Tag Archives: Knoxville Professional Search Engine Optimization

Search Engine Optimization Helping or Hurting

search engine optimization

Search Engine Optimization, or SEO, is the best way to boost your online presence, however, according to Knoxweb; it takes a lot more effort than simply throwing up a website to get great search engine results.

Even if you have the best mobile website in the world, it isn’t going to help you much unless you optimize your content. Optimizing your content will give the crawlers on the search engine the opportunity to find your business or organization, which will give you better SEO results.

Below are a few ways that you can optimize your content for the World Wide Web.

Be Relevant

Ask yourself the same questions that people on a Google Search would ask. Internal algorithms will give the user the most relevant answers to the question, and although those internal algorithms will never be completely understood by the outside world, it makes sense to ask simple questions. Just be aware that several factors will determine the answers such as the location of the search and the date and time of the initial search.

Quality Content

If you follow the Knoxweb blog, you will know how important content is to your website. Publishing great content that is written for humans is the best way to better your Search Engine Optimization. Google likes long tail keywords and longer form content as it helps the engines understand the true purpose of the visitor’s intention. Instead of worrying about keywords, write and focus on your user’s intention and experience.

It’s All about Speed

If your website takes forever to load, you will notice a decrease in sales. These days’ people just don’t have the patience to wait for a slow loading website and will go back to the search engine looking for the next business or organization on the list.


Your website needs to be optimized for screen and device size. Google now prefers a responsive mobile website as it helps with mobile optimization.

Internal Linking

You can help push traffic around your website and boost your Search Engine Optimization at the same time if you practice internal linking. Internal linking gives your users the opportunity to check out the rest of your website while helping you rank for certain keywords. However, try to swap things up a bit and link to different pages on your site as you don’t want to come up as suspicious on Google.

Meta Descriptions

Although Meta descriptions will not always boost your SERP, they can increase your clicks. Meta descriptions are short paragraphs or text that will appear directly under the URL on your page in the search engine results. Write, or ask Knoxweb to create, clear and relevant Meta descriptions that entice the user to click.

Title Tags

Title Tags are used by search engines and tell visitors what your website is all about using tags that are the most accurate. Use accurate keywords that help describe your webpage and try to incorporate your brand at the same time, just don’t forget you are writing those tags for humans, not robots. You may be formatting for Google and the other search engines, but you are writing for people.

Search Engine Optimization can be tricky and is best left to the professionals from Knoxweb. Call or click and schedule an appointment with the web gurus from Knoxweb today.

SEO More Important than Ever


SEO or Search Engine Optimization is more important than ever, especially with the use of mobile devices. According to Knoxweb, having a mobile website can boost your SEO giving you better page results on Google, Bing and the other search engines.


Online marketing is still about keywords, but keyword research has certainly evolved over the years meaning that SEO is different than it was back in 2010. Knoxweb recommends that you use long tailed keywords, as people who are using their mobile phones tend to use those same long tailed keywords. Make those long keyword phrases into questions so that people who are looking for your business can find you on Google. Think about it? Who doesn’t ask Google a specific question that is rather long winded? Make a master list of topical keywords and do your own research by typing in those keywords. This will give you an idea of what works and what doesn’t.


Optimize for your users, not the robots. You want your website to be user friendly as your content shouldn’t just be search friendly. By combining the two, you will get more users and perhaps more sales.

SEO is about balance. You want to make sure you don’t over-optimize your content, as you will be penalized. Try to focus on the users experience and create content that is easy to understand and easy to read. Once you have created user-friendly pages you will see your page rank much better.

A Need for Speed

It is vital that you consider that mobile search is huge, with mobile searchers becoming more impulsive and more impatient. It is easy to understand why, especially if someone is doing a voice search while driving or looking for a website on a small Smartphone or tablet screen.

If you follow the Knoxweb blog, you will remember mobilegeddon, where Google changed its algorithm to favor websites that were mobile friendly. Businesses that ignored the new algorithm back in April of 2015 are certainly paying the price now.

I Want it Now

Use SEO for micro moments. Think about I want to go, I want to know, I want to buy, and I want to do and you will be well on your way to optimizing your website for your users, not the web.

Mobile devices have changed the computer world with people using mobile devices like never before. People want what they want now and if you can’t deliver, your potential customers and clients will go to the competition. They really have no choice.

Local Search

Tied to mobile optimization, your local search isn’t just for the brick and mortar businesses. Local mobile optimization applies to all industries and business models whether you are walking into a restaurant, or ordering something from a home based business.

Google Business

Ignoring Google Business is not a good idea, and if you have, your competition is probably already beating you to it. Google Business and Google Maps play a huge role in your SEO and in your online presence.

If you would like more information regarding SEO, website design or development or just want to boost your online presence, call or click and schedule an appointment with Knoxweb today.

Professional Search Engine Optimization for Proven Results

professional Search Engine Optimization

Professional Search Engine Optimization, or SEO seems to be getting more complicated, and if you are trying to do your own SEO for your business or organization, you could be hurting your company.

According to Knoxweb, a solid SEO plan is the only way to optimize your online marketing campaign. If you don’t understand SEO, you will never get the search engine results that you need to help your business grow.

Time is money

The biggest reason to hire a professional for your Search Engine Optimization is time. What is your time worth, and do you have enough of it to learn the SEO basics. Search Engine Optimization is constantly evolving and when you look at SEO complexities, you will be doing it all from writing your content and copy to ensuring that your code is user friendly. It is important to use off page strategies if you want to develop your website so that it performs well in the search engines. If you are running a company, you probably do not have enough time to do it all, and that’s where Knoxweb comes in.

Leave it to the Professionals

Even if you have learned some SEO and have implemented the strategies that are starting to give you results, your journey isn’t over. Professional Search Engine Optimization is a never-ending process. Knoxweb will build your website with the intent of ranking your pages with proven techniques that will work in the long term. Continued SEO efforts are essential if you want to stay on the first page of the search engines.

Knoxweb is a professional SEO company that takes the time to maintain your website and your search engine ranking. Not only will this boost your exposure on the web, but it will also give you better Google, Bing and other search engine results. Small business professional Search Engine Optimization will free up your time allowing you to concentrate on the core of your business or organization.

Instead of looking at how much you will pay for SEO, think about the money you will save when you hire a professional Search Engine Optimization expert from Knoxweb.

Before you attempt your own small business SEO, it is important to ask yourself if you can really afford the risk. If you get it wrong, you could be up for some serious penalties, which could take time to reverse. Had you hired Knoxweb to get it right in the first place, you will not have had the problem.

Long-term SEO helps drive traffic while generating leads and all-important conversions. With professional Search Engine Optimization, you are helping your business grow while making it more profitable.

The year is quickly coming to an end, and if part of your New Year plan is to elevate your presence on the World Wide Web, Knoxweb is here to help. With Knoxweb, you can come up with a solid online campaign that will improve your SEO and your profits.

If you would like more information regarding professional Search Engine Optimization, social media advertising, mobile website development or website design, call or click and schedule an appointment with the SEO experts from Knoxweb today.