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Video Marketing Tips You Can’t Ignore

These days video marketing is more than putting up a few videos on YouTube. Of course, YouTube is still an awesome place to give your videos a home, but there are some other ways to market your business on video.

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According to Knoxweb, knowing which video marketing technique is best for your efforts takes time and research. Below are some tips to help you get there.

Video Marketing on Social Media

Most social media platforms have allowances for video. In fact, some are based solely around video. Do your research. Depending on your demographic, your videos may do better on Pinterest than Instagram. If you are targeting an under 20 audience, Snapchat may be the way to go.

If you follow the Knoxweb Blog, you’ll know that there are literally hundreds of social media websites. Leaving it to your team members could take time and money, especially if they work overtime just to come up with a social media platform list. The professionals from Knoxweb can help you pinpoint the sites that are most relevant to your target market.

Going Live on Social Media

Knoxweb cannot stress the importance of going in with a plan. Even if you are going Live, you still need a script to go by. If you are at a live event it is impossible to predict what will happen, but with a plan, you at least have something to go by.

Start by drawing up a storyboard detailing each scene of your live performance. With a storyboard, you can direct yourself, or anyone else in the video. Once you have a storyboard put together, write a script. Be sure and include keywords and keyword phrases in your text. Google and the other search engines crawl videos too you know.

Let Your Audience Know Your Plans

When you go live on Facebook, or any other social media channel let your viewers know ahead of time. When you post about future events, especially going live on social media, they will remember to tune in. Just like an invitation, letting people know you are going live on social media will garner more views, likes, comments, and shares.

Prerecorded Clips for Video Marketing

Prerecording a video is the best way to get all of the information out there. Unlike going live, you have the opportunity to stop, start, stop, and start over again. You can do multiple takes without having to worry about upsetting your audience. Going live is one thing, going live and messing things up is a different story.

If you do a bad job on your first live social media posting, you may not get another chance. Doing a bad job could have fans and followers leaving you in droves.

With prerecorded video, you can film a how to video or a customer testimonial. Why not schedule a day where your customers can come in and film testimonials. Make a party out of it and bring your customers out of their shell and on to the big screen.

Video Marketing and the Right Stuff

Of course, filming the right subject matter is essential. If you have gathered an audience only to supply them with boring content that is badly lit and badly shot, they will not be happy. Bad videos kill business relationships faster than you think.

Ask Knoxweb about video marketing with Video Grabber. With Video Grabbers, everything will be ready to go. Just give Knoxweb the okay and you will have a professionally written storyboard and script. Once your video is shot, it will be professionally edited and ready to go.

Video marketing is the way of the future. Knoxweb has been on the pulse since 1996 and has the team to get it done the right way.

Call or click for a no obligation consultation with Knoxweb today.