Tag Archives: Knoxville organic SEO

Common SEO Mistakes 2017 That Can Be Avoided

SEO mistakes

SEO mistakes are quite common, especially when you consider that Google and the other search engines are constantly changing their algorithms to make searches more user friendly. It is nearly impossible for businesses and organizations to keep up with the changes, and that is where the Search Engine Optimization team from Knoxweb comes in.

Staying on top of SEO is imperative if you want to boost your SEO on the search engines. Below are a few things that may help your Search Engine Optimization.

Long Tail Keywords

Knoxweb explains that using long tail keywords is the best way to drive the traffic that you want to your website. Publish unique long form content with long tail keywords and phrases and you will see a boost in your ranking. Long tail keywords can also help if you are using a pay per click system.

Focus on Inbound Links

Use search engine friendly SEO tactics. One of the biggest SEO mistakes is ignoring other businesses and organizations that can help your bottom line. Develop relationships with other websites, blogs, and affiliates and don’t forget the all-important reviewers. When you have strong ties with others in your field you will be seen as an authority and an influencer. Free tools, resource guides, reviews, and guest bloggers can all boost your profile when it comes to inbound links.

Focus on Voice Search and Being Mobile Friendly

According to Knoxweb, Google has already begun mobile first indexing. Simply put, that means sites that are user friendly on all devices will get the best SERPS or search engine result pages. The first step in online marketing is to make sure that your website is mobile friendly. If you don’t have a mobile responsive website, you are making one of the biggest SEO mistakes in 2017.

Local SEO is Vital

Size doesn’t matter when it comes to local marketing, even franchises need to put more effort into local online marketing. Target your local market and your demographic if you want people to find you in a local search.

It’s More Than Words

With enriched media, especially video, taking the online world by storm, it is important to expand your content beyond keywords and the written word. If you don’t include photos in your blogs and posts, you will have trouble being seen. You can have the best article on the web, but if nobody is reading it, what is the point? Consider posting product reviews, live Facebook feeds, or videos. Video promotion is a great way to boost your Search Engine Optimization.

If you are guilty of SEO mistakes, call, or click and schedule a no obligation Search Engine Optimization consultation with the online marketing experts from Knoxweb, you really will see a difference in your ranking.

Call or click now.

Professional Search Engine Optimization for Proven Results

professional Search Engine Optimization

Professional Search Engine Optimization, or SEO seems to be getting more complicated, and if you are trying to do your own SEO for your business or organization, you could be hurting your company.

According to Knoxweb, a solid SEO plan is the only way to optimize your online marketing campaign. If you don’t understand SEO, you will never get the search engine results that you need to help your business grow.

Time is money

The biggest reason to hire a professional for your Search Engine Optimization is time. What is your time worth, and do you have enough of it to learn the SEO basics. Search Engine Optimization is constantly evolving and when you look at SEO complexities, you will be doing it all from writing your content and copy to ensuring that your code is user friendly. It is important to use off page strategies if you want to develop your website so that it performs well in the search engines. If you are running a company, you probably do not have enough time to do it all, and that’s where Knoxweb comes in.

Leave it to the Professionals

Even if you have learned some SEO and have implemented the strategies that are starting to give you results, your journey isn’t over. Professional Search Engine Optimization is a never-ending process. Knoxweb will build your website with the intent of ranking your pages with proven techniques that will work in the long term. Continued SEO efforts are essential if you want to stay on the first page of the search engines.

Knoxweb is a professional SEO company that takes the time to maintain your website and your search engine ranking. Not only will this boost your exposure on the web, but it will also give you better Google, Bing and other search engine results. Small business professional Search Engine Optimization will free up your time allowing you to concentrate on the core of your business or organization.

Instead of looking at how much you will pay for SEO, think about the money you will save when you hire a professional Search Engine Optimization expert from Knoxweb.

Before you attempt your own small business SEO, it is important to ask yourself if you can really afford the risk. If you get it wrong, you could be up for some serious penalties, which could take time to reverse. Had you hired Knoxweb to get it right in the first place, you will not have had the problem.

Long-term SEO helps drive traffic while generating leads and all-important conversions. With professional Search Engine Optimization, you are helping your business grow while making it more profitable.

The year is quickly coming to an end, and if part of your New Year plan is to elevate your presence on the World Wide Web, Knoxweb is here to help. With Knoxweb, you can come up with a solid online campaign that will improve your SEO and your profits.

If you would like more information regarding professional Search Engine Optimization, social media advertising, mobile website development or website design, call or click and schedule an appointment with the SEO experts from Knoxweb today.

10 Online Marketing Tips To Boost Sales

Online Marketing

Online Marketing should be your number one priority when it comes to your advertising budget, regardless of what kind of business or organization you have.

According to Knoxweb, who has been in the Online Marketing business since 1996, the Yellow Pages and other telephone books really have no use anymore. Online Marketing is the way to go, and if you are not sure where to start, call or click and schedule an appointment with Knoxweb for Online Marketing.

These days the World Wide Web is loaded with Online Marketing opportunities, especially when you consider all of the different ways that you can do it. You can advertise on social media, send out email blasts, start a blog, or shoot YouTube videos, but how do you know which road to take when it comes to Online Marketing? Below are a few tips that may help your Online Marketing Campaign.

Text Ad Formats

Not all text ads are the same. Google and Bing have different formats so it is imperative that you follow each search engines rules before you start your Online Marketing Campaign.

URL Optimization

Text ads have a URL that goes along with your title. Make sure that your URL is relevant to your Online Marketing Campaign and will not conflict with the requirements. If your URL has nothing to do with your product, change it.

Keywords

When you use keywords in your text ad copy and your headline, it will help your new online ad show up in the search engine results if someone types in the keyword that you are targeting.

Call to Action

You want to make sure that you tell your consumers what they need to do to get a specific service whether it is downloading a coupon or getting a free estimate. Knoxweb can help you create a strong Call to Action to boost your bottom line.

Call Tracking

If you have a click to call link in your ad you may want to add a tracking number. A tracking number will help you identify calls coming in from your ads. This will also help measure the success of your Online Marketing campaign.

Punctuation

Correct punctuation is mandatory, especially if you want potential clients and customers to take you seriously.

Unknown Abbreviations

LOL and SMH, otherwise known as, “Laughing out loud,” and, “Shaking my head,” may be okay in a social media setting, but using them in your text ads will only confuse your buyers.

Website Update

If you haven’t updated your website since 2005, you may want to consider calling Knoxweb for a no obligation quote for a new and fresh website that looks up to date.

Mobile Friendly

If you follow the Knoxblog, you will know the importance of having a mobile friendly website. Chances are you are not mobile friendly if you haven’t updated for 11 years. Having a mobile friendly website will keep you in the good books with Google as the most popular search engine in the world is now penalizing businesses and organizations that are not mobile friendly.

Business Blog

Having a business blog can boost your Search Engine Optimization, not to mention setting you apart from your competitors. A professional business blog will demonstrate your competence and your knowledge. Just make sure that you update your business blog regularly.

If you would like more information regarding Online Marketing, call or click and speak to a professional marketing consultant from Knoxweb today.