Tag Archives: knoxville mobile friendly website

Mobile Web Design for the Future 2017

mobile web design

Knoxweb’s mobile web design team has the skills and the knowledge to take your outdated website and turn it into a user-friendly mobile responsive website that will boost your Search Engine Optimization.

You would have to be living on another planet not to realize that everyone in the world is going mobile. In fact, mobile has surpassed desktop and laptop use with over 50 percent of web surfers getting their information on a mobile device. Without a mobile web design, you will lose clients and customers.

People are addicted to tablets, Smartwatches, and of course, Smartphone’s. If you are not responsive, regardless of your industry, you will not rank well on the search engines.

Be Responsive Not Unresponsive

When mobile web browsing took the lead over desktops and laptops, Knoxweb wasn’t surprised. Knoxweb has been in the web business since 1996 and has kept up with the web, which is moving faster than most experts had predicted, and with clients and customers using just one device, the Smartphone wins over the PC every time. In fact, twice as many people who depend on one device for the World Wide Web choose a Smartphone or tablet over a desktop or laptop.

Although Knoxweb has always been in the loop when it comes to mobile web design, the team is a bit baffled as to why so many businesses, both small and large, seem to be ignoring the need for a mobile web design. Even with all of the published facts and statistics, some businesses and organizations simply refuse to go with a mobile web design. In fact, the failure to go mobile could be over 60 percent.

Google’s main focus is to help people find what they are looking for on the web, and with the majority of web surfing taking place on a mobile device, businesses that are mobile responsive will be favored by Google. If your website is optimized for mobile devices, it will help your SEO.

Below are a few more reasons to talk to Knoxweb about a mobile web design

Usability

If your site is hard to navigate, users will quickly head over to the competition. Mobile responsive websites are made to adapt to the size of the screen making every page easy to read.

If you are easily accessible, your users will have a better experience and be more likely to come back. Having a mobile responsive website is the key to a positive experience for the user. Customer experience has to be number one when it comes to your online presence. Remember, traffic and positive reviews are just a couple of the things that you will be rewarded with because of great customer experience.

Speed is Everything

Waiting for a page to load is annoying and can affect your SEO. A responsive web design will give you a better ranking on the search engines as it is optimized to load fast. Google may change its algorithms regularly, but they have remained consistent when it comes to website loading speeds.

Duplicate Content Not an Issue

Separate mobile websites, can be tough to manage. If your customer has to use a different URL from your desktop URL, Google may get confused, as the content is the same, even though the URL is different.

Duplicate content can damage your ranking. A mobile web design makes it quite clear to the search engines which content is important for indexing purposes.

Social Media

Mobile responsive websites are built for social sharing, and although sharing a post or page will not directly impact your search engine ranking, it will help you build a following. A larger audience means more engagement and more traffic.

A mobile responsive website is an essential part of online marketing. Call or click and schedule an appointment with Knoxweb who can help you with a mobile web design that will help your business grow.

Call or click today.

Do you have a Mobile Responsive Website Yet?

mobile responsive website

If you don’t have a mobile responsive website yet, you have probably noticed a drop in your Search Engine Optimization. Because people are using their Smartphone’s for just about everything these days, your website must be friendly, as Google will penalize businesses rewarding them with a lower ranking.

Google is all about the user, and if potential clients and customers have to pinch the screen to get a closer look, they will go elsewhere.

If you follow the Knoxweb Blog, you will know that a new algorithm was built and implemented into the system back in 2015. When it became official in April of that same year, Google started giving mobile responsive websites a leg up on the competition. So what does that mean now?

According to Knoxweb, websites that are not mobile responsive are getting buried in the back pages of Google. You may think your website is mobile responsive, but if you have a landing page that takes the user to your desktop website, you are not mobile friendly.

Knoxweb explains that there has been some confusion between a mobile friendly website and a mobile responsive website. Some of the misconceptions that are encountered when it comes to mobile-friendly websites and mobile responsive websites are:

  • Only mobile responsive websites will work on a mobile device
  • Every website has to be mobile responsive
  • All mobile friendly websites are responsive

So what is the difference between a mobile friendly and a mobile responsive website?

Responsive Web Design

According to Knoxweb, a mobile responsive website changes or responds based on the user and the devices needs. Images that are not necessary are hidden so that the user can find important information on the smaller display of the mobile responsive website. If the menu, images and text get smaller, your site is mobile responsive.

Some of the key features of a responsive website are:

  • Condensed navigation
  • Constantly changing dynamic content
  • Images that are optimized
  • Spacing and padding
  • Needs a mobile device to operate properly

Mobile Friendly Website

A mobile friendly website is designed so that it will work across all devices. In simple terms that means that nothing is unusable on a mobile device or on a desktop computer. Navigation using drop down menus are limited as they are hard to use on a mobile device. With a mobile friendly website, there is no Flash animation. A mobile friendly website is the same on all devices whether you are working on a laptop, tablet, PC or a Smartphone.

The Key Features of a Mobile Friendly website include:

  • Unchanging static content
  • Smaller image display
  • Simple navigation
  • Does not need a mobile operating system in order to work properly

So how do you know what type of mobile website is right for your business or organization?

Mobile Responsive

Because users are getting a more customized experience with a mobile responsive website designed by Knoxweb, it requires a somewhat bigger budget, proper planning, and expertise.

You should think about a responsive website if:

  • 35 percent or more of your website traffic is mobile
  • You have complex features or site content that is hard to use on mobile devices
  • You want to look modern and up to date for a longer period

Mobile Friendly

Your users can have a consistent web experience across every device with a mobile friendly website. Although there may not be as many functions, they will work.

You may want to go mobile friendly if:

  • Less than 35 percent of your users are mobile
  • Your site is simple with text and images
  • Does not have a complex functionality
  • You have smaller images that load fast over mobile connections

If you are considering a mobile friendly or mobile responsive website, call or click and schedule a no obligation consultation with the team from Knoxweb who can help you decide what option is best for your business or organization.

Call or click today.

A Mobile Friendly Website Can Help Business Grow

mobile friendly website

A mobile friendly website is essential these days, especially if you want to show up at the top of the search engines. However, according to Knoxweb, there are still some businesses and organizations that have not converted their website.

If you follow the Knoxweb Blog, you will know that Google started penalizing businesses, organizations, and individuals who didn’t go mobile. Companies have been bearing the brunt of Googlegeddon since April of 2015 seeing their SEO ranking tumble considerably. If you used to show up at the top, but are now at the bottom of page 10, chances are you aren’t mobile or mobile responsive.

Even before 2015, researchers were seeing a leap from desktop to mobile device shopping. In fact, back in 2013 online shoppers were using mobile devices to purchase products and services. A whopping 55 percent of users who shopped online were doing so from their Smartphone’s. In December of 2014, tablets and Smartphone’s accounted for 60 percent of all time spent on digital media.

Below are three reasons why you need a mobile friendly website.

Your Customers Expect it-These days people are using their mobile devices even if they are at home. Your customers are probably not sitting in front of a laptop or desktop, and if they are, they are probably using their Smartphone at the same time.

If you don’t give your clients and customers what they are shopping for and what they need, they will go elsewhere. People love to browse on their mobile phones, and if you can’t give them what they need, you will lose business. Talk to Knoxweb about designing a mobile responsive website that will work on laptops, desktops, tablets, Smartphone’s and Smartwatches.

Google Will Not Be Happy-As previously mentioned, if you are not mobile friendly, Google will penalize you if you do not have a mobile friendly website. However, some websites are still using images, content and navigation that just doesn’t work on Smartphone’s and tablets. Once again, if users can only see your website the way it should be on a laptop or desktop, they will end up with an unsatisfying experience.

Kiss Your Clients and Customers Goodbye-If you don’t have a mobile friendly website, you are probably already noticing a decline in business. If you aren’t, you are one of the lucky ones. Go mobile with Knoxweb before you do because the clients and customers that are still using laptops and desktops may want to find you on their mobile device, and if they have to pinch and squeeze the screen, you just may lose them for good.

When you give users easy navigation, fast loading pages and a site that is streamlined with great products, services and content, you will be well on your way to increasing your client and customer base.

Keeping Google and your customers satisfied should be your goal, however, that is nearly impossible unless you have a mobile friendly website. A mobile friendly website will help your business grow.

If you want to know more about becoming mobile friendly, call or click and schedule a no obligation consultation with the mobile web design team from Knoxweb. It really could change the way you do business.

Call or click now.

Mobile Friendly Website Do You Really Have One?

mobile friendly

Having a mobile friendly website is an essential part of marketing, however, not every website is mobile friendly. Company websites that make you scroll or pinch to see the screen aren’t very friendly to mobile users. In fact, a mobile website that isn’t really mobile friendly can hurt your business or organization.

According to Knoxweb, a true mobile website that is friendly to its users is called a mobile responsive website. A mobile responsive website gives users the best results as the website responds to the device that is being used. If you are on a Smartphone, you will be able to clearly read a menu or see a price list. An old school mobile website may give you a clear landing page that is mobile friendly, but will revert to the old PC style website once you click on a link.

If you are like most users, frustration is the only thing you experience when you have to zoom and pinch your mobile device just to read a description about those must have pair of shoes or even the movie times at your local theater. You would be surprised at how many large companies are still not mobile friendly.

Knoxweb recommends that you schedule an appointment with the web development team. The professional web design and mobile device experts will help you come up with a plan to make your website friendly across all platforms.

These days people use their Smartphone’s to access anything and everything, and if you are mobile friendly, you will see results. If you follow the Knoxweb blog, you will know that Google rewards companies that make their websites accessible across all devices.

Having a mobile friendly website not only boosts your SEO, but can also help people find you in the local area. These days there is no need to pull out the laptop or thumb through an old copy of the Yellow Pages just to find a good restaurant. Back in the day you couldn’t, “Yelp,” an eatery to find out if it’s a go or a no.

A mobile responsive website helps customers and potential clients find your dental practice or a local auto mechanic. If an emergency arises, such as a broken tooth or an oil leak you want those in need to be able to find you on the World Wide Web.

When you have a mobile friendly website that you optimize properly through social media, you can brand your business or organization. Branding your business across all platforms will help with your Search Engine Optimization and increase your online presence. Knoxweb can help you target your demographic through smart online optimization that will help your business grow.

If you are unsure whether you are mobile friendly, check out your website on a mobile device. If you have to pinch and squeeze the screen, you aren’t friendly to mobile devices. A mobile responsive website will respond to the device giving you an easy and friendly experience on a Smartphone, Tablet, or Smartwatch.

If you would like more information regarding a mobile friendly website, call or click and schedule an appointment with the mobile experts from Knoxweb.

It really will make a difference to your SEO. Call or click and schedule your no obligation consultation with Knoxweb today.

Celebrate Decoration Day and Memorial Day

decoration day

This Memorial Day while you are enjoying your picnics and BBQ’s take a step back and remember why Memorial Day, or Decoration Day is celebrated in the first place.

Memorial Day was originally called Decoration Day and was started after the Civil War as a way to remember those who had died during service. Below are a few more facts that you may or may not know about Memorial Day.

Although hundreds of communities had been independently celebrating Decoration Day, or Memorial Day, the federal government first declared Waterloo, New York the official birthplace of the holiday. Decoration Day was first celebrated on May 5 in 1866.

Although May 30 was the day of celebration for decades, Congress established the federal holiday as the last Monday in May in 1971.

Known as Decoration Day, Memorial Day honored members of the military who actually died during the Civil War from 1861 to 1865.

About 620,000 Americans died during the Civil war. Those deaths make it the deadliest war on record in the United States. Nearly 644,000 Americans have passed in all of the other conflicts combined.

President Bill Clinton signed the National Moment of Remembrance Act on December 28, 2000. The President designated 3:00 pm local time as a National Moment of Remembrance on Memorial Day.

Red poppies are a symbol of remembrance and is a tradition honoring those who have given their life in war.

Although Memorial Day was originally started as a holiday that honored the Union soldiers, some Southern states still honor the confederates observing other days know as Confederate Decoration Day.

Over 5,000 people attended the first Decoration Day at the Arlington National Cemetery in 1866. That is roughly the same amount of people who attend Memorial services today.

This Memorial Day take a moment to thank the men and women who have sacrificed their lives for your country.

Have a safe and happy Memorial Day from Knoxweb!

 

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

Website Design Knoxville For Your Business

website design

When it comes to the best Website Design in Knoxville, you cannot go past Knoxweb. Knoxweb has designed thousands of websites for businesses and organizations just like yours, and have the expertise and the experience to help create the best Website Design in Knoxville for your particular needs.

For almost 20 years, Knoxweb has kept up with the every changing technology, including Website Design in Knoxville, and if you are less than impressed with the website that you have now, it’s time to call in the professionals from Knoxweb for affordable Website Design in Knoxville.

Every business or organization wants to be competitive both offline and online, and if you are having a tough time locating your company anywhere on the world wide web it most definitely has something to do with your website.

The internet is the place where most people to go in order to locate products and services, and now that mobile devices are overshadowing PC and laptop use, it is more important than ever to discuss your Website Design in Knoxville with Knoxweb.

If you are using a templated, “Free,” website that you found online or a website that you made yourself, you are putting yourself at risk. Clients and potential customers evaluate your products and your services long before they decide to buy and if your website looks unprofessional, that potential sale will go out the window.

Custom Website Design in Knoxville

When you work with the team of professionals from Knoxweb, you will be getting a custom-built website that is created to suit you and your businesses particular needs. The Website Design in Knoxville team from Knoxweb will ask you specific questions so that your new site is tailor made to suit you and your business or organization. Those DIY website templates have limited capabilities restricting what can and cannot be added. Knoxweb is under no restrictions and will design the best site for you.

Visual Properties

The way your website looks and navigates is vital. Potential clients and customers do not want to search through pages of content to find what they are looking for. When you work with the team from Knoxweb for Website Design in Knoxville your color scheme, content, and navigation will be designed so that it is user friendly on all devices, including Smartphone’s and Tablets.

New Technology

The internet is rapidly changing with new computer codes and new technologies. Knoxweb is constantly keeping abreast of these new technologies so that visitors will be drawn to your website. Your professional Website Design in Knoxville consultant will make sure that your site is created using the latest trends and technologies to assure your success.

SEO

Search Engine Optimization is used by Knoxweb and its team of content writers to boost your ratings on the search engines. When your website is professionally built your page rankings will improve. Remember, if a search engine has a tough time finding your business or organization just think how hard it will be for a potential customer to locate you.

Webmaster

Contrary to popular belief, a website is never truly finished. When you work with Knoxweb for Website Design in Knoxville, your new site will be maintained in order to remain relevant and current. Because technology is literally changing almost every day, it is important that your website remains up to date as well.

If you would like more information regarding Website Design in Knoxville, call and schedule a no obligation consultation with the team of professionals from Knoxweb today.

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Mobile Responsive Website What you should know

mobile responsive website

A mobile responsive website is essential if you want to boost your presence on the World Wide Web. According to Knoxweb, Google favors a mobile responsive website as it is the best way to optimize your content across all platforms including your desktop, laptop, tablet, and Smartphone, but according to Knoxweb, there are some other reasons to consider a mobile responsive website.

On the Rise

Mobile usage really is on the rise with more than 59 percent of adults in the US using a Smartphone. That accounts for about 60 percent of all website traffic. If you have an unfriendly website, your customers and potential clients will go to the competition, especially if your website is performing badly. Talk to Knoxweb about a new mobile responsive website for your business or organization.

Shopping is growing

It is easier than ever to shop online with customers and potential clients purchasing products and services while shopping in their vehicle and even while driving. Consumers are using their mobile devices to compare prices and read reviews and if your website isn’t mobile friendly, you will lose business.

Social Media Helps

More than 55 percent of purchasing on mobile devices occurs on social media. Users share links from Twitter, Facebook, and Instagram giving your website more traffic if you have a mobile friendly website. Incorporating your social media marketing strategies into your business plan means you need to be mobile responsive.

Better SEO

Google recommends mobile responsive websites. A mobile responsive website will help your business or organization perform better in the rankings. Mobile websites give users a better experience. Google also prefers websites that have a single URL.

In addition, Knoxweb explains that mobile devices now have separate search algorithms on Google. That means even though your website may be ranking well on a laptop or desktop, it will not rank the same way for people who are using their Smartphone. This is critical if you consider that mobile phone searches are overtaking desktop and laptop searches.

Size Matters

A mobile responsive web design will adapt to multiple screen sizes. With a responsive web design, your website will look great on a desktop and a Smartphone. Future devices will have the ability to adapt if you have a mobile responsive website. Talk to the team from Knoxweb about building a responsive site for your business or organization.

Easier Management

Although it is common to see two different websites for mobile and desktop, a responsive site is preferred as it makes website management much easier. The days of having a main site and mobile version are going the wayside thanks to responsive website development. Not only will this help keep costs down, it will also give you a better return on investment.

User Experience

Although there are plenty of reasons to implement a mobile responsive website into your business strategy, customer satisfaction is the priority. A responsive website gives your clients and potential customers a pleasant experience. The last thing users want is to zoom and pinch the screen. With a mobile responsive website there is no side scrolling either. A better user experience means less bounce rates and will boost your website conversions.

If you haven’t gone responsive, call or click and schedule an appointment with the web design experts from Knoxweb. It really can help your business or organization. Call or click for a no obligation mobile responsive website quote today.

How Much Does it Cost to Build an App Part Three

How Much Does it Cost to Build an App

How Much Does it Cost to Build an App is what Knoxweb has been discussing in the last few blogs, and if you are still wondering what the total cost will be, keep reading.

A Mobile App Builder Alterative can put high functioning affordable apps into the hands of small business owners. If you have ever wondered how your local ice cream shop could ever afford such a professional looking mobile app, an affordable app builder, such as Knoxweb, could be the answer.

The mobile app builder alternative offers clients and customers a range of features such as design templates that allow businesses and organizations to use the options they need to design a mobile app that is best suited for the company. Knoxweb can help with mobile app builder alternatives that utilize platforms that have already been tested and proven effective.

Using mobile app builder templates eliminates the need for constant updates, which could end up costing you more than you had bargained for. As mobile apps progress and evolve, your mobile app will continue to evolve and update with it. Because you do not have to constantly update your mobile app, you will be saving time and money, but best of all; your business will also stay current.

So How Much Does it Cost to Build an App?

Custom made mobile apps can run as much as a half a million dollars or more with the average price of a mobile app being between $40,000 and $150,000. When you consider the price of a custom made mobile app, it is fairly substantial. However, using a DIY app builder with the help of Knoxweb will save you a considerable amount of cash.

Most DIY mobile app builders will charge you a service fee of about $60.00 a month for maintenance. That mobile app assistance will include updates, tools, and customer support. Some businesses and organizations tend to forget that the cost of a mobile app is ongoing with updates and maintenance.

So what’s the Bottom Line?

There really isn’t a bottom line when you ask how much does it cost to build a mobile app. It all depends on what kind of mobile app you want to build and how much you want to spend on it.

If a luxury app that comes complete with customizations and updates, which is usually not something a small business needs, is what you are after, then you can expect to pay anywhere between $75.00 and $800.00 an hour. According to Knoxweb, the final number on your invoice will be somewhere between $40,000 for a small and simple mobile app, but could reach well beyond $500,000.

Affordable Solutions

Knoxweb explains that expensive custom mobile app solutions are not always necessary, and if you are looking for an app to build so that your business or organization can compete, there are solutions that can help you for as little as $60.00 a month.

When it comes to creating, building, and marketing your mobile app, it is imperative that you find a company that understands the demands of mobile technology and the World Wide Web. Knoxweb has been in business since 1996, and is the best solution for affordable mobile apps. Call or click and schedule your appointment for a new mobile app today.

Stop asking How Much Does it Cost to Build an App and call or click for a no obligation mobile app consultation with Knoxweb today.