Tag Archives: Knoxville Facebook Live

Video Marketing Is The Way of the Future

video marketing

Video Marketing is huge and if you are still waiting for the next big wave of social media, you could be waiting a very long time.

According to Knoxweb Video Marketing is the way of the future with more and more people watching video ads in favor of plain text or photo ads. Knowing how to market your business or organization with video is the first step in video marketing, but are you equipped to write, produce, edit, and publish your video content?

Knoxweb explains that as many as 80 percent of people online can recall a video ad that they saw within the past month. For any business, this is a very powerful statistic, and when you combine it with the 64 percent that are more apt to purchase a service or product online after seeing a video ad, adding video to your online marketing campaigns could be a very smart move.

Below are a few steps that you may want to consider before you start your online video marketing strategy.

Determine and Define your Goals

Before you write your script, it is important to consider what you want to accomplish with your video marketing campaign. Do you want to make your presence known with a story, or do you want to convince your potential clients and customers with a video testimonial? Once your goals have been identified, you can determine the best way to achieve them. Hiring Knoxweb for your video marketing campaign is a good way to go, especially if you are planning a complex video.

Select your Platform

Video can mean dozens of things in the digital world. If you follow the Knoxweb blog, you will know that you can go Live on Facebook, or shoot a more traditional long form commercial or video for YouTube. These days television commercials aren’t the only avenue when it comes to choosing your platform and medium.

When you work with Knoxweb, you can test Instagram, Twitter, Facebook, and YouTube in order to determine what would be the most effective platform for your campaign. Knoxweb may recommend a 10-minute video that you could host on your website while posting a teaser three minute clip on YouTube and a 30 to 60-second clip on Twitter and Facebook.

Technical Aspects

If you want to look professional, it is important to remember that there is a certain degree of technical care that needs to be considered if you want people to watch your videos. Frame rate, resolution, and load time can have a dramatic affect on your video marketing campaign. Testing your video before you go live is imperative if you want to avoid abandonment. The last thing you want is to turn viewers away because your video file is too large taking too long to load on a Smartphone or tablet.

Knoxweb can also check your drop off and completion rate. This will help you determine what your viewers like and don’t like about your video ad.

Other things to consider when it comes to your video marketing campaign include views over time and total views. With views over time, you can determine if your campaign is becoming less or more popular. You can also check how many people click through to your business website.

According to Knoxweb, a third of all internet activity is video based with more and more companies opting for video ads when it comes to online marketing. Video content is one of the best ways to target and engage a larger audience.

If you would like more information regarding video marketing, call or click and schedule an appointment with the video marketing team from Knoxweb today.

Call or click and start filming with Knoxweb now.

Facebook Live is The New Video Platform

Facebook Live

Facebook Live is the best thing that has happened to internet marketing since the beginning of the World Wide Web, and if you follow the Knoxweb blog, you will know how Facebook Live works and when it was launched, but how can Facebook Live help your business?

 

More than Social

Much more than social media’s next big thing, Facebook Live can boost your business while increasing your presence on the internet. Businesses that get in on the ground floor of Facebook Live will be in the driver’s seat when video becomes the norm in a few years.

According to Facebook executives, video will overtake text advertising with all ads being video based. Everyone knew the time would come when video would take over the internet. It’s just like watching television on your Smartphone. These days you don’t even have to leave Facebook to get a taste of video.

Facebook Live for Business

When you have a strategic plan for your Facebook Live broadcasts, you can let your audience know about your live feed ahead of time. Tease your users and offer prizes for the best comments on your live feed. When you advertise your Facebook Live broadcast intentions, you will get more comments, likes and the all-important conversions.

Description

The first step when you decide to go live is to create a compelling description for your Facebook Live broadcast. You will want to make sure that what you are describing is what you will be shooting. Make sure that your intentions are clear before you go live.

Wi-Fi

There is nothing more annoying than watching a live feed on Facebook only to have it drop out because of a bad connection. Before you go live, check your internet connection and make sure it is a fast and strong one.

Script

Even if you are great at improvisation, you will need to have a basic idea of what you will be filming in your Facebook Live broadcast. Write a script and plan out your shots, which will help you keep your audience.

Time Factor

Because Facebook encourages users by telling everyone who will listen that you are going live, the longer you broadcast, the better. Facebook experts recommend a live broadcast for at least 20 minutes. This will give you time to build your audience with more people liking, commenting and sharing your live broadcast.

Facebook Ads

Facebook Ads are one of the best ways to get your posts and your videos seen. With Facebook Ads, you can target your location, your demographic and find out who is clicking on your posts and videos, and who isn’t.

Facebook Live and Facebook Ads

Incorporating Facebook Live into your Facebook Ad marketing campaign will also give you a leg up on the competition. The powers that be at Facebook are saying that in a couple of years all Facebook Ads will be video based. If you start now, you will be a seasoned pro when it comes to Facebook Ads.

Knoxweb are the social media experts and can help you get started with Facebook Ads and Facebook Live. All you have to do is make the call.

If you would like more information about Facebook Live, web design, or a mobile responsive website, call or click and talk to a team member from Knoxweb today.

Video Marketing with Facebook and Periscope

video marketing

Video Marketing has certainly changed over the years with people posting videos on all sorts of social media channels, but how do you know which avenue is best for your business or organization? Now that Facebook is in on the act with its Facebook Live feature, and Twitter has Periscope, YouTube may have some competition.

The live video streaming market is huge and can support quite a few niche markets, but can Facebook Live and Periscope compete with YouTube?

Facebook Live

Streaming live on Facebook is easy. All you have to do is hit your update status and tap on the man with the hallo. Live users can add descriptions before going live and can see how many and who is viewing the live video. Facebook Live is a great way to market your business or organization, but you have to make sure that you engage with your users. After streaming, you have the option of saving the video to your timeline so that others can see it later, or you can simply delete it.

Discovering a live video is easy as it will appear in your news feed. Facebook Live also has a Subscribe option so you know when that particular person or business has another video going live.

Facebook Live rolled out to the public in April of 2016 and has proved to be quite popular, as you do not need a separate app that you’ll have to load and learn how to use.

YouTube Live Streaming

To get you started streaming live on YouTube all you have to do is set up an account, and verify your phone number. Once you have set up your live streaming YouTube account, you will be given a link so that you can publicly host live streams.

With YouTube Live, you can schedule the stream or watch it immediately. When you have live streams scheduled, you can change your privacy settings. Other options include the ability to save a live stream backup.

Facebook Live users are quickly finding a home with businesses and organizations clamoring to come up with clever video marketing ideas.

YouTube Live has attracted thousands for sports, news, tutorials, and game play. With YouTube Live you can interact with your audience, will making customized video/audio allowing you to monetize your businesses live streaming videos with ads. You can even make a highlight reel.

Periscope

Purchased by Twitter for a staggering 100 million in January of 2015, Periscope is all about streaming live.

Periscope is easy to use once you have opened a Twitter account using your phone number. With Periscope, you just add a title to your broadcast before deciding to go public or private. You can also limit your chat or tweet your live stream while managing your location settings using one of the three icons. When you start your broadcast you can save it, share it or delete it.

One of the biggest differences between Periscope and Facebook Live is that you cannot schedule live streams or record video to stream at a later date or time with Periscope. However, Knoxweb explains that Periscope is great for sharing something immediately.

If you would like more information regarding video marketing, call or click and talk to a professional from Knoxweb today.

Facebook Live for Your Business

Facebook Live

Facebook Live is a new video marketing tool available on the largest social media website on the planet, and if you have been following the Knoxweb blog, you will know that video marketing is the strongest, if not THE strongest way to optimize your business or organization on the World Wide Web.

Facebook Live is a feature that allows you and your business to connect with fans, followers, and friends by sharing video in real time. Although it has been slowing rolling out since August of 2015, Facebook Live has been slow to get going, but like a freight train is becoming more popular, but how do you incorporate the Facebook Live feature into your marketing campaign?

Originally introduced to a select group of Facebook users, the Live feature was created to control the bandwidth demand and to create less noise through the Facebook feed. Although there are several live streaming services available, Facebook Live will be the one to watch. Keep in mind; you can still upload videos on your Facebook page.

Broadcasting

If you are broadcasting through your Facebook profile, all you have to do is update your status and click the, “Live,” icon. Your title is actually the status update. Write a description that will go into your news feed and in your notifications. Just like your other status updates, you can choose your audience before you hit the live icon. You can choose friends only, specific friends, or you can go public.

Point your camera device outward or at yourself depending on what you are trying to broadcast. During your Facebook Live broadcast, you will see live viewers who are tuning in, liking and commenting in real time. With FB Live, you can even answer in real time. While fans, friends, and others are watching your live broadcast on Facebook, they can subscribe so that they will be notified the next time you and your business go live. Once you have ended your broadcast, it will be saved on your timeline, just like any other video.

Following

Make sure that you have the Facebook Follower Option enabled before you go live, as it will allow you to reach a larger audience. Even people who aren’t your friends can follow you and receive public updates. You will find it in your personal profile

Enable the Follow feature by going to your settings and clicking on Followers located in the column on the left. Next, select, “Everybody,” can follow me. Now friends and followers will be notified every time you and your business or organization goes live. Keep in mind, that if your posts have previously gone public and you want to share your next live broadcast with friends only, you will need to go in and select that option.

Improve your Video

Knoxweb recommends that you make sure you know what you are talking about before you go Live. Plan ahead, as there is nothing worse than a video about nothing. Rambling discussions will turn off your followers who may not tune in the next time you decide to broadcast live. Planning can do wonders for your reputation and your bottom line.

Write a title that relates to what your broadcast is about and don’t forget to make it compelling. When people are notified that you are going Live, the only thing they will see is the title. Your title is what will make them decide whether they want to watch your broadcast or not.

If you are compelled to go Live on Facebook, make sure to read a future Knoxweb Blog where you will learn some marketing tricks that can help your broadcast reach the right people.