Tag Archives: knoxville email marketing

Don’t Abandon your Email Marketing Campaign

email marketing campaign

If you have abandoned your email marketing campaign, you have made a big mistake. An email marketing campaign is just as powerful, if not more so, than it was a few years ago.

According to Knoxweb, the optimization opportunities are endless when you include an email marketing campaign into your online marketing strategies.

Email is a digital communications tool that people have been using for over 40 years. Although it may seem dated and irrelevant in a world of social media and mobile technology, email is still very relevant. Below are a few reasons that you should still be including email in your online marketing campaign.

Inbound Marketing on the Rise

Inbound marketing works as it attracts users to your site, hopefully converting those leads into sales. Knoxweb explains that email has an entirely new purpose when it comes to consumers. When a potential buyer fills out your information form, you can communicate with email marketing. Best of all, those email lists aren’t random and you didn’t purchase them. Those lists are from real people who have shown an interest in your products and services.


With an effective email marketing campaign, you can make sure that your emails are hitting your demographic. Talk to Knoxweb about email marketing software that allows you to personalize every email for amazing results.

With a contact form on your landing page, you can at least have the names and emails of the people who have shown an interest in your business or organization. Emails that are personalized see a click rate of 14 percent and a conversion rate of 10 percent. Subject lines that are personalized see a whopping 26 percent higher open rate.

People Check Email 75 Times Each Day

Because there are so many devices available to check email, people literally, have the world at their fingertips. With desktops, tablets, laptops and Smartphone’s taking over the entire globe email is being viewed every minute of every day, 75 times to be exact. If you aren’t working on an enticing email marketing campaign for your business or organization, you are missing out.

People are interested in their inbox and their email, but most importantly, they care who that email is coming from.


With an average Return on Investment of 4,300 percent, you would be sticking your head in the sand not to realize that email marketing works. Any marketing strategy that offers that kind of ROI is something that should be an absolute when it comes to your online marketing campaign.


Email marketing is affordable. Knoxweb can show you how to create an effective campaign that you can optimize with the rest of your online marketing campaign. Putting together an email marketing campaign will not cost as much as some of the other online ad avenues.

Social Media and Blogging

If you are active on social media and share your weekly blogs, including those weekly posts and tweets in your email marketing campaign, it will boost your SEO. By optimizing your content in your emails, you will see a better ROI.

Email marketing is as strong as it ever was, and if you aren’t using it anymore, call or click and talk to the team from Knoxweb who can help you build a solid email marketing campaign that will improve your SEO.

Call or click for more information today.

Email Marketing Campaign 2017 Are you Doing it Right?

email marketing campaign

If your email marketing campaign looks like it did a decade ago, it’s time to rethink your email marketing strategies. According to Knoxweb, marketing with email is still a viable way to contact your clients and customers, but is also an excellent way to optimize your business blogs and social media posts. When you use email the right way you can even build your business blog subscriber base.

The Cloud

Knoxweb explains that email marketing will be all about the cloud in the next three to five years with data, automation, content, devices, and personalization all part of the mix. Businesses and organizations are starting to use the cloud for email campaigns.

Interactive Emails

You may think email is a dark horse in the communications department, but that couldn’t be further from the truth with companies and organizations using interactive emails to entice customer engagement. If an interactive email appears in your inbox, research says you will be more likely to open it.

Below are a few more reasons to consider a new strategy for your email marketing campaign.

  • These days more people are opening email on their mobile device
  • People open email more on a Smartphone or Tablet
  • Email will work on all operating systems
  • Quick and easy customization
  • Add buttons with simple HTML
  • No Installation needed
  • Your mailing list is your mailing list; you don’t have to pay a dime, just hit send
  • Email now supports basic interaction

Video Email

When you target your email marketing campaign towards video, you can track your success. Knoxweb has seen a boost in click through rate with email campaigns that have been embedded with video. If your business or organization wants to see more sales with email, video email could be a solution. Talk to Knoxweb about video email for your company.

Social Media Marketing

Using a lead magnet in your email marketing campaign will increase your list. Offer freebies such as a report, video, presentation, course, template, tool, coupon or any other product or service from your business. When you use a lead magnet in exchange for an email address, you will see more interaction. Share your tweets and Facebook posts in your email. You will be surprised how many people will head over to check you out on Instagram or YouTube.

Landing Page

If you want to convert your visitors into subscribers via email, talk to Knoxweb about designing a landing page. Also known as a squeeze page it should say something about your business and have something to entice email subscribers. You can also include questions on the page. Keep it simple, as you don’t want to scare anyone off. Fewer questions actually lead to more subscriptions.

Make your lead magnet work for you and pin a great pic to Pinterest. Use it as a profile pic and link it to your landing page. Do the same with Instagram and Snapchat.

Sharing is Caring

Ask people who have downloaded your lead magnet to help you out. Ask Knoxweb to create a squeeze page thanking those who have taken you up on your free offer. You will be amazed at how many people will share your landing page on Twitter, Facebook, Instagram, Linked In, and Pinterest. Social Media works and is a great way to help your email marketing campaign.

Email marketing is here to stay and if you want to bring your email campaigns up to date, call or click and schedule a no obligation consultation with the email marketing consultants from Knoxweb. It really will make a difference to your email marketing campaign to your bottom line.

Call or click today.

Email Marketing Really Does Work

email marketing

Email marketing used to be the only way to contact clients and potential customers online. However, now that social media marketing has hit the scene, email marketing doesn’t seem as popular, but as Knoxville explains when you optimize your email marketing with the rest of your online campaign, you will see a boost in sales.

Technology isn’t going to slow down anytime soon, but that doesn’t mean that email is a thing of the past.

According to Knoxweb, email marketing isn’t going anywhere, and if you know how to incorporate your email marketing into your social media, you will be well on your way to a better bottom line.

Email marketing works because you can tailor your campaign to target your audience, but that’s not the only reason to include email marketing. Below are a few more reasons to include email in your marketing campaign.


4.3 billion email accounts send more than 196 billion emails every single day. There is no other marketing channel that is as universal as email. Remember, not everyone will read a blog, or click on an ad, but if you have an email message that your customers are interested in, they will open it.

Daily Interaction

Ninety one percent of buyers will check their email every day. By targeting your demographic you can tap into a massive market, and as Knoxweb explains, your emails will stay in those inboxes until the consumer deletes them. By creating an interesting subject line, your users will be more apt to open your emails.

Own it

Unlike other channels such as Google, Twitter, and Facebook, you own your email channel. You play by your own rules. Because the big social media channels are constantly changing the rules, you have to alter your marketing campaign. Email marketing allows you to have a one on one relationship with your clients, and best of all, you don’t have to deal with a third party.

Email Marketing Wins Out

Seventy seven percent of buyers prefer email to direct marketing. Most consumers don’t want a phone call or text while others don’t want marketers to communicate on other platforms either. For some, social media is just that, social. When given the option, most clients and customers prefer email when it comes to communication.

Get Personal

Email allows you to be personal, and although you can post on social media or write a blog, those messages will not get through to all of your clients and customers. It really is hit and miss when it comes to social media advertising. Email marketing is highly targeted and can be segmented into groups based on preferences.


According to Knoxweb, Email marketing has a return on investment of 4,300 percent. Who wouldn’t want to use email with such a huge ROI. That statistic alone proves that incorporating email into your marketing plan is more effective than other types of digital advertising.

If you would like more information regarding email marketing, web development, web design, video marketing, social media marketing, or anything else related to digital marketing, Knoxweb can help.

Call or click and schedule a no obligation consultation with the email marketing experts from Knoxweb. You really can boost your sales, call, or click now.

Email Marketing for Your Online Business Strategy

email marketing

Email marketing should be in your 2017 advertising plan, as it is just as important now as it ever was.

According to Knoxweb when you have a good email marketing strategy you can combine it with your newsletters, social media marketing, and even direct marketing.

Email marketing isn’t about spamming everyone on your contact list, and never should be. Spamming clients and potential customers can hurt your business, especially when it comes to your reputation.

According to recent statistics, email is used by over 2.5 billion people all across the globe with that number expected to rise to 2.8 billion by 2017. Email is still as popular as it used to be with people all over the planet sending roughly 195 billion emails every day with 109 billion being business email.

Knoxweb explains that email marketing is one of the best ways to reach your customers in a personal way, and in fact, is more successful than social media. Email marketing works the best when you personalize it and tailor make it to your clients and customers. Covering topics like sales, victories and changes to your company are some of the best ways to reach your clients via email. Below are a few more reasons that you should consider incorporating email into your marketing strategy if you aren’t doing so already.

Social Media

Social media is extremely important when it comes to your online marketing strategy, and is a great channel to use for interaction along with strengthening relationships with your customers and clients. However, when it comes to converting folks to members, supporters, or customers, email marketing is the only way to go, especially when you consider the all-important goal of conversion.

Cost Effective

Email marketing is inexpensive, fast, and easy. Email marketing allows you to reach a larger number of consumers that costs next to nothing per email. If you own a small business and have a small marketing budget, email marketing is the better choice. Radio, direct mail and television advertising cost money and can easily put you over your marketing budget.


When you market your business with email you can segment your users into groups and lists giving each list an email message that is specifically targeted towards them. This will resonate with your clientele while providing your audience with something they can value.

Writing posts on social media is still a great idea, but you are addressing your entire audience as a whole. When you use email marketing, you can address your users individually by name. You can split up topics for certain lists, which can arrive in personal inboxes. According to Asedra, a research marketing company, emails that have subject lines that are addressed to the recipient are 22.2 percent more likely to be viewed, and that statistic was back in 2012.

Incorporating email marketing into your business plan for 2017 really is the way to go, but if you are unsure, give the email marketing experts from Knoxweb a call. You can schedule a no obligation consultation with Knoxweb who can come up with the best internet marketing strategy for your business or organization. Call and make an appointment today.

Five Reasons for Email Marketing Knoxville

email marketing

Email marketing is one of the most effective ways to boost your bottom line, and if you think that email marketing is going the same way that the trusty yellow pages did, you would be sadly mistaken.

According to Knoxweb, email marketing is one of the best ways to personalize your online advertising campaign and is an excellent way to create close relationships with your clients and customers.

Email marketing is one of the best tools you can use for your online advertising as it keeps you in touch with your loyal clients and customers while giving them a heads up when it comes to sales, promotions, and events.

The successful online marketers are the ones that have a strong email marketing list. Knoxweb explains that around 82 percent of companies surveyed used email marketing. Although social media is a powerful advertising platform, social media was far down on the list with just 67 percent. Below are a few more reasons to consider email marketing.

Everyone Still Checks Email

The first reason to consider email marketing is that everyone still checks the inbox. In fact, according to Knoxweb 91 percent of people in the United States use email on a daily basis. Email is an effective way for you to communicate with your clients and customers. Let’s face it, most work colleagues use email to send messages, not Facebook. When you get a package from Amazon, you won’t get a Tweet you will get an email.

Social Media Works Better with Email

Social media is an excellent way to spread the word about your business, and if you follow the Knoxweb blog, you know what a powerful medium it is. Social media allows you to share your blog posts and news about your business, but it works much better when you use it in conjunction with email marketing. Make sure that your email and social media lists are working together. You can make subscribers happy when you link content on social media into your email list.

Stay on the Radar

Social media is an excellent way to interact with people who are enthusiastic about your business or organization, however, be aware that Facebook filters the posts so you need to put some effort into your blog so that your subscribers are not always reading the same posts on every platform. When people are presented with opportunities for your company to read your emails, it gives you a better chance of making a sale.

Generate Revenue with a Click

When you have a good email list for your business or organization, it makes it easier to generate revenue with a simple click. If you have thousands of customers and clients on your email list, and you want to improve sales, all you need to do is send out a promotion to your subscribers. A certain percentage of your subscribers will make a purchase giving you a revenue boost.

Tailor your Messages

With email marketing you can easily target your clients and customers. Your subscribers will tell you what their preferences are when they open your emails and click on different links. With the data, you can create groups segmenting your subscribers. Once you have your groups you can send emails tailoring towards their wants and needs.

If you would like more information regarding email marketing, call or click and schedule an appointment with Knoxweb today.

Rethink your Email Marketing Campaign

email marketing

Email marketing is still one of the best ways to optimize your online marketing campaign, and according to Knoxweb, can gain you more fans and likes.

Knoxweb explains that tying in your email campaign with your social media and online marketing, such as Google Ads and other forms of advertising will boost your sales. The more exposure you have the better, and adding a to the point email marketing campaign can help you get there.

Email marketing works because you are targeting specific people who will be interested in your products and services. Smart marketing campaigns are tailor made to suit your demographics whether you are selling real estate or promoting your new restaurant.

Below are a few reasons you may want to consider an email marketing campaign for your business or organization.

Personalization-With Email marketing you can have the luxury of personalizing your campaigns. You can target your products and services delivering to your target niche markets while making changes instantly. Unlike direct mail marketing, you can do this quickly and efficiently while limiting your outgoing ink, paper and mailing costs.

Track your Progress-With a good email marketing campaign, you have access to tracking and analytical tools that will tell you who is and who isn’t reading your email. You can profile your ideal customers and check out your demographics so that future campaigns will be more successful.

Professional-Email marketing is still the most professional way to communicate with customers and potential clients online when it comes to business relationships. Snapchat and Facebook are great when it comes to social media, but if you want more serious business professionals, you will want to start an email marketing campaign.

Volume-Believe it or not, active email users and accounts have almost three times as many users as both Facebook and Twitter combined. That adds up to 2.9 billion users. If you have had a marketer tell you that email marketing doesn’t work, you need to schedule an appointment with Knoxweb.

Transactional-A majority of people except offers by email and will be more likely to buy compared to other types of online marketing. Although people do purchase products and services from social media marketing, it hasn’t proven to be as effective.

Testing-With email, you can identify sections of mailing lists that will tell you who is responding or engaging in your email marketing campaign and who isn’t. By seeing who is and who isn’t reading your emails, you can learn how to revise and tweak your message so that you can better communicate.

Less Expensive-The designing, printing and posting for direct marketing may want to make you think again about planning a well thought out email campaign.

If you have a team of telemarketers, consider hiring less instead of more. Telemarketing is a lengthy process and puts pressure on both your potential clients and your sales team. Email marketing will run you less than 10 percent of what your direct marketing campaign would be. Schedule a no obligation online marketing consultation with Knoxweb who can determine what type of marketing campaign would be best for your needs.

Email is less instructive, can be targeted, and provides an amazing interactivity tool for your business or organization. Social media offers advanced interactivity; however, email marketing is the best way to take your advertising campaign to the next level.

If you would like more information regarding email marketing or any other online marketing including web development and web design, call or click and schedule a no obligation email marketing consultation with the professionals from Knoxweb today.

Email Marketing Strategies 2016

email marketing

Your email marketing strategy is in place, but how do you make it work for you and your business or organization?

According to Knoxweb, email marketing isn’t dead, and if you aren’t using it to its true potential, especially with the explosion of social media, your business could be losing money.


Social Media

There are literally hundreds of social media websites online with some targeting to specific demographics. You can use email marketing to find your market. This will minimize your efforts when it comes to establishing social media pages that will grab attention. This will encourage your followers to share your pages.

It’s Not Groundhog Day

Stop sending out the same weekly or monthly newsletters and create a fresh new email marketing campaign that utilizes all of your online marketing tools. Talk to Knoxweb about a video campaign and optimize it on Facebook, Twitter, Instagram, and Snapchat. There are dozens of ways to spruce up your tired email marketing strategy.

Keep Track

Start a file and keep those compelling marketing emails separate from the rest of your inbox. If it visually pleasing or had a compelling subject line make note of it and include those same elements in your next email marketing campaign.

Content is King

If you want a strong call to action in your next email marketing campaign talk to Knoxweb. Blog posts, social media posts, tweets, and emails are the heart and soul of successful email marketing campaigns, and if you want to get your message across, hire a professional writer that can help you sell your products and services.
Lists-Not all subscribe for the same reason Build your lists and target specific users.

Reward your Customers

Reward your loyal customers and create a VIP list for your most valuable leads. Target those people with specific emails that offer VIP’s special discount coupons and include them on, “Not yet released,” new products.

Everyone is a potential lead. Knoxweb believes that you should always keep track, but make sure to market those leads separately from the leads that are already happily using your product or service. Keep two lists as you will want to target those potential customers using social media marketing. Customers who have already purchased something from you don’t want to hear the same proposal as potential ones. Converted customers have already been sold. Your emails should be focused of value proposition or a strong call to action.

They’re Never Cold

Warm up those email addresses and keep a list of people who haven’t responded. Cold email recipients can be subtly enticed with bi-monthly targeted advertising that just may want them to load up your shopping cart.

No more Friction

According to Knoxweb, the less a person has to do, in other words, the less friction, the better. If you have grabbed the attention of a potential customer, you want them to get from point A to B as quickly as possible. You want to get their information as smoothly as possible.


Growing your email-marketing list with customers and potential clients can be tough and time consuming. Working with an email marketing company can help you put more hard work into other areas of your business. Knoxweb explains that email marketing is just one part of the internet marketing strategy and when you work with a company that does it all your target market will be reached by using the latest email marketing, social media advertising and website design techniques that will help get you results.

If your email marketing campaign isn’t getting you results, call or click and talk to an internet marketing expert from Knoxweb today.

Yes Email Marketing Campaigns Still Work


If you thought that social media had taken over email marketing, you would be wrong. According to Knoxweb, Email Marketing is growing every day, especially when businesses incorporate their Facebook and Twitter pages with scheduled Email blasts.

Hotmail may have already graduated from college, but that doesn’t mean it has moved on to bigger and better things.

Most people have more than one email account, and when you have a good strategy for Email Marketing with Knoxweb, you can be assured of results.

Before you slash your Email Marketing budget in half, schedule a no obligation consultation with Knoxweb who will help convince you that potential clients and your loyal customer base still like receiving emails, especially if you target it towards the audience. According to Knoxweb, more than 91 percent of consumers head to the computer or mobile device to check email.

Know your clients and customers and target Email Marketing campaigns to people who are interested in your products and services. About 33 percent of people who open your email based their decision on what was in the subject line.

It may surprise you that people who include social sharing buttons on their email blasts enjoy a higher 158 percent click through rate.

Over 69 percent of subscribers say they unsubscribed from a particular company because they were bombarded with emails. Talk to the professionals from Knoxweb about an Email Marketing that will entertain, educate, and inform your customers and potential clients instead of driving them away.

People who have responded and bought products after receiving an email spend an astounding 138 percent more than those who do not receive or respond to Email Marketing campaigns do.

Target your Email Marketing campaign on the weekend and you may get a higher open, click and transaction rate, but the volume will be much lower.

Interestingly enough over fifty percent of marketers are not making their email blasts user friendly. That is certainly surprising as over 63 percent of people in the United States and 41 percent of the European population will delete or close an email that they can’t read on their cell phone.

If you have a new product or service, or just trying to show off your skills to a potential employer it’s important to remember that 64 percent of the decision makers will read their email on a mobile device.

You may be surprised to learn that 53 percent of people who say that more than 37 percent of their inbox is filled with emails from marketers, are quite happy to receive offers, coupons and other specials offered because of an Email Marketing campaign.

Only Knoxweb knows the buzzwords that will help take your Email Marketing campaign over the edge. If you don’t schedule an appointment and use Asset, ROI or industry in your subject line, you would be among the others who performed the lowest in an Email Marketing campaign.

Email Marketing campaigns really are important, but only Knoxweb can help you come up with an Email Marketing campaign that keeps you out of the delete box.

Schedule your appointment for a no obligation consultation for an eye-popping Email Marketing campaign with Knoxweb.

How Email Marketing can Work for your Business

Thanks to the power of the World Wide Web, more people are turning to email marketing as an alternative to expensive direct mail marketing. Knoxville Internet understands the power of the internet and can help you understand how Email Marketing can boost your online presence and increase your bottom line.

Twenty years ago, most people did not have email addresses. Today, it is rare for clients and customers not to have a direct connection with an email address. Recent research has indicated that most people check their email at all hours of the day. Some folks even check their email and social media pages on mobile devices before crawling into bed.

With that being said, Email Marketing is one of the best tools you can use to maintain existing customer relationships while attracting new clients at the same time. Communicating via email or Social Media is the 21st century way of doing business. Email Marketing is a great way to let your customers and clients know about new products and sales. Email Marketing is also useful if you want to put out a newsletter.

According to Knoxville Internet, Email Marketing is less expensive than direct email in terms of money, resources, and of course, time. Telemarketing used to be the number one way to reach clients inexpensively, but not anymore. When permission based Email Marketing is done right Knoxville Internet will tell you that more than fifty-eight percent of people who receive your email will open it while fifty three percent claim that it actually affects buying decisions.

There are several benefits to Email Marketing. Not only is it less expensive and less time consuming than snail mail, but it can also be used for any type of business whether you have a bed and breakfast that is showcasing a new menu, or a retail store that is launching a new online shop. Email Marketing can also be used to tell clients about special events or to spread the word about promotions. Incorporating, “Online only,” sales and promotions into your Email Marketing campaign is also a great way to establish customer loyalty.

The internet is all about personalization, and in order to determine what your subscriber’s preferences are it is important to work with a company that understands website behavior and buying trends. Knoxville Internet will research your customer demographics and sales performances in order to tailor make an Email Marketing campaign for your business or organization.

According to Knoxville Internet, there are several Email Marketing tools that are used to create small and large campaigns. When you work with the professionals from Knoxville Internet, you can have routine tasks such as click through rates and delivery tracking automated making Email Marketing fast, easy, and efficient.

These days it is imperative that you understand that customers and service providers are becoming more aggressive when it comes to blocking spam. Unfortunately, even your legitimate Email Marketing campaign can be at risk if it is labeled as spam. Knoxville Internet can provide you with an Email Marketing Campaign combined with other business marketing tactics that will give you the leading edge when it comes to your business or organization. Remember, Email Marketing is only successful when combined with other advertising channels such as web advertising, online advertising, and telemarketing. Talk to Knoxville Internet about your Email Marketing campaign today.