Tag Archives: Knoxweb Search Engine Optimization

When you Dominate SEO Google will Reward You

SEO

SEO is imperative if you want to rank in the search engines, and with Google’s birthday on September 28, it’s important to remember what Google stands for and what it expects from its users.

Google’s focus is to offer relevant search results that are accurate and fast. With that being said, Google is constantly changing its algorithms using names such as Penguin, Hummingbird, and Panda, to name a few. However, when black hat SEO methods, which include keyword stuffing and link buying started invading and dominating Google’s search, something had to be done to keep Google relevant. Algorithms were adjusted to seed out spammers, scammers, and spoofs.

Unfortunately, SEO has been looked at the wrong way. People tend to look for the best way to do the least work for the best return when in fact, it’s just the opposite. SEO takes time, and if you are attempting to do it yourself, it could hurt you in the long run.

According to Knoxweb, Google needs to trust you, if they don’t you will not rank well. When Google trusts you, you will rank consistently hire in the search engine results. For Search Engine Optimization to work properly, you need a professional from Knoxweb.

Indexing

Brand new websites will have a tough time ranking on the search engines as they have newly indexed pages. Indexing refers to the age of your pages, the age of the domain, and the age of your website, not when it was released or even registered.

Your Authority Profile

Google wants and needs a web profile that will signify authority. If you have fresh and unique content along with good quality links across the World Wide Web, you will be seen as an authority in your field. A healthy link velocity on your website will boost your SEO and help your search engine ranking.

Content

Knoxweb explains that skimping on content is the biggest way to lose your rank on the search engines. Having relevant content that isn’t stuffed with keywords, is informative and thought provoking will impress Google who will reward your efforts with a higher ranking. Content really is King and if you have a great website with poor content, it won’t help your ranking on the search engines. Well-written content that is highly engaging and keyword centric will go a long way when it comes to your search engine results and your SEO.

Knoxweb has been the web design and web development business since 1996 and keeps up with the ever-changing algorithms brought forth by the most powerful search engine in the world. If Google is punishing you for keyword stuffing, copyright issues, or poor content, you can bet it’s for a very good reason.

Mobile Friendliness

If you follow the Knoxweb Blog, you will know how important it is to be user friendly. These days more and more people are reaching for a mobile device to find information, to shop and to locate a business. If your website isn’t user friendly, Google won’t appreciate it. In fact, they will penalize you for it with a lower ranking on the search engines.

If all of this sounds like too much work, call or click and schedule a no obligation consultation with Knoxweb. Knoxweb are the SEO experts and can help you improve your ranking on the web.

Call or click for your no obligation consultation today. Search Engine Optimization is just as important as it always was.

Call or click today.

SEO Changes that Will Affect Your Business in 2017

SEO

Your SEO could have something to do with your faltering presence on the search engines. According to Knoxweb, Search Engine Optimization must be in place if you want to increase your ranking on Google, Bing and the other search engines on the web. Knoxweb explains that when done correctly, SEO can bring you to the top just after the paid for ads, but unfortunately, when done incorrectly it can have the opposite effect.

Google changes its algorithms all the time, and with names like Panda, Hummingbird and Pigeon, it’s not easy to keep track, especially when it comes to Search Engine Optimization. Since 1996, Knoxweb has kept ahead of the changes helping clients and customers with good SEO tactics and practices.

Bad Search Engine Optimization is much more than keyword stuffing. Bad SEO habits will destroy the user’s experience. With that being said, the worst sin in the world when it comes to Search Engine Optimization is Poor User Experience. When you read your content on your site, does it flow, is it easy to read and understand? If the answer is no, you are destroying your users experience.

As mentioned above, Google is always changing or adding to the algorithms and when the unofficially named Intrusive Interstitial Update went into effect in January of 2017, SEO changed yet again.

The update affects businesses who continually post intrusive pop-up ads on their website. The update was announced back in August of last year, but much like Googlegeddon, some didn’t pay attention. Google stated, “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” Google will penalize you if your Interstitial ads:

  • Cover the content
  • Require dismissal before access to the website
  • Pop up without interaction
  • Above the fold looks like an ad, but has to be X’d out before the main content is exposed
  • Bothers or annoys users
  • Pop up ads appear, but aren’t necessary to your content or your website

Knoxweb explains that the best way to avoid the pop up and interstitial penalty is to think like the search engines. Google’s main objective is user experience. The King of the search engines wants all websites to be easy to use, honest, and intuitive.

According to Google acceptable interstitials or pop ups ask for cookie permission or age verification. Other acceptable ads include non-intrusive banners that hold entertaining or educational news items that are fresh and relevant.

Google is pedantic about creating an enjoyable environment and has always put the user first. These days the world’s most well known search engine is getting more searches than it ever has, and thanks to mobile technology, they are getting them from tablets and phones.

According to Knoxweb, Google receives around two trillion searches every year with over half of those searches coming from mobile devices. Add to the fact that mobile searches are changing the way that users search, always on the go, researching products and services and voice search, search engines have had to respond.

The screen on a mobile device is much smaller than a laptop or PC. The users experience is drawn and magnified putting everything center stage. If your SEO and content isn’t up to scratch your potential clients and customers will head over to the competition.

For your business to be successful in today’s environment, you need to enhance your online presence.

If you would like more information regarding SEO, call or click and talk to the Search Engine Optimization experts from Knoxweb. It really can make a difference to your ranking.

Call or click for SEO today.

Video Grabber Can Boost your Online Presence

video grabber

Video Grabber makes video marketing easier. Video marketing is the best way to expose your business or organization. According to Knoxweb, who have been working to make life easier on the net since 1996, promoting your company with a video will not only boost your business, but it can also help your SEO.

Knoxweb explains that video is certainly no fad with 90 percent of internet surfers saying products and services that feature video have been instrumental when it comes to purchasing. If that isn’t reason enough to contact Knoxweb about video production with Video Grabber for your online marketing, then take into consideration that 92 percent of mobile device users share the videos that they watch with other people. On top of that, 75 percent of people watching videos will interact with your business or organization if they watched one of your video ads.

If you follow the Knoxweb Blog, you will know that traditional marketing has changed, and if you aren’t marketing your protects online, you will lose business. Sticking to the traditional ways of advertising is just not enough, especially if you want your company to stand out from the competition.

Video Grabber is the best way to literally grab the attention of potential clients and customers as it’s visual stimuli that is perfect for today’s audiences. However, there are some wrong and right ways to incorporate video into your online marketing campaign.

The most important step is to focus on your business blog or your website. Upload your video to your site before you go to a major video platform, as you want to make sure that you are getting the traffic. When you post videos on your own website, you have control over the ads and the copy. Remember, YouTube has an astounding 60 hours of video that is uploaded by users every 60 seconds, and with 5 billion people watching videos every day, odds are you will not go viral anytime soon.

Instead of hoping for viral views, try and be timeless. You want users to watch your content over and over, and if you upload good quality content, they will.

People want to watch entertaining, informative, and practical videos. Tutorials, how-to’s and product or service reviews will give you good Search Engine Optimization. Most importantly, make sure that your audience has something they can take away, helpful advice or tips, that they can use now.

Once you upload your video to your website, use it with your business blog by making a summary in a blog and posting the video or by acting as supporting content with figures, stats and facts so that your video is easier to understand. You want to drive traffic to your website, not YouTube and not someone else’s website.

When you create good videos with quality content using Video Grabber, you are well on your way to a better ranking on the search engines, but if you want to see a higher return, you must optimize your videos with SEO techniques. Talk to KnoxWeb about incorporating Search Engine Optimization into your online marketing plan.

Knoxwebs video production department has bridged the gap between award winning website development and design with Video Grabber. Video Grabber showcases your business or organization in an engaging and fresh way.

If you want to incorporate video into your online marketing plan, call or click and speak to Knoxweb about Video Grabber, you’ll be glad you did.

Call or click today.

SEO for Smart Business Owners Knoxville

SEO

SEO, or Search Engine Optimization, is still vital if you want to be found in the search engines, and although the rules have changed thanks to Google, Bing and other search engine algorithms, the basics are still the same.

According to Knoxweb, links are still one of the top factors that Google considers in its ranking algorithm with content coming in a very close second.

Unfortunately, most people don’t understand what is needed to rank high on the search engines, in fact, sometimes the experts who work on the pages and the websites are confused, but not Knoxweb. Knoxweb has been at the forefront of the World Wide Web since 1996, and is constantly keeping up with the ever-changing trends of the SEO world.

SEO Matters-Search Engine Optimization strategies are more vital than ever as SEO helps build a strong online presence and could mean the difference between getting lost on the 20th page of a search or landing on the first page.

Content-Some marketers believe that great content is the key to a successful Search Engine Optimization campaign. However, Knoxweb explains that although great and unique content is important when it comes to building your clients and customers trust, that great content cannot be found on its own. Without SEO, no one will ever see it.

Search Engines-Google processes about 40,000 queries every second accounting for more than 3.5 billion searches every day. Chances are one or two of those Google searches were related to your products or services. SEO is the best way to connect with your potential clients and customers, and although it does take time, it is well worth the effort, as long as you are doing it the right way.

Content Visibility-You may have the most unique and thought provoking content on your website, but unless you incorporate SEO into the mix, your efforts will be wasted. If your content is failing in the Search Engines, it probably has something to do with your Search Engine Optimization.

Keywords-According to Knoxweb, keywords are still important, but are used differently. Using relevant keywords in your content will give you much better results than throwing up keywords in random spots on your website hoping for good SEO results. If you want quality traffic, it is important to use keywords that are relevant to your business or organization.

Algorithm Changes-Although it may seem frustrating, those algorithm changes are actually doing great things for your company. Google and the other search engines are here to create the best experience for users, which means you will only be getting the visitors that are interested in your products, services, and content.

SEO really does matter, and if you would like to run a successful online marketing campaign talk to the team from Knoxweb who will research the keywords that are most relevant to your business or organization. Knoxweb are the SEO experts and can help your company boost its rankings in the search engines.

If you would like more information regarding SEO, web design or web development, call or click and schedule a no obligation consultation with the Search Engine Optimization experts from Knoxweb.

You really will notice an improvement in your ranking. Call or click today.

Piecing the Search Engine Optimization Puzzle Together

search engine optimization

It seems as if Search Engine Optimization, or SEO to those in the know, seems to be changing every few months, as Google’s algorithms get more refined. Google’s main objective has always been to create a search engine that makes it easy for people to find a product or service.

According to Knoxweb, things have really changed since Google implemented some of its algorithms back in April of 2015. If you follow the Knoxweb blog, you will know that Googlegeddon changed everything, and if you weren’t mobile friendly, you would be penalized, and that was and still is certainly the case.

These days you would have to be a mind reader to know what will come next in the world of algorithms and Search Engine Optimization. However, Knoxweb is continually keeping up with what’s going on in the world of SEO and can give you a few clues as to what is happening in the world of Search Engine Optimization.

Content is still king with marketers realizing the importance of aligning the content for customers and clients needs while using mobile optimization for much better results. According to Searchengineland.com, the SEO process using unique and original content is what is driving the traffic for both paid and organic sources.

Recent studies indicate that 50 percent of all searches on mobile devices are conducted with people hoping to find theater times, menu choices or to make a doctor or dental appointment. Knoxweb explains that of those searching for local results, 61 percent will make a purchase, schedule a checkup, or make a dinner reservation.

Although rankings on the search engines will change from time to time, which is quite normal, it is important that you talk to Knoxweb about developing, designing and building your website the right way. If your website is not mobile friendly and you want to rank better on the search engines, you must be either mobile friendly or mobile responsive.

Hit the Top with Great Content

Once your site is built, it is vital that you post new content on a regular basis, as it will help boost your rank and drive more traffic to the pages on your website. If you are unsure how to post new content, or don’t have the time to commit, Knoxweb can train you or someone from your business or organization to do the job. If you would rather hire a content writer, talk to Knoxweb who can write daily, bi-weekly, weekly, monthly, or quarterly blogs or articles for your website.

Social Media

Knoxweb knew that social media content would gain prominence on the search engines, and that has certainly been the case. Recent surveys indicate that over 76 percent of marketers are using social media to help boost and support Search Engine Optimization. Knoxweb can optimize your social media accounts along with your website and blogs so that your content gets more exposure on the World Wide Web.

Videos

Videos are still leading the pack when it comes to SEO. Videos can up your SERPS, Search Engine Results Page, ranking and will boost your ranking by as much as 62 percent organically. Video searches also receive a 41 percent better click through rate as opposed to plain text content. The more videos you have, the easier it will be to catch Google’s attention in the search engines. Knoxweb can help you with your video marketing strategy, call or click for an appointment.

Mobile Optimization

You have to be living in the dark ages to know how crucial mobile optimization is to you and your business. Your potential clients and customers are no longer sitting in front of a desktop to find your company. Smartphone’s, tablets, laptops and phone watches allow people to browse anywhere on the planet with an internet connection. Mobile optimization is now the norm instead of the exception and if you haven’t become mobile friendly, you are missing out.

Want to know more about Search Engine Optimization, including mobile optimization? Talk to the team that knows SEO and schedule an appointment for an SEO makeover with Knoxweb today.

Why Your SEO May Not Be Working

Knoxweb

If your SEO, or Search Engine Optimization, isn’t working for you, call or click and schedule an appointment with Knoxweb who can determine why your SEO isn’t doing what it is supposed to.

SEO is extremely important to any business or organization whether you own a small retail store in downtown Knoxville or run a large corporation that encompasses several states.

If you have been following the Knoxweb blog, you will remember that nearly a year ago Google changed its algorithms, and if your website wasn’t mobile friendly at that time, or still isn’t, you will be penalized. Because the majority of people both in the United States and overseas are using their phones to search for products and services online Google made it mandatory that you and your business or organization become mobile friendly, if you didn’t, or still aren’t, you will have certainly seen a change in your SEO. However, if you are very mobile friendly and your website looks great on all devices there could be another reason that your SEO isn’t doing its job.

One of the most important things when it comes to SEO is your ROI or Return on Investment, and according to Knoxweb, there could be some other reasons that you are not getting the ROI you should on your SEO campaign.

If you are not being as diligent as you should when it comes to SEO that could be part of the problem. SEO is not something that you spend a few minutes a week on expecting to get great results. Knoxweb explains that if the SEO on your site is not in order, it doesn’t matter how much blogging or link building you do. It really is like building a house on sand. SEO is something that you should fully commit to, and that is where Knoxweb comes in.

Content has and always will be king and if yours is less than up to par, it will hurt your SEO. Bad content is poorly researched, unoriginal, and uninteresting. Bad content is usually filled with grammatical errors and spelling mistakes. If you post bad content all of the time Google will notice, earning you a penalty thanks to the Panda algorithm. This algorithm was designed to detect thin and spammy content. Have too much and you will be penalized.

Targeting the right audience is essential when it comes to SEO. Knoxweb will tell you that ranking highly with Google just isn’t enough as you must rank highly for search engine queries that matter to your business or organization. If you are a restaurant and you are ranking phrases and keywords that have to do with a car dealership, your rank will not matter because you will not get the traffic that you want or need. Knoxweb can help you target your audience according to your demographics.

Being impatient is probably one of the biggest complaints when it comes to SEO. SEO pays off in the long run and that means that you may not see results in the first few months; in fact, you could see negative ROI’s. The more time you invest into your SEO strategy, the higher your ROI. Patience is a virtue and that is certainly the case when it comes to SEO.

If you would like more information regarding SEO and your business or organization, call or click and schedule an appointment with the SEO experts from Knoxweb