Tag Archives: Knoxville social media marketing 2019

The Hottest Social Media Sites for Social Media Marketing

Much has changed in the world of social media marketing. Gone or the days when MySpace dominated the landscape. Even the largest social media site on the planet, Facebook, has seen a change in the times and a change in user base.

social media marketing

According to Knoxweb, who have been involved with social media marketing from the beginning, knowing where to put your ad dollars in 2019 is important.

If you follow the Knoxweb Blog, you will remember that mobile TV is expected to be more popular than conventional television in 2019.

Maximizing Your Brand on Social Media

Knowing how to maximize your brand on social media while engaging with fans and followers with a unique user experience is complicated. Not only do you have to research where your target audience is spending his or her time, but you also need to research time management. How many social media websites can you really manage at the same time?

2018 Saw an Increase in Social Media Marketing

In 2018, smart businesses turned to Knoxweb for advice on social media marketing. 2018 was a big year for website development and website design. With that being said, what social media sites held the lead throughout the year?

Below is a list of the top 21 websites that dominated the landscape in 2018.

Facebook is Still Number One for Social Media Marketing

Facebook still reign’s supreme as the largest social media website in the world, Facebook caters to 2.23 billion users per month. Promoting your business on Facebook is a great way to expand your online profile.

Businesses that utilize Facebook pages are actively promoting their business on the popular website and seeing results. When you post unique and fresh content on FB, and incorporate Facebook Live and Facebook Watch into your overall marketing strategies, you will see results.

YouTube Still Creating Waves for Social Media Marketing

YouTube comes in second with 1.9 billion users per month. With users watching over a billion videos every day, it’s foolish not to contact Knoxweb. Knoxweb and Video Grabbers are the best way to give you a nice chunk of subscribers.

Because Google owns YouTube. You can bet you will have a listing at the top of the most popular website. Remember, YouTube is also a search engine and the second largest on the planet. Talk to Knoxweb about advertising on YouTube in 2019.

WhatsApp is climbing in Rank

Over 180 countries across the globe subscribe to the free messaging app. Although WhatsApp started as way for people to communicate on a personal level, business colleagues started using the mobile app as well.

People use the WhatsApp site to buy clothing locate a restaurant with five stars or to get in touch with customer support. Quietly building its business profile, WhatsApp allows companies to create a business profile. In the same way, this allows your business to provide up to the minute customer service.

The Messenger Stand Alone App for Social Media Marketing

With 1.3 billion users per month, Facebook Messenger. The messaging feature on the world’s most popular social media site has become a standalone mobile app on its own. By expanding its features, businesses can send newsletters, create chatbots, and advertise. Ask Knoxweb how you can incorporate the Facebook Messenger App into your overall online marketing plan.

WeChat is Growing with Social Media Marketing

With 1.06 billion users every month, WeChat started out like Messenger and WhatsApp. The all in one platform allows people to call, message and shop online. You can transfer money, make offline payments and book a cab. You can call Uber, and even use WeChat to make hotel and restaurant reservations. Most popular in China, WeChat is a must if you do business in Asia.

Instagram and Facebook Together as One

The popular video and photo sharing social media mobile app allows user to share content using videos, photos, and text. The site enjoys one billion users every month. With stories and live videos, along with the newly launched IGTV for long form content,

An Instagram business profile page lets you analyze your page and your profile. This allows you to see which posts are working and which ones aren’t. Likewise, you can even schedule posts on Instagram with third party tools.

Want to know what other sites to watch for in 2019 for social media marketing? Check out another Knoxweb Blog and find out.

Social Media Marketing Secrets You Need to Know

Social media is constantly changing. With Facebook adding new fun options and Twitter doing the same, it’s tough know where to put your energies when it comes to social media marketing.

social media marketing

Because social media marketing takes time it can be a real headache for people who already wish there were 25 hours in a day.

According to one of the oldest and most established web companies in East Tennessee, Knoxweb has been at web development and design since 1996, social media marketing takes an expert. When you work with the team from Knoxweb, you will have the inside scoop on social media marketing. Below are some things to expect from social media marketing in 2019.

Social Media Marketing and AI

According to Knoxweb, artificial intelligence is just like other things, including electricity, which started power use over 100 years ago. Just like electricity, artificial intelligence is being used in nearly every industry including transport, medical and manufacturing. AI is changing the way the world sees economy. Knoxweb understands AI and connects your company with AI tools and opportunities.

What is Artificial Intelligence?

AI makes computers and other things smart. AI includes vision, natural language and more. Knoxweb explains that artificial intelligence helps computers learn without being taught. Machine learning is huge at the moment. Ask Knoxweb how you can incorporate artificial intelligence into your social media marketing.

Engagement and Social Media Marketing

Engaging with fans and followers is crucial. In fact, earlier this year, Facebook introduced a new algorithm that focuses on meaningful interactions. In layman’s terms that means Facebook is favoring content that sparks conversation. This has inspired page administrators to post content that is more engaging.

Because these days it’s much tougher to reach your audience organically, you must aim for content that is interesting and appealing. You want to engage your users with fresh content that encourages people to like, comment and share your posts.

By engaging with your fans and followers, and potential ones on a more personal level, you are eliminating the salesy approach. Instead of hoping for more likes and shares, be thoughtful with your content. Add pictures and videos, which will boost your engagement by up to 50 percent or more.

Social Media Marketing is a Gold Mine

If you have been wondering how those social media ads are working for your competitors, just look at the statistics.

In 2017, a survey found that 59 percent of consumers around the globe used social media for product inspiration while 24 percent used platforms on social media to check out promotional offers. 16 percent of consumers on the planet clicked ads that were relevant to what they were looking for.

Because social media already helps consumers in product discovery, businesses are promoting products, videos, posts, and pictures on Facebook, Twitter, Instagram, and Pinterest. Those posts usually close the sale. In fact, an astounding 55 percent of those surveyed purchased the product that they discovered on social media later on.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you know how important video is to digital marketing. Incorporating video into your social media posts warrants a higher click through rate. People relate to pictures, with moving pictures edging out still photography. Ask Knoxweb about Video Grabbers.

Video Grabbers are the easy way to grab your social media audience. From the storyboard to final production and going live on social media, video grabbers are affordable, especially when you consider how many products and services you will sell. People are more apt to purchase a product when they see an explainer or how to video. Ask Knoxweb how you can incorporate videos with Video Grabber into your web content.

The End of Television as You Know It

Experts predict the internet will catch up to TV quicker than once thought. In 2019, it is predicted that people will spend roughly 2.6 hours every day online watching web videos. Because of this, advertisers will probably be spending less money on television advertising and more on social media marketing, web ads and web video. Are you prepared to do the same?

Are you ready for social media marketing in 2019? Call or click and schedule an appointment with Knoxweb. There has never been a better time to rethink your digital content strategies.

Call for a social media marketing appointment with Knoxweb today.