SEO, better known as Search Engine Optimization, is a tool used by digital marketers to boost your online presence. SEO is still very relevant in this day and age, but has changed considerably in the last ten years.
Knoxweb has been in the web development and web design business for more than 22 years and understands the algorithms set forth by the search engines. As a result, your ranking on Google, Bing and the other search engines will improve.
In its infancy, SEO meant keyword stuffing and back links. Today high quality content and strong links are still the primary focus when it comes to SEO, but what other changes have occurred in the past 10 years?
Exceeding desktop traffic for the past three years, mobile searches have changed the way SEO works. If you follow the Knoxweb blog, you will know that a mobile website is extremely important. Search engines are now developing algorithms that make it easy to search for anything and everything on a mobile device. In fact, Google penalizes websites that are not mobile friendly.
Keyword Stuffing is Dead
Keywords used to be what search engines used to index your page content. In those days, if your webpage didn’t have a keyword that was specific to the blog or article, it would not appear in a search result for that particular keyword. In the past, keywords were stuffed into the blog or article in order to boost page rank. Search engines changed those algorithms so that keywords and keyword phrases worked with each other.
Content Remains Supreme
With the deterioration of keywords, brands started shifting marketing efforts. This meant producing good content that was useful to the audience. Today, this is still in effect with high quality content reigning supreme when it comes to the top of the search engines. Websites that contain poorly written content with poor grammar and spelling mistakes usually get bumped in rank. Poorly written content shows no authority. The same goes with websites that copy and paste from other websites. Duplicate content could de-rank or de-index your website. Ask Knoxweb about professionally written content to avoid duplicate or poorly written content.
Link Schemes are No Longer Viable
Linking has also changed. Today, search engines and users get a signal when your website produces authoritative and relevant information. You will receive more crawlers and visitors using links, however, those links need to be relevant to your content.
Back in the day, some websites used link schemes to boost their ranking. Although it used to be considered a, “White Hat,” SEO tactic, Google put an end to that in 2013 calling link building practices, “Black Hat.” Knoxweb recommends natural link building to attract the attention of the search engines.
Social Media Proliferation
Although Google denies it, Knoxweb knows that social media affects Search Engine Optimization. Social media allows you to distribute your content in a variety of ways to meet the demands of users. Google serves its users with content that meets the user’s needs. Your brand and reputation can get a much-needed boost when you incorporate social media into your online marketing strategy.
Becoming an SEO master takes time and dedication. Knoxweb are the Search Engine Optimization experts who can improve your rank and your online presence.