Tag Archives: knoxville mobile commerce

Why Do I Need a Mobile App?


Too Mobile App or not? That really is the question these days, as the humble Mobile App is taking the planet by storm, but how do you know if a Mobile App is right for your business or organization? According to Knoxweb, some companies may not need a Mobile App while for others, it is absolutely necessary.

If you already have a mobile responsive website, you may not need a mobile app, however as Knoxweb explains sometimes a mobile responsive website isn’t enough to attract new clients and customers.

Twelve years ago, businesses and organizations were asking Knoxweb if they really needed a website. In fact, because Knoxweb has been in business since 1996, convincing companies that the World Wide Web was the way of the future was tough. Back then, businesses and organizations had no idea that they really needed a website, because they didn’t understand it’s potential.

To be fair, back then Facebook, Yelp, YouTube and Groupon didn’t exist. In fact, digital photography was not even available to the average Joe, so most of the websites on the net didn’t look that great, because of the available technology, however, most smart business owners knew the potential of a website.

Back then, businesses didn’t depend on a website or the internet, but without a website today, you would be dead in the water. Those businesses that built a web presence in the early days benefited when clients and customers shifted their behaviors to digital.

Knoxweb will tell you that companies and organizations who believe that they do not need a Mobile App because they have a mobile friendly site could be missing out.

Ask yourself this. When was the last time that one of your potential clients or existing customers actually took a photo of one of your products with your website? A Mobile App is really the only way that can occur.

You may want to ask yourself when the last time was that your website actually notified a potential client or customer about a sale when they walked by your storefront, and when the last time was that your website told you and your business how a client felt when your product was viewed for the first time.

Ask yourself when the last time your website told your business the name of a customer who just entered your store, and when was the last time that your website adjusted a price on a product or service based on social influence by a customer.

Cameras, geo-locations, biometrics, augmented reality, sensors, and three-dimensional gaming are the game changers that are already in existence when it comes to mobile apps. These are features that you will never find on a traditional website, and if that isn’t enough to convince you to schedule an appointment with Knoxweb for a Mobile App, then maybe the fact that new functionalities that haven’t even been thought of yet will be available much sooner than mobile apps for HTML based websites, which might never happen.

If you are still undecided about a Mobile App for your business, call and schedule an appointment with the expert Mobile App designers and developers from Knoxweb who can help you decide what to do next. After all, Mobile Apps aren’t going anywhere, and if you don’t want to miss the Mobile App boat, you will need to make a decision. Call Knoxweb now.

Mobile Apps are the Way of the Future

Mobile Apps are computer programs that have been designed especially for tablets, cell phones and other mobile devices, and if you have been considering adding Mobile Apps to your website or mobile website design, schedule an appointment with Knoxville Internet.

Knoxville Internet understands that the World Wide Web is constantly changing with new technology popping up on a daily basis. Mobile Apps are becoming more user friendly and can help your business or organization grow.

Tablets and cell phones have changed the way people surf the web, in fact at the end of January 2014, over fifty-five percent of people accessing the internet were doing so on a mobile device. According to Ericsson, a telecommunications vendor, nearly fifty percent are now using their cell phones and tablets to download Facebook, Twitter and other social media networking Mobile Apps. Of that fifty percent, thirty-five percent owned up to using their Facebook Mobile Apps before they even got out of bed.

These days there are hundreds, if not thousands of Mobile Apps that supply users with gaming, entertainment, educational info, and informative tips. Some companies and organizations actually use Mobile Apps to boost their brand.

One of the best ways to incorporate Mobile Apps into your marketing strategy is to set up a no obligation consultation with Knoxville Internet who can help you determine your target market. Without understanding who your audience is, Mobile Apps will not do you much good. Knoxville Internet recommends that you start with something that is valuable and useful to your users, and most importantly, something that is functional. For example, Purina pet food has created an app that lists pet-friendly hotels and restaurants across the United States, while Starbucks has a mobile app that allows consumers to purchase a cup of coffee from their mobile device.

Depending on your business or organization, you may want to consider charging your users for Mobile Apps. Ask Knoxville Internet about incorporating  a free version letting your users decide if your app is worthy of their hard earned cash. If you offer users a premium version of your app, you can offer more content and features.

Knoxville Internet explains that companies are now delivering coupons straight to your tablet or cell phone in order to appeal to you and other consumers. Most folks would never consider carrying or clipping coupons, but if you have Mobile Apps that target customers and clients with weekly or monthly coupons and ways to save money on items, you could increase your profits. Stores like Target, JC Penny, Hobby Lobby, and Kohl’s are now offering mobile coupons to save you time and money.

Shopping coupons that are location based is becoming more popular. Now that people are becoming used to letting others know where they are using a tablet of cell phone, they are more open to Mobile Apps offering coupons and specials that are relevant to their location. In a recent survey from JiWire, over fifty percent of the people who participated in the survey wanted to receive coupons and offers based on their location.

Mobile Apps truly are the way of the future, and if you want to incorporate Mobile Apps into your business marketing strategy, schedule a no obligation consultation with Knoxville Internet who can help you come up with an app that is both useful and relevant.