Tag Archives: Knoxville Business Blog Writing

business blog

A Business Blog will Convert Leads to Sales

business blog

Adding a business blog to your website is a smart thing to do. However, according to Knoxweb, writing your own business blog could do more harm than good. When you hire a professional writer for your company’s website, you won’t have to worry about SEO or getting slapped on the hand by Google.

Knoxweb explains that a professional blog writer understands the complicated world of SEO and has the research and writing skills to help your Search Engine Optimization. A professionally written blog for your business will show off your products and services with well-written content that the search engines will love.

Every time your writer posts a blog, it is indexed with Google. If your blog is written for people and the robots on Google and the other search engines, you will be rewarded with a higher ranking, and best of all, it will be organic, but that’s not the only reason you should consider hiring a professional blog writer from Knoxweb.

Drives Traffic to your site and your social media pages

There are other ways to drive traffic to your website, you could type the name of the business or organization into the search bar, but that is only going to give you the users that are already buying your products and services. Typing a name in the browser bar won’t boost your website traffic. In short, social media and blogging will increase your traffic.

Search Engines

When you hire Knoxweb to write your professional business blog you will have an additional page indexed by the search engines. Unless you update your pages every day, you will not get the traffic that you want. When Knoxweb posts a bi-weekly, weekly, or monthly blog on your website, you will show up more often in an organic search. Written with appropriate keywords and adding links and pictures will help your business grow.

Social Media

Blogging also helps your business get discovered on Twitter, Facebook, Instagram, YouTube, Pinterest and the other social media sites. Share your blog on your social media business pages and other people will like, comment, and share. This will help expose your business or organization to a brand new audience that may have never heard of you before. When you post your blog on social media, you are throwing out the net even further, which may help you increase your earnings and your profit.

Great blog content can also help your social media presence. Instead of coming up with new content every time you post on social media, you can ask Knoxweb to post your weekly professional business blog to your social media pages. You will be strengthening your reach on social media with your blog content, which will in turn drive traffic to your website.

Traffic Conversion

A professional business blog from Knoxweb can help you convert your website traffic into solid leads. A professional blog writer will add a call to action in every blog post urging potential clients and customers to surf over to your website. Calls to action could be anything from free trials or coupons to free webinars and e-books. Traffic to lead conversions do work and are quite simple.

How Traffic Conversion Works

A visitor will come to your website, see the free offer in your call to action, and click on that call to action, which will take them to a landing page. That landing page will contain the information needed to receive the information. Once you have that information you can convert that free offer into a sale.

A professional business blog will save you time and money. Call or click and talk to the team from Knoxweb about a professional business blog for your company. Call or click now.

Build your Brand with Blog Writing


When it comes to blog writing, Google has certainly changed over the years, but one thing that hasn’t is fresh content. If you do not have the time to update your blog at least once a month, you will start to see your ranking go down on the search engines. As Knoxweb explains, blog writing needs to be fresh, educational, informative and in some cases, entertaining.

The internet is like a graveyard when it comes to blogs with people updating when they feel like it. Unfortunately, that doesn’t work when it comes to blog writing for your business or organization. If you want your customers and potential clients to come back for more, it is important that you keep your blog updated with information that people actually want to read.

A blog is an easy to use, simple platform that connects you with your customers. Your blog should share relevant information that is timely. However, unless you have the time to do hours of research, which is something that Knoxweb can do, you will come up short.

Blog writing is your communication channel, and if it sitting on the World Wide Web in the blog graveyard, you will lose your search engine ranking.

Search engines love valuable and fresh content. Your blog is the fuel when it comes to SEO or Search Engine Optimization and those search engines will reward you when you keep your blog current.

Of course, you do not have to be a professional when it comes to blog writing, however, unless you have the time to write your blog and do the research, blog writing should be left to a company who can write timely blogs that are informative, SEO friendly and fresh.

According to a recent Hubspot survey, sixty percent of companies who blog, or hire a blog writing company, will get more clients and customers.

Your blog is the heart and soul of your online content efforts when it comes to marketing as it is fodder for your social media pages including LinkedIn, Twitter, and of course, Facebook. Your blog can also be useful for direct mail, e-books, and the newsletters that you email to your clients and customers each month.

Blog writing also gives your business or organization a voice giving you the ability to talk about new services or products and allows you to comment on market trends and news topics. Blog writing also allows you to show people what you and your company are about while growing your brand at the same time.

When you hire Knoxweb for blog writing, you can be assured that every blog will be written with keywords in mind. Keywords are what people type in the search bar when looking for something in particular on the net.

Blog writing helps you build relationships, confidence and sales as customers will think of you as a reliable source when it comes to information relevant to your particular industry. Blog writing also helps sharpen your focus while helping you stay ahead and on top of trends.

If you don’t have a blog, or have been less than diligent about your blog writing, schedule an appointment with Knoxweb who can help get you back on track when it comes to blog writing. Call or click today.

Can Business Blog Writing Hurt Your Bottom Line?


Business blog writing can have a tremendous impact on your business and organization, but according to Knoxweb, writing a business blog incorrectly can actually cause more harm than good.

Business blog writing can certainly do wonders for your business model, but unless it is done the right way, it could hurt your brand.

Knoxweb explains, there are a many marketing strategies that can help you build an audience and market your company without blogging, and while blogging is great for some companies, for others it is not the ideal solution.

The first thing that you need to ask yourself is if business blog writing outweighs the cost. Although business blog writing isn’t that expensive, there are costs involved that include the blog set up and time that it would cost to keep it maintained. Most companies do not have enough staff or a budget to pay for consistent writing that is unique.

The second thing you want to ask yourself when it comes to business blog writing is if you have enough blog ideas to get you through. You may have a few great blog topics that will see you through the year, but what about three years from now.

Now with all of that said, your risk of actually getting it wrong is small, however some people do worry about writing a bad business blog and there just may be an even bigger risk of writing it wrong instead of not writing it at all.


One of the worst things that you do when writing a business blog is saying something that could be damaging to your company or organization. Writing something damaging is even worse than saying it in person because news on the World Wide Web travels fast and unfortunately once it is said on the net, it’s very difficult to get rid of. If you have staff that can sometimes be controversial, or can say things that are not politically correct, keep them away from your business blog. Make sure that you check your business blog writing before you go live for accuracy, legalities, and intellectual property. If pictures are being used, make sure that you use a copyright free website, such as Pixabay, or pay a monthly fee to a website like Shutterstock. It is also advisable that you avoid dark humor or anything that may be perceived as snarky when it comes to business blog writing.

If you do have a business blog, Knoxweb recommends that you respond to comments. If there is some type of issue that has been building because of a previous business blog post and you do not address it, your business will be perceived as being evasive.

Knoxweb recommends that you don’t over prioritize your business blog writing. Remember, your business blog is just one part of your marketing strategy. Never rely on your business blog alone. It’s important that you use it in conjunction with the rest of your marketing tactics.

Unless you are a business blog writing professional who has nothing else to do be careful not to let it distract from your other tasks. Business blog writing may seem like fun, but wasting hour’s blogging can be detrimental to your business.


Never abandon a blog that is becoming popular. Although it may not be as damaging as some would like you to believe, it can still be a mistake, especially when you have hundreds or even thousands of people who have subscribed to your business blog.

Business blog writing is time consuming and best left to the professionals. If you would like more information regarding business blog writing for your company or organization, schedule an appointment with Knoxweb today.