Although most consider 1997 the year that it all began, social media has actually been around since 1979 with users logging on to Usenet to share news with other news groups. However, it wasn’t until 2006 when Facebook rolled out that social media really became popular.
Since that time, social networks control the web with full-blown channels that communicate with their target audience. With mobile apps and additional diversions online, it’s tough to advertise on social media, especially when it comes to trends.
According to Knoxweb, who has been in business since 1996, Brands that want to capture the attention of the consumer need to evolve so that they understand how users utilize the platform.
Some Social Media Trends in 2019 to Watch For
1. Rebuilding Trust with Your Social Media Networks
Because consumer confidence is standing on shaky ground having a sound social media marketing campaign is crucial. If you have been guilty of falsely advertising your products and services on social media, disguising that it is a paid for ad for example, users will feel like they have been duped.
Worse yet is brands that bombard platforms with ads that are targeted to a particular demographic. If you are guilty as charged, it is time to rebuild that trust in 2019.
Knoxweb recommends that you connect with your audience on a more personal level. Being swamped with social media ads and being marketed without realizing it is a sure way to lose fans and followers.
2. Tell Your Story with Social Media Marketing
Telling stories is what social media is all about. Telling friends, family and fans and followers stories through videos, pictures, and posts allows users to get an up-close and personal look at each other’s lives. If you follow the Knoxweb Blog, you will know how important video is to social media.
With new ways of storytelling, such as Snapchat, Instagram and Facebook Stories, you and your brand are changing the way that users consumer content on social media. When you embrace the trend, you will see a boost in your following.
Try sharing stories that touch your audience. By making your brand human, you are inspiring users to try out your products and services as stories are real, personal, and immediate.
3. Make Your Brand Known
When you create a strong and strategic story with an equally strong narrative, you are creating conversations between your product and the consumer. Creating a conversation, builds a captivating story for your brand.
By leading your followers with actions, you can stand out from the constant barrage of messages from the competition. Ask Knoxweb how you can create a compelling narrative to your brands stories using Video Grabbers.
4. Quality Not Quantity
Like most things in life, it is quality, not quantity. You reduce the risk of being stuck alongside uninspired and mediocre content with fresh and unique content. Social media marketing requires skill and finesse, without you’ll just be one of the sheep.
Users want fresh and unique content. If your page isn’t up to scratch, your users will go elsewhere. By posting creative content, you are showing your consumers that you are willing to go one-step further. When you create purposeful and creative content instead of a bunch of meaningless posts you’re on target. A bunch of meaningless posts won’t do you any favors.
5. Personalize Your Brand on Social Media
Because you are putting a human face to your brand, you are building loyalty and trust. Personal branding is imperative when it comes to social media marketing. This is especially important for unknown and small businesses. By giving your brand a human element with personal branding, you are naturally connecting with consumers. Hiding behind your company logo doesn’t work anymore, and it certainly doesn’t work for social media.
Knoxweb recommends that you promote your brand on a personal level. If this makes you uncomfortable, find someone on your team who can give your audience a front row seat to what goes on behind closed doors. Also, consider hiring guest speakers or producing a podcast. Brand influencers build brand reputation.
Want to learn more? Call Knoxweb and find out how you can boost your online profile and don’t forget to check out the next blog where you will learn more social media marketing trends for 2019.