to your Business?

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Social media marketing is one of the best ways to optimize your online content. When you incorporate social media marketing into your overall marketing plan you will see a huge boost in your earnings at the end of the year, but how do you know which social media networks you should put your energy into?

According to Knoxweb, who has been around longer than social media, targeting your demographic with social media is just as important as your online advertising. When you utilize social media marketing the right way, you can see a nice improvement in your ROI.

Spreading yourself too thin can be easy to do especially when you consider how many social media channels there are. With Pinterest, Instagram, Twitter, and SnapChat and of course Facebook, the most popular of all, it’s hard to know where to focus your attention.

Facebook-The largest social media network on the planet also has the best avenues for marketing. With Facebook you can target your ads by age, gender and location, and at just a few dollars a week, it’s a great place to start your social media marketing campaign. The Facebook Live feature allows you to share your products and services in real time as well giving you an even better opportunity to reach your target market.

Pinterest-An online bulletin board of sorts, Pinterest is where you should put your ad dollars if you are targeting the female demographic. Pinterest helps people find ideas for everything in life, that’s why businesses, especially retailers should incorporate Pinterest into their marketing efforts.

Twitter-With minimal characters per Tweet, it’s important to engage your users with smart posts that will engage your users and followers. With Twitter, you pay when you hit your marketing target. It’s great for Twitter engagement and website conversions as you only pay Twitter when someone takes action. Any additional engagements are free. If you decide to run a followers campaign on Twitter, you only pay for the users who start following you and your account.

SnapChat-With one on one engagement, you can take people into your company giving them content that will encourage users to follow you and your website. SnapChat is one of the best ways to build a following and engage with your users. With SnapChat, you can go behind the scenes giving your business the opportunity to shine, especially if you are targeting teens and millennials.

Instagram-Owned by Facebook, Instagram is the place to be if you use photos or videos to show off your business. The average user spends about 25 minutes every day on Instagram, and with more than 80 million people in the US using Instagram, you would be foolish not to advertise on this social media platform that posts 40 million photos every day.

If you have no time or inclination for social media marketing, Knoxweb can help. Knoxweb understands how to target your market with clever social media marketing tactics that will get you more views, likes, comments, and shares.

Stop relying on an overworked staff member and call Knoxweb for a social media marketing consultation. You will be amazed at how affordable marketing on social media really is.

Call or click for a no obligation social media marketing consultation from Knoxweb today.