Tag Archives: Knoxville Facebook Advertising

Advertising on Facebook Will Increase Sales

advertising on Facebook

Advertising on Facebook is quick and easy, and best of all; it won’t cost you a fortune to advertise on Facebook. For as little as $50.00 per campaign, you can boost your online presence, and increase your sales.

Facebook really is the King of social media, and according to Knoxweb, Facebook gives you the best options when it comes to online advertising because you target your demographic. However, there are quite a few other reasons to consider Facebook Advertising for both small and large businesses and organizations.

People spend time on Social Media

The average person in the United States spends about 50 minutes a day on Facebook. Users share and like content. Every 60 seconds, Facebook users share and like more than 4 million posts, and with a good Facebook advertising plan from Knoxweb, you can tap into that engaged user base.

Organic is on its Way Out

If you have a Facebook business page, you may not understand that fewer than 0.5 percent will see your Facebook updates. For a few years now, Facebook has been reducing business page posts in news feeds, another reason you need to advertise on Facebook. Spend $50.00 and you will get your business page ad out to 10,000 people targeting you demographic.

Targeting is Awesome

Facebook targets more than you may realize. Business owners can target Facebook ads by age, location, gender, location, behavior, interests and connections. With Facebook advertising, you can reach your audience with powerful targeting options that you probably aren’t aware of. With Facebook ads, you can:

  • Use custom audiences to help build loyalty
  • Become creative with life events
  • Tap into recent purchasing behavior
  • Create lookalike audiences
  • Layer your targeting options

Call Buttons

With 1.39 billion Facebook visitors every month, and that’s just mobile visitors, call buttons are truly innovative as they will get you more leads, which will hopefully lead to sales. The old way of desktop search conversions is over. With Facebook ads, you can target mobile users with a call button on your Facebook page.

Facebook Tools are Easy

Advertising on Facebook is easy when you use the Facebook advertising tools. The IOS Tool allows you to manage and create Facebook ads from any mobile device, while the Text Overlay Tool allows you to promote your posts. Simply put, that means you can posts what you normally would, and pay to expand your user base. The Social Stats tool is perfect if you do business in different locations. If you sell on Etsy or Ebay, you can choose your locations, evaluate from a map, and set your demographic preferences with the Social Stats Tool. Ask Knoxweb about Facebook tools for advertising on Facebook.

Social media is complex, but one thing is for sure, Facebook still reigns supreme, and when you advertise on Facebook, you will begin to see why.

If you would like more information regarding advertising on Facebook, social media advertising, website development or online marketing, call or click and talk to a professional social media expert from Knoxweb. Knoxweb really understands the World Wide Web, especially social media, and can help you take your business to the next level with Facebook advertising.

Call or click now and start advertising on Facebook today.

Social Media Trends Continue in 2017

social media trends

There were plenty of social media trends and changes in 2016, with new features, brand opportunities, and consumer preferences topping the list. Now that 2017 is nearly half over, there are social media trends that will continue to evolve and even surprise.

According to Knoxweb it is impossible to know where the marketing landscape will be in December, however, there are some social media trends to be aware of.

Lenses

The facial filters used by Snapchat make engaging and interacting unique, however, it will not be long before the competition comes to the table. Facebook started testing its facial lenses last year.

Instagram Stories, which launched last year and acquired 100 million active users within the first 60 days of release, is watched by 20 percent of the 600 million Instagram active users every day. This is putting a huge amount of pressure on Snapchat to maintain its space in social media. Knoxweb explains that the competition is only going to increase with the popular social media site going public. With 150 million active users last year and 41 percent of adults in America aged between 18 and 34, Snapchat isn’t going anywhere soon.

Customer Service Chatbots

Everyone knows how important customer service is, and with the number of social media messages requiring a response growing by 18 percent in 2016, brands are looking for engaging ways to boost their customer service resources with more and more companies and organizations turning to chatbots.

Facebook Messenger and Slack are using chatbots to talk with consumers, answer questions and to provide information on products and services. These chatbots reduce response time and increase communication.

Paid Content Supreme

Social media algorithms have one purpose, to make people happy with what they are seeing in their social media feeds, but algorithms are making it tough for businesses and organizations when it comes to organic content.

The need for engaging content has never been more extreme. Users want engaging content that has a purpose whether it is organic or paid.

No More Automation

One of the biggest social media trends for 2017 will be less automation thanks to effective tools. People what humanistic and real interactions and will know if the automation is robotic. Unless businesses and organizations are using chatbots, they should steer clear of automated social media engagement. Instead of using an automated response, Knoxweb recommends that you:

  • Listen to your clients and customers
  • Create social media campaigns that allow you to interact with your consumers
  • Build a following organically with better relationships
  • Avoid messages that may be untimely when it comes to current events
  • Be personal
  • Respond like a human

Social Shopping

Instant purchases on social media are growing as the networks are making it easier to sell to clients and customers. Knoxweb explains that 57 percent of users are more apt to purchase from a brand that they follow on social media. In addition, 75 percent bought something because they saw it on Facebook, Twitter, or Instagram. Social media has changed the world of shopping and can really increase sales. However, brands cannot promote their products and services without engagement. Interaction is still very much a part of the equation when it comes to social selling.

If you would like more information regarding social media trends, call or click and talk to a professional from Knoxweb. The team from Knoxweb understands social media trends and can help steer you and your business or organization in the right direction.

Tips For Social Media Advertising 2016

Tips For Social Media Advertising

Social media advertising isn’t just about posting, tweeting, and pinning. When you truly optimize your content across all platforms, you will begin to see an upsurge in your search engine ranking.

According to Knoxweb, optimizing your content with social media advertising is the best way to spread the word about your products and services whether you own a plumbing business that needs to advertise a new service or a restaurant that would like to grab more of the local demographic.

Below are a few social media advertising tips that will help you improve your SEO and your presence on the World Wide Web.

Your Social Media Presence

Most businesses and organizations spend the majority of their time building healthy social media relationships with clients and potential customers. Although these advertising tactics are important and necessary, building a strong foundation is the first step. Remember, you cannot build a house on sand.

Building your Social Media Platform

Every social media marketing strategy needs to begin with optimizing your social profiles. Knoxweb explains that the profiles on your pages are the first thing that users will see, and will usually dictate the appearance of your business in the search results.

Your Profile Pic

That square image that represents your company or organization needs to stand out. Most businesses will choose a company logo so that users can identify the page with the brand. Of course, you can always get a bit creative and create a profile picture that represents your social media applications.

Knoxweb recommends that personal brands opt for good headshots. Pay a professional to avoid that grainy picture that isn’t doing you or your business any favors.

Make it Easy

It seems elementary, but there are dozens of companies on social media that aren’t making it obvious. Businesses and organizations that make it tough to understand what it is that they do will lose clients and customers. If your profile is all about buzzwords, your users may have a tough time figuring out what your company does. Be clear and concise. If you sell insulation installation equipment, be as blunt as you possibly can.

Be Thorough

Fill out all of the information. All social media websites offer users multiple fields to explain what it is that you do. Tell users how long your company has been in business. You don’t have to write a book, just make sure your about page on your social media profiles is effective. You’ll want to fill in all your fields with no blanks.

Keywords

Finding your profile on social media will be nearly impossible if you do not include keywords in your profile. You want the spiders on the search engines to find your business, and if you don’t use keywords that are associated with your products and services, you will never be found. If you are a local pet store say, “Pet store near me,” or, “local pet store.” Smartphone’s will steer users to the closest location as long as the keywords are in your social media profile.

Hours and Location

There is nothing more frustrating than finding a business on social media only to have to dig to find the hours and location. This is crucial information if you are a bricks and mortar store. You want to make sure that your information is up to date and accurate across all profiles. If you have recently moved and your old address is still on Twitter, you will lose business.

Be More Active

If you post a comment and never check for likes, comments, or shares, what’s the point? Social media advertising is all about communicating with your users. Respond to comments and thank your fans for checking out your page. Interacting with users is essential when it comes to boosting your online presence.

If you would like more information regarding social media advertising, call or click and talk to a team member from Knoxweb today.

Is Website Content Really King

website content

Website content is important, but according to Knoxweb, your website content isn’t the only thing that will boost your SEO ratings.

Content is Never Enough

The most well thought out content that is both educational and informative is never enough. You may have the best website content in the world, but if it isn’t promoted the right way, no one will ever see it.

One of the biggest complaints that people have is that their great content isn’t being read. Content creators have had the problem since the beginning of time. Knoxweb can help promote your website content and your website so that you can reach your target market while attracting new audiences. Being able to convert your readers into subscribers is the first step in getting people to read your blogs. Once you have a solid subscriber base you can look at new ways to promote your blogs with the help of Knoxweb.

Promotion

Knoxweb has the expertise to optimize your content all over the World Wide Web. Knoxweb can create social media pages that will carry your website content to the people who need it most. Catchy and eye-popping posts are what you will need if you want to optimize your content. Knoxweb can also provide you with analytical tools that can help you understand what posts work best and what posts didn’t do so well.

According to Knoxweb, there are a few more things you can do to give your website the boost it needs.

Solid Strategies

When you schedule an appointment with Knoxweb for website content, it is important that you know whom you want to target. What do you want them to do once they read your content? Without knowing, you will be wasting your time. Have a solid plan when you post your content. Your blogs and articles need to be targeted to your audience; otherwise, your sales will begin to slip.

Experiment

If you follow the Knoxweb Blog, you will know that the web has been like the old west since its inception back in the 90s, with experts trying anything and everything to see what works and what doesn’t. By testing different social media sites and promotional strategies, you will be able to define what practices are best for your business or organization. Talk to Knoxweb who has the proven skills to avoid the hit and miss that comes with experimentation.

Do Your Research

Check out the competition. See what businesses in your market are doing to attract customers and potential clients. Read their content and find out why they are doing better in the search engines than you are. Keeping a leg up on your competitors will go a long way when it comes to planning your online marketing strategies.

When it comes to website content, it has to be thought provoking, entertaining, or educational, but how you get there really depends on your skills. Knoxweb can help promote your amazing content letting you get back to building your business.

If you would like more information regarding website content, social media marketing, web design or mobile web development, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Common Facebook Advertising Mistakes

Facebook advertising

Facebook advertising is still one of the best ways to expose your business or organization on the World Wide Web.

One of the first things to remember when it comes to advertising on Facebook is that people are not on the site to shop. Just getting them to pay attention to your paid for posts can be difficult, but not when you contact Knoxweb for Facebook advertising. Knoxweb understands how to write compelling ads on Facebook that will get you likes and sales.

Below are a few common mistakes that companies make when it comes to Facebook advertising.

Weak Offers

The offer is the point of your entire ad and if it is the right one, directed at the right audience, you will see an increase in sales. It can be tricky to create an ad that will stand out from the barrage of Facebook ads. When you are planning your social media marketing strategies make sure that you start with a strong offer that people in your target market cannot refuse.

The Headline

Your headline needs to be persuasive if you want a successful outcome from your Facebook advertising. A good headline should answer one question, why will the reader care. What is beneficial, and most importantly what do they get out of it. Make your headline stand out and you will see a return on your investment.

The Copy

According to Knoxweb, who has been in the web business since 1996, ads that work are straightforward, simple and to the point. Your copy is meant to give you click throughs so you want your copy to be short and sweet. If you go into a long drawn out explanation of the benefits and features, you may lose potential sales. Grab attention in your copy and you will see better results. The best copy needs to support your primary value proposition while giving credibility to your claim.

Pictures

A picture really does paint a thousand words, and let’s face it, Facebook is very visual so photos and videos are imperative. Knoxweb explains that Facebook posts that include pictures or videos receive nearly three times more engagement. On Facebook’s Instagram site, pictures that include faces receive nearly 39 percent more likes. However, there is a wrong and a right way to include pictures into your Facebook advertising posts. Schedule an appointment with Knoxweb who can help you create compelling social media advertising posts that will boost your return on investment.

Call to Action

The most important part of any social media marketing campaign is your call to action. It’s important to direct your viewers so that you are getting what you are paying for. Unfortunately businesses and organizations make the mistake of overlooking the call to action making it one of the most, if not the most overlooked element when it comes to Facebook advertising.

When it comes to social media, it is still very much like the Wild West, and unless you know how to get yourself over the hurdle, you could end up hurting your business. Hiring a professional Facebook advertising company such as Knoxweb can help.

Call or click and schedule your no obligation consultation today.

Facebook Advertising Organic or Paid

Facebook advertising

Facebook advertising is more important than ever with businesses and organizations clamoring for top position in the feed. However, is paying for Facebook advertising the way to go, or should you try your luck organically?

Knoxweb are the experts when it comes to the World Wide Web and know what is going on when it comes to social media. Social media has grown rapidly and is the new law of the land and if you are unsure about the beast that is social media, call, or click and schedule an appointment with the experts from Knoxweb who can help you come up with a social media marketing plan, including Facebook advertising.

So what’s The Difference?

Organic advertising is free advertising. When you post on your social media pages, you are hoping for an organic response. In other words, you are hoping to attract potential customers without paying for it.

Paid for advertising is exactly that. You pay for ad space on social media feeds. Facebook, Twitter, Pinterest, YouTube, Instagram, Snapchat, and LinkedIn, to name just a few. All of these social media websites offer ad packages to suit most budgets.

Knoxweb explains that in a nutshell, Organic reach means the total amount of unique visitors who saw your post through distribution that was unpaid. Paid reach means the total number of unique visitors who saw your post from your paid advertorial.

If you are already posting on Facebook organically, but have noticed a drop in your reach, you can track your organic traffic. Just go to your Posts tab, click on see more and you can check out your older posts. You can track all of your post reaches by selection organic/paid from the drop down menu where is says reach.

Make sure that you check out the last three months at least so that you can see why your reach is declining. You can also look at ways to improve your organic reach results. Knoxweb recommends that you:

Publish Content that is Evergreen

In other words, post content that is useful and relevant 12 to 18 months from now. Remember the lifespan of your posts depends on usefulness and how many times people will like, comment and share. Evergreen content remains relevant and fresh for longer periods.

Quality not Quantity

Content overload is real and if you are one of those people who finds it necessary to post four or five times a day, you could be annoying your fans, so much so that they may even un-friend you and take their business elsewhere. You do not need to post high volume every single day to get people to take notice. Work smarter, not harder. Create meaningful and thought provoking content that people will love to read. More posts doesn’t equal more love.

There is no hard and fast rule when it comes to how many times a business should post on Facebook each day. Some experts say two, while others say three times is the perfect number.

The bottom line is Facebook advertising, whether it is organic or paid does work, and if you aren’t using it, your business isn’t reaching its full potential.

If you would like more information regarding Facebook advertising, or any other social media marketing, call or click and speak to an expert from Knoxweb today.

Piecing the Search Engine Optimization Puzzle Together

search engine optimization

It seems as if Search Engine Optimization, or SEO to those in the know, seems to be changing every few months, as Google’s algorithms get more refined. Google’s main objective has always been to create a search engine that makes it easy for people to find a product or service.

According to Knoxweb, things have really changed since Google implemented some of its algorithms back in April of 2015. If you follow the Knoxweb blog, you will know that Googlegeddon changed everything, and if you weren’t mobile friendly, you would be penalized, and that was and still is certainly the case.

These days you would have to be a mind reader to know what will come next in the world of algorithms and Search Engine Optimization. However, Knoxweb is continually keeping up with what’s going on in the world of SEO and can give you a few clues as to what is happening in the world of Search Engine Optimization.

Content is still king with marketers realizing the importance of aligning the content for customers and clients needs while using mobile optimization for much better results. According to Searchengineland.com, the SEO process using unique and original content is what is driving the traffic for both paid and organic sources.

Recent studies indicate that 50 percent of all searches on mobile devices are conducted with people hoping to find theater times, menu choices or to make a doctor or dental appointment. Knoxweb explains that of those searching for local results, 61 percent will make a purchase, schedule a checkup, or make a dinner reservation.

Although rankings on the search engines will change from time to time, which is quite normal, it is important that you talk to Knoxweb about developing, designing and building your website the right way. If your website is not mobile friendly and you want to rank better on the search engines, you must be either mobile friendly or mobile responsive.

Hit the Top with Great Content

Once your site is built, it is vital that you post new content on a regular basis, as it will help boost your rank and drive more traffic to the pages on your website. If you are unsure how to post new content, or don’t have the time to commit, Knoxweb can train you or someone from your business or organization to do the job. If you would rather hire a content writer, talk to Knoxweb who can write daily, bi-weekly, weekly, monthly, or quarterly blogs or articles for your website.

Social Media

Knoxweb knew that social media content would gain prominence on the search engines, and that has certainly been the case. Recent surveys indicate that over 76 percent of marketers are using social media to help boost and support Search Engine Optimization. Knoxweb can optimize your social media accounts along with your website and blogs so that your content gets more exposure on the World Wide Web.

Videos

Videos are still leading the pack when it comes to SEO. Videos can up your SERPS, Search Engine Results Page, ranking and will boost your ranking by as much as 62 percent organically. Video searches also receive a 41 percent better click through rate as opposed to plain text content. The more videos you have, the easier it will be to catch Google’s attention in the search engines. Knoxweb can help you with your video marketing strategy, call or click for an appointment.

Mobile Optimization

You have to be living in the dark ages to know how crucial mobile optimization is to you and your business. Your potential clients and customers are no longer sitting in front of a desktop to find your company. Smartphone’s, tablets, laptops and phone watches allow people to browse anywhere on the planet with an internet connection. Mobile optimization is now the norm instead of the exception and if you haven’t become mobile friendly, you are missing out.

Want to know more about Search Engine Optimization, including mobile optimization? Talk to the team that knows SEO and schedule an appointment for an SEO makeover with Knoxweb today.

Without a Mobile Friendly Website You’ll Lose Customers

Mobile Friendly Website

A Mobile Friendly Website is essential, and if you have been following the Knoxweb blog, you will already have a good understanding, but not having a Mobile Friendly Website can affect your entire marketing strategy, especially if you are heavily involved in social media.

Users are spending more time on their Smartphone’s, especially when it comes to social media. You may have the best Facebook, Twitter, Pinterest, YouTube, and Instagram pages, but if you are sending prospective buyers to your unfriendly mobile website, you will lose business.

Knoxweb explains that a Mobile Friendly Website should load quickly and transition seamlessly from one website to another. If users have to pinch and squeeze the screen after you sent them to your unfriendly mobile website from Facebook or Twitter, you will have some very unhappy customers.

Of course, a Mobile Friendly Website is just as important for other applications. These days users access websites to check out restaurant menus and hours. If your information is too difficult to read, the diner across the street with the Mobile Friendly Website will be getting all of your business.

Regardless of your industry, Knoxweb will tell you that Google is now penalizing businesses and organizations that are not mobile friendly and has been doing so since April of 2015. If you have noticed a drop in ranking on the search engines, especially Google, the largest search engine in the world, you probably don’t have a Mobile Friendly Website, if you do, it may not have the right stuff to get Google to notice you and your business.

Mobile optimization is imperative as websites provide visual experiences for clients and customers. If your website isn’t as neat as it should be, you are taking a massive risk for your business. Your website may look awesome on a desktop or laptop, but if it isn’t mobile friendly, you will lose business.

User Experience

The content on your website needs to be easy to read and easier to navigate. If you have a so-called mobile friendly website that reads fine, but needs a masters degree to navigate through, call and schedule an appointment with the mobile website designers from Knoxweb.

Very Portable

Tablets, Smartphone’s and the newest Smart Watches are portable, can be accessed, and used anywhere there is an internet connection. Your business or organization can use portability to its advantage when you make your website more accessible. With a Mobile Friendly Website, customers can access your website 24 hours a day seven days a week.

Competition

Let’s face it, nearly everyone on the planet is making the transition to a Mobile Friendly Website, however there are still a few businesses and organizations that haven’t made the switch, but you can bet the competition has. Potential clients and customers will go with a website that is better optimized for mobile devices whether they are shopping for goods and services or need to locate your business.

Your Brand

If someone has had an unfortunate experience using your website, you could be leaving a very bad impression when it comes to your business or organization. Most people will leave your site frustrated and annoyed never to return. This will make your clients and customers feel like you could care less about their business. If this occurs, you can bet that they will not be back.

Knoxweb are the experts when it comes to user experience and can help you build a Mobile Friendly Website that will wow both your clients and the competition.

Call or click and schedule an appointment with Knoxweb today.

Facebook Advertising More Important Than Ever

Facebook Advertising

If you aren’t using Facebook advertising to your best advantage, you could be losing money. According to Knoxweb, Facebook advertising can boost your business and improve your client base.

Although there are ways grow your business organically using Facebook, Facebook advertising is so affordable, that you may want to ask yourself why you aren’t advertising on Facebook.

Facebook is truly the King when it comes to social media and is the number one choice for marketing as it has never been less expensive to create new demand and build your brand.

Knoxweb offers a few good reasons to advertise on Facebook if you are still on the fence.

People Spend Their Lives on Social Media

Facebook is just too massive for you to ignore. Get a Facebook page for your business and join the 50 million or so other businesses that have already done so. Your future customers and clients are probably hanging out on Facebook right now.

According to recent statistics, the average user will spend about 28 percent of their time on social networks. That is equivalent to 1.72 hours each day. The average person will spend about forty minutes every day just on Facebook, liking, and sharing content. Every minute, Facebook users will like over 4.1 million posts.

Over a Billion

According to figures recently released by Facebook, 1.55 billion people are logging into the massive social media site every month with 1.39 billion doing it on a mobile device.

Last August, Mark Zuckerberg proudly announced that Facebook reached a new milestone with over 1 billion people using Facebook every day. Half a billion log in via their Smartphone or Tablet. Facebook Advertising helps you reach your demographic and your audience.

What Happened to Facebook Organic?

Facebook Organic is on the way out, and if you have a business page, you may not understand that your fans will not see your updates. It may be sad, but only about 0.5 percent will ever see your business page updates.

For years, Facebook has been reducing business page visibility in news feeds, and although this is frustrating business owners, Facebook Advertising is taking over, but the good news is that you do not need a massive budget to advertise.

Knoxweb explains that $50.00 will help get your message out to between 5,000 and 10,000 users, and best of all, you can target your audience to the people who are attracted to your brand.

Content Promotion

With Facebook Advertising, you can amp up your great content reaching people that will buy your products and services. If you are creating awesome content for your website, you obviously want people to read it. That’s why businesses share content updates across multiple social networks, however, these days that isn’t enough.

With Facebook Advertising, you can amplify your content reach. As a bonus, you will actually get reach that is more organic as influencers will start sharing your ads, and yes, people on Facebook do share Facebook ads.

Target your Audience

With Facebook advertising, you can target your ads by demographics, location, gender, age, behavior, interests, and connections. Facebook ads allow you to be seen by the audience that you want to target as you can:

  • Get creative with event targeting
  • Check out recent purchase behaviors
  • Build loyalty and create leads
  • Create audiences for your demographics

If you are unsure where to begin, Knoxweb can help. Knoxweb has been in the business of social media since its inception and truly understands that social media landscape.

If you would like more information regarding Facebook Advertising or any other social media advertising, call or click and speak to a social media guru from Knoxweb today.