Tag Archives: knoxville social media marketing

Social Media Marketing Trends to Watch in 2019

Social media marketing is changing. According to Knoxweb, there are social media sites that are improving their networks to attract more users. Knowing what those changes are can be tough, especially if you are not an expert at social media marketing.

What is Social Media Marketing?

social-media-marketingIf you follow the Knoxweb Blog, you will know that social media marketing is all about advertising your products and services on Facebook, Instagram, Twitter, YouTube, or the multitude of other social media sites that are begging for your ad dollars.

When done the right way, advertising your products and services on social media can improve your online presence and get you more fans and followers. However, if done the wrong way it can be detrimental to your company.

Below are some social media marketing trends to watch for in 2019

Augmented Reality and Social Media Marketing

Already implemented with Snapchat and other social media websites, AR and virtual reality is estimated to reach $298 billion by the year 2023. The best examples are the facial filters on Snapchat.

Geofilters can be added as well. Ask Knoxweb how you can create geofilters for social media marketing platforms where you can add your company logo to the screen. With these features, you will become more popular on other social media platforms as well. This will help further your reach.

Social Media Marketing and the Generation Z Focus

Generation Z is headed for the workforce. That means they will have more cash to spend. If you want to target this powerful demographic, you need to begin early. Regardless of your industry, focusing on Generation Z is a smart move.

According to this new generation, Pop-up stores are the way to shop. Pop up stores are unique and were designed to share on Facebook and Pinterest. People love to Tweet about the personalized customer service after visiting a Pop up store. Social media and Pop up stores are a perfect fit.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you will know that video is the dominant media source on social media. With Snapchat taking the lead, Instagram started creating its own video platform. Instagram stories work just like Snapchat and with 200 million users every month it’s an excellent way to market your business on social media.

When it comes to video, it’s hard to overlook YouTube. Because Google owns YouTube, you are getting a head start in the search engine optimization department. Making your presence known on all video platforms, and you can’t forget about Facebook Live, is the best way to attract more fans and followers.

People are visual creatures. Video offers something more than pictures. Both small and large businesses must realize the importance of video when it comes to social media marketing.

Chatbots and Messenger Apps

Just like video, messenger apps are used to offer clients and customers additional channels to reach out to. Facebook Messenger is an excellent way to reach out and personalize your message. Remember, not everyone who goes on Facebook intends to buy something. However, if a potential follower clicks through to view your landing page, you may just close the all-important sale.

With messaging apps such as Kik, WhatsApp, and Facebook Messenger, you can spread the word about your products and services on a more personal level.

Streaming Live for Social Media Marketing

Going live on social media can seem daunting. It could turn out to be an amazing experience or an ultimate disaster. Ask Knoxweb how you can plan your live streaming on social media. Stream behind the scenes, show how your office is run or go live in your manufacturing plant. Remember, having a plan is important.

If you have a once in a lifetime promotion, you can stream it live on Facebook. Because when you go live, you are immediately interacting with your fans and followers. When a question or comment comes up you can answer it live. People love being talked to directly in a live broadcast. As a result your fan base will increase.

Social Media Marketing and User Generated Content

When fans of brands post comments about products and services they are unpaid. This is an organic way of advertising. Offer specials to followers who comment, like and share your posts. Give away a coupon for the best photo. The possibilities are endless when you target user-generated content.

Social media marketing is an essential part of any business plan. Call or click and talk to the team of experts from Knoxweb who can guide you through the social media marketing process.

Call or click for a no obligation consultation with Knoxweb today.

5 Social Media Marketing Mistakes to Avoid

Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

social_media_marketing

Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

  • Plan Goals
  • Target your Audience
  • Create a Team
  • Plan Time Spent Wisely
  • Plan your Tactics

Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.

Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.

It pays to be smart with social media. Call or click for a no obligation consultation today.

Does Social Media Marketing Really Matter to your Business?

social media marketing

Social media marketing is one of the best ways to optimize your online content. When you incorporate social media marketing into your overall marketing plan you will see a huge boost in your earnings at the end of the year, but how do you know which social media networks you should put your energy into?

According to Knoxweb, who has been around longer than social media, targeting your demographic with social media is just as important as your online advertising. When you utilize social media marketing the right way, you can see a nice improvement in your ROI.

Spreading yourself too thin can be easy to do especially when you consider how many social media channels there are. With Pinterest, Instagram, Twitter, and SnapChat and of course Facebook, the most popular of all, it’s hard to know where to focus your attention.

Facebook-The largest social media network on the planet also has the best avenues for marketing. With Facebook you can target your ads by age, gender and location, and at just a few dollars a week, it’s a great place to start your social media marketing campaign. The Facebook Live feature allows you to share your products and services in real time as well giving you an even better opportunity to reach your target market.

Pinterest-An online bulletin board of sorts, Pinterest is where you should put your ad dollars if you are targeting the female demographic. Pinterest helps people find ideas for everything in life, that’s why businesses, especially retailers should incorporate Pinterest into their marketing efforts.

Twitter-With minimal characters per Tweet, it’s important to engage your users with smart posts that will engage your users and followers. With Twitter, you pay when you hit your marketing target. It’s great for Twitter engagement and website conversions as you only pay Twitter when someone takes action. Any additional engagements are free. If you decide to run a followers campaign on Twitter, you only pay for the users who start following you and your account.

SnapChat-With one on one engagement, you can take people into your company giving them content that will encourage users to follow you and your website. SnapChat is one of the best ways to build a following and engage with your users. With SnapChat, you can go behind the scenes giving your business the opportunity to shine, especially if you are targeting teens and millennials.

Instagram-Owned by Facebook, Instagram is the place to be if you use photos or videos to show off your business. The average user spends about 25 minutes every day on Instagram, and with more than 80 million people in the US using Instagram, you would be foolish not to advertise on this social media platform that posts 40 million photos every day.

If you have no time or inclination for social media marketing, Knoxweb can help. Knoxweb understands how to target your market with clever social media marketing tactics that will get you more views, likes, comments, and shares.

Stop relying on an overworked staff member and call Knoxweb for a social media marketing consultation. You will be amazed at how affordable marketing on social media really is.

Call or click for a no obligation social media marketing consultation from Knoxweb today.

Social Media Marketing Does Organic Still Work?

social media marketing

Social media marketing is something that you should be concerning yourself with. Keeping active on social media not only boosts your profile online, but can also help your SEO and your earnings.

If you have been following the Knoxweb Blog, you will know by now that social media marketing should be just as important to your overall online marketing strategy as Google Ads or any other third party advertising site you may use. In fact, advertising your products and services on social media doesn’t have to cost you a fortune.

Knoxweb explains, you don’t have to spend a penny when you organically grow your business with thoughtful posts, tweets, and videos that attract the attention of your target market. However, the social media landscape has changed when it comes to organic and paid for advertising.

These days you need to be a bit more savvy when it comes to social media marketing if you want your organic posts to be seen by the right people.

What Does Organic Mean?

According to Knoxweb organic means the number of users who will find your post or tweet without paid for distribution. These are the people that just happened to be on Facebook when you posted your coupon or sale. Those users saw your post organically. Unfortunately, Facebook is now using a complicated algorithm that prevents businesses from continuously posting on people’s feeds. This makes your organic reach limited.

Promoted or paid for posts refer to businesses that pay for a boost using a one time or an on-going payment system. You can target your Facebook posts towards your demographic and target market reaching a larger audience when it comes to social media marketing.

Facebook Advertising

Facebook is much more than a place to play games or catch up with family and friends; it’s also a place where companies can build great relationships with clients and customers. This may sound exciting for a business owner, but not so much for the people whose timelines are being bombarded with ads and sales pitches. This is what prompted the algorithm change.

Facebook answered the complainers and introduced a prioritized system where posts by family and friends are at the top of a feed. The odds of seeing content from a brand are now quite low. Organic content really isn’t the best option when it comes to growing your audience and getting the all-important leads on Facebook. With that being said, when you post regularly, you still can attract the attention that you are looking for with great organic content.

Twitter

Facebook isn’t your only option when it comes to spending money on advertising. Twitter brought in a whopping 545 million in 2016. Unlike Facebook, Twitter kept timelines chronological placing organic content from businesses on the field with posts by friends and family. Twitters new timeline uses a feature that is called, “Show me the best Tweets first.” That means any content that you might have missed will appear at the top of your feed when you sign on to Twitter again. Once a user is on the page, content appears in real time so that companies still have the opportunity to reach their demographic organically.

Implementing a sound social media marketing strategy is something that you shouldn’t ignore. Call or click and talk to Knoxweb who can come up with a customized social media marketing plan that will help you increase your exposure online and your profits.

Call or click today.

Social Media Marketing for Business Shouldn’t Be Ignored

social media marketing for business

Social media marketing for business is the best way to optimize your content. According to Knoxweb, when you use social media marketing for business you can reach more potential clients and customers, and best of all, those new customers and clients will be looking for the products and services that you have to offer.

Social media marketing for business is more than Facebook. Knoxweb explains that choosing your social media channels wisely will help you attract your chosen demographic.

Both large and small businesses are realizing how important social media is to their online and traditional marketing strategies. Social media can help you stay relevant, keeping on top of the trends in your industry.

Did you know that:

37 percent of people who use the internet are on social media liking, sharing, and following their chosen brands

30 percent of people who surf the net use social media networks to research services and products

Below are a few more benefits of using social media for business:

Increase brand awareness-Social media exposes your products and services to a fresh pair of eyes. With just one click, your post or tweet is shown to thousands of people. Social media helps you find the clientele that you are looking for.

Customer Service-If a problem occurs with your business and your customer is unhappy most won’t pick up the phone or even email to voice their concerns. However, you can bet your bottom dollar that those unhappy clients and customers will post their complaints online. Many buyers are using social media as the only point of contact. In fact, Knoxweb explains that 42 percent of consumers expect an answer from the company within sixty minutes.

Feedback-Social media for business allows you to see instant feedback whether it is good or bad. These days you can find out within a few hours if your latest ad campaign was a success or a failure. This means that you and your company can find a resolution much quicker.

New Opportunities-Social media offers businesses and organizations opportunities that they may not have elsewhere. Negative experiences and comments can be addressed immediately keeping them happy. When you address problems on social media, potential clients and customers will see that you really do care.

Competitive Analysis-Social media marketing for business helps companies keep a sharp eye on the competition. Social media marketing for business helps you research the competition and their fan base. You can see what your competition is doing successfully, which can help you stand out from the crowd.

Sales-When done right, social media marketing for business will help you increase your sales. If your fans are interested in your brand and product, they just may follow through with a purchase.

Leads-When it comes to inbound marketing, it doesn’t get much better than social media. Social media marketing for business is a great tool that can help you build your email list and source leads. Publishing content that is fresh, unique, and relevant will attract clients and customers who are interested in your products and services.

Helps you stay relevant-Social media marketing for business helps you stay relevant. When you post and tweet on a regular basis you can find out what your clients and customers want and need. Social media marketing for business gives your business or organization insight into what is trending and what people are buying. Social media can help you stay on top of the trends.

If social media marketing for business is something that you haven’t quite figured out yet, call or click and speak to the social media experts from Knoxweb. Knoxweb can show you how to build a great social media following.

Call or click today for more information regarding social media marketing for business. You will not be disappointed.

Why Social Media Marketing is Important for Business

social media marketing

Social media marketing has never been more important, and according to Knoxweb, it may become more vital than traditional online marketing.

Of course, Google isn’t going anywhere, and Google Ads do work, but if you aren’t including social media marketing into the picture, you could be losing out on valuable business with people that you may never reach through email marketing.

A social media marketing campaign is cheap to run, and best of all, you can reach a larger number of potential clients and customers.

Below are a few social media marketing statistics that just may push you into starting a social media marketing campaign with Knoxweb.

1. According to We Are Social, 2.80 global social media users equaled 37 percent penetration.

2. 25 percent of Twitter users are active. People who tweet can improve your sales while convincing co-workers and clients that you are the real deal.

3. Adults who surf the net aged 18 to 24 are most likely to follow your brand on social media. When you target your social media sites consider your audience and demographic.

4. 71 percent of consumers who have good brand exposure on social media will share and recommend to family and friends. With social media, you can increase your brands engagement while winning new clients and customers.

5. There are 2.56 billion mobile social media users on the planet. That is equivalent to 34 percent penetration. Optimize your social media, and ask Knoxweb about mobile ads. These relatively inexpensive ads allow you to test multiple versions to see what works best for you and your company.

6. 96 percent of social media users that talk about a certain brand don’t follow the brands social media profiles. It is imperative that you go above and beyond your channels to see if they are following your competition and why.

7. If you follow the Knoxweb Blog, you know that visual content is at the top of the list when it comes to social media engagement. Your video produced by Knoxweb and Video Grabber is 40 times more likely to be shared on Facebook, Instagram, or Twitter than other types of content, including pictures.

8. Facebook influenced 52 percent of consumer’s offline and online purchases in 2015 up from 36 percent back in 2014. You can only imagine what those statistics have grown to in 2017. Knoxweb can’t stress how important social media channel management is to your overall online marketing campaign.

9. There are over 50 million small businesses that have a Facebook page. Smart business owners have a social media marketing team member who keeps up with unique content. Knoxweb can show you how to include Facebook ads in your social media marketing campaign. Four million small businesses are now paying Facebook for social media advertising.

10. According to HubSpot, the best time to post on social media is 3:00 pm on Wednesday. Other good times to post are 12:00-1:00 pm on Saturdays and Sundays and 1:00 pm to 4:00 pm on Thursdays and Fridays.

11. Back in February of 2016, Facebook users uploaded 4.4 million videos generating a mind blowing 199 million views. Video marketing with Knoxweb and Video Grabber is powerful and can personalize your brand for more conversions.

12. Skip the cute kitties. Only 20 percent of small business Facebook posts generated an emotional response. Instead of going for heart strings, deliver dynamic content that is tailored to your target market.

13. Nearly 13 percent of people who tweet a complaint about a company expect a tweet back within the hour. Clients and customers are using social media to ask questions and vent frustration. If you aren’t responding to tweets or posts, you could lose business.

If tweeting, posting and Instagramming is too much for you or your company to handle call or click and schedule an appointment with the social media marketing team from Knoxweb.

The holidays are just around the corner and if you want to shine on social media, Knoxweb can help.

Call or click today.

Social Media Marketing Four Reasons you Need It

social media marketing

If you follow the Knoxweb Blog, you will know how vital social media marketing is to your business plan. Marketing with social media will not only boost your SEO, but can also improve your ROI and your bottom line. According to Knoxweb, not being involved in social media is like shooting yourself in the foot.

Knoxweb explains that a social media marketing strategy helps define your business goals and how you will successfully use social media to communicate with your followers, fans, friends of friends and much more. It is imperative that you come up with a strategy first, and then a plan of action.

It’s important to note that even if you are not active on social media, you can bet the competition is, and that includes a large portion of your clientele. If you don’t understand social media and aren’t part of the conversation, you cannot influence the outcome.

If you are unaware about what people are saying about your product or service, it is impossible to ensure that the key message you want to convey is being heard. Social media helps you understand what people want, what they want to talk about, and what they want to hear from your business or organization.

Below are Three Reasons that Knoxweb Recommends Social Media Marketing:

Social Media is still Growing

Mobile-There are more people accessing the World Wide Web with a mobile device, in fact, that number increased by almost 70 percent at the end of 2016.

Older Users-The fastest growing age demographic on Google + and Facebook is in the 45-54 age bracket.

With improved mobile connections and the ability to access your social media accounts on the go makes it easy for people to socialize, shop and engage on social media.

When you create a social media strategy that is targeted to your demographic, you can connect with existing and future clients and customers.

Purchasing Decisions

According to Knoxweb, the majority of purchasing decisions are now being made via social media. When you use Facebook Advertising, you can:

  • Create thought provoking ads and campaigns
  • Manage your audience with custom targeting
  • Build dashboards that are customized for your products and services
  • Run analytics
  • Manage user data
  • Manage your campaign, accounts, and pages

Over half of people who use social media are now using those platforms to make a purchasing decision. In fact, 46 percent are deciding what they want to buy based on social media with those numbers set to skyrocket in the coming years.

Customers and Clients are Active on Social Media

These days most people head to social media to share, use and access information. If you want your blog to be read, it is vital that you share it on your social media pages for social media marketing. Social media may only be a small percentage of your audience, but when you update your framework to include social media, others may just become fans and followers, even those who only check their Facebook or Twitter pages once a week.

Your Reputation Could be at Stake

Even if you aren’t on social media, your disappointed clients and customers probably are. Most social media websites have some sort of review system in place, and if you don’t have social pages, you won’t be able to dispute those reviews. Knowing what is being said about you on social media, whether it is good or bad is a great way to improve your business. When you hear what people are saying about your company, you can make changes that will improve your products and services.

Social media marketing is crucial to your business or organization. Let Knoxweb show you the ropes and help you with a sound social media marketing strategy that will help your business grow.

Call or click for more information regarding social media marketing with Knoxweb today.

Social Media Marketing Can Help or Hurt your Business

Social media marketing can be complex, and unless you understand social media marketing, you could get lost in the never-ending sea of social media websites.

Facebook and Twitter are just two of the social media sites where you can excel with social media marketing. Instagram, Snapchat, YouTube, and Pinterest also share the stage when it comes to attracting new followers. Your social media marketing campaign needs to be targeted so that you can reach your demographic. If you are posting all over the web, chances are, you won’t get the attention you deserve, especially after all of the time and effort that you put in.

Knoxweb are the social media marketing experts and can take your online marketing campaign to the next level with clever posts, pics, and videos that will get your more leads and sales. Knoxweb understands social media and has the experience to get your more fans and followers.

Random posting and tweeting is useless unless you have a plan. Knoxweb can help you come up with a solid social media marketing campaign that is focused and concise.

Video Content is Imperative

If you follow the Knoxweb Blog, you will know how important video marketing with Videograbber is to your online marketing campaign. Video is leading the way, especially when it comes to social media.

With Facebook Live Video, Instagram, and Instagram stories, it makes it easy for businesses to publish enticing content with video that will increase likes, comments, and shares. According to Knoxweb, over 500 million Facebook users are watching video every day.

Go Mobile

Mobile is quickly surpassing desktop and laptop use, with more people using their Smartphone’s, tablets and Smart watches to access their social media accounts. If you aren’t mobile friendly, you will see a drop in your likes, comments, and shares.

In 2016, there were more than 2 billion Smartphone users on the planet. When you take into account the 1.57 billion mobile users on Facebook, you would be crazy not to contact Knoxweb about a mobile responsive website.

Mobile Apps

Mobile apps are just that, mobile. If you aren’t mobile, you will not have access to mobile apps such as SnapChat and Instagram. Both of these social media sites are perfect platforms for exposing your business or organization to the world. Mobile users should be your top priority when it comes to your online marketing strategy.

AMP

AMP or Accelerated Mobile Pages have recently been made a priority by Google. According to Knoxweb, you will get more conversions from your landing pages if you use AMP. AMP reduces your bounce rate and can get you more leads and sales.

It’s difficult to follow the continual changes on social media. Knoxweb can help you evaluate each site to determine what will and won’t work for your business or organization whether your efforts go with Facebook, Twitter, or Instagram.

Social media is all about the people, not technology. Social media marketing can be used to help you increase your fan base, boost your online presence, and increase your sales.

If you don’t have the time, or the knowledge for social media marketing, call or click and schedule an appointment for a social media marketing consultation with Knoxweb. It really will make a difference to your presence on the World Wide Web.

Call or click for more information on social media marketing today.

Social Media Marketing Conceptions 2017

social media

Social media marketing is quickly becoming a hot spot for internet marketing, and if you don’t have at least one social media profile to show off your business or organization, you aren’t building your business like you could.

According to Knoxweb, social media marketing can help with SEO and increase your client base. When you use social media marketing properly, you can literally take the world by storm whether you own an online store, or run a mom and pop bakery in Knoxville.

With social media, marketing you can reach your demographic by pinpointing the users that you want to reach.

While most businesses and organizations spin their wheels trying to find out what social media platforms are best for their company, the ones with the inside scoop are already gaining mass appeal. Knoxweb can help you target specific social media sites that will help you target your demographic and your market.

Unfortunately, some business owners don’t see social media as being that important, with companies skipping social media altogether. If you find yourself in the latter category, refusing to spend time or money on a social media marketing campaign, you won’t be attracting the web traffic that the competition is.

According to Knoxweb, there are a few reasons that businesses aren’t inclined to jump on the social media marketing train:

Too Faddish

Although it makes sense for companies to think that social media was a fad back in 2007, still believing that today is like burying your head in the sand.

Facebook alone enjoys over 1.3 billion years and grows by leaps and bounds every year. Facebook fans won’t go an hour without checking their pages, with some staying on FB all day long popping in and out while working or doing other things. People of all ages use Facebook, and if you aren’t, you are missing the boat.

You Get What You Pay For

Knoxweb explains that in most cases that is true, but social media isn’t like that. Of course, it is easy to do it yourself, which takes time and money, but when you hire a professional social media marketing company to do the work for you, it will cost you even less. Unfortunately, people don’t see the value in paid for social media advertising. For a small investment, you can take your social media presence to the next level with a carefully thought out social media marketing strategy.

No ROI Measurement

Business owners like to see results. Because it is difficult to measure social media ROI, or return on investment, business owners just aren’t interested.

What you need to consider is that you can get users enthusiastic about your products and services using social media, which will improve your brands awareness and its reputation.

Poor Targeting

Some companies will look at their own social media results gauging fan numbers, likes, and shares as long term. Social media never slows down, and if a fan likes your FB page and shares it, you know you are targeting the right audience. It takes time to attract the right followers. Knoxweb understands social media demographics and targeting and can help you improve your online presence. Knoxweb will strategically research your campaign so that interest in your business begins to cultivate.

Think First

For your social media marketing campaign to work effectively it has to be well thought out. Posting out of the blue or on a whim can actually hurt your social media profiles. Tweeting something that you haven’t thought out well, could cause you to lose followers and fans. Knoxweb can help you come up with a posting strategy that will gain you fans and followers.

Are you ready to jump on the social media marketing train? Let Knoxweb show you how your ROI can work with social media marketing.

Call or click and schedule a no obligation social media marketing consultation with Knoxweb today.

Little Known Social Media Tips and Tricks

social media

Social media is much more than a social platform, and if you aren’t advertising on Facebook, Twitter, YouTube, Instagram, or Pinterest, you could be missing out on one of the best online advertising opportunities in the world. However, according to Knoxweb, there are some social media tips and tricks that you may not be aware of.

Sharing is Caring

When you curate your content, you are growing your audience. Remember, social media isn’t just about your own posts and content. When you share content that you find interesting, others will share as well. Of course, this does take time, but there are tools that you can use, such as Feedly. Feedly helps you find content that is based on your keywords and will keep it all in one place.

Tag your Influencers

When you tag influencers, you will grow your social media following. An influencer is someone who has a large following and is in your niche. When you target and tag influencers you are encouraging them to share your content. A good example would be, “@influencer I thought that you and your audience would like this new post, link the post, and watch your social media following grow. You can also reach your influencers by email or a direct message. Just be careful not to overdo it.

Knoxweb explains that people use social media for all kinds of reasons including shopping and socializing, but users also use social media to find out the latest news. Keep track of what is trending with hashtags that appear on twitter and use them in your own posts. This will help you join conversations that are outside of your own circle of followers.

Contests

According to Knoxweb, creating contests encourages user engagement and can help you grow your social media profile. Below are a few contests that you may want to consider for your social media marketing campaign.

  • Voting Contest-Ask followers how they feel about a video or image or ask them to post a video and let the rest of your fans decide who wins one of your products or services
  • Photo Contest-Ask your followers to post a photo of your products and services. The photo with the most likes wins a prize.
  • Sweepstakes-Ask Knoxweb to set up a landing page on your website where users can enter to win. Giveaway a product or service. When you make social media a requirement, you will get more followers and a lot more attention

Strategy is Important-When you attract a group of interested followers you are helping build your social media profile, however it is important to stay proactive. Look for users who talk about or are interested in topics that revolve around your niche.

Video Content-If you follow the Knoxweb Blog; you will know that video is dominating the world of social media. Facebook and YouTube are neck and neck when it comes to video uploads. Include video marketing in your online marketing campaign and you will see an increase in your followers and fans. Ask Knoxweb about VideoGrabbers.

Go Live-Going Live on Facebook is a fantastic way to boost your profile, but it is important to plan your Live broadcasts so that your users know when you go live. You can post ahead of time to let your followers and fans know when you will be broadcasting.

If you are having a tough time navigating the social media waters, call or click and schedule a no obligation consultation with the social media experts from Knoxweb. It really will make a difference to your user base.

Call or click for more information regarding social media marketing today.