Tag Archives: knoxville internet

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.

10 Online Marketing Tips To Boost Sales

Online Marketing

Online Marketing should be your number one priority when it comes to your advertising budget, regardless of what kind of business or organization you have.

According to Knoxweb, who has been in the Online Marketing business since 1996, the Yellow Pages and other telephone books really have no use anymore. Online Marketing is the way to go, and if you are not sure where to start, call or click and schedule an appointment with Knoxweb for Online Marketing.

These days the World Wide Web is loaded with Online Marketing opportunities, especially when you consider all of the different ways that you can do it. You can advertise on social media, send out email blasts, start a blog, or shoot YouTube videos, but how do you know which road to take when it comes to Online Marketing? Below are a few tips that may help your Online Marketing Campaign.

Text Ad Formats

Not all text ads are the same. Google and Bing have different formats so it is imperative that you follow each search engines rules before you start your Online Marketing Campaign.

URL Optimization

Text ads have a URL that goes along with your title. Make sure that your URL is relevant to your Online Marketing Campaign and will not conflict with the requirements. If your URL has nothing to do with your product, change it.

Keywords

When you use keywords in your text ad copy and your headline, it will help your new online ad show up in the search engine results if someone types in the keyword that you are targeting.

Call to Action

You want to make sure that you tell your consumers what they need to do to get a specific service whether it is downloading a coupon or getting a free estimate. Knoxweb can help you create a strong Call to Action to boost your bottom line.

Call Tracking

If you have a click to call link in your ad you may want to add a tracking number. A tracking number will help you identify calls coming in from your ads. This will also help measure the success of your Online Marketing campaign.

Punctuation

Correct punctuation is mandatory, especially if you want potential clients and customers to take you seriously.

Unknown Abbreviations

LOL and SMH, otherwise known as, “Laughing out loud,” and, “Shaking my head,” may be okay in a social media setting, but using them in your text ads will only confuse your buyers.

Website Update

If you haven’t updated your website since 2005, you may want to consider calling Knoxweb for a no obligation quote for a new and fresh website that looks up to date.

Mobile Friendly

If you follow the Knoxblog, you will know the importance of having a mobile friendly website. Chances are you are not mobile friendly if you haven’t updated for 11 years. Having a mobile friendly website will keep you in the good books with Google as the most popular search engine in the world is now penalizing businesses and organizations that are not mobile friendly.

Business Blog

Having a business blog can boost your Search Engine Optimization, not to mention setting you apart from your competitors. A professional business blog will demonstrate your competence and your knowledge. Just make sure that you update your business blog regularly.

If you would like more information regarding Online Marketing, call or click and speak to a professional marketing consultant from Knoxweb today.

YouTube Video Marketing

YouTube Video Marketing

YouTube Video Marketing is something that should be left to the professionals.

Everyone has seen, “Those videos. “ Those videos are the ones where a business or organization has attempted a DIY job on a marketing video only to air a horribly shot video with poor sound quality. Poor videos will turn people away in droves, and unfortunately, most of those potential clients and customers will not be coming back.

The cameras on your mobile device do a very good job when it comes to YouTube Video Marketing, but, as with most things, going the professional route will also have better results.

When you work with the team of YouTube Video Marketing professionals from Knoxweb your needs and the needs of your company will be met throughout the entire YouTube Video Marketing campaign. Whatever it is that you want to market, you have to remember you can’t do it by yourself. You may think you have shot a great video about your business, but what comes next? Do you know how to optimize your YouTube Video Marketing videos?

These days it’s all about optimizing. You want your new YouTube Video Marketing to be splashed all over the World Wide Web, but unless you know, “How,” to optimize your video content, your entire YouTube Video Marketing campaign could be a waste of time.

You are probably aware that most people have an attention span of about three to 5 seconds. That means if you don’t hook your potential clients and customers in the beginning of your clip, they will turn you off in a second, literally. Knoxweb can help you come up with a solid YouTube Video Marketing campaign that will attract your target market in a unique and viral way.

The Process

When you schedule a no obligation YouTube Video Marketing consultation with Knoxweb a timeline and budget will be discussed. Knoxweb will also talk about the script and storyboard and any other production details, such as casting, music and narration, making sure that everything falls into place when your new YouTube video goes into production.

What Happens Next?

After you have your final edit in hand, Knoxweb will help you optimize your YouTube Video Marketing campaign. Optimizing your campaign for the World Wide Web, but what is optimizing.

Optimization

Marketing Optimizing is used to improve your marketing as a whole by sharing your online content on every channel possible. If you read the Knoxweb Blog, you will know that there are literally hundreds of social media and other channels that could benefit your business or organization, but unless you are in the know, you could be barking up the wrong tree.

Share with the World

Although it’s true that the more you share, the more you care, Knoxweb stresses that sharing too much could backfire, unless you are sharing unique and original content. Sharing the same old posts from last year may save you time, but it could end up hurting your reputation in the long run.

If you would like more information regarding YouTube Video Marketing, call or click and talk to the experts from Knoxweb about your online marketing campaign today.

Piecing the Search Engine Optimization Puzzle Together

search engine optimization

It seems as if Search Engine Optimization, or SEO to those in the know, seems to be changing every few months, as Google’s algorithms get more refined. Google’s main objective has always been to create a search engine that makes it easy for people to find a product or service.

According to Knoxweb, things have really changed since Google implemented some of its algorithms back in April of 2015. If you follow the Knoxweb blog, you will know that Googlegeddon changed everything, and if you weren’t mobile friendly, you would be penalized, and that was and still is certainly the case.

These days you would have to be a mind reader to know what will come next in the world of algorithms and Search Engine Optimization. However, Knoxweb is continually keeping up with what’s going on in the world of SEO and can give you a few clues as to what is happening in the world of Search Engine Optimization.

Content is still king with marketers realizing the importance of aligning the content for customers and clients needs while using mobile optimization for much better results. According to Searchengineland.com, the SEO process using unique and original content is what is driving the traffic for both paid and organic sources.

Recent studies indicate that 50 percent of all searches on mobile devices are conducted with people hoping to find theater times, menu choices or to make a doctor or dental appointment. Knoxweb explains that of those searching for local results, 61 percent will make a purchase, schedule a checkup, or make a dinner reservation.

Although rankings on the search engines will change from time to time, which is quite normal, it is important that you talk to Knoxweb about developing, designing and building your website the right way. If your website is not mobile friendly and you want to rank better on the search engines, you must be either mobile friendly or mobile responsive.

Hit the Top with Great Content

Once your site is built, it is vital that you post new content on a regular basis, as it will help boost your rank and drive more traffic to the pages on your website. If you are unsure how to post new content, or don’t have the time to commit, Knoxweb can train you or someone from your business or organization to do the job. If you would rather hire a content writer, talk to Knoxweb who can write daily, bi-weekly, weekly, monthly, or quarterly blogs or articles for your website.

Social Media

Knoxweb knew that social media content would gain prominence on the search engines, and that has certainly been the case. Recent surveys indicate that over 76 percent of marketers are using social media to help boost and support Search Engine Optimization. Knoxweb can optimize your social media accounts along with your website and blogs so that your content gets more exposure on the World Wide Web.

Videos

Videos are still leading the pack when it comes to SEO. Videos can up your SERPS, Search Engine Results Page, ranking and will boost your ranking by as much as 62 percent organically. Video searches also receive a 41 percent better click through rate as opposed to plain text content. The more videos you have, the easier it will be to catch Google’s attention in the search engines. Knoxweb can help you with your video marketing strategy, call or click for an appointment.

Mobile Optimization

You have to be living in the dark ages to know how crucial mobile optimization is to you and your business. Your potential clients and customers are no longer sitting in front of a desktop to find your company. Smartphone’s, tablets, laptops and phone watches allow people to browse anywhere on the planet with an internet connection. Mobile optimization is now the norm instead of the exception and if you haven’t become mobile friendly, you are missing out.

Want to know more about Search Engine Optimization, including mobile optimization? Talk to the team that knows SEO and schedule an appointment for an SEO makeover with Knoxweb today.

Snapchat for Marketing in 2016

Snapchat for Marketing

According to Knoxweb, Snapchat for Marketing is a smart move, whether you own a restaurant or an online store.

When Snapchat started back in 2011, it was targeted towards 13 to 24 year olds. However, when Snapchat added new features businesses and organizations were starting to get in on the act. Fast forward to 2016, and Snapchat for Marketing is more popular than ever with some of the biggest brands on the planet jumping on the Snapchat bandwagon.

Below is a list of some of the brands that have started using Snapchat for Marketing.

  • The New York Times
  • Hubspot
  • Gatorade
  • Warby Parker
  • General Electric
  • Grubhub
  • Everlane
  • Sour Patch Kids
  • Dominos Pizza UK

Knoxweb explains that Snapchat is a mobile app that allows users to send quick videos and pictures to groups of friends and individuals in a fun and casual way. However, unlike other social media sites the content self-destructs in 10 seconds once the message has been opened.

Snapchat Stories

Snapchat Stories can give your brand a more casual impression, and if you want to target teens and young adults, posting a Snapchat Story could be the way to go.

With Snapchat stories, you post a video or pictures in your stories section, or the feed, on your Snapchat page. This is visible to you and your fans and friends. All you have to do is swipe from the right to left on any of your tabs in the app until you see a tab that says stories. Your fans stories will show up under the, “Recent Updates.”

With Snapchat Stories, you can tap on anyone’s name and it will trigger the story or stories as they were posted. Unlike basic Snapchat, where the post disappears after 10 seconds, Snapchat Stories are live for 24 hours before being deleted forever.

Why do I need Snapchat?

With more than 200 million users who have become fascinated by those 10-second snapshots, your business, and organization can benefit from Snapchat, especially when you consider there are 9000 snap shares a second.

Snapchat is valued at $16 billion, with the Financial Times estimating the company will make about $350 million by the end of the year.

One of the biggest mistakes that businesses and organizations make is believing that they need a social media page for every site. That in itself is quite a task when you consider that there are hundreds of social media sites around the globe.

Knoxweb recommends that you narrow your field by targeting your potential clients and customers to pages that can actually help your business or organization. If your demographic is woman, Pinterest should be on your list of social media sites. If you are targeting tweens, teens and adults, Snapchat for Marketing is a must. If your company shoots a lot of videos, you should be heavily involved with YouTube.

Mastering the art of Snapchat for Marketing takes practice and patience, and that is where Knoxweb comes in. Knoxweb are the social media experts and can help you set up the best social media websites for your needs.

If you would like more information regarding Snapchat for Marketing or any other social media sites, call or click and speak to a social media marketing guru from Knoxweb today.

You don’t have to be Afraid of Social Media

social media

If your social media accounts are driving you crazy, call or click and talk to a professional from Knoxweb who can help you decide what social media accounts are best for your business.

Knoxweb explains that not all social media accounts are the same, especially when it comes to attracting more clients and customers to your business or organization. If you are really searching for the best ROI, or Return on Investment, recent research has indicated that the social media sites that you think are the best for your business or organization may not be all that they are cracked up to be.

Every social media site has unique functions, however, according to Knoxweb you have to understand how your content will fit if you want more clients or customers.

The Most Popular Social Media sites

Every day more and more social media sites are popping up as people are using them to communicate with each other on a daily basis. Recent studies show that the most widely used sites are the sites that are used for sharing visual content.

Instagram and Pinterest are becoming more and more popular as people share eye-catching content. In fact, Mediabistro revealed that some folks are spending more time on Instagram and Pinterest than they do on Google +, Twitter and LinkedIn combined. With that in mind, Knoxweb recommends spending more time incorporating visual content into your companies brand for the best results possible.

Best Ways to Include Visual Content

Photo sharing in real time is one of the most, if not the most popular way to share content on the World Wide Web. Posting pictures of your products or services, or staff members on Pinterest, Instagram, and Facebook can do wonders for your pages. You can even boost your SEO, or Search Engine Optimization, by letting people share your photos on their own websites and social media pages.

Create Videos

Videos are still the most popular way to share content. With Facebooks auto play video application; you can add videos to your business page allowing your fans to share them.

Upload your videos to YouTube and you will get double the exposure when you optimize your videos on Pinterest and Instagram. YouTube videos do extremely well on Google and other search engines in the search engine results.

Make your Facebook Page Stand Out

When it comes to social media, one of the most important things to note is Facebooks news feed. Constantly updating the design and the look of the news feed to deliver content that is relevant to users is what Facebook is known for, and if you understand Facebook Advertising, you will be able to hone in on what works and what doesn’t when it comes to boosting your presence on the internet.

If you follow the Knoxweb blog, you will have learned that Facebook Advertising is the way to go as brand content is now reaching just two to six percent of the audience that you are targeting. Knoxweb advises you to use auto play videos and larger photos along with current events and high quality content that users will want to read, see, and share.

Understanding social media isn’t that hard when you work with the team of social media experts from Knoxweb. Call or click and schedule an appointment with Knoxweb who can help you navigate the social media waters. Call or click now.

Facebook Advertising More Important Than Ever

Facebook Advertising

If you aren’t using Facebook advertising to your best advantage, you could be losing money. According to Knoxweb, Facebook advertising can boost your business and improve your client base.

Although there are ways grow your business organically using Facebook, Facebook advertising is so affordable, that you may want to ask yourself why you aren’t advertising on Facebook.

Facebook is truly the King when it comes to social media and is the number one choice for marketing as it has never been less expensive to create new demand and build your brand.

Knoxweb offers a few good reasons to advertise on Facebook if you are still on the fence.

People Spend Their Lives on Social Media

Facebook is just too massive for you to ignore. Get a Facebook page for your business and join the 50 million or so other businesses that have already done so. Your future customers and clients are probably hanging out on Facebook right now.

According to recent statistics, the average user will spend about 28 percent of their time on social networks. That is equivalent to 1.72 hours each day. The average person will spend about forty minutes every day just on Facebook, liking, and sharing content. Every minute, Facebook users will like over 4.1 million posts.

Over a Billion

According to figures recently released by Facebook, 1.55 billion people are logging into the massive social media site every month with 1.39 billion doing it on a mobile device.

Last August, Mark Zuckerberg proudly announced that Facebook reached a new milestone with over 1 billion people using Facebook every day. Half a billion log in via their Smartphone or Tablet. Facebook Advertising helps you reach your demographic and your audience.

What Happened to Facebook Organic?

Facebook Organic is on the way out, and if you have a business page, you may not understand that your fans will not see your updates. It may be sad, but only about 0.5 percent will ever see your business page updates.

For years, Facebook has been reducing business page visibility in news feeds, and although this is frustrating business owners, Facebook Advertising is taking over, but the good news is that you do not need a massive budget to advertise.

Knoxweb explains that $50.00 will help get your message out to between 5,000 and 10,000 users, and best of all, you can target your audience to the people who are attracted to your brand.

Content Promotion

With Facebook Advertising, you can amp up your great content reaching people that will buy your products and services. If you are creating awesome content for your website, you obviously want people to read it. That’s why businesses share content updates across multiple social networks, however, these days that isn’t enough.

With Facebook Advertising, you can amplify your content reach. As a bonus, you will actually get reach that is more organic as influencers will start sharing your ads, and yes, people on Facebook do share Facebook ads.

Target your Audience

With Facebook advertising, you can target your ads by demographics, location, gender, age, behavior, interests, and connections. Facebook ads allow you to be seen by the audience that you want to target as you can:

  • Get creative with event targeting
  • Check out recent purchase behaviors
  • Build loyalty and create leads
  • Create audiences for your demographics

If you are unsure where to begin, Knoxweb can help. Knoxweb has been in the business of social media since its inception and truly understands that social media landscape.

If you would like more information regarding Facebook Advertising or any other social media advertising, call or click and speak to a social media guru from Knoxweb today.

Are you Using Social Media Wisely?

social media

According to Knoxweb, Social Media has grown as quick as the cell phone craze, with neither one going away anytime soon, if at all. Of course, it will continue to grow and change, but will also be there.

Back in 2013, analysts were scratching their heads over the massive growth of unheard Social Media sites that literally exploded overnight. Knoxweb looked at those statistics and the top five social media sites that saw major increases in revenue and traffic, but how many of those sites are performing like they were, or even still around three years later?

Uber

What started as a brainstorming session after complaining about reliable transport back in 2008, Garrett Camp and Travis Kalanick built a mobile app for a reliable transportation service company that would help people get around when a taxi couldn’t be found. Starting with two black sedans in New York City, as a way to test the system, the team opened Uber in San Francisco and the rest, as they say, “Is history.” In December of 2013, Uber was worth a reported 62.5 billion.

Feedly

Feedly was created as a marketplace for, well, for marketers. If you haven’t heard of it, you’re not alone. After researching Feedly, it was discovered that the site was continually crashing back in 2014. Fast forward to today and the site is still active, but the blog hasn’t been updated since May of 2016. If that ever happened on Facebook, users would be in an uproar.

Pinterest

Pinterest truly is an overnight success story with traffic growing by 40 times back in 2011. Pew Research saw an increase in use between 2011 and 2012 to 286 percent. The social media app that is a virtual pinboard allows users to pin favorite recipes, fashion items, just about anything that you can think of with other Pinterest users sharing on other social media websites. Four years in the making, the key to success was built on social sharing. Social media certainly wasn’t an afterthought with the company building a community from the beginning. Pinterest is rapidly growing closing in on the third most popular, email, when it comes to sharing.

Firerock

Not a web-based company, but a HubSpot Firerock saw massive bursts in growth after upping its social media marketing strategy. The company manufactures masonry products and keeps an up to date blog. Firerock optimized on Pinterest and posts by geography focusing on visual content that shares well. Firerock increased its reach by over 300 percent with a related increase to website visits.

Human Rights

Political action committees and nonprofit organizations are among the top websites that used social media wisely with campaigns that garner worldwide support. The timeline of urgency in these types of campaigns makes people sign petitions while sharing and supporting at the same time.

Social media has certainly changed since 2013 and will continue to do so; however, knowing where to put your energy when it comes to social media can be difficult if you are not keeping up with the ever-changing landscape that is social media.

Sharing on Facebook, Twitter, and Pinterest is great for business, but are you using other social media sites, such as Snapchat, the fastest growing social site in 2015, Instagram or even YouTube to your advantage?

If you would like more information regarding social media for your business, call or click and talk to a social media guru from Knoxweb who can help you come up with a social media campaign that will boost your bottom line. Call or click now.

Fourth of July Fun Facts from Knoxweb

Fourth of July

Knoxweb would like to wish everyone a very Happy Fourth of July and has some interesting things to share about America’s Independence Day.

Calvin Coolidge was the only American President who was born on the Fourth of July while three Presidents of the first five U.S. Presidents passed away on Independence Day. John Adams, Thomas Jefferson, and James Monroe.

The Continental Congress declared Independence Day on July 2, 1776. All of the signers believed that the day would be celebrated on the second with John Adams refusing to acknowledge the Fourth as the birthday of America as he firmly believed that the new nation was born on 2 July.

Although most consider Yankee Doodle a patriotic song, the British originally sang the song to make fun of the backwoods Americans. However, after the War of Independence the new country turned their back on the mockers by embracing the tune making it their own.

The very first American flag had stars placed in a circle to ensure that every colony was equal. The American flag has been modified 26 times since 1777.

General George Washington marked Independence Day with a double portion of rum for the soldier’s along with an artillery salute. Across the pond, Benjamin Franklin and John Adams held a Fourth of July dinner for Americans in Paris.

Although most believe that Betsy Ross designed the American Flag, it was actually Frances Hopkinson who was also the man responsible for the United States Seal.

The American National Anthem is an old English drinking song, “To Anacreon in Heaven.” The lyrics came from a poem written by Francis Scott Key in 1814 titled, “The Defense of Fort McHenry. The song became the official National Anthem in 1931.

John Adams and Thomas Jefferson were the only signers of the Declaration of Independence who became American Presidents.

The national bird was originally going to be a wild turkey, proposed by Benjamin Franklin; however, both Thomas Jefferson and John Adams who voted for the bald eagle overruled that notion.

The first Fourth of July party at the U.S. White House was back in 1801 when John Adams was the President.

Before Henry Ford came along the Fourth of July was the worst holiday for horses as the loud bangs and explosions scared the poor animals. What made it worse is that kids would throw firecrackers directly at them.

Independence Day is one of the very few federal holidays that hasn’t been moved to the closest Friday or Monday.

Every year Americans spend approximately 250 million on fireworks that have been imported from China.

The majority of patriotic paraphernalia and flags for the Fourth of July are not made in America, but come from Mexico and China.

It is estimated that Americans consume 155 million hot dogs on the Fourth of July with the famous Nathan’s Hot Dog contest starting in 1916 as a way to settle a dispute between four immigrants to decide who was the most patriotic.

This Fourth of July take a moment to remember why we celebrate. Happy Fourth of July from Knoxweb!