Tag Archives: Knoxville TN online marketing

Is Your Online Marketing Plan Working for Your Business?

online marketing

If your online marketing isn’t getting your business or organization anywhere, it’s time to call the experts from Knoxweb. Knoxweb has been in the web design and online marketing game since 1996, and can help boost your SEO with professional online marketing.

According to Knoxweb, if you don’t have a strategic online marketing plan it could hurt your company. Without being strategic, it will be difficult for your business or organization to get anywhere on the World Wide Web.

Goals

Knoxweb will help you set up and define your goals. With the right marketing plan, you can broaden your customer base, retain the clients that you have now, and allocate the funds efficiently. This will help determine whether you are making progress with your online marketing strategies or need to go in a different direction.

New Technologies

Thanks to online technology advances, businesses and organizations have more online speed, structure, and versatility. Online technology is a rapidly changing form of communication that is always affecting your Search Engine Optimization. Allowing a professional online marketing company to handle your blog, social media, and website content is the best way to go if you want to improve your SEO.

More Cost Effective

Online marketing really is the most affordable way to promote your products and services. It costs much less to set up a mobile website and post on social media than it ever did for one of those antiquated yellow pages ads or a radio or television commercial.

Thanks to advances in online technology, Knoxweb can even help you produce videos for your business or organization. Adding video to your website and social media content with Video Grabbers is an excellent way to boost your SEO and is very cost effective.

Monitoring Tracking

Knoxweb will help you track and monitor your website traffic. You no longer have to hire a costly marketing research firm to tell you if your marketing campaign is really working. Knoxweb will show you how to use analytics to your advantage, cutting out the middleman when it comes to your online marketing.

Wider Reach

When you use online marketing effectively, you can reach clients and customers that would have never known about your business had you not incorporated online marketing strategies into your marketing plan. Thanks to the internet, you can reach people all over the world. Even small businesses can attract new clients and customers to the World Wide Web.

Interaction

Conventional marketing was always a one-way approach. If you send out direct mail, there is no way you can interact with your potential clients the way you can on the internet. Online marketing encourages people to interact with your business or organization through blogs and social media.

Speedier Impact

When you use online marketing effectively, you can make a sale immediately. With the help of Knoxweb, you can turn your online leads into sales quickly with the push of a button. When you add a buy it now button on your website, your business is open 24 hours a day, seven days a week.

Brand Awareness

When you start a marketing campaign online, you are always increasing brand awareness. When your customers and potential clients are online, they can see what you have to offer. This is especially important in today’s mobile environment. When you have a strong campaign, you are making it possible for customers to buy what they want instantly.

If you would like more information regarding online marketing, mobile web design or web development, call or click and schedule a no obligation consultation with the experts from Knoxweb. It really will make a difference to your SEO. Call or click now.

Ignoring Online Marketing Could Be Deadly for Business

online marketing

Ignoring online marketing is one of the worst things you can do for your business. When you ignore social media, email marketing and online advertising, you are hurting your company. According to Knoxweb, relying on the old way of doing business isn’t going to help your bottom line.

When retailer John Wanamaker said, “Half the money I spend on advertising is wasted, the trouble is, I don’t know which half,” he wasn’t joking and back then, the World Wide Web didn’t exist, however, Mr. Wanamaker’s quote is still the case today.

These days, it’s difficult to know where to put your advertising dollars. Most people grew tired of clicking on those annoying online ads, but now that researchers have gotten in on the act, experts are beginning to see just how few actually click on internet ads.

More research is indicating that those who buy online would be buying a product or service regardless if they saw a paid for ad or not. The study discovered that the paid search spending was being focused on the same people who were going to buy on Amazon or eBay anyway. Most frequent online shoppers are not influenced by paid for ads, which results in a negative return, however, if you don’t have an online presence, nobody will be able to find you anyway.

Facebook and Google

Google is the largest search engine in the world while Facebook is the largest social media network in the world. Facebook is social; Google is for finding out information, shopping, entertainment and much more. With that being said, the news feed on Facebook is the most sophisticated of its kind on the planet.

Google converts shoppers at the bottom of the funnel while Facebook is more like a magazine or TV with thousands of companies hoping to catch the eye of Facebook users. Businesses and organizations are hoping to get a slice of the Facebook user pie by purchasing paid for ads on Facebook.

If you follow the Knoxweb blog, you will know that Facebook advertising works, however, if you don’t optimize your Facebook ads with the rest of your online marketing campaign, you are simply throwing your money away.

Starting a successful online marketing campaign that will get results can be tough, especially if you don’t know a thing about analytics or logistics. According to Knoxweb, not optimizing and spending your ad dollars recklessly could hurt your business or organization.

When you schedule a no obligation consultation with Knoxweb, your companies wants and needs will be met whether you own a tour bus business in the Great Smoky Mountains in East Tennessee or a diner in Gatlinburg.

Knoxweb has been in the web business since 1996 and understands the importance of online marketing. When you work with the marketing team from Knoxweb, you will see results with your email marketing, social media marketing, and traditional marketing.

If you are tired of searching through page after page on Google just to find your business or organization listing, it’s time to schedule an appointment with Knoxweb who can help you create an amazing online marketing campaign that will not cost you a fortune.

Call or click and schedule your consultation with Knoxweb today.