Email marketing is still one of the best ways to optimize your online marketing campaign, and according to Knoxweb, can gain you more fans and likes.
Knoxweb explains that tying in your email campaign with your social media and online marketing, such as Google Ads and other forms of advertising will boost your sales. The more exposure you have the better, and adding a to the point email marketing campaign can help you get there.
Email marketing works because you are targeting specific people who will be interested in your products and services. Smart marketing campaigns are tailor made to suit your demographics whether you are selling real estate or promoting your new restaurant.
Below are a few reasons you may want to consider an email marketing campaign for your business or organization.
Personalization-With Email marketing you can have the luxury of personalizing your campaigns. You can target your products and services delivering to your target niche markets while making changes instantly. Unlike direct mail marketing, you can do this quickly and efficiently while limiting your outgoing ink, paper and mailing costs.
Track your Progress-With a good email marketing campaign, you have access to tracking and analytical tools that will tell you who is and who isn’t reading your email. You can profile your ideal customers and check out your demographics so that future campaigns will be more successful.
Professional-Email marketing is still the most professional way to communicate with customers and potential clients online when it comes to business relationships. Snapchat and Facebook are great when it comes to social media, but if you want more serious business professionals, you will want to start an email marketing campaign.
Volume-Believe it or not, active email users and accounts have almost three times as many users as both Facebook and Twitter combined. That adds up to 2.9 billion users. If you have had a marketer tell you that email marketing doesn’t work, you need to schedule an appointment with Knoxweb.
Transactional-A majority of people except offers by email and will be more likely to buy compared to other types of online marketing. Although people do purchase products and services from social media marketing, it hasn’t proven to be as effective.
Testing-With email, you can identify sections of mailing lists that will tell you who is responding or engaging in your email marketing campaign and who isn’t. By seeing who is and who isn’t reading your emails, you can learn how to revise and tweak your message so that you can better communicate.
Less Expensive-The designing, printing and posting for direct marketing may want to make you think again about planning a well thought out email campaign.
If you have a team of telemarketers, consider hiring less instead of more. Telemarketing is a lengthy process and puts pressure on both your potential clients and your sales team. Email marketing will run you less than 10 percent of what your direct marketing campaign would be. Schedule a no obligation online marketing consultation with Knoxweb who can determine what type of marketing campaign would be best for your needs.
Email is less instructive, can be targeted, and provides an amazing interactivity tool for your business or organization. Social media offers advanced interactivity; however, email marketing is the best way to take your advertising campaign to the next level.
If you would like more information regarding email marketing or any other online marketing including web development and web design, call or click and schedule a no obligation email marketing consultation with the professionals from Knoxweb today.