Tag Archives: Knoxville SEO or Search Engine Optimization

SEO for Smart Business Owners Knoxville

SEO

SEO, or Search Engine Optimization, is still vital if you want to be found in the search engines, and although the rules have changed thanks to Google, Bing and other search engine algorithms, the basics are still the same.

According to Knoxweb, links are still one of the top factors that Google considers in its ranking algorithm with content coming in a very close second.

Unfortunately, most people don’t understand what is needed to rank high on the search engines, in fact, sometimes the experts who work on the pages and the websites are confused, but not Knoxweb. Knoxweb has been at the forefront of the World Wide Web since 1996, and is constantly keeping up with the ever-changing trends of the SEO world.

SEO Matters-Search Engine Optimization strategies are more vital than ever as SEO helps build a strong online presence and could mean the difference between getting lost on the 20th page of a search or landing on the first page.

Content-Some marketers believe that great content is the key to a successful Search Engine Optimization campaign. However, Knoxweb explains that although great and unique content is important when it comes to building your clients and customers trust, that great content cannot be found on its own. Without SEO, no one will ever see it.

Search Engines-Google processes about 40,000 queries every second accounting for more than 3.5 billion searches every day. Chances are one or two of those Google searches were related to your products or services. SEO is the best way to connect with your potential clients and customers, and although it does take time, it is well worth the effort, as long as you are doing it the right way.

Content Visibility-You may have the most unique and thought provoking content on your website, but unless you incorporate SEO into the mix, your efforts will be wasted. If your content is failing in the Search Engines, it probably has something to do with your Search Engine Optimization.

Keywords-According to Knoxweb, keywords are still important, but are used differently. Using relevant keywords in your content will give you much better results than throwing up keywords in random spots on your website hoping for good SEO results. If you want quality traffic, it is important to use keywords that are relevant to your business or organization.

Algorithm Changes-Although it may seem frustrating, those algorithm changes are actually doing great things for your company. Google and the other search engines are here to create the best experience for users, which means you will only be getting the visitors that are interested in your products, services, and content.

SEO really does matter, and if you would like to run a successful online marketing campaign talk to the team from Knoxweb who will research the keywords that are most relevant to your business or organization. Knoxweb are the SEO experts and can help your company boost its rankings in the search engines.

If you would like more information regarding SEO, web design or web development, call or click and schedule a no obligation consultation with the Search Engine Optimization experts from Knoxweb.

You really will notice an improvement in your ranking. Call or click today.

Search Engine Optimization Helping or Hurting

search engine optimization

Search Engine Optimization, or SEO, is the best way to boost your online presence, however, according to Knoxweb; it takes a lot more effort than simply throwing up a website to get great search engine results.

Even if you have the best mobile website in the world, it isn’t going to help you much unless you optimize your content. Optimizing your content will give the crawlers on the search engine the opportunity to find your business or organization, which will give you better SEO results.

Below are a few ways that you can optimize your content for the World Wide Web.

Be Relevant

Ask yourself the same questions that people on a Google Search would ask. Internal algorithms will give the user the most relevant answers to the question, and although those internal algorithms will never be completely understood by the outside world, it makes sense to ask simple questions. Just be aware that several factors will determine the answers such as the location of the search and the date and time of the initial search.

Quality Content

If you follow the Knoxweb blog, you will know how important content is to your website. Publishing great content that is written for humans is the best way to better your Search Engine Optimization. Google likes long tail keywords and longer form content as it helps the engines understand the true purpose of the visitor’s intention. Instead of worrying about keywords, write and focus on your user’s intention and experience.

It’s All about Speed

If your website takes forever to load, you will notice a decrease in sales. These days’ people just don’t have the patience to wait for a slow loading website and will go back to the search engine looking for the next business or organization on the list.

Compatibility

Your website needs to be optimized for screen and device size. Google now prefers a responsive mobile website as it helps with mobile optimization.

Internal Linking

You can help push traffic around your website and boost your Search Engine Optimization at the same time if you practice internal linking. Internal linking gives your users the opportunity to check out the rest of your website while helping you rank for certain keywords. However, try to swap things up a bit and link to different pages on your site as you don’t want to come up as suspicious on Google.

Meta Descriptions

Although Meta descriptions will not always boost your SERP, they can increase your clicks. Meta descriptions are short paragraphs or text that will appear directly under the URL on your page in the search engine results. Write, or ask Knoxweb to create, clear and relevant Meta descriptions that entice the user to click.

Title Tags

Title Tags are used by search engines and tell visitors what your website is all about using tags that are the most accurate. Use accurate keywords that help describe your webpage and try to incorporate your brand at the same time, just don’t forget you are writing those tags for humans, not robots. You may be formatting for Google and the other search engines, but you are writing for people.

Search Engine Optimization can be tricky and is best left to the professionals from Knoxweb. Call or click and schedule an appointment with the web gurus from Knoxweb today.

Why You Need Good Search Engine Optimization

Knoxweb

SEO or Search Engine Optimization is constantly changing with Google, Bing and other search engines altering its algorithms to help people find what they are looking for fast. However, not all Web Development companies understand how Search Engine Optimization works, but Knoxweb does.

Knoxweb is continually keeping up with Search Engine Optimization to make sure that the clients who work with Knoxweb get the best exposure possible on the World Wide Web.

With more and more people using mobile devices to search for products and services, Google has made some dramatic changes with one of the most important happening in April of 2015. Googlegeddon was put into play meaning that businesses and organizations that did not have a mobile friendly website would be penalized.

Knoxweb explains that there are over 12 billion searches on the internet every year, and that is just in the United States. Good Search Engine Optimization is more important than every as it drives traffic to your website while gaining your company visibility. SEO can also help to boost your brand and increase your sales.

In the next few years, social media will be more prominent that ever. Facebook, LinkedIn, and Twitter are already being used by over 76 percent of marketers to help boost Search Engine Optimization. In fact, marketers will do almost anything to make their tweets and posts rank higher. Knoxweb predicts that your social medic content will indexed higher on Google, Bing, and Yahoo. So what does that mean for your business? In other words, the lines between social media and the World Wide Web will be blurred when it comes to Search Engine Optimization strategies. In fact, brand names profiles on social media rank higher than the website itself when it comes to search engines.

Videos have always been popular on the internet and will continue to do well when it comes to Search Engine Optimization. According to Knoxweb, videos are a great way to keep your audience engaged, informed, and entertained. However, most businesses and organizations are unaware that using enough videos will actually improve your search engine ranking.

Videos make up for 62 percent of Google searches worldwide. More importantly is that Google is starting to give more attention to blended searches and results with videos getting 50 times more organic or non-paid page ranks that static or plain text content. More marketers used video in 2015 and will continue to do so to improve Search Engine Optimization in 2016.

If you have been following the Knoxweb blog, you will know how important mobile optimization is. If your business is not mobile-friendly you will lose business. Keep in mind that your audience is all over the place using all kinds of devices including tablets, PC’s, laptops, phone watches and of course, Smartphone’s.

There were plenty of brands that became mobile friendly in 2015, but if you are one of the ones that refused to do so, you might as well shut down your business. It is imperative that you change the way you conceptualize your marketing and your Search Engine Optimization strategies when it comes to mobile devices.

For more information regarding Search Engine Optimization and SEO strategies, schedule an appointment with the SEO experts from Knoxweb today. After all, your bottom line really does depend on it.

Boost Your Mobile Website Performance

Knoxweb

If your mobile website performance leaves little to be desired, call or click and schedule a no obligation mobile website performance consultation with the professional team of web design and web developers from Knoxweb.

Bad search engine placement is a huge problem as most people use their mobile device to go online. However, there are some reasons that your website is not showing up on the search engines.

Sometimes it can take seven days or more for a search engine such as Google or Bing to find your website. Once the search engines have crawled your website, it could take an additional two weeks to be pushed out on to the index. It used to be easy to submit your website to Google, Bing, Yahoo, and other search engines, but because there are millions of requests that feature just doesn’t work anymore. The best way to speed up the process is to talk to Knoxweb about creating links.

Another reason that you may not be getting the results you want or need from your Mobile Website is that you are not properly optimized for crawling on the search engines. After your site has been submitted to the search engines, a spider is sent to the site so that it can crawl your Mobile Website for content.

Unlike a visitor, crawlers scan your Mobile Website for relevant content, keyword saturation, Meta content and other factors. Knoxweb understands search engines and what needs to be done to boost your Search Engine Optimization or SEO.

The professional content writers from Knoxweb make sure that your content includes search terms that are relevant to Google, Bing and other search engines that can help with Mobile Website Performance.

Once the search engines have indexed your site and your content includes relevant keywords that are targeted the Mobile Website will start to display in the search results, however, that does not always mean you will be landing on the first page.

These days more than ever quality content is king. Your content needs to be unique and logical with keywords that are woven into your web pages. Of course, your copy needs to be rich when it comes to keywords, but the reader needs to make sense of your content. Your website should never sacrifice textual flow.

According to Knoxweb, another reason that your Mobile Website performance isn’t up to scratch is because of too much Flash. Flash Animation looks great on a laptop or a desktop, but unfortunately does not work on a mobile device. On top of that, search engines have a difficult time understanding it. That means if your Mobile Website has been embedded with Flash elements, including text and links you may be invisible to search engine spiders. Pages that have been heavily animated with Flash will not give you the results that you want or need.

If your site hasn’t been optimized properly for SEO you will not see a good return. Knoxweb are experts when it comes to Search Engine Optimization and can help you get a better search engine results.

When it comes to the search engines, it is best left to the professionals, especially when it comes to a properly optimized Mobile Website and your Mobile Website Performance. Call or click and talk to Knoxweb who can help you boost your ratings. Call or click now.

SEO or Search Engine Optimization for 2016

Knoxweb

If your ranking has slowly been diminishing on Google, Bing and other search engines, it could have something to do with your SEO. Search Engine Optimization plays a huge roll in your page ranking and could ultimately affect your bottom line.

According to Knoxweb, much has changed when it comes to SEO or Search Engine Optimization and unless you are an SEO expert, you could lose business.

These days search engines are getting smarter and are looking for other words in addition to keywords. Those other words are what the reader would expect to come next in the blog or article. For example using the words, apps, time, watch, Apple, and iPhone in the body of your copy will send signals to Google and other search engines telling the user that it is a good article and relevant to what they are searching for.

Knoxweb explains that about 75 percent of search engine queries are three to five words. This means that the writer needs to write the headline of the blog or article accordingly. Search engines have learned that people usually type in one, two, three, four, or even five words to get the answers that they are looking for. Knoxweb’s content creators are aware of this and use this same strategy for SEO or Search Engine Optimization.

A recent study conducted by Moz Inc in August of 2015 indicated that the most important SEO or Search Engine Optimization factor for this year is mobile-friendliness. If your website has been optimized for mobile devices, it can have a huge impact.

These days search engines are looking to see how people are interacting and relating to your website. Today it really is about post-click activity and intention.

When it comes to SEO or Search Engine Optimization, it is important to focus on the user’s experience. Believe it or not, Google makes about 500 changes to its algorithms every year. All of those changes are for the user. Google wants to make sure that when someone is searching for something they will get the results that they are looking for within the first or second page.

Knoxweb explains that original content is more important than ever. The more original your content, the better your SEO or Search Engine Optimization. The more appealing the content, whether it be a video, an image or something written in long form, the better your SEO or Search Engine Optimization results will be.

Size really does matter when it comes to SEO or Search Engine Optimization. Two or three years ago, shorter articles were okay, but nowadays, longer articles are king ranking higher in SEO or Search Engine Optimization. Not only are people reading longer articles and blogs, but they are also sharing them on social media giving you even better SEO or Search Engine Optimization results.

When it comes to SEO or Search Engine Optimization, the most important thing these days is to optimize your content for mobile devices. People are reading articles, blogs and news on their tablets and Smartphone’s so it is important that your content is searchable.

If you would like more information regarding SEO or Search Engine Optimization for 2016, call or click and schedule an appointment with the experts from Knoxweb today.